The End of Marketing: Humanizing Your Brand in the Age of Social Media
£14.20
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book category
In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.
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Additional information
| Publisher | 2nd edition (3 Oct. 2021), Kogan page |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 1398601349 |
| ISBN-13 | 978-1398601345 |
| Dimensions | 14 x 2.01 x 21.5 cm |
by Paul Hutchinson DJ
This book reignited my passion for marketing and opened my eyes to the difference a personal touch in marketing can make. Carlos Gol is a genius for this one!
by Paul Hutchinson DJ
Such an easy book to read and finally one that gets straight to the point on How to REALLY use social media and how to understand marketing. A great insight from Carlos into a bit of his personality and interests also.
by rosegold reports
Despite the attention grabbing title, marketing is here to stay because sales drive business. This book is for anyone who wants to know how to create engaging content in a saturated, short attention-span, social media landscape.
Too many brands put out content and show that they don’t really ‘get’ social media. They treat platforms like a sales catalogue, which might have worked when social media was in its infancy but doesn’t in the 2020s. The whole point of social media is that it’s social, you need to engage with your audience and this book is great for showing readers how to do that; e.g. asking questions as posts, following up on comments, DMing those who engage etc.
One thing it makes really clear is that creating the content (which can sometimes take a lot of effort) is less than half the story. Gil describes content as Queen and the marketing of the content (which drives engagement) as King, you need both for a successful kingdom. The book is packed with great guidance written in an accessible style. It’s not for anyone wanting a quick fix, it’s for those who want to grow an engaged community with tried and tested strategies for making that happen in a world where everyone is scrolling by and a post has a shelf life of seconds.