Business & Investing

HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.

This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business School

Other books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.

Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.

Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.

Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.

The Joy of Accounting means that ANYONE can now see how accounting works.

In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studies

BENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understanding

THE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.

Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.

WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.

INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.

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They say that numbers don’t lie, but what if you can’t even read them? Discover how great managers use financial data to guide decisions.

Financial analysis reports, budgeting reports, forecasting and measuring reports–sometimes they all run together, don’t they? The Essentials of Finance and Accounting for Nonfinancial Managers is here to help.

This new edition of a business classic demystifies finance and accounting and gives managers the tools they need to make better decisions.

Complete with fresh insights, case studies, and street-level exercises to help non-numbers people master the numbers game, this guide reveals how to:

• Understand the fundamentals of financial analysis, budgeting, and forecasting
• Interpret balance sheets, income/cash flow statements, and annual reports
• Sift through conflicting data to find the most relevant figures
• Locate key information about competitors and suppliers
• Analyze variances and calculate break-even points and other vital measures

The numbers are too important to allow others to translate for you. The Essentials of Finance and Accounting for Nonfinancial Managers shows you how to read them yourself.

Imagine the impact on future decisions when you grasp not only what the numbers mean but can use that insight to drive your business forward.

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“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst

“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising

How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?

These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.

Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

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Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

• Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
• Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
• Walks you through planning and creating an advertising campaign
• Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
• Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

• Create a blueprint for integrated search, social media and content marketing strategy
• Determine which creative tactics will provide the best results for your company
• Implement search and social optimization holistically in the organization
• Measure the business value of optimized and socialized content marketing
• Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

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Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

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Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

• Understanding Search Engine Optimization
• Relearning How You See the Web
• Picking the Right SEO Tools
• Finding SEO Problems
• Solving SEO Problems
• SEO Best Practices
• The SEO Consulting Process
• Comprehensive Site Audit (Informational Website)
• Comprehensive Site Audit (E-Commerce Website)
• Understanding the SEO Industry
• Search Engine Verticals
• Optimizing for Alternative Search Engines
• Setting Up a Testing Platform
• SEO Resources
• Attending SEO Conferences

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Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment.

“A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource.”

Dr Christos Begkos, Associate Professor
Alliance Manchester Business School, University of Manchester

“The textbook is a useful tool for students who are new to accounting. The exercises at the end of each chapter make it easy for the students to grasp the concepts”

Matthias Nnadi
Cranfield University

Accounting and Finance: An Introduction, 11th edition by Eddie McLaney and Peter Atrill, is the ideal introduction to the subject, providing you with the knowledge you need to make informed, successful business decisions.

This book is ideal for students who study Finance or Accounting- related modules in Undergraduate and MBA courses, covering Financial Accounting, Management Accounting, and Financial Management in a single text.

With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance from theory to practice.

Key features include:

• Updated content, creating a practical learning experience relevant to contemporary changes in the field.
• Real numerical accounting techniques, with consideration of up-to-date, important financial standards.
• A large number of exercises, encouraging active learning and practicing.
• Real-world examples, many of which are new to this edition, applying theory to practice.

Gain an appreciation of the key roles that Accounting and Finance have to play in successful decision-making and expand your knowledge with this must-have guide that will equip you with the tools to start your career in Business.

Personalise learning with MyLab® Accounting

By combining trusted author content with digital assessments, support at the point of need, and a flexible platform, MyLab® Accounting personalises the learning experience and improves results. MyLab for this textbook includes over 1750 questions and provides a range of help tools to support tackling accounting problems.

If you would like to purchase both the physical text and MyLab Accounting search for:

9781292435497 Accounting and Finance: An Introduction 11th edition with MyLab® Accounting

Package consists of:

• 9781292435527 Accounting and Finance: An Introduction 11th edition
• 9781292435503 Accounting and Finance: An Introduction 11th edition MyLab Accounting
• 9781292435510 Accounting and Finance: An Introduction 11th edition Pearson eText

NOTE: MyLab® Accounting is not included. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platform exist for each title, and registrations are not transferable. To register for and use MyLab Accounting, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson: If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

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Essential knowledge of International Financial Reporting Standards for students of global accounting

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain practical knowledge of the topic that they can apply as they advance into their global accounting careers.

With this revised and updated Fourth Edition, students will develop a firm conceptual understanding of IFRS, as well as the ability to integrate their learning through practical exercises. Throughout this text, Global Accounting Insights highlight the important differences that remain between IFRS and U.S. GAAP, discussing the ongoing joint convergence efforts to resolve them. Comprehensive, up-to-date, and accurate, Intermediate Accounting IFRS includes proven pedagogical tools designed to help students learn more effectively.

• Comprehensively covers the latest International Financial Reporting Standards and how they are applied in practice
• Takes a comparative approach to help students understand the differences between IFRS, U.S. GAAP, and other important standards
• Emphasizes practical application of knowledge with end-of-chapter Review and Practice sections
• Provides authoritative references and citations to ensure content reliability and provide opportunities for further study
• Includes access to video walkthroughs, interactive content, and digital resources to support student engagement and ensure positive learning outcomes

As IFRS gains broad acceptance around the world, students of global accounting will need to be intimately familiar with these standards, and prepared to keep up with the rapid changes in the international environment. Intermediate Accounting IFRS answers to these pressing needs, making it the clear choice for accounting courses at the intermediate level.

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Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.

This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler.

Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.

The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

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The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm. It focuses on critical analysis and reflection with respect to changing risk and crisis management patterns in the public sector in the current Covid- 19 and post- Covid- 19 era, across diverse social, political and institutional settings globally.

This research-based edited book, targeted at scholars, professionals, teachers and consultants inthe fields of public sector accounting, auditing, accountability and management, offers high-level insights into the new architecture and execution of such activities in the emerging post-pandemic world. The chapters are written by leading scholars in the accounting and public administration disciplines internationally and provide important assessments, frameworks and recommendations concerning a wide variety of institutions, practices and policies with a view to addressing the many emerging societal, governmental and professional issues. Spanning theoretical, empirical and policy discussion contributions, the book’s chapters will be readily accessible to accounting, auditing and management audiences alike.

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Frank Wood’s Business Accounting Volume 1, the world’s bestselling textbook on book-keeping and accounting, continues to provide an indispensable introduction for students and professionals across the globe.

Now celebrating more than 50 years in publication, the 14th edition has retained all the essence of what makes this the go-to textbook for accounting and book-keeping, but has also undergone significant changes and revisions based on reviewer feedback. With the inclusion of brand new chapters such as ‘Maths for Accounting’, combined with the reorganisation of chapters, and revision of end-of-chapter questions, this book will provide all the support you will need for learning key accounting topics.

New to this Edition

· Maths for Accounting chapter

· Part 6 ‘Checks and Errors’

· Incorporation of new end-of-chapter questions

· Accounting Today chapter

For lecturers, visit www.pearsoned.co.uk/wood for our suite of resources to accompany this textbook, including:

· A complete solutions guide

· PowerPoint slides for each chapter

· Seven online chapters for further reading

MyLab Accounting

Join over 10 million students benefiting from Pearson MyLabs.

This title can be supported by MyLab Accounting, an online homework and tutorial system designed to test and build your understanding. MyLab Accounting provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

· A personalised study plan

· Usable either following chapter-by-chapter structure or by learning objective

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· Limitless opportunities to practise

Use the power of MyLab Accounting to accelerate your learning. You need both an access card and a course ID to access MyLab Accounting:

· Is your lecturer using MyLab Accounting? Ask your lecturer for your course ID.

· Has an access card been included with the book? Check the inside back cover of the book.

· If you have a course ID but no access card, go to http://www.pearson.com/mylab/accounting to buy access.

Alan Sangster is Professor of Accounting at the University of Sussex and formerly at other universities in the UK, Brazil, and Australia.

Lewis Gordon is Lecturer in Accounting at the University of Liverpool, and has extensive experience of teaching financial accounting at undergraduate and professional levels.

Frank Wood formerly authored this text and he remains one of the best-selling authors of accounting textbooks.

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