My Life in Advertising and Scientific Advertising (Advertising Age Classics Library): Two Works (MARKETING/SALES/ADV & PROMO)

£11.40£12.30 (-7%)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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EAN: 2000000252759 SKU: 2C9B34DC Category:

Additional information

Publisher

McGraw Hill, Reprint edition (11 Jan. 1966)

Language

English

Paperback

336 pages

ISBN-10

0844231010

ISBN-13

978-0844231013

Dimensions

15.24 x 2.79 x 22.61 cm

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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library): Two Works (MARKETING/SALES/ADV & PROMO)

£11.40£12.30 (-7%)

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