Sustainable Marketing: How to Drive Profits with Purpose
£17.50£19.00 (-8%)
Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
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Additional information
| Publisher | Bloomsbury Business (21 Jan. 2021) |
|---|---|
| Language | English |
| Hardcover | 320 pages |
| ISBN-10 | 1472979133 |
| ISBN-13 | 978-1472979131 |
| Dimensions | 16.49 x 3.18 x 24.1 cm |
by Mr R.
Free from pretension – this is a simple read to dip in and out of
by David Mc Donald
This is a great book published this year (2021) that includes case studies linked with sustainable marketing and more. If, you are interested in the topic of sustainable marketing or even marketing in general it is worth considering buying a copy.
by @Timothy_Hughes
“Sustainable marketing” is for once a marketing book with a difference. I have read so many marketing books that are “new” or “next generation” when they just regurgitate the same old same old. Michelle Carvill, Gemma Butler and Geraint Evans have created a highly researched book that takes the reader through every step of sustainability and how they can create low carbon marketing. (Or is it, they walk you through every step of marketing and position on how you can have a carbon neutral marketing strategy).
After reading it I feel energised to go out and make sure my marketing is carbon neutral from now on.
I’m pleased to say that when I spoke to Michelle last she said this had started a movement and I hope other people read this and decide to make a difference.
It should be noted that while I know Michelle Carvill, I paid for this book.