How to PR a law firm
£19.00
In an online world, you have a profile and reputation whether you like it or not. Your reputation – for expertise, trustworthiness, competence, passion or humour – has value.
This book is aimed at anyone in a law firm involved in PR and communications… which should be everyone. Everyone in a law firm has a role to play in making sure that the vision of the firm, and the strategy it is following to bring this to life, is understood externally.
Every social media post, quote in the press or award shortlist builds up the reputation you want to be known for. We’ll also take you through the steps you need to think about if a crisis unfolds.
You know what you deserve to be known for. This book outlines how we can make that happen.
All proceeds from this book will fund work in the autism space to ensure better understanding and focus on the actions that are needed to make the world a better place for all autistic people.
About the author
Melissa Davis has over 24 years’ experience in communications, with 18 years of this spent in the legal sector.
Melissa’s commitment to deliver the best integrated PR campaigns that are purpose-led and truly help law firms differentiate themselves saw her launch MD Communications in 2010, with headquarters in London and team members scattered across several jurisdictions.
Originally from Darlington, Melissa enjoys advising multi-jurisdictional clients and bringing together people across the legal sector to deliver communications that drive connection and growth.
Melissa is a champion for mental wellbeing and diversity in the legal sector with a specific focus on neurodiversity. She sits on the International Bar Association global mental wellbeing taskforce. Melissa is a special needs parent with a daughter with extreme autism who is non-verbal. Her drive to make change for her daughter means Melissa is passionate about ensuring that everyone can use communication to make the world more inclusive for all autistic people.
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Additional information
| Publisher | Independently published (2 Nov. 2023) |
|---|---|
| Language | English |
| Paperback | 72 pages |
| ISBN-13 | 979-8865218029 |
| Dimensions | 15.24 x 0.43 x 22.86 cm |
by Andrew Keogh
This is a relatively short book aimed at alerting the reader to the key considerations when managing reputation on a personal or firm/chambers level. Short sections deal with discrete issues such as social media, press, conferences, directories, crisis management etc. Think of the book as a detailed checklist of the essentials for individual professionals and firms seeking to navigate a world where damage to reputation can be spread globally in a matter of seconds. The author is well-known and highly respected, and your money will be well spent considering the issues raised.
by Amazon Customer
This is excellent: clear, concise, very readable and full of the clever tips which can only come out of immense expertise and experience. I have highlighted and sticky-noted all over it and am ordering copies for the team.