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Advertising: New Techniques for Visual Seduction
£5.00
This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.
Table of Contents
1. Figure and Ground • 2. Two and Three Dimensions • 3. Foreground and Background • 4. Big and Small • 5. Compositions • 6. Setting Up a Scene • 7. Seeing in Context • 8. Outlines • 9. Words and Pictures 10. On the Spot • 11. From Eyes to Brain • 12. Index
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Additional information
| Publisher | First Edition (22 Jan. 2007), Thames and Hudson Ltd |
|---|---|
| Language | English |
| Hardcover | 272 pages |
| ISBN-10 | 0500513406 |
| ISBN-13 | 978-0500513408 |
| Reading age | 5 years and up |
| Dimensions | 25.4 x 2.79 x 29.46 cm |
by Amazon Customer
This book contains astonishingly original ad designs. A treat to browse through.
by Gurminder
In short, a wonderful book showcasing some excellent campaigns and full of inspirational ideas. Good quality paper helps the graphics come to life and there is just the right amount of accompanying text. Well worth the money.
by S. Miles
As the owner of a few books like this (which all seem to be exactly the same as all my course-mates at uni), I was initially drawn in by the cover…(I’m like that!), but it is so nice to have something a little different than “Advertising New: Print”, “Advertising Is Dead” and “Creative Advertising”. Don’t get me wrong, I have those books too, but it is inevitable that my classmates will have flicked throgh those too, so this book gives the edge of some ‘different’ campaigns for me to know of and discuss.
The campaigns are well selected and the book is nicely layed-out. I was loathe to spend the £20 on this, in case it didn’t live up to my expectations, but it has.