Sales & Marketing
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Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You’ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
- How neuromarketing works
- Insights from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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£13.70£17.10Neuromarketing For Dummies
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Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
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Masterful Marketing: How to Dominate Your Market With a Value-Based Approach
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today’s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
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Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
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A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
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Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
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Common rookie mistakes to avoid, and future trends you should be prepared for.
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The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
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How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
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£11.70 -
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Reality in Advertising
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as “the best book for professionals that has ever come out of Madison Avenue.” (For typical comments see back of jacket.) Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising’s misguided men: the “aesthetes” and the “puffers” who put art and technique ahead of the client’s sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called “a ‘Rosetta Stone’ for the advertising business”- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world’s leading business schools.Read more
£11.60Reality in Advertising
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Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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£11.40Advertising For Dummies
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So, You Want Your Website To Rank?: The Complete Guide To SEO
So, you want your website to rank? Well, you have made the first step by selecting my complete guide to SEO. This book is specifically designed to provide you with a thorough understanding of search engine optimisation. We will cover all aspects; from ensuring that your website is friendly to search engines, to understanding the behaviour of your traffic and building high quality backlinks. By implementing the suggested changes in this guide, your website will be fully optimised and you will soon start seeing positive results.Some will take to this like a duck to water, for others it might take some time, but with a willingness to learn and a desire to continue improving, there is no reason why you can’t make your website a success and develop it into the backbone of your business.Chapter 1 – Introduction to SEOChapter 2 – The Beginners GuideChapter 3 – Keyword ResearchChapter 4 – Content CreationChapter 5 – On-Page SEOChapter 6 – Technical SEOChapter 7 – Link BuildingChapter 8 – Tracking ResultsSearch engine optimisation is the art of increasing the number of visitors to a website by improving the online visibility to users on search engines such as Google or Bing. I want to be clear from the beginning, you do not pay for results with SEO, the results are free!Did you take note then? ‘the results are free’ – This is why so many businesses are investing their time in to getting this right. Who wouldn’t want sales or bookings that didn’t cost a penny to generate?What will you learn?1.Introduction to SEOIn this chapter, we delve deeper in to understanding exactly what SEO is and why it is so important. Here you are going to gain vital knowledge that will see you through the rest of the course and set you up to successfully market your website on search engines in the future.2.The Beginners GuideTo gain a real understanding of SEO, it is important to know exactly how a search engine works. Once completed you are going to have knowledge of how robots crawl the internet to find websites and add it to their indexes. Without this, all the other work is pointless.3.Keyword ResearchThis chapter allows you to understand exactly how to find out what your audience is searching for. Using a proven technique and helpful online tools, you will be able to set up your entire website strategy around the exact words and phrases that your customers are looking for.4.Content CreationIf your content is boring, your visitors will leave. This chapter is all about how to incorporate your Keyword Research in to high-quality, engaging page content that will not only appeal to readers, but increase conversion rates.5.On-Page SEOThis is most definitely the longest chapter and arguably one of the most important. I will show you how to optimise your website design, include the keyword research to full effect and improve the user experience.6.Technical SEOWhereas the on-page SEO focuses on human behaviour, technical SEO focuses on robots. This section covers the elements of a website and how to ensure that search engines can successfully read your website and understand exactly what it is about.7.Link BuildingNow that your website is in good health, it is time to find some traffic. This chapter will teach you all about how to find websites that will link back to you, the different types of backlinks and why this method is so vitally important to ensuring that you receive the right sort of attention.8.Tracking ResultsAn essential part of any change is understanding what works and what doesn’t. It is no difference for search engine optimisation. In this section you will learn all about how to set up, understand and learn from website analytics.Thank you for taking the time to read the description of my book on SEO. I sincerely believe that this publication will provide many benefits and will give you the confidence to begin work on your own website.Read more
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No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,†you’re given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.Read more
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mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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£11.40 -
The Ultimate Pet Business Plan: How to launch, grow and scale an outrageously profitable, impactful and fun pet business that dominates your local town (Grow Your Pet Business…
When you purchase this book you also get BONUS FREE access to the full audio version of The Ultimate Pet Business Plan There’s never been a better time to quit the rat race and start your own business … but where do you start?Are you passionate about pooches, but clueless, confused and crippled with fear when it comes to marketing?I hear you. The pet service sector is booming – but the market is saturated. Competition is everywhere and it’s increasing every day. The good news is there’s a tried-and-trusted way to stand out and leave that competition behind.In this entertaining and insightful guide, Europe’s leading pet business coach, Dom Hodgson, takes your hand and walks you through the three key phases of your pet business journey.You will discover:1.The proven system that lets you launch and grow a profitable and uncopyable premium pet business. Watch your competition go green with envy as they see you go from zero clients to fully booked at lightning speed. 2.The stress-free way to staff, scale and systemise your pet business. Learn how to make more money from your existing clients and clone yourself so you can grow and expand your business without doing all the work yourself.3.How to innovate, evolve and re-invent an established pet business If you have the systems and experience but are working long hours for little pay, I’ll show you how to transform your tired business into an exciting empire, where you’re recognised and rewarded as a true expert.Pick up The Ultimate Pet Business Plan right now, and take your pet business idea from successful start-up to sustainable small business – all the way to financial independence.When you purchase this book you also get BONUS FREE access to the full audio version of The Ultimate Pet Business PlanWhat dog trainers are saying about The Ultimate Pet Business Plan”This is my new favourite book for dog business owners. Dom has taken the key points for success and not only applied them to our industry but made them easy to understand in his signature style. Anyone looking to break out of the ‘starving dog trainer/walker/groomer’ mould and treat their business with the respect it deserves should start with The Ultimate Pet Business Plan.”Nick Benger – Dog Trainer and Podcast Host”They say if you want to learn something, then go to someone who is where you want to be. Or who has been on the journey you see yourself going on. Who has made the mistakes so you don’t have to …This is what Dominic does in this book. It’s step-by-step, straight-talking advice that is easy to follow.If you’re thinking of setting up a pet business, this will take away all the overwhelm you might be feeling.If you already have a pet business and are fed up of the constant stream of people telling you all the things you should be doing and feel frazzled and exhausted, give yourself half a day off to read this book.Sometimes we all need to take a step back and reset, to try something different, and if you haven’t tried Dominic’s methods, look at his testimonials for reassurance that they do work.This book will give you clarity, focus and actionable steps to follow and is a must for petpreneurs.”Rachel Spencer – Pet Business Blogging and Media CoachRead more
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The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
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Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
Read more
£10.50 -
Reason Why Advertising: the forgotten book that reshaped marketing in America -18 years before Hopkins’ Scientific Advertising!
The forgotten book that defined Advertising as salesmanship in print… finally available!
If you’re familiar with the marketing masterpiece titled Scientific Advertising you’re probably familiar with its author as well, Claude Hopkins.
John E. Kennedy, Albert Lasker, and Hopkins worked together at Lord & Thomas, the #1 advertising firm at the time in America. Together they completely reshaped the way the world advertised, using a scientific approach to determine what worked best and what was worth investing in.
But while Hopkins’ book became a must for all the marketing experts and the advertisers around the world during the past and the current century, Kennedy’s book is still a hidden gem that needs to be discovered by the international marketing community.
This fresh, annotated edition of the untouched original manuscript will serve this purpose.
Furthermore, this book will help you face the biggest challenge Kennedy, Hopkins, and Lakser had to face at their time: believability.
«The History of Advertising could never be written without first place in it being given to
John E. Kennedy, for every copywriter throughout the length and breadth of this land, is today being guided by the principles he laid down.»Albert Lasker
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The Sales Operations Handbook: A Primer on the Sales Operations Function
Are you considering a career in sales operations?
Perhaps you have just started such employment and are eager to know as much as possible?
If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including:
- The role of sales operations
- Primary functions
- Secondary functions
- Sales tools
- Trends
- And much more…There is also a handy case study at the end of the book, which examines a scenario that is common in this line of business, to help you better understand what you could encounter and how to find a solution.When it comes to sales operations you cannot afford to leave anything to chance. The competition is just too intense. That’s why you MUST read the Sales Operations Handbook now. It will make all the difference in your new career.UPDATE!!! Case Study updated on 7th October.
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£10.30 -
How To Build A Kick-Ass Advertising Agency
How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.
The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.
Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:
- What the heck is advertising today and how to create a powerful brand.
- How to build a one-page profit-oriented business plan.
- How to craft a stand-out positioning and business development plan.
- The superpower of delivering unignorable thought leadership.
- A detailed approach to lead generation.
- Account-based marketing vs. inbound.
- The importance of intellectual property.
- Talent recruitment and management.
- How to create the right personal branding.
- How to build long-term client relationships.
- Financial management.
- How to name your agency.
- How to buy and sell your agency.
- Dozens of supporting facts and figures.
This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.
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My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition
Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837).
Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence.
>> Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.
>> Extend understanding with our regular ‘Now Test Yourself’, tasks and answers provided online for students to access.
>> Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.
>> Identify key connections between topics and subjects with our ‘Making Links’ focus and further ideas for follow-up and revision activities.
>> Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.Read more
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The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic (The Beginner’s Guide to Marketing)
Do you want to learn how to be a SEO wizard?Have you heard the saying “The best place to hide a dead body is page two of Google”? It’s true! If your website isn’t on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner’s Guide to SEO. Is THE book for you!Inside, you’ll discover: •What SEO really is.•How to implement SEO on your own website.•What on-side, off-side, and technical SEO is.•The perks of going through chemotherapy (besides getting well!)•If you can manage technical SEO without a developer?•What Google Search Console is and how it works.•How to run a SEO audit•How not to kill your SEO when rebranding.•And more…This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner’s Guide to SEO today!Read more
£9.00 -
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
£8.60 -
Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks
Are you ready to dramatically increase your Google rankings fast?Do you want to get more SEO traffic with link building?
Would you like to master the MOST important ranking factor for Google?
If you ever struggle with getting more traffic from Google, you’re not alone…
Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.
The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!
But the ‘publish and pray’ method doesn’t work…
If you want higher Google rankings, you need backlinks to your website.
And that’s how ‘Link Building Mastery’ will empower you.
Here’s what you’ll learn:
– 9 Tried, Tested And Proven Link Building Strategies That Actually Work
– The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
– How To Land Powerful Backlinks At Scale (Without Paying For Them)
– How I Land Free DR80+ Backlinks In Less Than 5 Minutes
– Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
– 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
– Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:
– Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
– Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
– Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?
No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.
Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.
So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.
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£8.60 -
The Single Sales Principle
When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It’s a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle – the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.Read more
£8.50 -
Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
£7.60 -
Amazon Advertising: An Author’s Guide to Selling More Books – How to Make Your Ads Work
How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!
I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…
- Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
- Categories: Learn the importance of categories and how they affect sales.
- Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
- Copywriting: Learn the basics of creating better sales copy.
- Sponsored Ads: Understand the difference types of Ads and their limitations.
- Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
- Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
- What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.
Apparently, a picture is worth a thousand words. That’s handy …
Includes over 100 images and screenshots.
You’ve done the writing. Now it’s time to do the selling. Get started now.
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AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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£7.60 -
Fundamentals of Advertising for New Biz/Newbies: Confused about growth and Advertising? Start by learning the basic principles, processes and more. Then things will click. Get…
Why Advertise? To grow your business.
But when it comes down to growth, everyone seems to have the answers. Except you.
There are courses on Digital Marketing, Social Media Advertising, how to buy Ads, how to get leads, how to convert leads. Great, you need to know them, eventually.
For now, you have questions no one talks about. How to sell your product/service? Who do I sell to? What do I say? For how long? Do I repeat myself? Is planning involved? Do I do it all? Can I do it all? Where to start? How does it all connect?
You’re confused. It’s only natural when jumping into something new without knowing the basics.
Things will click once you pick up this book and learn Advertising’s basic principles, processes, terms and costs.
It’s a quick, easy read, full of perspectives and answers. For your growing needs.
Ideal for start-ups and those starting out.
Author
EURO, JWT, Saatchi & Saatchi, O&M, Draft FCB, Y&R, just to name a few. Including stints as a lecturer, trainer, consultant and Ad Agency owner.From back in the day till today, last week to be precise.
M. R. Rosl is an unrepentant Ad Man. As a Copywriter, he saw it all and done it all for over 70 global clients. He has worked and lived in the US, MY, SG, HK and UK. He has packed 23 years of Advertising know-how into this book. His pain is your gain.
He resides in London. With his beloved wife, Liverpool and pint.
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Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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My Revision Notes: Cambridge National Level 1/2 Enterprise and Marketing
Target success in Cambridge National Level 1/2 Enterprise and Marketing with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– plan and manage a successful revision programme using the topic-by-topic planner
– consolidate subject knowledge by working through clear and focused content coverage
– test understanding and identify areas for improvement with regular ‘Now Test Yourself’ tasks and answers
– improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
– get exam ready with extra quick quizzes and answers to the practice questions available online.Read more
£7.30£10.40 -
A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
£7.00£7.60 -
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
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The Art Of Amazon SEO: How To Use Amazon SEO And Move Your Products Up The Search Rankings: Master The Amazon Seo Game
Amazon Search Engine Optimization (SEO) is the most important topic for every Amazon seller to master. You can generate sales in other ways, such as through Amazon PPC, other paid ads, influencer partnerships, and more, but no channel will ever be as profitable as Amazon search.
– How much more money would you make if your product had the coveted top spot on Amazon? The answer will surprise you and delight your bank manager.
– What is the optimum length of an SEO keyword?
– What’s the fastest way to go from page 2 of the search results to page 1?
– In what order should you put your words should it be product name first or last?Read more
£6.20 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.
(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)
SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.
To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?
Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re “doing SEO” — but that’s not what it takes to get those coveted first page Google rankings.
No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.
SEO for Growth is Your One-Stop Digital Marketing Guide
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).
From this book, you’ll learn how to:
- create and re-purpose content and plan an editorial calendar
- use different social media channels to generate engagement with your content
- build and manage your online reputation, plus handle negative reviews
- do quality link building without resorting to the shady practices Google now penalizes
- conduct keyword research to optimize your website and all of your content
- use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
- build a revenue generating website that will help power your company’s growth for years to come
Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.
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£5.70£11.40 -
SEO para principiantes: Guía con técnicas e introducción al posicionamiento web
Y los que posicionan su web ¿Cómo lo hacen?
Pues muy fácil, te lo cuento yo: con mucho cuidado y mucho cariño.
No es un secreto que el SEO es uno de los métodos de captación de tráfico más rentables, pero tampoco lo es que una de las claves es sin duda la paciencia. In SEO patience pays (es decir, la paciencia paga).
Así que si eres una persona paciente y tienes este libro en cuenta no deberías tener problemas a la hora de posicionar tu página web. Así es como he generado ingresos pasivos y he levantado una empresa de tiendas online.
¿Vas a dejar que tu competencia se quede con el tráfico? ¡Da el paso ahora!
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Marketing Is My Superpower: A 6×9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage Marketing Journal to write in. Marketing Gift and SuperPower Retro…
This is a Vintage and Retro Birthday, Anniversary, Valentine’s day, or any occasion gift for Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.Read more
£5.20 -
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.Read more
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Read more
£4.80 -
Brands, Bandwagons & Bullsh*t: How marketing, advertising, media and PR work – the essential guide for career planning and professional understanding.
Rory Sutherland, Vice Chairman at Ogilvy, said the following about ‘Brands, Bandwagons & Bullshit’: –
“I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.
In marketing, it’s easy to get caught up in the hype – the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle.
Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won’t know the facts until it’s too late – so the best thing to do is research what’s out there and make the most informed choices possible.
‘Brands, Bandwagons & Bullshit’ was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it’s useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).
Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.
‘Brands, Bandwagons & Bullshit’ was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey.
Part 1: Getting Started’ covers the things you might want to consider before you get your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will.
The baking of the cake is totally up to you, but hopefully you’ll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.
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A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – in One Book!
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail – in all its many forms
• How lockdown and the global pandemic has changed the world of marketingWhether you’re a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing’s A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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£4.70
