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Advertising – Concepts and Copy 2e: Concept and Copy
£28.80
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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Additional information
| Publisher | Second edition (28 Mar. 2006), W. W. Norton & Company |
|---|---|
| Language | English |
| Paperback | 256 pages |
| ISBN-10 | 0393731596 |
| ISBN-13 | 978-0393731590 |
| Dimensions | 21.84 x 1.78 x 27.94 cm |
by Marcelo Carvalho
This is probably the best book about advertising out there.
If you’re an art director you probably wont like it because all the ads are from the 80s and 90s. But if you’re a copywriter you can be sure that this is your bible.
Felton did an amazing job writing this book. It tells you how to write long copy, how to write great headlines and why a good ad is not enough. It covers all the traditional media and explains to you how to think in advertising.
Felton also shows lot of ads and tells the story behind them.
Undoubtedly a great book.