Sales & Marketing
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Marketing Communications: Interactivity, Communities and Content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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£1.60 -
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
PART I
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
PART II
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
PART III
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
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£33.20 -
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categorySocial networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
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£14.20 -
Sustainable Marketing: The Industry’s Role in a Sustainable Future
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.
This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.
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£25.60 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
As some of today’s major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.
A Practitioner’s Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.
This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
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£30.40 -
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn’t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4’s The Secret Millionaire
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£16.10£19.00 -
How to Write a Marketing Plan (Creating Success, 23)
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books…
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
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£0.50 -
Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
Marketing 6.0: The Future is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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£19.20£20.90Marketing 6.0: The Future is Immersive
£19.20£20.90 -
Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.
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£2.20 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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£31.00£63.60 -
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
£14.70£17.10 -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.
Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
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£26.10£28.50 -
Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.
Discover:
- How marketing adds value to customers and organizations
- How innovative brand positioning drives commercial success
- How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels
- How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities.
Key features:
- Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.
- Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.
- 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.
- Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
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£34.20£54.10Foundations of Marketing, 6e
£34.20£54.10 -
Marketing Is My Superpower: A 6×9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage Marketing Journal to write in. Marketing Gift and SuperPower Retro…
This is a Vintage and Retro Birthday, Anniversary, Valentine’s day, or any occasion gift for Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.Read more
£5.20 -
Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
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A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
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Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
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Common rookie mistakes to avoid, and future trends you should be prepared for.
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The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
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How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
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£11.70 -
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mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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£11.40 -
Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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£17.00£17.60 -
My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition
Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837).
Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence.
>> Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.
>> Extend understanding with our regular ‘Now Test Yourself’, tasks and answers provided online for students to access.
>> Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.
>> Identify key connections between topics and subjects with our ‘Making Links’ focus and further ideas for follow-up and revision activities.
>> Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.Read more
£9.30 -
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – in One Book!
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail – in all its many forms
• How lockdown and the global pandemic has changed the world of marketingWhether you’re a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing’s A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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£4.70 -
The Single Sales Principle
When selling are the following statements true or false? : ** Always Be Closing ** ** Attitude Sets Altitude ** ** People Buy People ** ** Customers Like to Talk about Themselves ** ** It’s a Numbers Game ** ** Sell the Sizzle not the Sausage** ** Money Talks ** Fail to Plan, Plan to Fail ** All false, claims Mark Blackmore. They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research Mark substitutes the 8 myths with the Single Sales Principle – the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.Read more
£8.50 -
Navigating LinkedIn for Sales: The Complete Guide to Social Selling, Sales Navigator and Account-Based Marketing
Navigating LinkedIn for Sales: The All-in-One Playbook for Mastering Social Selling on Sales Navigator
Are you a sales professional seeking to smash your quota by leveraging LinkedIn and Sales Navigator? Written specifically for B2B sales professionals, this tactical playbook equips you with time-tested strategies to excel at social selling on Sales Navigator.
Packed with easy-to-implement tactics, step-by-step workflows, and ready-made templates, you’ll discover how to:
- Create an irresistible personal brand that captivates decision makers’ attention.
- Strategically share content using artificial intelligence that establishes you as an industry authority.
- Maximize Sales Navigator to identify, research, and engage key buyers and accounts.
- Deploy battle-tested social selling strategies to build authentic relationships.
- Utilize account-based marketing to create new opportunities with your perfect buyers.
- Develop a deep sales strategy to discover when buyers are ready to engage, find hidden allies, and stay updated on the accounts you are most focused on.
What You’ll Discover:
- Step-by-step guidance on setting up Sales Navigator to focus on high-probability accounts and drive better outcomes.
- Tactics to engage ideal buyers using all Sales Navigator functions.
- Ideas to leverage generative AI for impactful content creation.
- Innovative outreach cadences to nurture relationships from connection to closed deal.
“An invaluable guide filled with proven strategies to master social selling on Sales Navigator. The must-have playbook for your sales success.”
Unleash the Full Power of Sales Navigator:
This playbook reveals insider tips to identify buyer intent, trigger alerts on key accounts, and leverage data-driven insights. Learn to blend automation with personalization to scale ABM campaigns. Follow proven cadences to build relationships with executives and buying influences.
Everything you need to maximize your Sales Navigator ROI is contained within this comprehensive guide.
Inside the Book:
PART 1: FOUNDATIONS
Lay the groundwork to become an unstoppable force on LinkedIn.
- Craft a LinkedIn profile that grabs the attention of decision-makers.
- Develop detailed buyer personas for laser-focused targeting.
- Master the art of quickly building trust with potential buyers.
PART 2: STRATEGIES
Elevate your social selling game with foolproof strategies.
- Adopt social selling best practices to sidestep common pitfalls.
- Expand your reach through precise account-based marketing.
- Utilize Sales Navigator’s best features for immediate impact.
PART 3: EXECUTION
Transform your strategies into real-world success.
- Convert relationships into sales with a proven 5-step method.
- Become an industry authority by leveraging generative AI to create captivating content.
- Follow the ready-made Sales Navigator action plan to become a sales powerhouse.
Go Beyond Sales Navigator:
Whether you are looking to boost your personal brand, increase engagement, generate leads or build strategic partnerships, this guide will help you maximize the full potential of LinkedIn for next-level sales success.
The comprehensive tactics and expert guidance make this book the must-have playbook for any sales pro aiming to conquer social selling on LinkedIn.
Get your playbook today and unlock the tools, knowledge, and confidence to crush your sales goals!
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£15.60 -
Direct Sales Done Right: A Proven Path to Stop Wasting Time & Start Making Meaningful Money
DO YOU EVER FEEL LIKE YOU’RE MISSING SOMETHING, A KEY PIECE TO DIRECT SALES SUCCESS?Are you not seeing results when you follow the advice of industry leaders, company training, and even your well-meaning mentors? Maybe you’ve been wrestling with your own doubts and fears. Perhaps you’ve lost your initial spark, sitting stagnant instead of growing toward your goals. Maybe you’ve created the vision board and taken action, but it still feels like something is missing.
In this honest and action-oriented guide, Katy Ursta, a successful direct seller with over eleven years of network marketing experience, presents a proven plan to stop wasting time and start making meaningful money.
In Direct Sales Done Right, you will learn how to:
- Develop mindset strategies that build belief in the products, the opportunity, and yourself
- Create essential routines necessary for the success of every direct seller
- Follow best social media content strategies to create an intentional brand that attracts your ideal client and builds a community of engaged followers
- Adopt a simple approach to meaningful conversations that actually lead to conversion (say goodbye to the awkward, “Hey girl,” messages!)
- Obtain measurable results based on simple, repeatable action steps
- Build The Healthy Pipeline (Katy’s personal approach to the sales funnel) needed to create a sustainable pool of long-term customers and team members
- Find real freedom from your inbox through firm boundaries
- LOVE the process of building a profitable business!
Direct Sales Done Right helps you increase your impact, income, and confidence, turning aspiring network marketers into thriving industry professionals! Are you ready to learn the keys to direct sales success? Read this book and unlock the advantages of Direct Sales Done Right.
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£18.50 -
Sales Growth: Five Proven Strategies from the World′s Sales Leaders
A comprehensive guide to how companies can drive sales growthFinding growth today can be an enormous challenge for companies in a complex and fast–changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue–print for achieving this goal by revealing what world–class sales executives are doing right now to find growth and capture it as well as how they are creating the capabilities to keep growing in the future.
Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you′ll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You′ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance.
- Based on interviews of more than 120 of today′s most successful global sales leaders, from a wide array of B2C and B2B organizations
- Offers real–life examples of how successful sales leaders overcame the challenges encountered in the quest for growth
- Contains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much more
Created by sales executives for sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.
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£3.40 -
The SaaS Sales Method for Account Executives : How to Win Customers (Sales Blueprints Book 5)
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople as well as for sales team leaders, The SaaS Sales Method for Account Executives: How to Win Customers builds on The SaaS Sales Method by focusing on the fundamental sales skills needed to help customers commit, as opposed to just closing them.Read more
£1.20 -
The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints Book 3)
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact – understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.Read more
£0.70 -
The Sales Operations Handbook: A Primer on the Sales Operations Function
Are you considering a career in sales operations?
Perhaps you have just started such employment and are eager to know as much as possible?
If that is the case, then this book is perfect for you. Sales Operations Handbook: A Primer on the Sales Operations Function, delivers the basics of sales operations for people just like you and is a ‘must read’ to help answer your questions.Inside these pages, you will find all the information you wanted, written in an easy-to-follow format and including:
- The role of sales operations
- Primary functions
- Secondary functions
- Sales tools
- Trends
- And much more…There is also a handy case study at the end of the book, which examines a scenario that is common in this line of business, to help you better understand what you could encounter and how to find a solution.When it comes to sales operations you cannot afford to leave anything to chance. The competition is just too intense. That’s why you MUST read the Sales Operations Handbook now. It will make all the difference in your new career.UPDATE!!! Case Study updated on 7th October.
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£10.30 -
Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.
*One of the “best Sales books of all time” – BookAuthority
**One of the “best new Sales books 2018” – BookAuthority
***One of the” best new Sales ebooks 2018″ – BookAuthority
****One of the “20 Best New Sales eBooks To Read In 2021” – BookAuthority
*****One of the “22 Best New Sales Books To Read In 2021” – BookAuthority
******Recognized on SalesHacker’s “Best Sales Books: 30 Elite Picks to Step Up Your Sales Game“Are you in a First Time Sales job trying to learn how to be a good salesperson and perfect your pitch? This sales training book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales tactics or for anyone looking to brush up on their skills. There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden’s New York Times Bestseller “Take The Stairs” and learning that “95% of all books that are purchased are never completely read” and “70% of all books ever purchased are never even opened” we wanted to write a sales training book that everyone could read and take action on immediately.
*** WHAT’S INSIDE ***
This book is a step-by-step guide for the modern salesperson. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice – no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound sales prospecting. We focus this sales book exclusively on outbound sales prospecting, because it’s the half of the formula that an individual salesperson can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”). In this book you will learn:- Tactics around cold calling- How to bucket leads for maximum success- Effective ways to use technology – Funnel Math
*** WHAT PEOPLE ARE SAYING ABOUT OUTBOUND SALES, NO FLUFF***
“”This book was recommended to me several times in the first week it came out. I knocked it out on a Sunday afternoon with actionable insights to take away into prospecting for the week ahead.Rex and Ryan do an amazing job cutting through the noise with takeaways that I was able to implement in my process right away. Some things were processes that I knew I needed to do, but didn’t know how to do them. Some things were brand new and no-brainers to implement. Highly recommend for anyone in outbound sales, growth, or even marketing.” – Nick L.
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£3.70 -
Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2)
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans. Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter.Read more
£1.20 -
The Ultimate Pet Business Plan: How to launch, grow and scale an outrageously profitable, impactful and fun pet business that dominates your local town (Grow Your Pet Business…
When you purchase this book you also get BONUS FREE access to the full audio version of The Ultimate Pet Business Plan There’s never been a better time to quit the rat race and start your own business … but where do you start?Are you passionate about pooches, but clueless, confused and crippled with fear when it comes to marketing?I hear you. The pet service sector is booming – but the market is saturated. Competition is everywhere and it’s increasing every day. The good news is there’s a tried-and-trusted way to stand out and leave that competition behind.In this entertaining and insightful guide, Europe’s leading pet business coach, Dom Hodgson, takes your hand and walks you through the three key phases of your pet business journey.You will discover:1.The proven system that lets you launch and grow a profitable and uncopyable premium pet business. Watch your competition go green with envy as they see you go from zero clients to fully booked at lightning speed. 2.The stress-free way to staff, scale and systemise your pet business. Learn how to make more money from your existing clients and clone yourself so you can grow and expand your business without doing all the work yourself.3.How to innovate, evolve and re-invent an established pet business If you have the systems and experience but are working long hours for little pay, I’ll show you how to transform your tired business into an exciting empire, where you’re recognised and rewarded as a true expert.Pick up The Ultimate Pet Business Plan right now, and take your pet business idea from successful start-up to sustainable small business – all the way to financial independence.When you purchase this book you also get BONUS FREE access to the full audio version of The Ultimate Pet Business PlanWhat dog trainers are saying about The Ultimate Pet Business Plan”This is my new favourite book for dog business owners. Dom has taken the key points for success and not only applied them to our industry but made them easy to understand in his signature style. Anyone looking to break out of the ‘starving dog trainer/walker/groomer’ mould and treat their business with the respect it deserves should start with The Ultimate Pet Business Plan.”Nick Benger – Dog Trainer and Podcast Host”They say if you want to learn something, then go to someone who is where you want to be. Or who has been on the journey you see yourself going on. Who has made the mistakes so you don’t have to …This is what Dominic does in this book. It’s step-by-step, straight-talking advice that is easy to follow.If you’re thinking of setting up a pet business, this will take away all the overwhelm you might be feeling.If you already have a pet business and are fed up of the constant stream of people telling you all the things you should be doing and feel frazzled and exhausted, give yourself half a day off to read this book.Sometimes we all need to take a step back and reset, to try something different, and if you haven’t tried Dominic’s methods, look at his testimonials for reassurance that they do work.This book will give you clarity, focus and actionable steps to follow and is a must for petpreneurs.”Rachel Spencer – Pet Business Blogging and Media CoachRead more
£11.40
