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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
£14.20£18.00 (-21%)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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Additional information
| Publisher | Illustrated edition (22 Jan. 2010), Marion Boyars |
|---|---|
| Language | English |
| Paperback | 180 pages |
| ISBN-10 | 0714526150 |
| ISBN-13 | 978-0714526157 |
| Dimensions | 18.03 x 1.02 x 21.59 cm |
by Susan
Fabulous essential text on this subject, wonderful bargain. Bought for academic sister who has always wanted a copy.
by T. Wrycraft
Helpful, buy it secohand though, there’s lots that’s rapidly going out of date
by Kevin
Very good but sometimes very hard to understand. I struggled with some terminology but it will be worth re reading…
by Delphine31
It is very interesting. Have to read it for uni but I quite enjoyed it. It says a lot about advertising.
by Alexandra BUCUR
I read only parts of it for my dissertation but it’s very well written and I can’t wait to have the time to read it word by word.
by John Aherne
Great book. Great ideas. Thanks. John.
by Kathleen B.
great book for gender / media studies
by K. Harness
This is a great book and goes intop depth about ways adverts can be decoded, a great study guide