The Advertising Effect: How to Change Behaviour

£20.90

Want to know how to influence other people’s behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.

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EAN: 5000000487141 SKU: 358DB1F7 Category:

Additional information

Publisher

Illustrated edition (12 Jun. 2014), OUP Australia & New Zealand

Language

English

Paperback

240 pages

ISBN-10

0195593928

ISBN-13

978-0195593921

Dimensions

22.61 x 1.52 x 15.24 cm

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The Advertising Effect: How to Change Behaviour