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How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
£14.30
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
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Additional information
| Publisher | 1st edition (18 Feb. 2010), Financial Times, Prentice Hall |
|---|---|
| Language | English |
| Paperback | 254 pages |
| ISBN-10 | 0273732617 |
| ISBN-13 | 978-0273732617 |
| Dimensions | 13.97 x 1.91 x 21.59 cm |
by Amazon Customer
What a pretty dreadful book.
No doubt the author can sell sand to the Arabs and ice to the Eskimos, and has probably been responsible for training many of the double glazing sales people that plague millions of us via those unwanted cold phone calls.
If you do not have a conscience and are looking for a book to help turn you into a pushy, unethical snake oil salesman (or woman), this book is for you.
I would stress the word “unethical” to describe some of the advice given in this book as the author prescribes being economical with the truth on a number of pages. He does not use the word “lies” of course but instead uses the euphemism of “being cheeky” – saying things to prospective customers that are blatantly not true, in order to get them to buy things that YOU want them to buy, irrespective of whether they really want them or not.
Also the book offers great advice in how to be really pushy – ie, foot-in-the-door type of advice, spread throughout the book. It also offers some sound advice on getting referrals and leads from weak-minded or gullible people whom you have not even met yet, let alone done business with. The book also offers many example scripts that you can use to manipulate secretaries and receptionists so you can be put through to people who have expressly said “no sales people”.
If you do not have a conscience, happy to steal from your grandmother, and want great advice on being one of those dreadful pushy sales people that normal individuals with ethics and manners hate, then this book is just for you.
by Mr. P. Healey
This book is basically a combination of ‘Solution Selling: Creating Buyers in Difficult Selling Markets’ and ‘An Introduction to NLP’.
If you have read both of these books you will find very little new.
If you are yet to read any books on Selling this would be a good starting point as all the bases are covered.
by Ciaran Connolly
A well researched book, with plenty of practical, well structured advice. A step by step approach which gives you all the necessary steps to improve and increase your sales. This book unlike so many others really got me to evaluate my own techniques and identify where I could make major improvements. Practical advice that will actually help, hopefully I will see some results soon!
by William Buist
So much of selling is about how you approach the sale, and really understanding the impact that you are having. Bruce has managed to capture the essence of the best and provides it in an easy to understand clear text that inspires and motivates as you read. Bruce starts with the end in mind, fixes your sales time management and moves onto the other sales blockers we suffer from. Bruce ensures results from day one.”
William Buist, CEO, Abelard
by Mr. R. Malhotra
One of the best books on selling ever written and Bruce King is another sales superstar. If you read and study and implement what Bruce says in the book. You can guarantee your sales success. He is like a British version of Brian Tracy,Zig Ziglar,Jim Rohn and Tom Hopkins rolled into one. I also recommend you go to his website. With over 25 years sales and marketing experience together psychology and nlp techniques. This book is very different from the other sales books that I have purchased!! Buy it its a bargain and you can double your sales in 8 weeks!!! Highly recommended
by Carole Spiers
Bruce King’s well-researched book challenges your current mind-set on the fastest way to close that deal. His proven strategy and sales-efficient tactics show you how to make every day of the week a highly profitable one – for both your customers and yourself.
Carole Spiers, international authority on Corporate Stress, BBC Broadcaster. Author of best-selling Tolley’s Managing Stress in the Workplace and Turn Your Passion into Profit.
by Amazon Customer
Brilliant book would highly recommend
by andrew bailey
“Bruce has the ability to turn complex theories into simple and practical methods to improve your performance. Clear and concise guidance that makes sense, you can believe in and more importantly do. There are no ‘silver bullets’ out there or ‘one thing’ that makes the difference, however Bruce summarises the important activities successful people should do …. and they work”.