Communication Studies
-
Rare Watches: Explore the World’s Most Exquisite Timepieces
Forewords by Jean-Claude Biver (CEO of Tag Heuer) and Aurel Bacs (Christie’s and Phillips auctioneers).This breathtaking book explores more than 50 of the rarest watches in the world, including unique examples of which only a single model exists. From watches that have set new records in auction houses, to feats of modern technology and engineering, via iconic models worn by figures such as Elvis Presley and James Bond, this book appeals to professionals, collectors and amateurs alike.
The photography in this book is published in collaboration with high-end auction houses and watch manufacturers, displaying some of the rarest, most expensive and sought-after watches in the world in incredible detail.
Read more
£36.90£47.50 -
Marketing Communications: A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:- Brand narrative approach – Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
- Media neutral/multi-media approach – This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.
This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.
***COMPANION WEBSITE – www.marketing-comms.com ***
Read more
£45.50£53.20Marketing Communications: A Brand Narrative Approach
£45.50£53.20 -
The Art and Science of Technical Analysis: Market Structure, Price Action, and Trading Strategies: 544 (Wiley Trading)
A breakthrough trading book that provides powerful insights on profitable technical patterns and strategiesThe Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical analysis, and profitable trading. The book explores why randomness prevails in markets most, but not all, of the time and how technical analysis can be used to capture statistically validated patterns in certain types of market conditions. The belief of the book is that buying and selling pressure causes patterns in prices, but that these technical patterns are only effective in the presence of true buying/selling imbalance.
The Art and Science of Technical Analysis is supported by extensive statistical analysis of the markets, which will debunk some tools and patterns such as Fibonacci analysis, and endorse other tools and trade setups. In addition, this reliable resource discusses trader psychology and trader learning curves based on the author’s extensive experience as a trader and trainer of traders.
- Offers serious traders a way to think about market problems, understand their own performance, and help find a more productive path forward
- Includes extensive research to validate specific money-making patterns and strategies
- Written by an experienced market practitioner who has trained and worked with many top traders
Filled with in-depth insights and practical advice, The Art and Science of Technical Analysis will give you a realistic sense of how markets behave, when and how technical analysis works, and what it really takes to trade successfully.
Read more
£48.20 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.
Read more
£49.20£69.40Advertising Creative: Strategy, Copy, and Design
£49.20£69.40 -
1000 Design Classics
The most innovative, iconic, and influential products ever designed – from 1663 to the present day
Originating from the highly acclaimed and groundbreaking three-volume Phaidon Design Classics, this new book presents 1,000 of the world’s greatest objects in one large-format volume – from everyday items by anonymous creators to lauded pieces by the likes of Charles and Ray Eames, Charlotte Perriand, Dieter Rams, Richard Sapper, Hans J. Wegner, and Florence Knoll.
Carefully revised to bring every detail up to date, and with the addition of 100 new items that highlight designers from a diverse variety of backgrounds (including a greater number of female designers) and products from the last 15 years, this collection of the world’s greatest product design is more comprehensive, compelling – and relevant – than ever before.
The book showcases celebrated names alongside the new stars of modern design, including Le Corbusier, Alvar and Aino Aalto, Isamu Noguchi, Ronan and Erwan Bouroullec, Lani Adeoye, Faye Toogood, and Lindsey Adelman. Each entry is accompanied by beautiful imagery and a detailed description that offers a rich insight into the product, its history, and its maker, from the renowned Tulip Chair by Eero Saarinen to the much-loved Bird Zero e-scooter.
This handsome book is the perfect reference guide for design enthusiasts, industry professionals, and all those interested in the creative process.
Read more
£49.30£66.501000 Design Classics
£49.30£66.50 -
Keeping the British End Up: Four Decades of Saucy Cinema
This deluxe, expanded new full colour edition includes an updated filmography and previously unpublished interview material and stills. In this title, Simon Sheridan traces the history of the British sex film from its beginnings in coy nudist camp films such as Some Like It Cool (directed by Michael Winner in 1960) through the boom years of the Confessions films to its demise in the early 1980s.Read more
£49.40 -
Searching for Stars: Stardom and Screen Acting in British Cinema (Rethinking British Cinema S.)
Explores the reasons behind British cinema’s failure to create its own stars. The text looks at the way theatre and music hall spawned their stars, and asks why so many of them found the transition to film so awkward. It compares the British star system with that of Hollywood. What sort of contracts were British stars offered? How much were they paid? Who dealt with their publicity? How did Britsh fans regard them? There are essays on key figures (Novello, Fields, Formby, Dors, Bogarde, Mason, Matthews), and assessment of how British stars fared in Hollywood, an analysis of the effects of class and regional prejudice on attempts at British star-making, and a survey of the British comedy tradition, and some of the questions about how genre affected the star system.Read more
£61.70 -
The Encyclopedia of British Film: Fourth Edition
With well over 6,300 articles, including over 500 new entries, this fourth edition of The Encyclopedia of British Film is a fully updated invaluable reference guide to the British film industry. It is the most authoritative volume yet, stretching from the inception of the industry to the present day, with detailed listings of the producers, directors, actors and studios behind a century or so of great British cinema.
Brian McFarlane’s meticulously researched guide is the definitive companion for anyone interested in the world of film. Previous editions have sold many thousands of copies and this fourth edition will be an essential work of reference for enthusiasts interested in the history of British cinema, and for universities and libraries.
— .
Read more
£87.70 -
A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
Read more
£96.90 -
CDP HOME OF BRITISH ADVERTISING
Presents an overview of contemporary British advertising and its rise to world-class status through the eyes of Collett Dickenson Pearce, a ground-breaking agency, which introduced concept-based advertising to the British in the early 1960s.Read more
£115.30CDP HOME OF BRITISH ADVERTISING
£115.30 -
Changing Heritage: How Internal Tensions and External Pressures are Threatening Our Cultural and Natural Legacy
Changing Heritage presents the most comprehensive analysis of heritage issues available today. Critically analysing the complexity of the current and forthcoming issues faced by heritage, it presents insightful directions for the future.
Drawing on the author’s many years of experience working in senior positions at UNESCO, the book presents discussions of heritage sites all around the world. Today, our cultural and natural legacies face significant threats due to social and economic developments, political pressures, and unresolved historical issues. This book delves into these threats from two distinct perspectives: internal tensions and external pressures. The internal tensions include the disregard for human rights and gender equality; the increasing exploitation of heritage for political purposes; the development of post-colonial perspectives; and the necessity to reassess the established notion of “universal value.” External pressures stem from global processes, unsustainable tourism, political conflicts, ethnic clashes, and religious strife that are causing destruction in numerous parts of the world. Examining the dynamics between heritage and these internal tensions and external pressures, Bandarin offers insights into the challenges faced and emphasizes the imperative role of civil society in safeguarding the value of heritage for present and future generations.
Changing Heritage explores a wide range of issues surrounding the crisis in heritage management on an international level. It will be essential reading for heritage scholars, students, and professionals
Read more
£123.50
