DIGITAL E-EXPORT E-Commerce, Marketplaces, SEO, SEA, Social Selling and E-Marketing for B2B & B2C

This book is dedicated to the key facets of the next generation of international trade, a domain that is more and more empowered by the forces of digital transformation. Built upon the success of the seven books of The Digital Exporter Series, Digital E-Export includes a comprehensive update, international case studies, actionable tips, and step-by-step explanations on how to enhance businesses across channels and borders.

Within the initial chapters, Digital E-Export explores the essential steps for formulating an effective international digital strategy. Subsequently, you will discover a complete array of helpful tools for online sales spanning from cross-border e-commerce to marketplaces to social networks. Furthermore, the book discloses the secrets behind global search engine optimization (SEO) and advertising (SEA) while navigating the complexities of running multilingual e-mailing campaigns.

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