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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library): Two Works (MARKETING/SALES/ADV & PROMO)
£11.40£12.30 (-7%)
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Additional information
| Publisher | McGraw Hill, Reprint edition (11 Jan. 1966) |
|---|---|
| Language | English |
| Paperback | 336 pages |
| ISBN-10 | 0844231010 |
| ISBN-13 | 978-0844231013 |
| Dimensions | 15.24 x 2.79 x 22.61 cm |
by rosen totev
Although the book is about advertising principles used a hundred years ago. I’ve found out that many of them could be adapted very successfully
by Otobong Idaresit
Regarding business, success and people, this book is a very informing book
by Mike B
The Classic of Classics…
“Advertising is just Salesmanship…”
I would like to a day I will just have ONE book on my desk on Advertising, this one.
I believe if I decide to Master the core principles of this book, this will be the ONLY book needed on Advertising.
The more I read and I see, this book IS the Masterpiece on Advertising.
Other books that exist on the field – in my opinion – are just big books of what this book already said.
Clearly this book covers all A to Z of the “essence” of Advertising.
It is the “Bible” of Advertising.
by david klein
What a genius of advertising this guy was. So many valuable lessons to learn here. One would think that being as old as this book is, and how advanced marketing is these days. The advise could be redundant. Not true.
by Patrick Allen
I didn’t like the fact that the book has a lot of red marks and notes scribbled all over it. This was not advertised.
by M. P. D. Wheatley
Many sales and marketing guru’s and copywriters for that matter, cite Claude Hopkins as a major influence in terms of the techniques they learned from his work and the principles he explains in the many mini case studies and examples in these two works.
I agree with the guru’s the man was a genius, I have copies in my collection of various ads that Mr Hopkins created. Not only was he a great copywriter he understood how to structure deals to generate interest, using coupons and direct response mechanisms, that can easily be applied to today.
Here’s a quote to end this review.
`Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers desires, and they will naturally flock to you.’
It’s one of those books you need to read a few times, making notes in the margin, asking yourself the question. How can I apply this to my business?
by Finchlings
I bought this for my husband it arrived very quickly & we were kept informed. I can’t comment on the book itself but my husband think it’s fab!!
by debbie mccarthy
My son said it was very interesting