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CDP HOME OF BRITISH ADVERTISING
£115.30
Presents an overview of contemporary British advertising and its rise to world-class status through the eyes of Collett Dickenson Pearce, a ground-breaking agency, which introduced concept-based advertising to the British in the early 1960s.
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Additional information
| Publisher | Batsford Ltd, First Edition (30 Jan. 2001) |
|---|---|
| Language | English |
| Hardcover | 96 pages |
| ISBN-10 | 0713484039 |
| ISBN-13 | 978-0713484038 |
| Dimensions | 22.86 x 2.54 x 27.94 cm |
by Guigo
One of the most important agencies in history of advertising and, certain, the most important in history of British advertising. CDP had a huge influence in all creative departaments in the 60’s, 70’s and 80’s, with inovative ads, films and posters for Heineken, Hovis, Stella Artois, Parker, Benson & Hedges, Hamlet and others. No one better than the people who make CDP great can tell her history. Tony Brignull, Neil Godfrey, John Salmon, Frank Lowe, Alan Waldie, Alan Parker, just to name a few of them. Read carefully and enjoy. Unfortunately I can give only 5 stars. This book worths much more.