Marketing Handbook for All: Navigating the Ever-Evolving Landscape of Online Marketing

If you’re an entrepreneur eager to boost your marketing or a marketer looking to advance your career, this book will serve as an easy guide. It will introduce you to the expanding world of integrated marketing – powered by the latest digital strategies and Generative AI. The goal of this handbook is to bring you up to speed on these marketing innovations in a simple, jargon-free way. You’ll learn how to drive growth with today’s data-driven, automated approaches without getting overwhelmed with complex details. Whether you’re a busy founder needing more customers or a marketer aiming for the next level, this book will help you future-proof your skills. You’ll gain the knowledge of the tools you need to get started and succeed with smart, effective marketing in the age of AI.

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