Sales & Marketing
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The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10 -
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Shoveling Smoke: Advertising and Globalization in Contemporary India
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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£17.10 -
Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers
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£46.50Advertising and Promotion
£46.50 -
The Art Of Advertising: How To Sell Anything To Anyone
Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.
How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.
How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.
How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.
If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.
This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.
“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”
ABOUT MAX IVANIY
Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.
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The Advertising Effect: How to Change Behaviour
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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£20.90 -
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
£17.20£20.00 -
The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.Read more
£19.30£23.80 -
Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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£7.40 -
The Art Of Amazon SEO: How To Use Amazon SEO And Move Your Products Up The Search Rankings: Master The Amazon Seo Game
Amazon Search Engine Optimization (SEO) is the most important topic for every Amazon seller to master. You can generate sales in other ways, such as through Amazon PPC, other paid ads, influencer partnerships, and more, but no channel will ever be as profitable as Amazon search.
– How much more money would you make if your product had the coveted top spot on Amazon? The answer will surprise you and delight your bank manager.
– What is the optimum length of an SEO keyword?
– What’s the fastest way to go from page 2 of the search results to page 1?
– In what order should you put your words should it be product name first or last?Read more
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Crush Your Competitors with Local SEO: Top Secrets Guide for Local Business: Take Your Business to the Next Level with These Secrets & Strategies
Looking to grow your local business to the next level and leave your competitors in the dust?
This comprehensive ebook reveals insider tactics and proven strategies for dominating local search and outpacing your competition. From optimizing your website for local search terms to leveraging Google My Business and online directories, this guide covers all the essential elements of local SEO.But this isn’t just another run-of-the-mill SEO guide. It goes beyond the basics to share little-known tips and tricks that can give you a serious competitive edge. Discover the power of hyperlocal content, learn how to generate more online reviews, and explore advanced tactics for targeting local customers through paid advertising.
The ebook is written in a clear, easy-to-follow format that’s perfect for small business owners and marketers who are new to local SEO. But even experienced SEO professionals will find plenty of valuable insights and strategies to take their local search game to the next level.
Throughout the ebook, you’ll find practical advice, real-world examples, and step-by-step instructions for implementing each strategy. Whether you’re a local retailer, restaurant owner, or service provider, this ebook will help you improve your online visibility, attract more customers, and grow your business.
If you’re ready to crush your competitors with local SEO, download our ebook today and start your journey towards local search domination. Act now before your competitors crush your businessRead more
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ADVANCED SEO – SEARCH ENGINE OPTIMIZATION TECHNIQUES AND TIPS: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase … Your Online Presence…
This book is a compelling guide that offers you the info you need to make the adjustments to your site right away to help improve your search rankings and also benefit from the increase in natural search traffic. SEO or Search Engine Optimization is simply the act of adjusting the web pages of your web site to be conveniently obtainable by online search engine spiders so they can be quickly spidered and also indexed. A crawler is a robotic that internet search engine use to inspect millions of web pages extremely quickly as well as arrange them by importance. A web page is indexed when it is spidered and considered suitable web content to be put in the online search engine results for individuals to click on.
The art and scientific research of recognizing exactly how search engines determine pages that pertain to a question made by a visitor and designing advertising methods based on this is called SEO. Internet search engine use the most inexpensive system to obtain “genuine” and “live” organization leads. It is discovered that in most cases, SEO provides a much better ROI than other forms such as on the internet ads, e-mail marketing and newsletters, associate and pay per click marketing, and also digital projects as well as promotions.
Search Engine Algorithms:
Each internet search engine has something called a formula which is the formula that each online search engine utilizes to evaluate web pages as well as establish their relevance and worth when crawling them for feasible addition in their internet search engine. A spider is the robot that searches all of these web pages for the internet search engine.– GOOGLE ALGORITHM IS KEY TO SUCCESS
– ALL ABOUT THE GOOGLE DANCE
– GOOGLE DANCING TOOL
– SUBMITTING YOUR LINK TO GOOGLE
– STEP BY STEP WEB PAGE OPTIMIZATION
– 4 STEPS TO OPTIMIZING YOUR WEBSITERead more
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How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Revised and updated for 2021 with new case studies and covering the latest Google updates!
Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know exactly what keywords to target to attract people who are ready to buy what you sell?
- Have your most profitable keywords hit the top spot?
- Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publication players in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours.
What’s inside?
Section 1: The Foundations
You’ll learn:
- The four free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic to your website
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with serene calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim’s story shows that anyone, even if you don’t have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO, carried out by one of the SEO experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
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£3.70 -
Growth Hackers SEO Workbook 2022: WordPress, Keywords & SEO Marketing Strategies for INSANE Traffic & Growth: (Online Marketing Planner + Digital Marketing … Business Applied…
The 2022 Growth Hacking SEO Workbook & Planner includes $8,500 worth of BONUS CONTENT:- 300+ Premium Website Building Tools
- Over 1,500 WordPress Themes & Templates
- Professional SEO Plugins will take your sales to the next level
- Growth-Hacking Journal to document your journey
- The Latest Keyword Strategies & Trends
Also included in the 2022 Edition of this SEO marketing strategies book:
– Workbook and planner create an actionable roadmap to create powerful sales funnels.
– Includes the most up-to-date SEO changes, requirements & trends for 2022.
– Our most in-depth keyword guide to reaching your target audience yet.
– A step-by-step guide to creating cornerstone content that ranks on Google page 1.
– Easy White Hat growth hacker marketing and link building strategies anyone can do.
– Beginner to advanced SEO marketing strategies for building a website that attracts your target audience.
– When the SEO workbook, planner, and free plugins are used together, it GUARANTEES increased visibility!Regardless of what industry you’re in, having the right SEO skills & strategies is essential for generating leads, finding new customers and increasing sales in your small business on a consistent, long-term basis. Today, SEO is even more important than ever for small business owners. It’s time to conquer your fear of SEO and start using it to your advantage.
The algorithm that search engines use is always changing, however, there are many constants and SEO principles that never change. We’ll show you how to adapt to SEO so that your company’s website can beat out competitors and survive.
Paying for ads alone is not enough to bring traffic to your site – modern digital marketing requires a variety of strategies!
Here are just a few of the benefits of implementing SEO as part of your businesses overall digital marketing strategy:
•You’ll get more traffic to your website consistently. •High SEO = high company credibility & visibility.
•You’ll get customers you wouldn’t normally reach. •High SEO = high company visibility.
•SEO has a high ROI. •Gain a competitive edge over others in the industry.The latest digital marketing workbook and SEO planner for personal brands and businesses who want to growth-hack WordPress, WooCommerce, keyword targeting strategies and more. Includes the most up-to-date on-page & off-page SEO marketing strategies for INSANE Traffic & Growth.
SEO marketing works best as part of a larger marketing strategy. See the other books in the Brand and Business Applied Marketing Strategies series to master branding, PPC ads, and social media marketing.
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SEO Secrets: Escape the Matrix of Digital Obscurity
Ever felt like you’re lost in a digital desert, crying out for visibility amidst a sea of competitors? You’re not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success.
This isn’t your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners.
You’ll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting.
But that’s not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You’ll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority.
SEO Secrets is more than just a book; it’s a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It’s time to escape the matrix and embark on a journey to the top of the SERPs.
Are you ready to uncover the secrets of SEO? Plug in, power up, and let’s get optimizing!
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SEO Freedom: A guide to understanding Search Engine Optimisation for normal people.
Cut through the fog of Search Engine Optimisation and discover exactly what you need to know in order to thrive on search engines. Learn the skills and principles that we use every day in our agencies to help our clients rank higher, get more enquires and increase their sales all through search engine optimisation.Who is this book for?
This book is aimed at those that want to discover the basics of SEO and learn the things that will enable them them to lift their websites higher on Google.- Learn how to make your website rank higher in Google
- Get more website visitors, and turn them into customers
- Finally understand Search Engines and remove any confusion
- Stop struggling with tech tools
- This book will show you what you need to know
Ideal for business owners, marketers or anyone starting out in SEO who needs a solid understanding of what is involved.
Throughout the book there are actionable items that you can apply to your website.
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Pinterest Mastery: A Step-by-Step Guide to Marketing Your Business and Selling Products on Pinterest, Including Marketing Tips and SEO Strategies
Are you ready to take your Pinterest marketing to the next level? Look no further than this comprehensive guide to mastering Pinterest for business.
With expert tips and strategies for crafting visually stunning pins, creating shareable content, and optimizing your boards and pins for search engine visibility, this book will help you unlock the full potential of Pinterest for your business.
Learn the secrets of Pinterest SEO and how to use keywords effectively to increase your reach and drive more traffic to your website. Discover the power of group boards and influencer marketing, and find out how to monitor your competition to stay ahead of the game.
Inside, you’ll discover:
- The basics of Pinterest marketing and how to get started
- Tips for creating visually appealing pins and boards that attract attention
- Strategies for increasing engagement and building a loyal following
- Advanced techniques for optimizing your content and increasing visibility
- Best practices for measuring your success and adjusting your strategy for optimal results
- And much more!
Whether you’re a small business owner just starting out on Pinterest or a seasoned marketer looking to fine-tune your strategy, this book has everything you need to succeed in the world of Pinterest marketing.
Don’t miss out on the opportunity to grow your business with Pinterest – get your copy today and start harnessing the power of the world’s most popular visual search engine.
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£2.40 -
So, You Want Your Website To Rank?: The Complete Guide To SEO
So, you want your website to rank? Well, you have made the first step by selecting my complete guide to SEO. This book is specifically designed to provide you with a thorough understanding of search engine optimisation. We will cover all aspects; from ensuring that your website is friendly to search engines, to understanding the behaviour of your traffic and building high quality backlinks. By implementing the suggested changes in this guide, your website will be fully optimised and you will soon start seeing positive results.Some will take to this like a duck to water, for others it might take some time, but with a willingness to learn and a desire to continue improving, there is no reason why you can’t make your website a success and develop it into the backbone of your business.Chapter 1 – Introduction to SEOChapter 2 – The Beginners GuideChapter 3 – Keyword ResearchChapter 4 – Content CreationChapter 5 – On-Page SEOChapter 6 – Technical SEOChapter 7 – Link BuildingChapter 8 – Tracking ResultsSearch engine optimisation is the art of increasing the number of visitors to a website by improving the online visibility to users on search engines such as Google or Bing. I want to be clear from the beginning, you do not pay for results with SEO, the results are free!Did you take note then? ‘the results are free’ – This is why so many businesses are investing their time in to getting this right. Who wouldn’t want sales or bookings that didn’t cost a penny to generate?What will you learn?1.Introduction to SEOIn this chapter, we delve deeper in to understanding exactly what SEO is and why it is so important. Here you are going to gain vital knowledge that will see you through the rest of the course and set you up to successfully market your website on search engines in the future.2.The Beginners GuideTo gain a real understanding of SEO, it is important to know exactly how a search engine works. Once completed you are going to have knowledge of how robots crawl the internet to find websites and add it to their indexes. Without this, all the other work is pointless.3.Keyword ResearchThis chapter allows you to understand exactly how to find out what your audience is searching for. Using a proven technique and helpful online tools, you will be able to set up your entire website strategy around the exact words and phrases that your customers are looking for.4.Content CreationIf your content is boring, your visitors will leave. This chapter is all about how to incorporate your Keyword Research in to high-quality, engaging page content that will not only appeal to readers, but increase conversion rates.5.On-Page SEOThis is most definitely the longest chapter and arguably one of the most important. I will show you how to optimise your website design, include the keyword research to full effect and improve the user experience.6.Technical SEOWhereas the on-page SEO focuses on human behaviour, technical SEO focuses on robots. This section covers the elements of a website and how to ensure that search engines can successfully read your website and understand exactly what it is about.7.Link BuildingNow that your website is in good health, it is time to find some traffic. This chapter will teach you all about how to find websites that will link back to you, the different types of backlinks and why this method is so vitally important to ensuring that you receive the right sort of attention.8.Tracking ResultsAn essential part of any change is understanding what works and what doesn’t. It is no difference for search engine optimisation. In this section you will learn all about how to set up, understand and learn from website analytics.Thank you for taking the time to read the description of my book on SEO. I sincerely believe that this publication will provide many benefits and will give you the confidence to begin work on your own website.Read more
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SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.
(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)
SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.
To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?
Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re “doing SEO” — but that’s not what it takes to get those coveted first page Google rankings.
No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.
SEO for Growth is Your One-Stop Digital Marketing Guide
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).
From this book, you’ll learn how to:
- create and re-purpose content and plan an editorial calendar
- use different social media channels to generate engagement with your content
- build and manage your online reputation, plus handle negative reviews
- do quality link building without resorting to the shady practices Google now penalizes
- conduct keyword research to optimize your website and all of your content
- use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
- build a revenue generating website that will help power your company’s growth for years to come
Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.
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£5.70£11.40 -
SEO para principiantes: Guía con técnicas e introducción al posicionamiento web
Y los que posicionan su web ¿Cómo lo hacen?
Pues muy fácil, te lo cuento yo: con mucho cuidado y mucho cariño.
No es un secreto que el SEO es uno de los métodos de captación de tráfico más rentables, pero tampoco lo es que una de las claves es sin duda la paciencia. In SEO patience pays (es decir, la paciencia paga).
Así que si eres una persona paciente y tienes este libro en cuenta no deberías tener problemas a la hora de posicionar tu página web. Así es como he generado ingresos pasivos y he levantado una empresa de tiendas online.
¿Vas a dejar que tu competencia se quede con el tráfico? ¡Da el paso ahora!
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£5.60 -
Masterful Marketing: How to Dominate Your Market With a Value-Based Approach
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today’s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
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£12.90 -
Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks
Are you ready to dramatically increase your Google rankings fast?Do you want to get more SEO traffic with link building?
Would you like to master the MOST important ranking factor for Google?
If you ever struggle with getting more traffic from Google, you’re not alone…
Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.
The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!
But the ‘publish and pray’ method doesn’t work…
If you want higher Google rankings, you need backlinks to your website.
And that’s how ‘Link Building Mastery’ will empower you.
Here’s what you’ll learn:
– 9 Tried, Tested And Proven Link Building Strategies That Actually Work
– The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
– How To Land Powerful Backlinks At Scale (Without Paying For Them)
– How I Land Free DR80+ Backlinks In Less Than 5 Minutes
– Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
– 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
– Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:
– Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
– Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
– Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?
No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.
Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.
So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.
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£8.60 -
SEO for Marketing Managers: Get to #1 on Google and 10x your Website Traffic, Leads and Sales
I wrote this short book to give you a better understanding of how you can rank higher up on Google and start driving more web traffic, leads and sales from your site. There is a LOT of misinformation out there and although there are some great agencies in the industry, I’ve also come across plenty of agencies who are selling SEO services who have very little experience, with unfortunately not much integrity.My mission is to help educate people on what actually works and what doesn’t, so you can make an informed decision, whether you decide to build an in-house SEO team or hire an external agency to run your SEO.I hope you find this book of value.Read more
£3.80 -
The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic (The Beginner’s Guide to Marketing)
Do you want to learn how to be a SEO wizard?Have you heard the saying “The best place to hide a dead body is page two of Google”? It’s true! If your website isn’t on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner’s Guide to SEO. Is THE book for you!Inside, you’ll discover: •What SEO really is.•How to implement SEO on your own website.•What on-side, off-side, and technical SEO is.•The perks of going through chemotherapy (besides getting well!)•If you can manage technical SEO without a developer?•What Google Search Console is and how it works.•How to run a SEO audit•How not to kill your SEO when rebranding.•And more…This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner’s Guide to SEO today!Read more
£9.00 -
Marketing: The Basics
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
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£17.30£19.00Marketing: The Basics
£17.30£19.00 -
AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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£7.60 -
Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition:
– Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
– Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
– Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
– Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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£45.40£50.30 -
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.Read more
£5.00 -
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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£20.90 -
My Revision Notes: Cambridge National Level 1/2 Enterprise and Marketing
Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– plan and manage a successful revision programme using the topic-by-topic planner
– consolidate subject knowledge by working through clear and focused content coverage
– test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers
– improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
– get exam ready with extra quick quizzes and answers to the practice questions available online.Read more
£7.30£10.40 -
Kotler On Marketing
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.Read more
£14.20Kotler On Marketing
£14.20 -
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,†you’re given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.Read more
£11.40 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You’ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
- How neuromarketing works
- Insights from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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£13.70£17.10Neuromarketing For Dummies
£13.70£17.10 -
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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£49.40 -
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Read more
£4.80 -
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.Read more
£2.70 -
Foundations of Marketing
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber.
Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers.
Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy.
Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture.
The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition’s case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver.
The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill’s Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
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£3.40Foundations of Marketing
£3.40
