E-business

  • Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…

    01

    If you want to start your journey to social media marketing success, then keep reading..

    If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.

    In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.

    The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.

    The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;

    • Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
    • Clear and precise details and facts on social media marketing.
    • Practical tips you can implement and start using immediately.
    • Ways you can maneuver social media channels to give your brand an edge over competitors.
    • The ultimate strategies for building up engagement on your social media pages.
    • A detailed step-by-step guide to advertising successfully on each different social media channels.
    • And much more!

    With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!

    Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!

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    £2.10£19.00
  • Social Media Marketing For Dummies, 4th Edition

    01

    Make friends and sell things to people through social media 

    Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.

    Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

    • Choose the best SMM combination for you
    • Avoid common mistakes and pitfalls
    • Track your customers from awareness to retention
    • Try out the latest stuff that really works

    Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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    £17.70£20.90
  • Efficient Accounting with Xero: The definitive guide to optimizing your accounting with proven techniques and best practices

    Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business

    Purchase of the print or Kindle book includes a free PDF eBook

    Key Features

    • Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
    • Master the use of Xero and implement best practices to avoid costly errors
    • Learn techniques for recording and managing financial data efficiently

    Book Description

    Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.

    You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.

    By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.

    What you will learn

    • Understand why Xero is the best choice in accounting software for your SMB
    • Easily set up or convert to Xero for a service- or product-based business
    • Reconcile cash and related transactions effortlessly
    • Track and depreciate capital assets purchased by and used in the business
    • Produce customized reports tailored to your specific need
    • Use Xero to make informed and timely decisions and become a better business owner or advisor

    Who this book is for

    This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.

    Table of Contents

    1. Xero Basics – Subscriptions and when to use
    2. Exploring Bank Feeds – The heart of Xero
    3. Dialing in your organization’s settings in Xero
    4. Restart with The Fresh Start Method
    5. Conversion to Xero Made Easy
    6. Recording and Reconciling the Bank
    7. Invoicing and the Sales Process
    8. Manage Bills and purchases with Procure to Pay in Xero
    9. Using Xero On the Go
    10. Fixed Asset Management in Xero
    11. All You Need to Know About Manual Journals in Xero
    12. Correcting Mistakes with Find and Recode
    13. Run and customize Basic Reports In Xero
    14. Advanced Reporting with Business snapshot and Short-Term Cash Flow
    15. Create Custom Reports in Xero with the Layout Editor
    16. Run Your Practice with Xero HQ
    17. Practice wide Reports Templates in Xero
    18. Exporting your Data and Reports out of Xero
    19. Apps, Apps, Apps

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    £21.80
  • The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes

    A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.

    THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.

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    £27.20
  • INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’

    Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.

    Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.

    With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.

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    £9.10
  • Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)

    Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
    Do you want to get customers from these social media for cheap? Read on!

    With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.

    These options provides you with the possibility toof showing your ads to those people who you really need it.

    However, you need to know how to do it efficiently.
    Otherwise, you may lose your money!

    This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.

    – What is the key to success in Facebook Advertising?

    – How to correctly setup an ad account?

    – What are the 4 key steps to create advertisement in Facebook Ads Manager?

    – How to setup Instagram Ads?

    – How to monitor an ads’ performance effectively?

    – How to avoid common mistakes?

    And all this you get for the price of a cup of coffee.

    So, scroll to the top of the page and click the “BUY NOW” button!

    And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.

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    £11.80
  • AI and the Future of Advertising: Precise Targeting and Real-Time Analytics

    In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.

    Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!

    Report Highlights:

    • The unfolding importance of AI in advertisement.
    • The impact of precise targeting and real-time analytics.
    • A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
    • The ethical dilemmas posed by AI adoption in advertising.
    • Preparing for a future where AI-driven strategies rule advertising.

    Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!

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    £11.40
  • The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns

    The detailed road map for optimizing your Google Ads campaigns is in your hands.

    With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!

    The complexity of this “performance” marketing lever scares many business owners:

    They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
    But they lack insider knowledge.

    They know that there are agencies that do this for a living….
    But, they are unsure if hiring them is the right course of action.

    They are aware that Google Ads can support their global expansion.
    But they are unsure about the route that leads to success.

    All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.

    This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.

    This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.

    Are you prepared to advance your Google Ads campaigns?

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    £19.10
  • Social Media Marketing

    **Winner of the TAA 2017 Textbook Excellence Award**

    “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
    TAA Judges Panel

    The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

    With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

    11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

    The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

    A must-have text for those studying social media marketing.

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    £51.30£53.20

    Social Media Marketing

    £51.30£53.20
  • The Ultimate Social Media Planner 2024: For small businesses wanting to grow online

    The Ultimate Social Media Planner for Small Businesses, Content Creators & Social Media Managers.

    No more inconsistency with your social media channels in 2024! No more stressing over what to post, what hashatags to use, and what captions to write. This planner was designed by a social media manager and therefore created to contain everything you could possibly need to improve your online presence.

    The Planner includes:

    – 365 content ideas for every day of the year.

    – 180 video ideas for various Social Media Channels

    – An event calendar for every month, stating both national and international holidays for every single day of the year

    – Tips on how to write a “Killer Caption” with examples!

    – Tips on using hashtags, where to find them, which ones to use and how to know they are working!

    – 20 pages per month for you to write your own content ideas, the caption for that post, the goal for that post and to track your social media engagement for that day.

    – Pages to input your Social Media goals for the following month and a page at the end of the month to write your analytics and any notes on what worked/didn’t work that month. This will help you write your goals for the following month on the page provided.

    – Pages for your content strategy at the beginning of the planner – all including questions & prompts to help you understand clearly what to input.

    – There are also pages explaining how to use the planner and how to batch-create content using the planner.

    – Hashtags for every single month, important holidays and important monthly events – all micro and macro hashtags to ensure better visibility!

    This planner will help you bulk create your content to allow you to focus on all the other aspects of your business.

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    £18.60
  • Instagram Marketing: Grow Your Business Fast with the Help of Instagram and Social Media

    INSTAGRAM MARKETING

    The Instagram platform was created as a photo-sharing social network; so, where does business fit in? While the platform may have started as a social network for sharing photos, it has morphed into an excellent way to kick-start a business, reach sales goals, and connect with consumers. There are currently over 1-billion active monthly users on Instagram. Why not get your piece of the 1-billion customer pie?

    Inside this book, you will discover how to market effectively on Instagram. This includes everything from creating a profile, to choosing hashtags, to running paid advertising. No matter your goals for marketing on Instagram, the information in this book will be able to help you achieve them.

    Here Is A Preview Of What You’ll Learn About Inside…

    • The Basic Of Instagram
    • Using Instagram To Market Your Business
    • How To Run Ads On Instagram
    • Instagram Marketing Strategies
    • What Types Of Content To Post
    • How To Become An Instagram Influencer
    • Much, Much More!

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    £3.30£11.40
  • 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts

    Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.

    The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.

    It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.

    One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.

    Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.

    Here is a snapshot of what it contains:

    Free Resources

    1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)

    2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)

    3) Building Your Bio Blueprint (Valued at €59/£50/$59),

    4) An invitation to join my private Facebook Group.

    The Potential of Social Media as a Lead Generation Tool

    Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative

    Consistently Better Content

    Brand Awareness Content

    Consideration Content

    Conversion or Sales Content

    Advocate Content

    How to Get Social Media Posts Seen by More People

    Fostering Engagement: The Power of Two-Way Communication on Social Media

    AI Powered Social Media

    Augment Organic Reach with Paid Ads

    Review Performance to Inform Future Campaigns

    How to Maximize the Benefits of Your Content Calendar

    Social Media Prompts for 2024

    Week to View Diary

    The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!

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    £20.90
  • Beginner’s Guide To Starting a YouTube Channel: 2023 Edition: How To Become an Social Media Influencer & Content Creator (Home Based Business Guide Books)

    Are you dreaming of internet fame, of becoming an influencer and social media content creator?

    Do you watch the big YouTube channels and wish that you could start your own? A channel that not only draws in a large audience but also earns you money?

    Do you have a business that you think would benefit from video promotion?

    The BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL: 2023 EDITION is the book for you!

    Ann Eckhart, herself a YouTube creator since 2009, is back with the new yearly edition of her popular YouTube book. Every year, Eckhart updates this book with all of the newest information to help people start and grow their YouTube channels; and the 2023 version is her biggest edition yet!

    In this easy-to-read guide book, Eckhart walks you step-by-step through everything you need to start and grow a popular and profitable YouTube channel, including:

    How to create your YouTube channel and Google AdSense accounts along with how to brand your channel and content

    Equipment needed to film, edit and upload videos – and how to do each step

    Tips and tricks for creating quality content that will draw in viewers

    The importance of selecting the right categories and themes for your videos

    How to earn money on YouTube, from Google AdSense and sponsorships to merchandise and affiliate links

    How to manage your YouTube accounting and bookkeeping

    How to successfully promote and market your videos to guarantee maximum views and subscriber growth

    Best practices for running a successful and profitable channel

    Day in the life of a YouTuber

    Whether you have yet to start your YouTube journey or have been struggling with your current content, BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL will tell you everything you need to know in order to start and grow a successful YouTube brand!

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    £11.20
  • Mastering SEO for Newcomers with Passion: Unlock the Power of SEO with Expert Techniques and Propel Your Online Success

    Are you ready to unlock the secrets of SEO and take your online presence to new heights? Look no further than “Mastering SEO for Newcomers with Passion.” This comprehensive guide is tailor-made for beginners who are eager to learn the art of Search Engine Optimization. Packed with valuable information and practical strategies, this book is your ticket to mastering the ever-evolving world of SEO.

    Results you can expect from reading “Mastering SEO for Newcomers with Passion”:
    – Improve the visibility of your website on search engines
    – Drive targeted traffic to your online platform
    – Boost your online brand and establish credibility
    – Increase your website’s conversion rate and revenue
    – Stay ahead of your competition by understanding the latest SEO trends

    Featured in this book:
    – Step-by-step instructions and easy-to-follow techniques
    – Proven strategies to optimize your website for higher rankings
    – Tips for keyword research and content optimization
    – How to harness the power of backlinks and social media
    – The importance of user experience and mobile optimization

    Don’t miss out on this opportunity to take your online game to the next level. Purchase “Mastering SEO for Newcomers with Passion” today and start dominating the search engine rankings!

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    £9.90
  • SEO For Passionate Beginners: A Guide to Boost Your Website’s Visibility & Rank #1 on the Internet | Unlock the Power of Search Engine Optimization to Drive Traffic & Achieve…

    Are you new to the world of SEO (Search Engine Optimization) and looking to harness its incredible potential to drive traffic to your website and achieve that coveted top-ranking spot on search engines like Google? Look no further because “SEO For Passionate Beginners” is your all-in-one guide to demystifying the art and science of SEO.

    In today’s digital age, having a strong online presence is essential for businesses, bloggers, and website owners. But how do you stand out in the vast digital landscape? The answer lies in understanding and implementing effective SEO strategies. This beginner-friendly guide will take you by the hand and lead you through the fascinating realm of SEO, ensuring that you not only grasp its fundamentals but also learn how to apply them for real results.

    Inside “SEO For Passionate Beginners,” you’ll discover:

    • A Clear and Concise Introduction: Start with the basics. Learn what SEO is, why it matters, and how it can benefit your website or online business.

    • Keyword Research Demystified: Unlock the secrets of keyword research and find out how to identify the keywords your target audience is searching for.

    • On-Page and Off-Page Optimization: Dive deep into the key elements of on-page and off-page SEO, including optimizing your website’s content, structure, and links.

    • Content that Converts: Explore content strategies that not only attract visitors but also convert them into loyal customers or readers.

    • SEO Tools and Resources: Discover a range of valuable SEO tools and resources that will make your journey to the top of the search results easier and more effective.

    • Practical Tips and Best Practices: Learn from real-world examples and case studies, and gain practical insights that you can implement immediately.

    • Future-Proofing Your SEO: Stay ahead of the curve by understanding the latest SEO trends and how to adapt to algorithm changes.

    • Achieving No. 1 Ranking: Follow a step-by-step plan to work your way up the search engine rankings and claim that coveted No. 1 spot.

    • Measuring Success: Learn how to track and measure your SEO efforts to ensure you’re achieving your goals.

    Whether you’re a business owner, a blogger, an aspiring digital marketer, or simply someone looking to enhance their online presence, “SEO For Passionate Beginners” provides you with the knowledge, strategies, and tools you need to succeed in the digital world. By the end of this comprehensive guide, you’ll have the skills and confidence to tackle SEO head-on and propel your website to the top of the search results.

    Don’t let your website languish in obscurity. Take control of your online destiny and grab the attention of countless visitors. Begin your journey to SEO mastery today. Buy your copy of “SEO For Passionate Beginners” now and unlock the secrets to online success.

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    £10.10
  • Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools

    Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers

    Key Features

    • Explore a full software stack for marketing, sales, and customer services to grow your business
    • Understand how to organize, track, and build better relationships with leads and customers
    • Learn to prioritize and execute your marketing tasks in an efficient way

    Book Description

    Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

    This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

    By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

    What you will learn

    • Explore essential steps involved in implementing HubSpot correctly
    • Build ideal marketing and sales campaigns for your organization
    • Manage your sales process and empower your sales teams using HubSpot
    • Get buy-in from your management and colleagues by setting up useful reports
    • Use Flywheel strategies to increase sales for your business
    • Apply the inbound methodology to scale your marketing
    • Re-engage your existing database using the HubSpot retargeting ads tool
    • Understand how to use HubSpot for any B2B industry in which you operate

    Who this book is for

    This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

    Table of Contents

    1. Overview of HubSpot – What you MUST know
    2. Generating Quick Wins with HubSpot in the First 30 Days
    3. Using HubSpot for Managing Sales Processes Effectively
    4. Empowering your sales team through HubSpot
    5. Increasing Online Visibility Using HubSpot’s SEO Tool
    6. Getting Known through Social Media on HubSpot
    7. Expanding your reach with Paid Ads managed on HubSpot
    8. Conducting a Portal Audit
    9. Converting your visitors to customers
    10. Revise your database with the HubSpot email marketing tools
    11. Proving That Your Efforts Worked Using the Reports
    12. Inbound or Outbound – Which Is Better for Your Business?
    13. Leveraging the Benefits of the Marketing Flywheel
    14. Using Hubspot For all Types of Businesses

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    £25.60
  • Comprehensive Guide to Building Your Website with Wix: Learn Step-by-Step [Includes SEO Strategies]

    Looking to create your own website effortlessly? Look no further! Our comprehensive book, “Build Your Website with Wix,” is the ultimate guide that will empower you to design and launch a stunning website using the user-friendly Wix platform. Whether you’re a beginner or an experienced user, this book is tailored to provide you with the knowledge and skills to build a professional website that stands out from the competition.

    With over 300 pages of in-depth content, this book takes you on a journey from the fundamentals of website building to advanced techniques that enhance your online presence. Inside, you’ll discover:

    1. Step-by-step instructions: Follow our clear and concise instructions to navigate the Wix platform seamlessly. Build your website from scratch or use pre-designed templates – the choice is yours!
    2. Design and customization: Unleash your creativity with Wix’s intuitive drag-and-drop editor. Learn how to personalize your website with stunning layouts, fonts, colors, and images that resonate with your brand.
    3. Mobile optimization: Create a mobile-friendly website that looks amazing on all devices. Enhance user experience and boost your search engine rankings by ensuring your site is fully responsive.
    4. E-commerce integration: Turn your website into an online store with Wix’s powerful e-commerce features. Learn how to showcase products, manage inventory, process payments, and optimize conversions.
    5. SEO strategies: Master the art of search engine optimization and drive organic traffic to your website. Learn proven techniques to optimize your content, meta tags, and URLs to rank higher on search engine results pages.
    6. Blogging and content creation: Establish yourself as an authority in your niche by creating compelling blog posts and engaging content. Learn how to attract and retain visitors with valuable information that keeps them coming back for more.
    7. Analytics and performance tracking: Dive into the world of data-driven insights. Understand website analytics and tracking tools to measure your success, identify areas for improvement, and make data-backed decisions.

    With “Build Your Website with Wix,” you’ll have everything you need to create a professional website that captivates your audience and helps you achieve your online goals. Join thousands of satisfied users who have unlocked their website-building potential with Wix!

    Bullet Points:

    1. SIMPLIFIED WEBSITE CREATION: Effortlessly build your website using Wix’s user-friendly platform
    2. CUSTOMIZATION MADE EASY: Personalize your site with stunning layouts, fonts, colors, and images
    3. OPTIMIZED FOR MOBILE: Create a responsive website that looks amazing on any device
    4. POWERFUL E-COMMERCE TOOLS: Turn your website into a fully functional online store
    5. SEO STRATEGIES THAT WORK: Drive organic traffic and boost your search engine rankings
    6. ENGAGE WITH CONTENT: Establish your authority through blogging and valuable content creation
    7. TRACK YOUR SUCCESS: Measure performance, analyze data, and make data-backed decisions

    Read more

    £9.10
  • The Science of SEO: Decoding Search Engine Algorithms

    Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

    The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.

    As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.

    The book also offers:

    • An easy-to-understand entry point for anyone trying to learn information retrieval on the web
    • Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
    • How to directly interface with engineering teams through SEO product management techniques and workflows

    An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

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    £41.50£45.10
  • SEO Backlinks Made Easy For 2023

    Are you among those looking for how to increase traffic to your website? Or do you want to know why your website kept lagging behind and never reached the top pages of search results? You must know the secret about Search engine optimization, PageRank, and Website Backlinks.
    SEO Backlinks Made Easy For 2023 is a cursory exposition of proven link-building SEO strategies to help you understand the importance of search engine algorithms and website authority.
    You will learn how to increase your site ranking through Google SEO, understand the most valuable types of backlinks, and how to get them for your site domain.
    In this simplified guide, you will learn how to use professional backlinks generation strategies like creating:

    • Target Keyword in Anchor Text
    • Linkable Assets such as Infographics
    • Backlinks from Link Roundups,
    • The Moving Man Method,
    • The Broken Link Building Strategy
    • Guest Posting
    • Submitting Testimonials
    • Blogger Reviews
    • Link Reclamation
    • Using HARO
    • Reverse Engineering Competitor’s Backlinks,
    • Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.

    Read more

    £5.70
  • Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization

    Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.

    Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.

    Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:

    • Research the right keywords
    • Structure your website for higher rankings
    • Optimize for local SEO
    • Get more 5-star online reviews
    • Create compelling content to earn high-quality backlinks
    • Identify and fix technical issues
    • Continuously improve visibility and conversions.

    Includes access to downloadable templates to get you started:

    • Keyword Research Template
    • On-Page SEO Content Audit Template
    • Technical SEO Audit Template
    • Citations Tracker.

    Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.

    Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.

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    £11.40
  • Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))

    Get search engines to rank your site as the No. 1 result with help from this comprehensive resource

    What’s the best hiding place in the world? The second page of Google’s search results!

    If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.

    You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:

    • Optimize your webpage with responsive design that makes it irresistible to Google
    • Create a keyword strategy that keeps interested and engaged visitors flowing to your website
    • Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page

    Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

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    £21.30£27.50
  • Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission

    A much-needed approach to marketing, advertising and life.

    Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).

    Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.

    Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.

    This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.

    No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.

    A few things you’ll learn while reading Meaningful Marketing:

    • Why people make decisions emotionally, not rationally
    • How to employ a marketing strategy that lasts decades, not months
    • How your mission, strategy and tactics should all match
    • Principles that explain why you makes decisions, not just how
    • How to identify the exact person you seek to serve
    • Why some companies are marketing geniuses and others are just plain bad

    You can do work that matters for people who need it. This book will show you how.

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    £13.80
  • SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies

    Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
    Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
    But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
    “SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
    Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
    Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
    Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
    Get a copy of this life changing book now!

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    £8.90
  • Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits

    ★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★

    Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.

    However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.

    Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.

    In this book, you can expect to learn:

    •The reason why content goes viral

    •What it takes for viral marketing to be successful

    •How to draw in a bunch of sources from all around the web

    •How to make the most out of your viral marketing while doing less work

    •And a lot more…

    Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.

    If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.

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    £7.30
  • DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably

    If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.

    In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.

    If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.

    With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

    We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.

    We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
    Add this book to your library now!

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    £8.50
  • Instagram For Dummies (For Dummies (Computer/Tech))

    Are you on Insta? Start sharing pictures and a lot, lot more

    Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family.

    • Learn the basics of the Instagram app and web interfaces
    • Get started with your first posts, Stories, and Reels
    • Discover the many new features that are making Instagram more fun than ever
    • Find out how to make your posts scroll-stopping and more popular

    This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.

    Read more

    £11.70£15.20
  • The Legal Tech Ecosystem: Innovation, Advancement & the Future of Law Practice

    “A leading voice in the world of legal technology, Colin Levy has written a thoughtful, wide-ranging, and invaluable guide to the increasingly important field of legal tech.” –David Lat, founder, Above the Law

    The legal landscape is evolving at an unprecedented pace, with the seismic shifts of recent years demanding a fresh perspective on the role of technology and innovation within the legal profession. The Legal Tech Ecosystem delves into this essential transformation, shedding light on the crucial interplay between law and technology in today’s complex world.

    At its core, this book addresses the profound changes unfolding in the legal domain, driven by macro-economic forces. These changes have placed an ever-increasing burden on legal departments to accomplish more with fewer resources. A quartet of pillars—the explosive growth of regulations, the challenges posed by globalization, the convergence of risk dimensions, and the pressure on corporate profits—has created an environment where legal professionals must adapt swiftly to succeed.

    Author Colin S. Levy, an esteemed legal practitioner with diverse experiences spanning publishing, education, technology, and cyber security, serves as an invaluable guide through this dynamic landscape. His unique insights, honed across industries and organizational scales, offer readers a deep understanding of the intricate nexus where law, technology, and business converge.

    While emerging legal technology has provided effective solutions to these challenges, The Legal Tech Ecosystem emphasizes that technology alone is not sufficient. Legal departments must undergo a fundamental digital transformation, rethinking their structures, processes, and approaches to truly capitalize on the benefits technology brings. The real value lies in data—capturing it, analyzing it, and deriving transformative insights from it.

    Colin has emerged as a leading thinker in this space, sharing his perspective through podcasts, writings, and insightful commentary. His expertise illuminates the path forward for legal professionals seeking to thrive in this era of change. Agility, flexibility, and innovation will define success, and this book is the perfect companion for those seeking to embrace the future with confidence.

    As the legal profession evolves, those equipped with the knowledge and insights provided by The Legal Tech Ecosystem will be at the forefront of this transformation. The changing legal environment demands proactive engagement, and this book, curated by one of the field’s luminaries, offers the guidance needed to navigate the exciting journey ahead.

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    £11.70
  • The Art of Effective Technical Writing: Developing in-demand skills from Technical Writing to API Documentation for career advancement

    Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.

    Key Features

    • Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
    • Acquire skills in managing technical writing projects and collaboration with SME’s
    • Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback

    Book Description

    Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.

    Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.

    By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.

    What you will learn

    • Build a captivating portfolio with organized writing samples for seamless navigation
    • Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
    • Establish professional online presence and broaden your industry network
    • Master the architecture and formats of white papers & case studies
    • Gain insights into API documentation types, and user behavior analysis
    • Learn tech writing skills across varied documentation, elevating your earning potential
    • Gain hands-on experience in composing SOP’s for portfolio enrichment

    Who This Book Is For

    This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.

    Table of Contents

    1. Introduction to Technical Writing
    2. Managing Technical Writing Projects and Working With Subject Matter Experts
    3. API Documentation
    4. Cybersecurity Policy Writing
    5. Standard Operating Procedures
    6. Knowledge Management
    7. Grant Proposals
    8. White Papers
    9. User Manuals
    10. Creating a Technical Writing Portfolio
    11. Finding a Job As a Technical Writer

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    £19.90
  • Financial Modeling Using Quantum Computing: Design and manage quantum machine learning solutions for financial analysis and decision making

    Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain

    Purchase of the print or Kindle book includes a free PDF eBook

    Key Features

    • Learn to solve financial analysis problems by harnessing quantum power
    • Unlock the benefits of quantum machine learning and its potential to solve problems
    • Train QML to solve portfolio optimization and risk analytics problems

    Book Description

    Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.

    This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.

    By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.

    What you will learn

    • Examine quantum computing frameworks, models, and techniques
    • Get to grips with QC’s impact on financial modelling and simulations
    • Utilize Qiskit and Pennylane for financial analyses
    • Employ renowned NISQ algorithms in model building
    • Discover best practices for QML algorithm
    • Solve data mining issues with QML algorithms

    Who this book is for

    This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.

    Table of Contents

    1. Quantum Computing Paradigm
    2. Quantum Machine Learning Algorithms
    3. Quantum Finance Landscape
    4. Derivatives Valuation
    5. Portfolio Valuations
    6. Credit Risk Analytics
    7. Implementation in Quantum Clouds
    8. HPCs and Simulators Relevance
    9. NISQ Quantum Hardware Evolution
    10. Quantum Roadmap for Banks and Fintechs

    Read more

    £32.30
  • Order Book: For Small Business – Inventory Log Book – Income and Expense Log Book: Book Keeping Log for Small Business – Order Book / Journal with … Income Tracker / Inventory…

    With this simple order log book you can easily keep track of your daily business activities.
    The Page Contains:
    ? Order Form: Date, Order Number
    ? Customer Details: Name, Address, Company, Tel, E-mail
    ? Order Details: Item (description), Quantity, Price, Total Price
    ? Shipping Details: Shipping Method, Tracking No, Discount, Total
    ? Section for Notes

    Read more

    £3.20

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