The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
£25.70£27.50 (-7%)
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.
Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
– Real-world examples
– Strategies for confronting the competition
– New content on the most common challenges and questions from the Miller Heiman workshop
The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
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Additional information
| Publisher | 3rd edition (3 Jun. 2011), Kogan page |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 0749462949 |
| ISBN-13 | 978-0749462949 |
| Dimensions | 15.6 x 1.65 x 23.4 cm |
by Ela
Best book for B2B sales!!! A must have if you sell anything!!! It’s not helpful if you are a door to door seller, but when doing complex sales where more decision makers are involved, it is really helpful!!!
by Kristo Kaur
Still reading it, looks interesting but too much selfadvertisement by publiching company
by Mr Richard Jones
Concise introductory to the best selling strategy
by Tony Bolton
good for the way business is conducted these days is sales
by Amazon Customer
Use these for our sales team at work. Been purchasing it for years. Quick delivery
by Gadowoman
This book was easier to read and take on board first time around. I am unclear whether it is me or the market which has shifted but I was not blown away this time around.
by Rob
Great book! A bit too much talking about basics but also some really good insights into strategic sales. I would definitely recommend all sales staff to read it.
by David Hyner
Very good book on how to plan and how to approach complex sales where there is more than one decision maker . Lots of great ideas