The Business of Sport Management
£52.20
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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Additional information
| Publisher | 2nd edition (30 Jan. 2013), Pearson |
|---|---|
| Language | English |
| Paperback | 632 pages |
| ISBN-10 | 027372133X |
| ISBN-13 | 978-0273721338 |
| Dimensions | 18.42 x 3.18 x 24.13 cm |
by Laura
This book has supported me through three degrees in Sport. It has been my go-to book at every level when referring back to case studies or needing definitions. Having bought many of the authors’ other books, I am very much a fan of the writing style and found it easy to use/read and given the amount I’ve used it, actually turned out to be good value for money.
by Mariana Batassa
Great book
by Lewis Hargraves
Good read helpful towards course work for university especially football related studies