Marketing: The Basics
£17.30£19.00 (-9%)
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
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Additional information
| Publisher | 2nd edition (20 Nov. 2009), Routledge |
|---|---|
| Language | English |
| Paperback | 256 pages |
| ISBN-10 | 0415779006 |
| ISBN-13 | 978-0415779005 |
| Dimensions | 12.9 x 1.47 x 19.81 cm |
by RAJ V REDDY
A very good introduction, cover all the key aspects of marketing over the past 100 years. Content to well laid out, mainly aimed at students, not new professionals.
This book could be considered expensive for the material included, so it could be seen as desktop reference.
by Aimee Porter
Well layed out book, contents are all there. It is a good way to get information brought back down to earth without all the jargon. I bought this book for uni as I was doing a business degree and had completed little work in marketing. It takes things back to basics and explains all aspects fully.