The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

• Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
• Covers SEO and optimizing servers for SEO
• Provides important information on SEO web design
• Shows you how to use SEO to stay “above the fold”

If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

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The Best Keyword Research for SEO Book Is Here!

This tactical keyword research & content planning guide was created specifically to help bloggers, niche website builders & affiliate marketers who are struggling to find the most optimal SEO keywords for their content and put them into a publishing schedule that can fuel their long-term goals.

Inside the Keyword Accelerator Playbook, you’ll discover step-by-step strategies for accelerating your website rankings, traffic & earnings as fast as possible using proven systems for growth.

If you want to know how to do SEO keyword research & content planning in a more intelligent—and profitable—way, then the Keyword Accelerator Playbook has exactly what you need to experience more predictable results.
—
“I’m giving away my complete keyword research and content planning strategies that have fueled every successful website I’ve ever created.” – Stephen Hockman, Author & Founder of SEO Chatter
—

By the end of this SEO keyword research book, you’ll know how to…

• Choose the least competitive SEO keywords for your articles that can get you to the top of Google faster.
• Sort through your initial list of keywords to find the best terms that offer the most traffic potential.
• Spy on—and steal—your competitors’ top-performing keywords to help speed up your own website’s growth even faster.
• Select the right time frame for publishing new batches of keyword-focused articles on your website.
• Pick the best publishing strategy for your website based on SEO keyword topics and keyword types.
• Properly arrange your list of optimal keywords in a content publishing plan that can help you stay on track with writing a steady flow of articles to achieve more predictable results.
• Feel 100% confident in your ability to set up a long-term publishing plan.
• Know exactly what keywords you’re going to write new articles about and in which order.
• Have a solid schedule in place for when content will be published over the next 30 days, 3 months, 6 months, or even an entire year.
• But most importantly, becoming the most proficient online publisher who you were truly meant to be.

The Keyword Accelerator Playbook is 100% beginner-friendly with the ultimate goal of helping bloggers, niche website builders & affiliate marketers like you who want to achieve faster results from their publishing efforts with the fewest amount of headaches.

You won’t find any other book on the market like it on the market. Guaranteed!

Grab your copy today so you can put your website in the SEO fast lane!

Note: Inside the book, you’ll be given the option to grab an add-on for the “Keyword Accelerator Cheatsheets & Tracking Templates”. These files can be helpful if you don’t want to create your own printable step-by-step guides or tracking spreadsheets from scratch that are explained in full detail in the playbook. Consider this optional add-on as a time-saver; however, you can get full value out of the Keyword Accelerator Playbook without it.

Also, in the “Next Steps” section at the end of the book, you can learn how to book a 1:1 consultation with me if you ever need any extra help putting the SEO keyword research methods or content planning into practice. The playbook will teach you everything you need to succeed, but this opportunity is available if you want personalized help at any point in your website building journey.

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Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.

Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer

“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.

……………………………………………………………………………………………………………………………………………………………………………

Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books

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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

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Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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INSTAGRAM MARKETING

Introducing the ultimate guide to Instagram marketing!

Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.

In this comprehensive guide, you’ll learn how to:

• Run effective Instagram ads to reach your target audience
• Create visually stunning, engaging content that will keep your followers coming back for more
• Understand and analyze your Instagram analytics to track your growth and success

We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.

Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

What’s covered?

CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general

CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success

CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines

CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time

CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy

CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best

CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content

CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content

CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO

CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links

CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema

CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels

CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year

CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing

CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!

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Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!

The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.

AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.

This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.

In this book, you will learn:

• Responsible AI use
  Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand.
• Critical foundation skills
  The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business.
• Practical tips and techniques
  Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more.
• AI ethics and how to navigate the future
  Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce.
• Techniques make you and your team AI-ready
  How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.

This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!

Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.

Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.

What’s Inside? (Book Contents)

• Introduction
• Part 1: The Basics
• Chapter 1: Getting Started
• Chapter 2: Essential Skills
• Chapter 3: Risks and Warnings
• Part 2: Techniques and Prompts
• Why These Prompts?
• Chapter 4: Business Communications
• Chapter 5: Learning and Education
• Chapter 6: Business Strategy and Planning
• Chapter 7: Marketing Communications
• Chapter 8: Business Admin
• Chapter 9: Project Management
• Chapter 10: Sales
• Chapter 11: Recruitment
• Chapter 12: Team Management
• Chapter 13: Legal
• Chapter 14: Design and Creative Prompts
• Chapter 15: Have Fun with It
• Part 3: Deeper Concepts
• Chapter 16: Pro Tips and Tricks
• Chapter 17: AI Automations
• Chapter 18: Become an AI-First Organisation
• Chapter 19: Ethical Considerations
• Chapter 20: Looking to the Future
• What Next?

About the Author:

Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.

Get this book today and ensure you read part 1 – The first 45 pages!

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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.

Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

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WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book category

In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?

The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.

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You already know that TikTok is HUGE and it’s going to get even bigger…

By picking up this book, you’ll be taking the first step into learning how to carve off just a slice of this ENORMOUS pie to begin making a significantly positive change in your marketing and your wider life.

TikTok Marketing Secrets is a guide written solely to help brands, business owners and marketers achieve their goal of viral success in the scary ocean that is the TikTok algorithm.

After 100s of millions of views across various accounts, this book will provide you with everything you need to get BIG numbers fast… before the gold rush ends.

TikTok, right now, is a once-in-a-lifetime opportunity and this handbook has been created to do the hard work for you.

You’ll discover how to:

• Get MILLIONS of views on your TikToks so you can show off jaw-dropping numbers at your next team meeting
• Write easy-to-film ideas on autopilot and never have to worry about “I don’t know what to post” again
• Turn big views into sales so you get money in your pocket, boost your business or rocket your career.

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If I were to give any other title to this book, I would’ve called it ‘A guide to social media marketing for new businesses and entrepreneurs’ or probably ‘Digital Marketing, How to do it right!’. However, I had to settle for a catchier title for obvious marketing reasons.

Look, we all know the challenges with our business. When I talk to a new businesses, in majority of the cases I come across a pre-set number of queries. ‘How I grow my company’, ‘how I get more leads’, ‘how much budget should I allocate to digital marketing’ are some of the questions which should be addressed even before you start your online marketing journey. These questions should be addressed a as part of your strategy. Because strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business or a small business. As your business grows, your strategy will inevitably grow more complex over time.

We’ve talked about execution too. Find out which campaign works well on Social Media / PPC and SEO and throughout the book I addressed many of the prevalent queries. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don’t diverge from your core business objectives.

Selling a product is very different then selling a service online. The underlying objective and difference here is that a product is a tangible object whereas service is value added through time intangible skills and expertise.

• Products are designed to meet the needs of the customer. So when you’re selling a product you would want to highlight the features / attributes and display the items appropriately online or in store. With product it’s easier for customers to appreciates its value. In the unlikely circumstances if they don’t like a product they can simply return it. They can also leave a review online for prospective customers and in turn the prospective customers can make a decision on the back of the reviews as well.
• Service based selling: are usually less expensive to operate than product businesses because you’re not having to maintain an inventory and it typically requires building relationship with the customers when necessary. Getting the pricing right for a service based service is often time consuming. This will vary between industries and experience of those operating in these industries. It is also more difficult to get ratings because it takes longer to get a service completed or to take effect.

In this amazing book you will also discover:

• The type of social media marketing campaigns you can use to dissect your marketing strategy
• How to use PPC, SEO and Social Media ads effectively for your digital marketing campaigns
• A step by step guide to create your own personalised online marketing plan that fits within a page (hence the name1 Page Online Marketing Gameplan)
• Get results on your digital marketing efforts from get go
• Find the budget and pricing that’s right for you

More about the Author
Sam and his ability to observe, capture, leverage and optimise the customer buying experience through data-driven strategy and decisions, and translate this into meticulously efficient, high-return campaigns that drive conversions. This no doubt stems from his years of experience in the streamlined financial industries, and it translates into a scientific yet pragmatic approach to marketing strategy and implementation. The result is an unrivalled success, whatever your KPI — Dillan Gandhi, Searchlight London

Sam Mahmud takes the intrigues of social media to a new level of understanding — Anita Amoa, Business Coach

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The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

• Turn web visibility into real-world traffic and sales
• Reach the right people at the right time
• Develop a cohesive marketing plan for any budget
• Source locally, market dynamically, and connect with your community

Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled – online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.

Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes – examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.

From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

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Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.

Updates specific to this edition include:

• The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
• The launch of Facebook’s Marketplace where businesses can sell direct to their community
• The integration of Instagram ads as part of the Facebook platform
• Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
• High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election

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Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.

Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.

With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.

– Plan and manage a successful revision programme using the topic-by-topic planner.

– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.

– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.

Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

• Boasts approximately 85 percent updated or new content
• Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
• Incorporates changes to the AdWords interfaces
• Shares best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!

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In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising – the beating heart of the internet – is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself – much like subprime mortgages – is wildly misrepresented. And if online advertising goes belly-up, the internet – and its free services – will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today

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