E-business

Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?

• Would you like to do professional social media marketing and need interesting content every day that will make people click?
• Do you often catch yourself starting a post with similar or the same content as before?
• Do you urgently need new, fresh ideas that create variety, range, and interest?

“It has never been so simple to fill social media channels every day with top content”

✅ – Includes a free content plan

Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.

In this book, you will find:

• More than 150 ideas for your posts and content for the coming years.
• Concepts for the implementation as well as text, pictures, or video.
• A practical structure of the ideas for simple and fast findability.
• Suitable topics for every taste and target group—from serious to very funny.
• Many specific and successful practical examples of posts from different topics.

How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!

From practice for practice

Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.

In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.

This unique Content Marketing book is perfect for you if you …

• are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
• are an aspiring influencer or would like to become one and need ideas to build a fan base.
• are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
• are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
• are using social media for personal reasons and want to constantly provide your network with interesting or funny content.

Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!

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Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.

Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.

With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.

– Plan and manage a successful revision programme using the topic-by-topic planner.

– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.

– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.

Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities

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Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.

Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer

“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.

……………………………………………………………………………………………………………………………………………………………………………

Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books

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The detailed road map for optimizing your Google Ads campaigns is in your hands.

With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!

The complexity of this “performance” marketing lever scares many business owners:

They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.

They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.

They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.

All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.

This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.

This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.

Are you prepared to advance your Google Ads campaigns?

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Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.

Key Features

• Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
• Acquire skills in managing technical writing projects and collaboration with SME’s
• Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback

Book Description

Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.

Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.

By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.

What you will learn

• Build a captivating portfolio with organized writing samples for seamless navigation
• Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
• Establish professional online presence and broaden your industry network
• Master the architecture and formats of white papers & case studies
• Gain insights into API documentation types, and user behavior analysis
• Learn tech writing skills across varied documentation, elevating your earning potential
• Gain hands-on experience in composing SOP’s for portfolio enrichment

Who This Book Is For

This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.

Table of Contents

1. Introduction to Technical Writing
2. Managing Technical Writing Projects and Working With Subject Matter Experts
3. API Documentation
4. Cybersecurity Policy Writing
5. Standard Operating Procedures
6. Knowledge Management
7. Grant Proposals
8. White Papers
9. User Manuals
10. Creating a Technical Writing Portfolio
11. Finding a Job As a Technical Writer

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Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.

The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.

It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.

One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.

Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.

Here is a snapshot of what it contains:

Free Resources

1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)

2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)

3) Building Your Bio Blueprint (Valued at €59/£50/$59),

4) An invitation to join my private Facebook Group.

The Potential of Social Media as a Lead Generation Tool

Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative

Consistently Better Content

Brand Awareness Content

Consideration Content

Conversion or Sales Content

Advocate Content

How to Get Social Media Posts Seen by More People

Fostering Engagement: The Power of Two-Way Communication on Social Media

AI Powered Social Media

Augment Organic Reach with Paid Ads

Review Performance to Inform Future Campaigns

How to Maximize the Benefits of Your Content Calendar

Social Media Prompts for 2024

Week to View Diary

The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!

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Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
• Master the use of Xero and implement best practices to avoid costly errors
• Learn techniques for recording and managing financial data efficiently

Book Description

Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.

You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.

By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.

What you will learn

• Understand why Xero is the best choice in accounting software for your SMB
• Easily set up or convert to Xero for a service- or product-based business
• Reconcile cash and related transactions effortlessly
• Track and depreciate capital assets purchased by and used in the business
• Produce customized reports tailored to your specific need
• Use Xero to make informed and timely decisions and become a better business owner or advisor

Who this book is for

This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.

Table of Contents

1. Xero Basics – Subscriptions and when to use
2. Exploring Bank Feeds – The heart of Xero
3. Dialing in your organization’s settings in Xero
4. Restart with The Fresh Start Method
5. Conversion to Xero Made Easy
6. Recording and Reconciling the Bank
7. Invoicing and the Sales Process
8. Manage Bills and purchases with Procure to Pay in Xero
9. Using Xero On the Go
10. Fixed Asset Management in Xero
11. All You Need to Know About Manual Journals in Xero
12. Correcting Mistakes with Find and Recode
13. Run and customize Basic Reports In Xero
14. Advanced Reporting with Business snapshot and Short-Term Cash Flow
15. Create Custom Reports in Xero with the Layout Editor
16. Run Your Practice with Xero HQ
17. Practice wide Reports Templates in Xero
18. Exporting your Data and Reports out of Xero
19. Apps, Apps, Apps

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Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers

Key Features

• Explore a full software stack for marketing, sales, and customer services to grow your business
• Understand how to organize, track, and build better relationships with leads and customers
• Learn to prioritize and execute your marketing tasks in an efficient way

Book Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

What you will learn

• Explore essential steps involved in implementing HubSpot correctly
• Build ideal marketing and sales campaigns for your organization
• Manage your sales process and empower your sales teams using HubSpot
• Get buy-in from your management and colleagues by setting up useful reports
• Use Flywheel strategies to increase sales for your business
• Apply the inbound methodology to scale your marketing
• Re-engage your existing database using the HubSpot retargeting ads tool
• Understand how to use HubSpot for any B2B industry in which you operate

Who this book is for

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

Table of Contents

1. Overview of HubSpot – What you MUST know
2. Generating Quick Wins with HubSpot in the First 30 Days
3. Using HubSpot for Managing Sales Processes Effectively
4. Empowering your sales team through HubSpot
5. Increasing Online Visibility Using HubSpot’s SEO Tool
6. Getting Known through Social Media on HubSpot
7. Expanding your reach with Paid Ads managed on HubSpot
8. Conducting a Portal Audit
9. Converting your visitors to customers
10. Revise your database with the HubSpot email marketing tools
11. Proving That Your Efforts Worked Using the Reports
12. Inbound or Outbound – Which Is Better for Your Business?
13. Leveraging the Benefits of the Marketing Flywheel
14. Using Hubspot For all Types of Businesses

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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

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Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Learn to solve financial analysis problems by harnessing quantum power
• Unlock the benefits of quantum machine learning and its potential to solve problems
• Train QML to solve portfolio optimization and risk analytics problems

Book Description

Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.

This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.

By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.

What you will learn

• Examine quantum computing frameworks, models, and techniques
• Get to grips with QC’s impact on financial modelling and simulations
• Utilize Qiskit and Pennylane for financial analyses
• Employ renowned NISQ algorithms in model building
• Discover best practices for QML algorithm
• Solve data mining issues with QML algorithms

Who this book is for

This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.

Table of Contents

1. Quantum Computing Paradigm
2. Quantum Machine Learning Algorithms
3. Quantum Finance Landscape
4. Derivatives Valuation
5. Portfolio Valuations
6. Credit Risk Analytics
7. Implementation in Quantum Clouds
8. HPCs and Simulators Relevance
9. NISQ Quantum Hardware Evolution
10. Quantum Roadmap for Banks and Fintechs

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Google’s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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