Roll over image to zoom in
101 Contrarian Ideas About Advertising
£3.70
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.
Read more
Additional information
| Publisher | 1st edition (22 Nov. 2011), Amazon.com |
|---|---|
| Language | English |
| File size | 395 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 238 pages |
by John Park
Amazing!
by Diva Commandments
Finally a book about marketing & advertising that gets to the point. An enjoyable read offering inspiration & a humorous journey to reality. Dogma free & fact filled.
by Tim
This is without doubt the most stimulating book I’ve read about marketing & advertising. Bob takes a contrarian view but he supports it with data rather than the overblown but unsubstantiated claims of many “gurus”.
Whether you agree with Bob or not surely you won’t fail to be amused. How many business related books have made you laugh out loud? This one does.
by David
It’s pretty difficult to argue with Bob. Almost everything in here you end up nodding your head along to. So if you want to take the red pill and pull the social media blinkers from your eyes buy the book and read it. You know he’s right.
by Simon
incredible. At points I was laughing out loud. a very quick, and frank read. recommended if you work in advertising or marketing
by Jobbert van Strien
Having worked in the digital advertising business for the past 15 years, I recognize an awful lot of the bulls*** Bob writes about. Luckily he does it with a great sense of humour…
by Jaz
I’ve been a fan of Bob’s blog and always look out for his guest appearances in podcasts.
I’m currently a marketing student at University and an intern at an Ad Agency… Without a doubt this book will make you feel like you’ve been a jack a** at some point in your career (or at least gives you an idea of how not to be one).
His close-to-the-bone wit and sharp sarcasm, whilst hilarious (I dare you to read this book on public transport!) it does have some really good nuggets of insight, equips you with a BS detector that will no probably drive you mad in meetings and an arsenal of quips when a colleague/client goes into a buzz-word friendly.
Just finished reading it and was a very cheap holiday treat for myself… It’s worth far more than what he’s charging and is a good savoury desert for any other marketing books you plan on reading in 2013!
by ian mapp
There is too much misunderstanding about the role advertising, and it has been overblown and oversold for too long. This is a welcome touch of common sense. Do I agree with everything? No! But that is not the point here. The book made me challenge some of the ‘received wisdom’ and marketing cliches I am prone to – and that is no bad thing.