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The Advertising Concept Book: Think Now, Design Later
£19.30£23.80 (-19%)
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
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Additional information
| Publisher | Thames and Hudson Ltd, Third edition (11 Aug. 2016) |
|---|---|
| Language | English |
| Hardcover | 320 pages |
| ISBN-10 | 050051898X |
| ISBN-13 | 978-0500518984 |
| Dimensions | 20 x 4 x 23.8 cm |
by G. Rozzo
This is a great one! First of all it is visually intriguing. The drawing style the author decides to use to represent each and every image in the book is an escamotage that allow us to get straight into the second reading level, without being dazed by the colours, the textures or whatever makes ads so attractive. This way its like we already know something more even before starting reading the book!
Moreover the content is not at all superficial. This is a real text book, from A to Z, about advertising, just extremely exciting!
by Can Burak Bizer
A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great – especially for newb’es to have an overall understanding and approach – in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.
by Amazon Customer
The author seems to have used ‘reconstructed’ crreative scamps rather than actula work in progress, which I think would have been more useful – if difficult to achieve.
by Andrew Nicholas
A surprisingly good book. The psychology of motivating action through simple words, ideas and visuals. There’s a lot to learn and most of it is very subtle. Interesting to reflect on ones own actions and views post advertising and brand immersion.
by R Bailes
As I know nothing about advertising – I bought this for an assignment at college. Full of interesting ideas, advice and tips.
by Emily
I keep this on my desk at work. It is essential for any conceptual creatives!
by Barbara
Very happy with the purchase, thank you.
by Amazon Customer
This book is a fantastic resource for anyone interested in advertising. It’s really nicely put together and designed. I can see myself going back to this book often.