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Book of Branding – a guide to creating brand identity for startups and beyond
£18.00
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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Additional information
| Publisher | Brand Nu Ltd, First Edition (11 Nov. 2019) |
|---|---|
| Language | English |
| Paperback | 256 pages |
| ISBN-10 | 0993540031 |
| ISBN-13 | 978-0993540035 |
| Dimensions | 14.8 x 2 x 21 cm |
by aishling
Amazing book the case studies are brilliant. Highly recommend to designers or someone wanting to work with a deisgner on their brand has a read to understand the process. Only reason I took of a star of was my copy arrived with a cut across the beautiful cover as if done by a blade. Wanted to read now though and not wait for posting back and delivery of a new one so bit of tape will do.
by Archie Edwards
The positive reviews here say enough about what’s good about the book. Unfortunately the whole thing is let down by the numerous spelling mistakes, misprints and sloppy design. The book itself preaches thoroughness and attention to detail, but clearly nobody proof read the text or proofed the print before it went to final production. Other than the frequent typos, spelling mistakes and grammatical errors, there are also numerous instances of white text on really pale backgrounds that are almost unreadable – an issue in all Malinic’s books that you think he would have learnt from by now – especially considering learning from your mistakes is also something he preaches frequently. I would forgive it more if the book wasn’t literally about how to design professionally!
This book is definitely better than his two “Book of Ideas” volumes, both of which are absolutely riddled with mistakes to the point where I couldn’t ever recommend them to anyone without feeling embarrassed. But you would have thought he would have learnt to proof things by now. There is valuable information here and clearly Malinic knows the Branding process inside-out, but his expertise is undermined by the sloppy execution. I wouldn’t hire Brand Nu off the back of these books because the frequent errors just make it look unprofessional. Despite all that, there is good content here. But for goodness sake – proof read your text and check your work before you print!
by sam
This book is not what I expected. If you’re looking for “a guide to creating brand identity,” look elsewhere. If you’re looking for a book that tells you what to expect when working with/for a branding agency, this book may be of value.
It will likely help you understand what’s involved with the brand creation process, but it doesn’t offer any advice or insight into actually creating the branding.
This book seems to be written to give to the authors prospective clients to get them on board. It gives no practical advice.
For me (someone looking to build the branding of a company) this book was 0*, but it may have value to others looking to work with a branding agency so I’m giving it a generous 3*.
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The book is laid out with the left page being text, and the right page being an image. This prevents the author from diving deep into any topic, as they can’t elaborate a point for more than one page (basically 100 expanded bullet points rather than a book). It’s also resulted in some filler text as it seems like they want to fill each left hand page.
A handful of designs are nice, but my overwhelming and immediate thoughts are “I hate that,” especially for the CGI 3D renders of random shapes/objects in a singular colour. The more I saw, the more disgust I felt at this sickly “art” style.
If you have a feminine or wishy-washy product, the art designs might help inspire you. If you have a product that’s aimed at men or is practical, there are no examples of suitable branding in this book.
The book can be read in just a few hours, so even though it was a waste of time for me, it wasn’t too much time.
by Corinne S.
Out of all the book on branding I’ve read, and I’ve read many, this book is the only one which actually tells you (from an industry perspective) what branding IS and what steps are needed from start to finish (does it ever really end?). The real value in this book is twofold – from the perspective of a ‘soon to be’ branding ninja – and also from the perspective of the entrepreneur ready to create the next big thing. This book will serve both by informing and educating so that there is absolutely no misunderstandings when it comes to what is required to execute a professional branding project. Written in a clear and concise way, the subject matter is clear and straight to the point and lacks unnecessary waffle . Bottom line, this book should be the starting point for anyone who wants to know what branding is.
by Matty
As with Radim’s other books, the concise way in which each point is written is fantastic at conveying the information, and details each step of the design process well, and includes a lot of the forgotten parts of the whole branding process. It’s also interspersed with his own experiences, which helps reinforce the points made.
There are a couple of bad client experiences he talks about and I think it’s important to include these, as it helps to remind us all that the process isn’t 100% flowers and sunshine, however most of the time it goes ok and can be a immensely satisfying payoff at the end of the process.
Definitely recommend having this book on your shelf.
by Kasia
A fantastic book for creative and inquisitive minds. If you want to learn about branding process, you couldn’t find a better guide with such an informative, interesting and visual content. It’s also beautifully designed book what makes it even more pleasant on the eye.
I also highly recommend another two releases, Book of Ideas vol. 1 and 2, if you’re into graphic design and want to expand your knowledge and improve your skills, these are the winners!
Thank you Radim and I’m looking forward to seeing more of your work!