Business Development For Dummies
£16.70£19.00 (-12%)
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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Additional information
| Publisher | 1st edition (6 Mar. 2015), For Dummies |
|---|---|
| Language | English |
| Paperback | 432 pages |
| ISBN-10 | 1118962710 |
| ISBN-13 | 978-1118962718 |
| Dimensions | 18.8 x 3.05 x 23.11 cm |
by Flunt
Fantastic go to book
by Alex ????⚽️
A nice simple book, handy reading!
by Fallen
A very thorough book which covers the subject in an informative and insightful way. I like the layout and design of the Dummies guides generally which has the effect of presenting a sometimes quite complex concept in an accessible and easily digestible manner.
This business development guide is broken down into handy bite size chapters. It is not as dry a subject as it would first appear. There’s a lot of interesting psychology involved. I liked the sections on business development plans, lifecycles and understanding your core customer base but it’s all good stuff.
by Toast
Business Development for Dummies is a great book for Small Business owners. Its no quick read, and covers a wide range of areas some might not normally consider as business development. A better title might be Developing your Business for Dummies!
The book has 7 sections, starting with the fundamentals of business development before moving onto to marketing, sales etc. Each chapter has just enough detail to be informative but thin enough as to not bog the reader down. The examples given are useful, as well as the advice being practical and actionable.
The book seems to be leaning towards service businesses rather than product based businesses, with many examples and tips specifically for the former and not the later. This appears to be down to the background of the author, but it did leave me, a Director in a product based business, wanting for more on my business area.
Overall a text I would recommend to others, whether it is to dip in from time to time or for a business student to read start to finish.
by I S C
its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you
by Miss L
The content of the book seems good. I’ve downloaded the kindle version, but I can’t access the free content from the links. Plus, the dummies site doesn’t let you set up an account.
I feel they have falsely advertised this book, as the additional content is part of the appeal
by Amazon Customer
Delivery very quick. Content not quite what I was looking for but thats not amazons fault. Overall satisfied with purchase
by Joanne
Good basic knowledge to start