Advertising for People Who Don’t Like Advertising
£2.80
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company’s name is KesselsKramer.
This book describes how to make something you like out of something you don’t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.
Advertising for People Who Don’t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It’s intended for anyone who has ever hated a web banner or zapped an ad break.
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Additional information
| Publisher | 1st edition (4 May 2012), Laurence King Publishing |
|---|---|
| Language | English |
| File size | 17770 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Not Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 240 pages |
by Eric Georgi
Great book for anybody interested in advertising
by Alexandra BUCUR
I loved this book to bits. Read it three times already.
by justine harrison
As described and quick delivery – seller recommended. Thank you!
by Origami-chan
This is not an anti-advertising book, as the cover might lead you to believe. This book was produced by ad-agency kesselsKramer and talks about their unique approach to being creative and coming up with unusual and “cool” advertising. It is inspirational in terms of the ad-agency’s unique philosophy. However, it is still very much about advertising!