Mastering In-House SEO – 2020 Edition
£9.50
An indispensable guide for in-house experts and SEO agency employees alike.
- The only published book in print dedicated to the in-house SEO pro
- Written for those working in-house, freelancers and agency side
- Co-authored by 26 of the world’s leading SEO’s
- All profits go to Samaritans – samaritans.org
In praise of the book:
“As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book.” – RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)
“Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO.” – ADAM WHITTLES (Head of SEO at AutoTrader)
“If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need.” – ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)
More information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.
Read more
Additional information
| Publisher | Blue Array SEO (10 April 2020) |
|---|---|
| Language | English |
| File size | 3381 KB |
| Simultaneous device usage | Unlimited |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 205 pages |
| Page numbers source ISBN | B087SLHBWC |
by Michael Stepney
Love the way this book was written! It’s packed with insights from all walks of SEO life. If you’re not in-house, it’s likely you’ll be working closely with someone who is. This book has helped me view the industry from various perspectives and is essential reading.
by James P
A really well written book that I found easy to understand. The different parts of the book were varied and offered plenty of learnings which I found could be taken away and implemented right away into my every day work within SEO. The structure of having different contributions from different writers from different perspectives also broke the information up into nice bitesize chunks which was good.
by Lucy R
This book offers a good mix of contributions from different industry thought leaders with varying experience. Whether you work agency-side or in-house, you will be able to extract concepts and apply them. I highly recommend this to SEO newbies and old-timers alike.
by David G
As somebody who has worked in-house for well over a decade (and only recently experienced Agency life) it’s great to read first hand accounts of SEO professionals that have achieved great success with the brands they work for. It’s nice to learn how they implemented their strategy and vision on the client-side.
A really enjoyable read.
by Kay Brown
What a book! Something the industry has been crying out for. Whilst aimed at those In-house this is equally as relevant to agency, too. Great concepts and ideas from a wide range of industry specialists. Lots of new tools and techniques to apply.
by Amazon Customer
Great bite-sized chapters that you can dip in and out of. Lots of different perspectives from a wide range of contributors make this a well rounded, must-have book for those in SEO.
by emily
Extremely content with this book.
Plenty of resources help SEOs do their jobs well, but few touch on quite so many facets of internal impact & influence. My experience is that this is the toughest element of the job, but it’s rarely talked about.
This book has shown that it’s clearly a universal concern, and it’s given me a few different perspectives and methods to deploy for myself.
by LB
Absolutely loved the way this book has been written! Packed with “golden nuggets” from industry experts, all coming from different backgrounds and areas of SEO. Highly recommended!