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The Advertising Effect: How to Change Behaviour
£20.90
Want to know how to influence other people’s behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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Additional information
| Publisher | Illustrated edition (12 Jun. 2014), OUP Australia & New Zealand |
|---|---|
| Language | English |
| Paperback | 240 pages |
| ISBN-10 | 0195593928 |
| ISBN-13 | 978-0195593921 |
| Dimensions | 22.61 x 1.52 x 15.24 cm |
by BrandJoe
One of the best behavioural books I’ve read to date. What’s better put into the context of real campaigns, which made it very easy to understand the principles outlined. Now I’ve read it all I can see myself going back to it for reference to apply these principles.
by Jamie Del Grosso
One of my favourite books about advertising. I fresh approach and enjoyable to read. Didn’t get to read to the end as a colleague liked it so much they stole it. Will be buying another one and looking forward to reading more. Worth the purchase.
by My review…
Great book full of really smart insights. Just the action spur selection matrix pays the book!
by Paul D Gilbert
This is a great book for anyone looking to understand key influencing techniques in advertising and how to drive behavioural change.
It’s well written, very readable and breaks things down very clearly. There are great case studies from a wide variety of campaigns and reference points, and a slightly philanthropic leaning to the style and arguments.
by John Penfold
Describes some popular ideas about how advertising works, with little critical assessment or original contribution from the author.
Name-dropping, and dwelling on the authors close relationships with those people, at times, is irritating. As is trumpeting the authors own work.
Adam illustrates how people within the advertising industry convince themselves that they are the good guys, while people outside might beg to differ. For instance, he explains how he reduced the package contents, and increased the price, of pool salt to boost sales, OK, not exactly the crime of the century,but he then tries to convince us that this is a benefit to the buyer, while I think that most of us would conclude that we had been mildly conned into paying more than the product is worth.
by books
Interesting look at how to use the principles of advertising for behavioural change.Well written and informative.Advertsing would seem to be the origional evidence based psychological practice so worth trying if you want to make positive changes to peoples behaviour.