Recommended Items
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A History of War Surgery
Since antiquity, war surgery has been a profession demanding a special kind of human: one able to face seemingly insurmountable problems; one able to keep a lucid mind and steady hands in extraordinary circumstances; one able to shoulder tremendous burdens; and one able to harden himself or herself, time and again, to failure and self-doubt. It is, and always has been, a harrowing business, and only for the brave. Dr John Wright charts the evolution of war surgery from ancient times to the present day, investigating its breakthroughs, its pitfalls, and the people and conflicts that have shaped it. But above all, this is a personal history, calling on the first-hand accounts of the surgeons, soldiers, medics, nurses, stretcher-bearers, and many others who have served in battle and come face-to-face with its most appalling horrors. This is not a book for the faint-hearted. It is one that searches for and delivers the truth about those who, with unerring skill, courage and determination, endeavour to undo the terrible damage we habitually inflict upon ourselves.Read more
£7.30A History of War Surgery
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First Words Age 3-5 Wipe Clean Activity Book: Ideal for home learning (Collins Easy Learning Preschool)
Level: EYFS
Subject: EnglishLearn first words at home with this motivating wipe-clean book!
- Lots of practice opportunities to help children learn how to write first words.
- Wipe-clean pages and pen so that children can try the activities again and again.
- Colourful, motivating activities to help boost confidence.
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£4.70 -
Vision Board Clip Art Book For Teen Girls: Vision Board Supplies For Teens With Pictures, Quotes and Words For Teen Girls To Manifest Their Perfect Year Ever ( Vision Board Kit…
Vision Board Kit For Teen Girls To Manifest Their Best Life.
The Book Includes Pictures, Quotes and Words For:- Health
- Money, Business and Manifestation Checks
- Family
- Friends
- Beauty
- Travel
- Graduation
- Prom
- Study
- Positive Affirmations and Quotes
and more
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£9.30 -
Knock Knock 52 Farts Playing Cards Deck, Adult-Humor Playing Cards (AKA Not Kiddo Friendly!): Playing Card Set
A deck of playing cards that also defines 50 types of farts? That’s right. This deck is beautifully designed, meticulously researched, and laugh-out-loud funny (and a totally legit card deck!). In other words, it’s the perfect gag gift for men or weird gift for your favorite weirdos. Kinda gives new meaning to the term “royal flush,” no? • Know when to hold ’em&emdash;and when to let ’em rip! • Because cards are fun and farts are funny. (Duh.) • 2.5 x 3.5 inches; 52 playing cards Knock Knock is an independent maker of clever gifts, books, and whatever else they can think up. Their mission is to bring humor, creativity, and smarts to everyday life. Put the fun in functional with #knockknockstuff.Read more
£6.00 -
Nicolas de Staël: Catalogue exposition MUSÉE ART MODERNE DE PARIS 2023
Présentant plus de deux cents tableaux, dessins, gravures et carnets issus de collections publiques et privées, cette rétrospective, organisée de manière chronologique, porte un nouveau regard sur le travail de Staël, en tâchant de rester au plus près de ses recherches graphiques et picturales. Loin du mythe, il s’agit de montrer l’artiste au travail, fasciné par le spectacle du monde – qu’il se confronte à un paysage, un match de football, un ballet ou un fruit posé sur une table. Menant de front plusieurs toiles, Staël travaille de longs mois, avant de condenser ses recherches dans un ou plusieurs tableaux-manifestes. Dans cette démarche expérimentale, le dessin joue un rôle prépondérant, tout comme la volonté d’explorer de nouveaux formats, médiums et outils. Depuis ses toiles sombres et matiérées des années 1940 jusqu’à ses tableaux lumineux peints avant sa mort prématurée en 1955, l’oeuvre de Staël bouleverse délibérément la distinction entre abstraction et figuration, dans la poursuite passionnée d’un art toujours plus dense et plus concis. Grâce une sélection d’oeuvres célèbres ou méconnues, cet ouvrage permet de prendre la mesure d’une quête picturale d’une rare intensité.Read more
£38.40 -
We’re All Neurodiverse: How to Build a Neurodiversity-Affirming Future and Challenge Neuronormativity
“Neurodiversity has helped me understand myself and provided a sense of relief that I’m a whole neurodivergent person functioning as my brain intends.”
“It’s provided me with the language to advocate for myself.”
“I no longer hated myself. I no longer felt broken. I found a sense of community. A sense of belonging”
This affirming and thoughtful guide outlines how and why we need to fundamentally shift our thinking about neurodivergent people. We need to accept differences rather than framing them as a problem, abnormality or disorder. Welcome to the neurodiversity paradigm.
At times challenging and radical, Sonny Jane Wise explores the intersections of neurodivergence with disability, gender, sexuality and race. Through interviews, narratives, and the lens of their own raw experiences, they consider how current systems and structures that impact neurodivergent people are rooted in outdated capitalist and racist frameworks, and how these need to change and adapt to be neurodiversity affirming. Sonny Jane’s words are a rallying cry to challenge the pathology paradigm. They offer nine principles for facilitating change, reflected in deeply personal stories from the neurodivergent community.
Powerful and persuasive, this book is a clarion call for a kinder and more neurodiversity affirming society.
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My Revision Notes: AQA A-level Accounting
Exam board: AQA
Level: A-level
Subject: Accounting
First teaching: September 2017
First exams: Summer 2018 (AS); Summer 2019 (A-level)Target success in business with this proven formula for effective, structured revision; key content coverage is combined with practical tips to create a revision guide that students can rely on. With My Revision Notes, every student can:
– Plan and manage a successful revision campaign using the topic-by-topic planner
– Consolidate subject knowledge by working through clear and focused content coverage
– Identify areas for improvement with regular ‘Now Test Yourself,’ tasks and answers
– Improve exam technique through practice questions and examples of typical mistakes to avoid
– Get exam ready with extra quick quizzes and answers to the practice questions available onlineRead more
£18.90
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OpenGL Superbible: Comprehensive Tutorial and Reference
OpenGL® SuperBible, Seventh Edition, is the definitive programmer’s guide, tutorial, and reference for OpenGL 4.5, the world’s leading 3D API for real-time computer graphics. The best introduction for any developer, it clearly explains OpenGL’s newest APIs; key extensions; shaders; and essential, related concepts. You’ll find up-to-date, hands-on guidance for all facets of modern OpenGL development―both desktop and mobile.
The authors explain what OpenGL does, how it connects to the graphics pipeline, and how it manages huge datasets to deliver compelling experiences. Step by step, they present increasingly sophisticated techniques, illuminating key concepts with worked examples. They introduce OpenGL on several popular platforms, and offer up-to-date best practices and performance advice.
This revised and updated edition introduces many new OpenGL 4.5 features, including important ARB and KHR extensions that are now part of the standard. It thoroughly covers the latest Approaching Zero Driver Overhead (AZDO) performance features, and demonstrates key enhancements with new example applications.
Coverage includes
- A practical introduction to real-time 3D graphics, including foundational math
- Core techniques for rendering, transformations, and texturing
- Shaders and the OpenGL Shading Language (GLSL) in depth
- Vertex processing, drawing commands, primitives, fragments, and framebuffers
- Compute shaders: harnessing graphics cards for more than graphics
- Pipeline monitoring and control
- Managing, loading, and arbitrating access to data
- Building larger applications and deploying them across platforms
- Advanced rendering: light simulation, artistic and non-photorealistic effects, and more
- Reducing CPU overhead and analyzing GPU behavior
- Supercharging performance with persistent maps, bindless textures, and fine-grained synchronization
- Preventing and debugging errors
- New applications: texture compression, text drawing, font rendering with distance fields, high-quality texture filtering, and OpenMP
Bonus material and sample code are available at openglsuperbible.com.
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£40.80£42.30 -
Women in British Cinema: Mad, Bad and Dangerous to Know (Rethinking British Cinema S.)
This book takes a broad perspective and analyses the ways in which the British film industry has dealt with women and their creativity from 1930 to the present. The first part of the book deals comprehensively with different historical periods in British film culture, showing how the ‘agency’ of production company, director, distribution company or scriptwriter can bring about new patterns of female stereotyping. The second part looks at the input of women workers into the film process. It assesses the work of women in a variety of roles: directors such as Wendy Toye and Sally Potter, producers such as Betty Box, scriptwriters such as Clemence Dane and Muriel Box, costume designers such as Shirley Russell and Jocelyn Rickards, and editors and art directors. This is a polemical book which is written in a lively and often confrontational manner. It uses fresh archival material and takes energetic issue with those explanatory models of film analysis which impose easy answers onto complex material.Read more
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The Movie Business Book
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.
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£40.80The Movie Business Book
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Advertising: Strategy, Creativity And Media
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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£40.60 -
AQA Business for A Level (Marcousé)
Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.
– Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
– Helps students apply their knowledge and analyse business data with real business examples throughout
– Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questionsRead more
£40.60 -
The Golden Age of Advertising, the 60s: The 60s
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.Read more
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The Linguistics of Sign Languages: An introduction
How different are sign languages across the world? Are individual signs and signed sentences constructed in the same way across these languages? What are the rules for having a conversation in a sign language? How do children and adults learn a sign language? How are sign languages processed in the brain? These questions and many more are addressed in this introductory book on sign linguistics using examples from more than thirty different sign languages. Comparisons are also made with spoken languages.This book can be used as a self-study book or as a text book for students of sign linguistics. Each chapter concludes with a summary, some test-yourself questions and assignments, as well as a list of recommended texts for further reading.
The book is accompanied by a website containing assignments, video clips and links to web resources.Read more
£40.40 -
The Linguistics of British Sign Language: An Introduction
This is the first detailed explanation of the way British Sign Language works and is the product of many years’ experience of research and teaching sign linguistics to deaf and hearing people. It assumes no previous knowledge of linguistics or sign language, and is not structured around traditional headings such as phonology, morphology and syntax. Instead it is set out in such a way as to help learners and their teachers understand the linguistic principles behind the language. There are sections on BSL grammar and also on the use of BSL, including social acceptability in signing, variation, and poetry and humour in BSL. Technical terms and linguistic jargon are kept to a minimum, and the text contains many examples from English, BSL, and other spoken and sign languages. The book is amply illustrated and contains exercises, as well as a reading list for further study. An accompanying 90-minute DVD is available from Talk With Sign Books. To find out more, visit http://www.talkwithsign.com/linguistics-british-sign-language-p-741.html.Read more
£40.40£41.80 -
Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty (June 6, 2011) Hardcover
Customer satisfaction is my top priority. New book.Read more
£40.30 -
Lectures on Optimal Transport (UNITEXT Book 130)
This textbook is addressed to PhD or senior undergraduate students in mathematics, with interests in analysis, calculus of variations, probability and optimal transport. It originated from the teaching experience of the first author in the Scuola Normale Superiore, where a course on optimal transport and its applications has been given many times during the last 20 years. The topics and the tools were chosen at a sufficiently general and advanced level so that the student or scholar interested in a more specific theme would gain from the book the necessary background to explore it. After a large and detailed introduction to classical theory, more specific attention is devoted to applications to geometric and functional inequalities and to partial differential equations.
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£40.30 -
Ad Law: The Essential Guide to Advertising Law and Regulation
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ‘go viral’ in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand’s reputation, its creative work, and the strategic planning behind it.
Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.
Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
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£40.20 -
The Art of SEO: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverabilityRead more
£40.20£50.30The Art of SEO: Mastering Search Engine Optimization
£40.20£50.30 -
Paladone Harry Potter Advent Calendar Cube with 24 Gifts, Christmas Countdown
- Christmas calendar: Make the run-up to Christmas more exciting than ever with the 24 door Hogwarts Advent Calendar. Behind each door, there is an exciting item from the Harry Potter series
- Fun toy surprises: The Harry Potter Advent Calendar Cube includes pin badges, character backpack buddies, wand backpack buddies, and a wonderful Harry Potter snow globe
- Magical merchandise: This advent calendar includes some of the Harry Potter world’s most popular characters including Hermione, Ron, Hagrid, Dumbledore, and, of course, Harry himself
- Officially licensed: This quality collectible is a unique addition to any fan’s set. Give this cool collector’s merchandise to mums, dads, fans, kids, boys, and girls who love pop culture fun
- Original giftware: For those in the fandom looking for novelty items and all things geek, crazy, and unique, we are proud to create top selling toys, mugs, collectibles, and novelties
£40.20£47.50 -
Training and Assessing Non-Technical Skills: A Practical Guide
Providing a practical guide to the training and assessment of non-technical skills within high-risk industries, this book will be of direct interest to safety and training professionals working within aviation, healthcare, rail, maritime, and other high-risk industries. Currently, each of these industries are working to integrate non-technical skills into their training and certification processes, particularly in light of increasing international regulation in this area. However, there is no definitive guidance to assist practitioners within these areas with the design of effective non-technical skills training and assessment programs. This book sets out to fully meet this need. It has been designed as a practically focussed companion to the 2008 book Safety at the Sharp End by Flin, O’Connor and Crichton. While Safety at the Sharp End provides the definitive exploration of the need for non-technical skills training, and examines in detail the main components of non-technical skills as they relate to safe operations, the text does not focus on the “nuts and bolts” of designing training and assessment programs. To this end, Training and Assessing Non-Technical Skills: A Practical Guide provides an extension of this work and a fitting companion text.Read more
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Learning Microsoft Azure: Cloud Computing and Development Fundamentals
If your organization plans to modernize services and move to the cloud from legacy software or a private cloud on premises, this book is for you. Software developers, solution architects, cloud engineers, and anybody interested in cloud technologies will learn fundamental concepts for cloud computing, migration, transformation, and development using Microsoft Azure.
Author and Microsoft MVP Jonah Carrio Andersson guides you through cloud computing concepts and deployment models, the wide range of modern cloud technologies, application development with Azure, team collaboration services, security services, and cloud migration options in Microsoft Azure.
You’ll gain insight into the Microsoft Azure cloud services that you can apply in different business use cases, software development projects, and modern solutions in the cloud. You’ll also become fluent with Azure cloud migration services, serverless computing technologies that help your development team work productively, Azure IoT, and Azure cognitive services that make your application smarter. This book also provides real-world advice and best practices based on the author’s own Azure migration experience.
- Gain insight into which Azure cloud service best suits your company’s particular needs
- Understand how to use Azure for different use cases and specific technical requirements
- Start developing cloud services, applications, and solutions in the Azure environment
- Learn how to migrate existing legacy applications to Microsoft Azure
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£40.20£50.30 -
Fraud, Corruption and Sport
This book offers historical and contemporary international analysis of fraud and corruption in sport, including a diverse range of cases from the sporting world including football, cricket, horse racing and boxing.Read more
£40.20Fraud, Corruption and Sport
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Barbra Streisand the Albums, the Singles, the Music: The Music the Albums the Singles
On February 25, 1963, Columbia Records released The Barbra Streisand Album. The first song was “Cry Me a River,” and with that a star was born. Barbra Joan Streisand had a zany personality backed by a talent that Stephen Sondheim once described as “one of the two or three best voices in the world of singing songs,” adding “It’s not just her voice but her intensity, her passion and control.” Harold Arlen, another of her favorite composers, commented, “This young lady . . . has a stunning future.” With all-male rock groups like the Beatles, the Beach Boys, and the Four Seasons ruling the charts, no one expected a twenty-year-old female singer from Brooklyn to not just hit No. 1, but repeat that accomplishment every decade that followed all the way to the next millennium and become the best-selling female recording artist of all time. Now, for the first time ever, comes the definitive book on the extensive recording career of this towering cultural icon, the Funny Girl considered by many to be the most talented singer of her generation. Barbra Streisand: The Albums The Singles The Music takes readers on a journey through every album, soundtrack, and single Streisand has releasedRead more
£40.20£55.10 -
Accounting and Finance for Non-Specialists
Familiarise yourself with essential accounting and finance principles for business decision-making.
Connect your learning with relevant examples from real world businesses.
Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles and practice of accounting and finance, thereby laying the groundwork necessary to make successful business decisions in your future career.
Covering financial accounting, management accounting and financial management in a single text, you will discover what the major financial statements contain and why they are useful. You will also gain an appreciation of the key roles that accounting and finance play in business decision-making.
This easy-to-follow textbook examines widely-used accounting techniques, considers important international financial standards and contains a range of relevant, real-world examples, many of which are new to this edition. Activities and exercises frequently appear throughout the book and provide opportunities to engage with the issues raised.
Pair this text with MyLab®Accounting
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Accounting personalises the learning experience and improves results for each student.
MyLab®Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the eBook), search for:
9781292334745 Accounting and Finance for Non-Specialists 12th Edition ‘MyLab via Bundle’ which consists of:
- Print textbook
- eBook
- MyLab®Accounting
Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.
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£40.00£54.10Accounting and Finance for Non-Specialists
£40.00£54.10 -
Intellectual Property Law
Intellectual Property Law is the definitive textbook on the subject. The authors’ all-embracing approach not only clearly sets out the law in relation to copyright, patents, trade marks, passing off, and confidentiality, but also takes account of a wide range of academic opinion enabling readers to explore and make informed judgements about key principles. The particularly clear and lively writing style ensures that even the most complex areas are lucid and comprehensible.Digital formats and resources
The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbook.co.uk/ebooksRead more
£40.00£45.60Intellectual Property Law
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Half Century, Baby! – Fifty Years of the Grumman F-14 Tomcat
Half Century, Baby! marks the 50th anniversary of the first two Grumman F-14A fleet squadrons (VF-1 and VF-2) receiving their first Tomcats during the summer of 1973. This lavishly illustrated volume tells the story of the aircraft from the beginning to its sunset of service with the US Navy in 2006; the longest operational career of any Naval Fighter to date. Preeminent Tomcat historian and former Tomcat RIO Dave Parsons explains the history of the F-14 decade by decade through the words of the aircrew who flew it. Artist Mads Bangsø brings his superlative illustration talents to the forefront with more than 120 F-14 profiles as well as highly accurate fully rendered recreations historical events featuring the Tomcat, highlighting the interesting markings of the aircraft (including helmets) as well as other aircraft associated with the Tomcat Community. The book features pertinent colour photography throughout, interwoven with the illustrations to complement the text.Read more
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Clinical Procedures in Veterinary Nursing
The new fourth edition of Clinical Procedures retains the popular format that has been so successful in establishing previous editions. All the principal procedures a nurse is likely to be called on to perform are presented in the most practically useful way, linking the action with the underlying rationale and illustrating both with ultra-clear line artworks and photographs. This new edition brings the text into line with the Day One Skills and Competencies which now govern training of veterinary nurses, with revision and updating throughout.
- All the principal basic procedures are covered
- Uses a step-by-step ‘action/rationale’ approach for maximum clarity
- Covers companion animals, equine and exotic species
- Never struggle to find definitive information on basic procedures again
- A reference guide to best practice for both qualified and trainee veterinary nurses and veterinary technicians
- All skills reviewed and updated in conformity with best practice
- Now aligned with RCVS Day One current skills and competencies
- Includes self-assessment questions on each chapter
- All-new design improves user-friendliness
- Chapters 4-6 restructured with new illustrations
- Now with new contributors
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£39.90£44.60Clinical Procedures in Veterinary Nursing
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Essentials of Marketing: Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
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£39.90£44.60 -
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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£39.90£44.60 -
The Brain Injury Rehabilitation Workbook
Grounded in a holistic approach, this state-of-the-art workbook provides tools and resources for supporting clients with nonprogressive brain injury. Effective strategies are described for building skills and teaching compensatory strategies in such areas as attention, memory, executive functions, mood, and communication. Particular attention is given to facilitating the challenging process of identity change following a life-altering injury. In a large-size format for easy photocopying, the volume features 93 reproducible client handouts. Purchasers get access to a Web page where they can download and print the reproducible materials.
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£39.90£41.80The Brain Injury Rehabilitation Workbook
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Foundations of Safety Science: A Century of Understanding Accidents and Disasters
How are today’s ‘hearts and minds’ programs linked to a late-19th century definition of human factors as people’s moral and mental deficits? What do Heinrich’s ‘unsafe acts’ from the 1930’s have in common with the Swiss cheese model of the early 1990’s? Why was the reinvention of human factors in the 1940’s such an important event in the development of safety thinking? What makes many of our current systems so complex and impervious to Tayloristic safety interventions? ‘Foundations of Safety Science’ covers the origins of major schools of safety thinking, and traces the heritage and interlinkages of the ideas that make up safety science today.
Features
- Offers a comprehensive overview of the theoretical foundations of safety science
- Provides balanced treatment of approaches since the early 20th century, showing interlinkages and cross-connections
- Includes an overview and key points at the beginning of each chapter and study questions at the end to support teaching use
- Uses an accessible style, using technical language where necessary
- Concentrates on the philosophical and historical traditions and assumptions that underlie all safety approaches
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£39.90£44.60 -
The Logistics and Supply Chain Toolkit: Over 100 Tools for Transport, Warehousing and Inventory Management
The Logistics and Supply Chain Toolkit provides practical tools for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and supply chain management. It is full of practical ideas and information to optimise the management of logistics and supply chain processes.
The Logistics and Supply Chain Toolkit offers solutions and plans spanning across a variety of sub-disciplines such as warehousing, logistics, supply chain management, inventory and outsourcing. Each toolkit addresses key principles within its area of discipline, providing the reader with a precision approach to be used in complex and sensitive circumstances. The toolkit presents a number of major management tools such as Fortna’s Product Flow Smart Design, SMART, DMAIC and Gantt charts. General management, performance management and problem-solving tools have also been included to provide a broader, transferable scope of tools for the reader.
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£39.90£44.60 -
Road Passenger Transport Management: Planning and Coordinating Passenger Transport Operations
Road passenger transport management is an important role, involving the planning and coordinating of passenger transport operations, including routes and schedules.
Managers ensure that passengers reach their destinations safely, on time and in the most cost-effective way.Road Passenger Transport Management covers all the essential tasks a transport manager is expected to master.
Road Passenger Transport Managementprovides tips and tools for working with customers, planning routes and scheduling delivery times, as well as managing a team of supervisors, administration staff and drivers. The authors include guidelines for coordinating staff training and arranging vehicle maintenance, MOTs and tax payments, as well as organizing vehicle replacements and managing contracts and developing new business. This is a contributed book, with expertise shared from well-known academics and practitioners who have spent many years in the passenger transport field. The tools and case studies in this vital new guide will enable readers to learn new skills or build on existing expertise. Online supporting resources include sample performance reports and target assessment forms.
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Research Methods in Education: Includes Companion Website
This thoroughly updated and extended eighth edition of the long-running bestseller Research Methods in Education covers the whole range of methods employed by educational research at all stages. Its five main parts cover: the context of educational research; research design; methodologies for educational research; methods of data collection; and data analysis and reporting. It continues to be the go-to text for students, academics and researchers who are undertaking, understanding and using educational research, and has been translated into several languages. It offers plentiful and rich practical advice, underpinned by clear theoretical foundations, research evidence and up-to-date references, and it raises key issues and questions for researchers planning, conducting, reporting and evaluating research.
This edition contains new chapters on:
- Mixed methods research
- The role of theory in educational research
- Ethics in Internet research
- Research questions and hypotheses
- Internet surveys
- Virtual worlds, social network software and netography in educational research
- Using secondary data in educational research
- Statistical significance, effect size and statistical power
- Beyond mixed methods: using Qualitative Comparative Analysis (QCA) to integrate cross-case and within-case analyses.
Research Methods in Education is essential reading for both the professional researcher and anyone involved in educational and social research. The book is supported by a wealth of online materials, including PowerPoint slides, useful weblinks, practice data sets, downloadable tables and figures from the book, and a virtual, interactive, self-paced training programme in research methods. These resources can be found at: www.routledge.com/cw/cohen.
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Structured Finance: Leveraged Buyouts, Project Finance, Asset Finance and Securitization
Comprehensive coverage of all major structured finance transactions
Structured Finance is a comprehensive introduction to non-recourse financing techniques and asset-based lending. It provides a detailed overview of leveraged buyouts, project finance, asset finance and securitisation.
Through thirteen case studies and more than 500 examples of companies, the book offers an in-depth analysis of the topic. It also provides a historical perspective of these structures, revealing how and why they were initially created. Instruments within each type of transaction are examined in detail, including Credit Default Swaps and Credit Linked Notes. A presentation of the Basel Accords offers the necessary background to understand the regulatory context in which these financings operate.
With this book, readers will be able to:
- Delve into the main structured finance techniques to understand their components, mechanisms and how they compare
- Understand how structured finance came to be, and why it continues to be successful in the modern markets
- Learn the characteristics of financial instruments found in various structured transactions
- Explore the global context of structured finance, including the regulatory framework under which it operates
Structured Finance provides foundational knowledge and global perspective to facilitate a comprehensive understanding of this critical aspect of modern finance. It is a must-read for undergraduate and MBA students and finance professionals alike.
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Music Theory for Guitarists, the Complete Method Book: Volumes 1, 2 & 3 of the Music Theory for Guitarists Series in a Single Edition
This is a complete easy-to-understand music theory method book for guitarists to take your music theory knowledge from beginner through to pro level!
Consisting of volumes 1, 2 & 3 in the popular Music Theory for Guitarists series, this in-depth method book gives you step-by-step lessons in most of the music theory you’ll ever need to know – explained in straightforward, confusion-free language with absolutely no music reading necessary, with hundreds of practical examples to play and study.
Music Theory for Guitarists, the Complete Method Book also comes with over 100 downloadable audio lessons, demonstrations, backing tracks and practice drills to help you become the musician, guitar player or songwriter you always wanted to be.
- Volume 1 teaches you the basics all players need to know. Learn about the major scale, triads, basic intervals, major and minor keys, pentatonic scales, chord progressions and more
- In Volume 2 you’ll build on the basics with lessons on learning the fretboard, chord inversions, compound intervals (9ths, 11ths etc.), sus and add9 chords, seventh chords, the Circle of Fifths, and 2 chapters devoted to the modes of the major scale
- Volume 3 takes your music theory to almost pro-level. Master your fretboard with the CAGED System, learn about extended chords, improvising with modes, harmonic minor scale, diminished and augmented chords, key change/modulation techniques, ‘stand-in’ and substitute chords and much more…
Includes quizzes and assignments to test your understanding plus over 100 downloadable audio tracks so you can listen and hear how many of the concepts are taught in a musical setting
No music reading skills required!
For a complete easy-to-understand music theory method book for guitar players look no further than Music Theory for Guitarists, the Complete Method Book.
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Visual Culture: The Reader (Published in association with The Open University)
`This collection of classic essays in the study of visual culture fills a major gap in this new and expanding intellectual field. Its major strength is its insistence on the importance of three central aspects of the study of visual culture: the sign, the institution and the viewing subject. It will provide readers, teachers and students with an essential text in visual and cultural studies′ – Janet Wolff, University of RochesterVisual Culture provides an invaluable resource of over 30 key statements from a wide range of disciplines, including four editorial essays which place the readings in their historical and theoretical context. Although underpinned by a focus on contemporary cultural theory, this Reader puts the study of visual culture and the rhetoric of the image at centre stage.
Divided into three parts: Cultures of the Visual; Regulating Photographic Meaning; and Looking and Subjectivity, the Reader enables students to make hitherto unmade connections between art, film and photography history and theory, history, semiotics and communications, media studies, and cultural theory.
Visual Culture sets the agenda for the study of Visual Culture and will be essential reading for researchers and students alike.
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The Practical Sanskrit-English Dictionary
Book Dimensions: 25x18x5 cm.Read more
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Cambridge International AS & A Level Accounting Coursebook with Digital Access (2 Years)
This series supports teachers and students of Cambridge International AS & A Level Accounting (9706) for examination from 2023. Empower your students to become confident learners and achieve success with our third edition of our Cambridge International AS & A Level Accounting series. Closely mapped to the new syllabus, our coursebook with digital access, workbook and digital teacher’s resource are the perfect addition to any classroom and come filled with real-world connections and exam support.Read more
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Politics in China: An Introduction, Third Edition
On October 1, 2009, the People’s Republic of China (PRC) celebrated the 60th anniversary of its founding. And what an eventful and tumultuous six decades it had been. During that time, under the leadership of the Chinese Communist Party (CCP), China was transformed from one of the world’s poorest countries into the world’s fastest growing major economy, and from a weak state barely able to govern or protect its own territory to a rising power that is challenging the United States for global influence.Over those same years, the PRC also experienced the most deadly famine in human history, caused largely by the actions and inactions of its political leaders. Not long after, there was a collapse of government authority that pushed the country to the brink of (and in some places actually into) civil war and anarchy.
Today, China is, for the most part, peaceful, prospering, and proud. This is the China that was on display for the world to see during the Beijing Olympics in 2008. The CCP maintains a firm grip on power through a combination of popular support largely based on its recent record of promoting rapid economic growth and harsh repression of political opposition. Yet, the party and country face serious challenges on many fronts, including a slowing economy, environmental desecration, pervasive corruption, extreme inequalities, and a rising tide of social protest.
The third edition of Politics in China has been extensively revised, thoroughly updated, and includes a new chapter on the internet and Politics in China. It is an authoritative introduction to how the world’s most populous nation and rapidly rising global power is governed today. Written by leading China scholars, the book’s chapters offers accessible overviews of major periods in China’s modern political history from the mid-nineteenth century to the present, key topics in contemporary Chinese politics, and developments in four important areas located on China’s geographic periphery: Tibet, Xinjiang, Hong Kong, and Taiwan.
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OCR A Level Law Second Edition
This fully updated and accessible textbook combines Year 1 and Year 2 content for the refreshed OCR specification with brand new cases, activities and features to provide comprehensive support for the A level course.
Written by experts Nigel Briggs, Nick Price and Richard Wortley, and edited by Sue Teal, the content is carefully tailored to the OCR specification.
– Develop conceptual understanding with full coverage of all topics in the OCR A level specification in one book.
– Establish a firm understanding with key term definitions and tables of relevant cases and legislation for each topic.
– Build sound knowledge and analysis throughout the course with knowledge-based questions and revision summaries at the end of each chapter.This Student Book is endorsed by OCR
– This title fully supports the specification
– It has passed OCR’s rigorous quality assurance programme
– It is written by curriculum expertsRead more
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Probability and Computing: Randomization and Probabilistic Techniques in Algorithms and Data Analysis
Greatly expanded, this new edition requires only an elementary background in discrete mathematics and offers a comprehensive introduction to the role of randomization and probabilistic techniques in modern computer science. Newly added chapters and sections cover topics including normal distributions, sample complexity, VC dimension, Rademacher complexity, power laws and related distributions, cuckoo hashing, and the Lovasz Local Lemma. Material relevant to machine learning and big data analysis enables students to learn modern techniques and applications. Among the many new exercises and examples are programming-related exercises that provide students with excellent training in solving relevant problems. This book provides an indispensable teaching tool to accompany a one- or two-semester course for advanced undergraduate students in computer science and applied mathematics.Read more
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Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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![Gordon Ramsay Quick & Delicious [Hardcover], The Hairy Bikers One Pot Wonders [Hardcover], The One Pot Ketogenic Diet Cookbook 3 Books Collection Set](https://www.paperbackbooks.co.uk/wp-content/uploads/2023/11/gordon-ramsay-quick-delicious-hardcover-the-hairy-bikers-one-pot-wonders-300x500.jpg)
Gordon Ramsay Quick & Delicious [Hardcover], The Hairy Bikers One Pot Wonders [Hardcover], The One Pot Ketogenic Diet Cookbook 3 Books Collection Set
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Gordon Ramsay Quick & Delicious [Hardcover], The Hairy Bikers One Pot Wonders [Hardcover], The One Pot Ketogenic Diet Cookbook 3 Books Collection Set:
Gordon Ramsay Quick & Delicious [Hardcover]:
Over the course of his stellar career, Gordon has learnt every trick in the trade to create dishes that taste fantastic and that can be produced without fail during even the most busy service. Armed with that knowledge, he has written an inspired collection of recipes for the time-pressed home cook who doesn’t want to compromise on taste or flavour.The result is 100 tried and tested recipes that you’ll find yourself using time and again.The Hairy Bikers One Pot Wonders [Hardcover]:
This is Si and Dave’s most wonderful collection yet, with chapters on breakfasts and brunches, soups and salads, satisfying stews, quick one pot carbs, tarts and tray bakes, stovetop suppers, pies and pot roasts, and puds and cakes – this book is a belter! Enjoy savoury classics like Sausage and Bean tray bake and Showstopper Quiche, or the sweet delights of Rhubarb and Orange Crumble and Boozy Syllabub Trifle.The One Pot Ketogenic Diet Cookbook:
The combination of high protein, healthy fats and low carb vegetable ingredients mean meal times don’t get much heartier and simpler than one-pot keto meals. In every country and culture around the world there is a variation of the one-pot meal. In Spain -a paella, France – a boeuf bourguignon, a Moroccan tagine, Italian risotto or a classic Irish stew.Whatever the geography, the concept of cooking delicious meals with minimal preparation, maximum flavour and less cleaning-up is a winning combination.Read more
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R. B. Kitaj: Confessions of an Old Jewish Painter. Autobiography
After many years of rumours, R. B. Kitaj’s Confessions of an Old Jewish Painter is finally available in its first publication ever. A jewel among artist’s autobiographies, it relates his passionate life as a seafarer and book trader, his splendid rise and bitter fall in the British art scene.Read more
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The Indie Game Developer Handbook
The indie game developer’s complete guide to running a studio.
The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio―from the initial creation of the game through to completion, release and beyond.
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- Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more.
- Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way.
- Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
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£39.40£40.80The Indie Game Developer Handbook
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