The Discourse of Advertising (Interface)
£130.00
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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Additional information
| Publisher | 2nd edition (19 July 2001), Routledge |
|---|---|
| Language | English |
| Hardcover | 268 pages |
| ISBN-10 | 0415234549 |
| ISBN-13 | 978-0415234542 |
| Dimensions | 15.54 x 1.83 x 24.13 cm |
by Mr. S. Foster
Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.