Automotive

Claire Jones is an award-winning mindset and behaviour change coach, best known for helping people succeed at hard things by working on the mind first, not just the mechanics.

She originally built her reputation in the weight management space, where she became known for helping long-term yo-yo dieters stop fighting their bodies and start thinking differently about food, habits, and self-trust. Her work focuses on sustainable change, not quick fixes, and on living fully rather than shrinking lives around fear, guilt, or rules.

More recently, Claire has expanded her work into a second, highly specialised field: motorcycle mindset coaching. After learning to ride later in life herself, she saw a pattern that others were missing. Riders were struggling because of what was happening internally: nerves, identity clashes, fear, overthinking, and loss of confidence.

That insight led to Remember You’re a Rider: The Mindset Guide for New and Nervous Motorcycle Riders, a practical, compassionate book for adults learning to ride or returning after a confidence knock. Claire is not a riding instructor and does not teach technical skills. Instead, her work focuses on what gets in the way of accessing the skills you already have or are developing, helping riders feel safer, calmer, and more in control.

Alongside her personal journeys with weight management and motorcycling, Claire brings decades of professional experience working with people in high-pressure environments. Her career includes roles as a prison officer, drug and alcohol worker, part-time firefighter, and over 20 years as a senior manager in the NHS. This background deeply informs her grounded, no-nonsense approach to behaviour, risk, learning, and resilience.

Claire is the founder of YourOneLife Group and a trusted voice in both the health and motorcycling communities. Since 2020, she has helped hundreds of people make lasting changes to their weight, confidence, and sense of capability.

Whether working with weight, wellbeing, or life on two wheels, Claire’s core belief is the same: when you understand what’s really going on in your mind, change becomes possible, sustainable, and empowering.