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SEO for China: Chinese Search Engine Optimization
Organic search is one of the most interesting traffic sources in online marketing. Alongside search ads, social media and influencer marketing, search engine optimization is an important pillar for a successful marketing strategy. This is true for the USA, Canada, UK, Germany and actually for the entire online world. This is also true for China.Nevertheless, there are differences between Chinese SEO and western SEO. Because while organic search means Google for almost the whole world, in China we find a different market leader and need to focus on Baidu SEO. Search engine optimization for Baidu is in many cases quite similar to SEO for Google, but there are just as many situations that should be handled differently.
This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.
The two authors are experienced SEOs, with intense experience with the Chinese market. Apart from experience (important for a successful SEO in China), this books looks at Baidu Algorithm Updates in order to understand more about the strategical targets for Baisu SERPs (which kind of websites does Baidu not want to rank, what would they like to see instead) and they back up their recommendations with the data of the first ever performed Baidu Ranking Factors Correlation study performed by one of the authors 2 years ago.
Matt Colebourn (CEO Searchmetrics) says: “There have been many books written, over the last decade, on SEO. The vast majority of which focus on Google Search, English language and Western Markets. Marcus Pentzek is one of the few SEO experts who’s not only stayed at the forefront of developments in Western Markets but also, with his co-author, Kun Tang, has spent a huge amount of time and effort to research and understand the dynamics of the Chinese market; its scale, its players, its technical differences and, critically, the different strategies, tactics and people needed to succeed.”
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Gordon Ramsay’s World Kitchen: Recipes from “The F Word”
What do you fancy for dinner tonight? Italian? Chinese? French? With so many varieties of cuisine on offer in our globally-growing lives, Gordon Ramsay has put together an amazing book featuring his favourite recipes from around the world. Each chapter features a different country’s dishes that we love to eat, and would love to learn more about. Gordon delves into Middle Eastern, American, Thai, Chinese, Indian, Spanish, French, Italian, Greek, and even our own British. There are recipes for starters, mains and desserts. In addition, he explains certain techniques to go along with each type of cuisine. For example, he shows how to make Pasta, which is then transported into his recipe for Spinach, Ricotta and Pinenut Ravioli, and Curry Paste which is used for a Fragrant Green Curry with Beef. Also, each chapter begins with information on one of the best ingredients each cuisine has to offer, and five ways in which to enjoy it, like his Spanish-inspired five ways with piquillo peppers. Once again Gordon Ramsay provides an innovative range of recipes to be cooked every day, and no matter what you are in the mood for, this book has it covered. With stunning photography by Chris Terry, this is a fresh, modern addition to the ever-popular F-Word collection.Read more
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Cooking for Friends
TV’s most popular chef, Gordon Ramsay, bridges the gap between his famous chef’s table (situated in the white heat of his restaurant kitchen) and his table at home with Tana and their young family. His latest cookbook is packed with simple, seasonal, modern British recipes.
Gordon lives life in the fast lane, travelling the world to foster his many hugely successful business enterprises and to film his highly acclaimed TV series. But, despite the commitments of a busy work life, he has always believed that families should sit around their tables to eat together as much as possible.
His latest cookbook gathers together over 100 inspiring and well-constructed recipes which everyone will enjoy cooking for their friends and family, including Chorizo, broad bean and mint couscous, Scallop brochettes with coriander and chilli butter, Smoked salmon and horseradish cream tarts and Toffee and chocolate steamed pudding.
The recipes embody Gordon’s strongly held opinion that we should support local producers and farmers’ markets, that we should cook with seasonal fresh ingredients which haven’t travelled miles to reach our plates and that we should celebrate the wealth of regional dishes available to us from Cornish crab soup to Bakewell tarts.
Gordon shares the dishes that he loves to cook (and eat) when he’s off duty. With chapters covering Hot and Cold Soups; Pasta and Grains; Fish and Shellfish; Meat and Poultry; Pies and Tarts; Vegetables and Salads; Puddings and Ices and Coffee and Chocolate, each recipe is introduced with an insight into why he has chosen it and includes tips on how to re-create it perfectly. With emphasis on simplicity for stunning results, the majority of the recipes are short and easy to cook.
This beautiful book has been created by one of Britain’s top designers, in tandem with an amazing young photographer. While food is king in this book, sprinkled as it is with candid photos of Gordon and the family, Cooking for Friends allows you to share his love of life and the good things in it.
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£19.00£23.80Cooking for Friends
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As Cooked on TikTok: Fan favourites and recipe exclusives from more than 40 creators!
‘This cookbook is full of some of TikTok’s biggest trends, displaying innovative cooking and fun dishes to make at home’ – Gordon and Tilly Ramsay
Featuring both viral and brand-new recipes from many of the community’s most beloved TikTok food creators, find tried-and-tested #simplerecipes for the hottest dishes, from THE FLUFFIEST #cloudbread to THE MOST DELICIOUS #fetapasta recipe to THE BEST #bakedoats.
Along with over 60 fun and delicious recipes to make – from more than 40 food creators – you’ll find a scannable QR code that will take you straight to the creator’s TikTok page!
Discover the exciting new recipes predicted to be THE next viral trends – find them here first!
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New Year Couplets Set,Spring Festival,1 Set Spring Festival Magnetic-Couplet 2024 Chinese New Year Decoration Chinese Pendant Chinese New Year Wall Stickers Window Decal Home…
- 2024 chinese chunlian: spring festival layout, chinese new year party, banquet and business ceremonies.
- Chunlian paper: chinese couplets chunlian are suitable for pasting on furniture, walls, doors, cabinets, windows, decorations of houses, offices or courtyards, ceilings, entrances, and trees to obtain a festive atmosphere.
- Magnetic chinese couplets: chinese traditional new year blessing couplets, featuring magnetic design, which can be easily attached to door.
- Spring festival couplets paper: magnetic chinese duilian you can decorate it on the front door to let visiting friends feel the festive and auspicious atmosphere.
- Welcome to buy our products,which will bring you a beautiful day.
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Eva Ibbotson 3 Books collection Se t(The Star of Kazan, The Dragonfly Pool,Journey to the River Sea)
(1)The Star of Kazan:- In 1896, in a pilgrim church in the Alps, an abandoned baby girl is found by a cook and a housemaid. They take her home, and Annika grows up in the servants’ quarters of a house belonging to three eccentric Viennese professors. She is happy there, but dreams of the day when her real mother will come to find her. And sure enough, one day a glamorous stranger arrives at the door. After years of guilt and searching, Annika’s mother has come to claim her daughter, who is in fact a Prussian aristocrat whose true home is a great castle. But at crumbling, spooky Spittal Annika discovers that all is not as it seems in the lives of her new-found family . . . (2)The Dragonfly Pool :-The Dragonfly Pool by Eva Ibbotson is an enchanting tale of friend and determination during the Second World War, from the author of The Star of Kazan. Tally Hamilton is furious to hear she is being sent from London to a horrid, stuffy boarding school in the countryside. And all because of the stupid war. But Delderton Hall is a far more interesting place than Tally ever imagined, and an exciting school trip to the beautiful and luscious kingdom of Bergania whisks Tally into an unexpected adventure . . . will she be able to save her new friend, Prince Karil, before it’s too late? (3)Journey to the River Sea:-It is 1910 and Maia, tragically orphaned at thirteen, has been sent from England to start a new life with distant relatives in Manaus, hundreds of miles up the Amazon. She is accompanied by an eccentric and mysterious governess who has secret reasons of her own for making the journey. Both soon discover an exotic world bursting with new experiences in Journey to the River Sea, Eva Ibbotson’s highly colourful, joyous adventure.Books CollectionRead more
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Sea Quest Series 7 and 8 Collection Adam Blade 8 Books Set Pack
Sea Quest Series 7 and 8 Collection Adam Blade 8 Books Set (Book 25-32) Titles in This Set Veloth the Vampire Squid, Glendor the Stealthy Shadow, Mirroc the Goblin Shark, Blistra the Sea Dragon, Gort the Deadly Snatcher, Fangor the Crunching Giant, Shelka the Mighty Fortress, Loosejaw the Nightmare FishRead more
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Barbie: Ultimate Colouring Book (Mattel) (Barbie)
YUIUITRead more
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Genial Kochen mit Jamie Oliver: The Naked Chef – Englands junger Spitzenkoch
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LanguageGerman
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PublisherDorling Kindersley Verlag
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Publication date1 Feb. 2002
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Dimensions20 x 3.1 x 25.6 cm
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ISBN-103831003297
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ISBN-13978-3831003297
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Next pageProduct details
- Publisher
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Dorling Kindersley Verlag (1 Feb. 2002) - Language
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German - ISBN-10
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3831003297 - ISBN-13
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978-3831003297 - Dimensions
:
20 x 3.1 x 25.6 cm
- Best Sellers Rank: 4,003,726 in Books (See Top 100 in Books)
- 169,280 in Food & Drink (Books)
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