Call Centre Management

  • The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers (Sales Blueprints Book 4)

    01
    The ultimate guide for Sales Development Representatives, also known as SDRs. In this book you will learn the most advanced prospecting sales skills from recognized leaders in the sales profession. Covering everything from determining the right fit to going deeper and understanding what a customer’s real pain is, The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers helps sales leaders, sales managers, and individual salespeople understand what it takes to succeed and provides step by step instructions.

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    £0.70
  • The Pocket Guide to High Ticket Selling: A 12-Phase Sales Script You Can Use to Sell Millions Over the Phone

    05
    “After closing millions and millions of dollars on the phone myself, and training big sales teams, I can honestly say this guide and all of Dan’s knowledge is no BS. This booklet is to the point and gives people an in-depth understanding of the psychology behind selling and how to master persuasion. This handbook will get you up to speed in no time and make you a master, just like Dan himself. I highly recommend this to anyone trying to master sales, build a sales team, or close higher ticket sales. This is a MUST-read.”
    – Rudy Mawer, MawerCapital.com

    Dan Henry is a Wall Street Journal bestselling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world. Dan has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. Dan started his first company to pay his way through college. His first efforts, while only mildly successful, inspired him to drop out of college and pursue entrepreneurship full time. Since then, Dan has generated over $30M in revenue in his business, which he attributes in part to the Big Money Script found in this book. Dan has even closed over $1 million from stage in a single day using many of the strategies he freely shares on YouTube.

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    £0.80
  • Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach

    This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.

    It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.

    What you will learn in this book:

    • The most effective and easy content themes for salespeople
    • The different features of Sales Navigator and how to apply them in your daily prospecting
    • Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
    • How to build your pipeline and generate leads on LinkedIn
    • How to use Account Mapping and the Relationship Explorer for Enterprise Selling
    • How to identify, search for and target your ideal clients
    • How to increase acceptance rates from decision makers
    • How to maximise opportunities from LinkedIn and Sales Navigator
    • How to cut through the noise of the busy inboxes of the people you want to meet
    • All the ways to grow your following
    • How to build your personal brand as a salesperson or business owner
    • All the ways you can leverage engagement and commenting to drive up your visibility
    • Why Sales Navigator is a solid investment for you and your sales team
    • All the mistakes that you and your sales team are making when it comes to prospecting
    • The daily, weekly and monthly habits that will make you successful on LinkedIn

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    £0.90
  • The SaaS Sales Method: Sales As a Science (Sales Blueprints Book 1)

    03
    In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each. By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process. While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.

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    £1.20
  • Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

    04

    NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

    ★ 2023 update out now. Please find instant access on the website ★
    ★ Almost 200 psychological pricing effects in total ★
    ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

    “Favorite 5 Books on Pricing”
    ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

    How to Make Your Prices (Almost) Irresistible?
    Discover the Power of Psychological Pricing.

    Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

    Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

    The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

    More specifically, you will

    • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
    • Learn how to increase customers’ willingness to pay for your products and services.
    • Find how to reduce the attention to prices in buying decisions.
    • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

    This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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    £1.90
  • Peak Performance: Mindset Tools for Sales (Peak Performance Series)

    01
    PEAK PERFORMANCE: Mindset Tools for Sales highlights strategies that will take your sales performance to the next level.

    This bookexplores the habits of top-level sellers, the actions peak performing sellers take, and the strategies they employ. It is a kit providing various tools you can use to perform at your best.

    The number one goal in PEAK PERFORMANCE: Mindset Tools for Sales is to provide examples and strategies from elite sales coaches, consultants, business owners, and top sellers in real estate, commercial products, and services. There are no limits to what levels of performance we can achieve, and this book will provide an array of perspectives to train your mind and body as you strive toward peak performance in sales.

    The 24 expert-authors of this book come from all over the USA, Canada, the United Kingdom, Germany, Norway, Portugal, Switzerland, Costa Rica, and China. They are professionals who are leadership, emotional intelligence, and communication experts, senior business executives, sales coaches, TV personalities, TEDx Speakers, LinkedIn Trainers, C-Suite strategists, and more. The one thing these individuals have in common is that they all have an idea about peak performance, and these ideas can be applied to any situation in sales and in life.

    The co-authors of this book include Katie Armentrout, Michael Bosworth, David Brownlee, Heidi Dugan, Shawn Fechter, Karl Gorman, Matt Harris, Wendy Holtz, Florian Hoppen, Richard Jacobsen, Loren Kell, Jarvis Leverson, Adrian Logan, Bryan McDonald, Brooke, Oliphant, Michel Privé, Laetitia Ribier-Costa, Tim Robertson, Adam P. Smith, David Snyder, Désirée van der Laan, Sandra Venere, and Amy Wullenweber.

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    £2.30
  • Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser

    08
    Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.

    This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.

    After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.

    All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.

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    £2.80
  • Sales Training: How to Deal with Objections, Secret Techniques for Prospecting, and How to Find Success in Selling (Sell anything to anyone, Sales, Sales Training, Sales Books,…

    The World’s First Sales Book to Make You ABSOLUTELY GREAT in SALES in a MATTER of DAYS(not months…)

    Selling can be very frustrating…and confusing…when you don’t know how to sell.

    • Part 1: How to OPEN sales calls, meetings, and presentations
    • Part 2: How to get MASSIVE Rapport & Build TRUST with your prospects
    • Part 3: Offer the HIGHEST offer, and get THE MOST out of every prospect
    • Part 3: How to handle EVERY OBJECTION and finish the sale with excitment & enthusaism from both sides

    When you understand how SIMPLE & EASY is to presuade, influence, and close – selling becomes a part of WHO YOU ARE, not only in business, but in life.

    This book was written specifically for you to “take you by the hand” through the confusing world of selling, so you can build a customized & proven sales process and scripts that suits YOU and your SELLING STYLE, to get the HIGHEST CLOSING RATE while maximizing EACH & EVERY PROSPECT to get the biggest sales.

    Here is what you get. You’ll learn:

    • How to open a sales call, sales meetings, and sales situations no matter your industry
    • The secrets to build MASSIVE rapport with your clients, making the sale much more smooth and easy
    • How to build strong trust with your clients, even if you’ve just met them
    • How to qualify your clients and know EXACTLY what is their SPENDING ABILITY
    • How to add SCARCITY & URGENCY to avoid 99% of the objections
    • Closing – How to suggest a close in a smooth way
    • How to deal with ANY objection and motivate your client to buy now
    • Upselling – How to get the BIGGEST SALE from EVERY CLIENT

    “The version of you that wakes up tomorrow, is dependant on the actions you take today.”

    BONUS: Buy Paperback, Get the Kindle Edition for FREE!

    Scroll Up, Click on Buy Now with 1-Click Button and GET YOUR COPY NOW!

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    £3.00
  • The Other Side of Sales: An insider reveals the secrets to dealing with professional buyers

    02

    Whether it is in sports, in games or in business, the ones who are most successful are often the ones who know how to think like their opponent. And especially in the continuously evolving world of buying and selling, will these insights truly make the difference. Want to put an end to lost sales or decreasing margins? Re-think the relationship with your buyer.

    In ‘The Other Side of Sales’ author Mark Schenkius crosses over to the other side of the table and shares his secrets from almost two decades of experience in negotiations and procurement.

    Packed with new content, fresh insights and a unique set of 47 questions, this book is undeniably a game-changer for any sales professional.

    Mark Schenkius is the founder of ROI10, a globally operating training and consultancy firm focused on making you successful in sales and negotiations. He has worked for Mars Inc. for over 17 years in a variety of procurement functions, and has extensive experience providing training to both sales and procurement professionals.

    Full details of current services can be found at www.roi-10.com.

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    £3.20
  • 100 Million Dollar Selling: The Handbook for Sales Professionals who want to win

    02
    Want to achieve levels of sales success you never thought possible? You need to read this book.This is a no-nonsense, straight to the point guide for anyone who wants to understand the fundamentals of selling. It’s a practical guide and reference book to everything you need to know to be successful in sales. Written by an entrepreneur with over 100 Million Dollars in sales income over his career to date, This book shares the key activities you need to undertake to take your sales career to the next level. Perfect if you are:- New to sales- An aspiring entrepreneur- Wanting to take your sales career to the next level- Looking to achieve financial freedom- Eager to grow your business- Wanting to close multi-million dollar contractsEach chapter focuses on a particular element of the sales cycle and provides real-world examples of how the lessons of the book were applied to secure multi-million dollar wins. If you are serious about upping your sales game you’ll find the advice in this book invaluable.You’ll find advice on- Sales process- Strategic selling- Presenting and the art of story-telling- Qualifying your deals- Organizational coverage- Team selling- Demonstrating your product or service- Reference selling- Negotiation techniques- Hiring the right kind of sales people- What it takes to make it in sales- Closing techniquesThe lessons of the book are ideal for anyone with an interest in taking their sales ability to the next level, but especially for those involved in sales in the technology sector. The author has 20+ years of experience in the tech scene as a quota-carrying sales rep right through to his experience as CEO of a Silicon Valley software company.This is not a hype-filled book, it’s a step-by-step guide to enable you to accelerate your sales cycles, control the sales process and maximize your chances of securing the deal. The actions proposed in each chapter have proven results over many years and are not complex to master. The author provides practical proven advice that you can start to implement immediately.If you put into practice the advice proposed in this book you will:- See sales revenue increase dramatically- Improve your deal closure rate- Maximize each sales opportunity- Avoid time-wasting work on deals that will never happen- Learn how to qualify opportunities quickly- Get the most from every negotiation- Realize your potential as a sales professional

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    £3.40£9.50
  • Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – 120 Pages: Sarcastic funny blank lined notebook. Ideal for sales people for … gifts, Christmas gifts,…

    01
    Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – Sarcastic funny blank lined notebook, 120 Pages. Ideal for sales people for logging and planning calls, and for office gifts, Christmas gifts, Secret Santa…etc.

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    £3.80
  • Sales Record Log Book: A Notebook To Keep Track Of Orders That Have Been Received – Simple Sales Tracker For Small Business

    Use this sales record log book to keep track of orders that have been received.

    This sales record log book has space to record:

    • Date
    • Order
    • Product
    • Quantity
    • Price
    • Fee
    • Total

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    £4.70
  • Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team

    The book “Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team” features 99 unique motivational quotes by some of the most famous entrepreneurs, leaders and thinkers. Undoubtedly, this collection of quotes will give you a huge boost of inspiration and motivation!

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    £4.70
  • Sales Strategy for Business Growth: “… see a marked improvement in your company’s sales performance.”

    It is essential that the key players in a business understand how to get the best out of its sales operation and its sales people to ensure that it maximises every sales opportunity.

    Sales Strategy for Business Growth will help you to achieve these goals through increasing your sales performance. This book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented.

    This book has been written especially for:

    • Business owners who may not have had any formal sales or management training and others who may want to review their existing sales strategy or improve its implementation.
    • Directors who want to learn more about how members of a sales team work so they can understand the barriers and opportunities which impact on the strategic direction of the company.
    • Sales managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.

    The key benefit of reading this book will be better sales performance achieved through improved decision-making. Its unique selling point is that every chapter is supported by evidence from eminent business people.

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    £4.70
  • Essentials of Marketing

    03

    Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

    Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.

    The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.

    Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.

    Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

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    £4.70
  • Inventory and Sales Log Book for Small Business – Inventory & Sales Ledger Book Online Resale Log Book Notebook Organizer – 80 Pages, 8″x10″ Pink Floral

    This inventory and sales log book allows you to track all of your inventory in one convenient place. This book is designed for small businesses such as online resale, craft booth, antique, flea markets, and swap meets. Each page has room for 15 inventory items and includes a table as outlined below:

    • Date Acquired
    • Inventory #
    • Item Description
    • Price
    • Date Sold
    • Notes/SKU

    Dimensions: 8 x 10 inches 80 Pages Total with 75 table pages.

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    £5.10
  • Purchases & Sales Log Book: Small Business And Home Based Business Purchase And Sales Record Log Book Track Order Forms Purchases Sales Record

    This Purchases & Sales Log Book is great for tracking finances, orders, and transactions for a small business. It includes a ledger book to record income and expenses, a sales order log to keep track of customer orders, a purchase order log to keep track of purchasing, inventory log to keep track of inventory.

    Book Includes:

    • Item
    • Purchase Date
    • Sale Date
    • Sale Website
    • Purchase Price
    • Sale Price
    • Profit

    Book details

    • Large size 8.5 x 11 inc
    • Total 120 pages
    • With bleed

    This Order Log Book is a great way to keep track of your customer orders. An essential tool for anyone running an online small business

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    £5.20
  • The 25 Most Common Sales Mistakes and How to Avoid Them: . . . And How to Avoid Them

    02
    “25 Sales Mistakes is essential for any professional or organization committed to sales excellence.”
    –Michael A. Berman, Chief Operating Officer, Outside Ventures

    In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It’s not just what you do–it’s what you don’t do:

    • Don’t sell against a competitor
    • Don’t be satisfied
    • Don’t stop getting ideas
    • Don’t use boilerplate proposals
    • Don’t overuse e-mail

    The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice–from listening to the client to following up on the sale–that has made him the best corporate sales trainer today. With Schiffman’s book in their pocket, salepeople can avoid common blunders and make the sale.

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    £5.70
  • Order Tracker: Simple Daily Sales Log Book for Small Business

    01

    A simple log book for keeping track of daily sales. Columns include date, item, QTY, order #, price (item, shipping, total), and notes.

    Perfect for all types of small/medium sized businesses

    Features:

    • Simple format
    • Large 8.5”x11” size
    • 110 pages
    • Premium quality

    Grab your log book today!

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    £5.70
  • Marketing An Introduction

    08

    The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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    £5.70
  • Selling 101: What Every Successful Sales Professional Needs to Know

    08

    Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

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    £6.20£6.60
  • Simple Business Purchases & Sales Log Book: Tracking And Recording Book Online Small Business, Retail Store or Personal

    Large Size – 8,5 x 11 inches, 120 Pages, matte finish and durable softcover.
    Add the Purchases & Sales Log Book to your cart and take control of your business today.

    Include 7 columns for:

    • Item
    • Purchase date
    • Sale date
    • Sale Website
    • Purchase Price
    • Sale Price
    • Profit

    At Biz Idol Publication, we are dedicated to creating easy-to-use and useful books to simplify your daily task. It is effective in helping you stay focused on your business and increase your productivity.

    For more books on the business topics check out the author page above ”Biz Idol Publication”.

    Thank you so much for visiting our store!
    we really appreciate your interest.

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    £6.60
  • The B2B Sales Top Tips Guidebook (The B2B Selling Guidebook Series 3)

    07
    “In today’s hyper-competitive B2B selling environment, it is imperative for salespeople to keep learning, thriving and adapting to the rapid changes around them. This book, from Jim and 26 other specialist contributors delivers true value to your sales efforts. Choose a subject and learn from a real domain specialist. A great concept – absolutely thrilled to be involved.” Larry Levine – Author of Selling from the Heart

    This book goes right to the core of B2B sales. Following on from the worldwide success of his first two books, Jim has collaborated with 26 thought leaders and friends to create a unique book. Each contributor adds a single chapter on their experience or expertise, focused on one specific subject. Jim has even included chapters written by those who buy from B2B salespeople, which deliver further great insight.

    “My pal Jim has done it again! His first book on B2B Selling won a worldwide award. His second, on B2B leadership, gained critical acclaim. His third book is unique. He delivers more of his great advice on B2B sales. He has then also partnered with 26 others – authors (including me), procurement specialists, coaches and respected friends who each added a chapter, to create something very special. With a grand total of over 740 years experience in these pages, The B2B Sales Top Tips Guidebook will deliver wisdom directly to you!” Alison Edgar MBE – Author, Speaker, Entrepreneur”

    The chapters cover a broad range of B2B sales topics, including researching before calling, questioning skills, handling objections, becoming more collaborative, adding value, listening to your customers, leading with integrity, negotiation and many others. There are also chapters on attitude, the psychology of sales and even ‘Lazy Pigeons’! These 26 guest chapters are full of advice, experience and wisdom designed to help you succeed. And Jim also adds another 10 chapters, building on the success of his first two books, to further cement and support your learning.

    “In this book, Jim has collaborated with some of the best sales coaches, trainers, mentors, friends and experts to share with you the needed SKILLS + TOOLS + KNOWLEDGE to successfully sell in this new hybrid world. If you are in B2B sales, this book is a must-read!” Rick Denley – Your Transformational Growth Coach
    Look online at the reviews for Jim’s first two books – The B2B Selling Guidebook and The B2B Leaders Guidebook. Each has received only 5* reviews and powerful supporting comments from experts, coaches and professional bodies.

    Imagine having access to world-class skills learning from 27 experienced practitioners. Now imagine what that experience and knowledge could do for you…

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    £6.60
  • Sales Director Coloring Book: A Versatile, Humorous, Anti Stress Adult Coloring Book Gift For Sales Director

    Perfect Coloring Book For Any Day, Any Occasion.

    A Versatile, Humorous & Motivating Adult Coloring Book for relaxing which has 29 decorative designs to relieve your stress or whenever you need a boost of confidence.

    Features:

    • 13 best quotes themed coloring pages decorated with mixed-up detailed designs.
    • 3 gorgeous mandala pages.
    • 1 social media special hashtag page.
    • 1 birthday special page.
    • 2 decorated pages for doodling.
    • 1 “show your creativity” page.
    • 4 different special coloring pages.
    • 2 “Things I heard as a” pages.
    • Single-sided coloring pages with black borders so that they can be cut and removed to use as a personalized gift.

    Decorated Pages With Quotes/Content Like :

    • “I’m Not Lazy I’m on Energy Saving Mood”
    • “Things I Heard …That I Won’t Forget”
    • “Brainstorming”
    • “Mandalas”

    If you are planning to turn your boring moments into awesomeness then this coloring book is for you. Your coloring ability with markers felt tips, gel pens, coloring pencils will complete these pages.

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    £7.00
  • Sales Log Book: Daily Order Log Book I Sales Order Tracker for Small Business

    Easy-to-use Sales Log Book is a great way to track all your retail, or online orders.

    Key Features

    • Large Print 8.5” x 11”
    • Matte paperback cover
    • 120 pages,
    • Premium-made paperback Log Book that doesn’t tear easily
    • Great gift idea for all that business owners out there
    • Essential detailed information to keep track of:
      • Date
      • Order No.
      • Product
      • QTY
      • Price
      • Total

    Everyone needs a Log Book like this, to keep themselves detailly informed and on track!

    Read more

    £7.10
  • How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too

    01
    This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.

    With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.

    This book is at least two things: part case study and part how-to guide.

    It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.

    It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”

    You will learn why:

    • There are two kinds of PR – and you need to do both.
    • Silly PR is better than serious PR.
    • “These days only two things win attention: Celebrities and ‘Weird’.”
    • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.
    • One lightning bolt of attention is not enough; you need rolling thunder.

    “Every app and startup should study
    Peter’s 10 Golden Rules of PR and Guerrilla Marketing
    and his advice on the secrets of creating a buzzy, talked-about brand.”
    Michael Acton Smith, co-founder of Calm

    Read more

    £7.10
  • Marketing: A Very Short Introduction (Very Short Introductions)

    01
    Very Short Introductions: Brilliant, Sharp, Inspiring

    Marketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.

    This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.

    ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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    £7.10£8.50
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

    07

    Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.

    Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

    Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

    Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

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    £7.20£8.50
  • 50 Ways To Promote Your Book: How To Increase Your Visibility And Sales As An Author

    02
    You’ve written your book…now what?

    In today’s busy marketplace authors can struggle to launch and continue to promote their book. It can feel as if your book isn’t good enough, but it could be the best kept secret!

    From social media, to creating video, online and offline promotions, we have tried to produce a plethora of promotion ideas so that you can keep talking about – and celebrating – your book. After all it takes a lot to write it in the first place!

    We have asked marketing expert and fellow author to write our foreword, and asked some of our favourite published authors to share their expertise too.

    Grab this book to help you plan your initial launch, or use this to re-ignite your book’s success.

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    £7.60£9.50
  • Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!

    This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.

    As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.

    The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
    You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”

    Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.

    Good Selling!

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    £7.70
  • The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale

    Discover the Transformative Power of Socratic Selling!

    Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.

    Here’s what you’ll learn:

    • The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.

    • Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.

    • The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.

    • Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.

    • Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.

    • Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.

    • Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.

    • Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.

    This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!

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    £8.50
  • The Selling Checklist: A Pocket Companion for Sales Success

    03
    “If selling was easy we’d all be doing it, and we’d all be rich.” That statement might be true, but while selling may not be easy, it doesn’t have to be complicated.
    In this short but impactful checklist-style sales book, Andrew Goldberg takes his usual blunt and direct coaching style and brings it to the unnecessarily complex world of sales. In just a few short hours, you will learn how to break your sales process down into its simplest parts, and turn it into a checklist that will help you ensure you bring your most professional self to every sales call, thereby improving your conversion rate, your average sales value, and ultimately, your sales.
    Review this book before every sales meeting, and you will always come out on top!

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    £8.50
  • Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson

    This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.

    This book contains :

    • Identification Page.
    • 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
    • 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
    • 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
    • 1 Page that contains 60 reminders.
    • 1 Page for The Affirmations that inspires you.
    • 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
    • 1 Page of Summary sales activities.
    • 1 Page of Summary sales outcomes.
    • 1 Page for writing in the lessons you have learned.
    • 1 Page for writing in the improvements you had.
    • 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).

    -Book details :

    • Size 8.5*11 inches

    • 112 Pages

    • Matte Cover

    ★ Order it now to keep track of your prospective clients and organize your work !

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    £8.50
  • The 22 Immutable Laws Of Marketing

    08
    Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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    £8.50£9.50
  • The Car Sales Planner: Win The Day

    This daily planner allows you to organise and plan each day so you never miss a task.

    All of your Follow Ups, Handovers, Critical Tasks and Enquiries in one place.

    Stay ahead of the game by listing your daily tasks, follow ups, leads and problems needing solved. Tick them off as you go and go home each day safe in the knowledge that you left no stone unturned!

    Happy selling!

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    £9.50
  • Cold Calling: What You Should Actually Do!

    02
    It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?

    You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.

    Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.

    Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!

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    £9.50
  • Sales on Rails: A Sales Engineer’s Framework for Better Selling

    01
    This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author’s own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

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    £10.70
  • Sell More, Do Less: An MSP & IT Specialist’s Guide to Better Sales Calls

    08
    In sales, effective communication can mean the difference between closing a deal, receiving the bare minimum or even losing a potential customer. Whether you’re a seasoned IT professional or just starting out, Sell More, Do Less will help you take your sales game to the next level.

    Focusing on maximising your existing customer base, this guide is filled with proven strategies and tips to build stronger relationships with your customers, communicate more effectively, and differentiate yourself from the competition. With hundreds of practical insights, you’ll discover how to identify types and styles of opportunities, accurately qualify a lead for upselling and tailor your language and pitch to suit individual customers and, crucially, close more deals.

    “In this book, Danny has pulled together a system for selling that will be of benefit to any MSP, IT solution provider or technology business.”
    Richard Tubb, The IT Business Growth Expert

    About the Author

    Meet Danny Boyle, an IT and MSP sales expert with over 17 years of experience in the industry. Danny has worked for various IT companies and has developed a deep understanding of the market and the challenges faced by IT companies when it comes to selling.

    With a proven history of success in driving step change growth for cloud software brands in the IT services sector, Danny is now a well-known, recognised and trusted MSP industry specialist, with an impressive network of contacts across the industry and extensive experience of sales team leadership. Having successfully led multiple sales teams and helped IT companies increase their revenue and conversion rates, Danny has earnt a strong reputation amongst many industry peers and MSP partners throughout EMEA.

    Throughout his professional life, Danny comes from an extensive sales background which involves all areas of sales including retail, face-to-face, cold-calling, account management, customer service, coaching and management. A keen golfer, Danny loves nothing more than heading to the course after work to unwind after a busy day.

    You can find Danny on:
    LinkedIn: /danny-boyle
    Email: danny@dannyboyle.uk

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    £11.40
  • Secrets of Closing the Sale

    01
    Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.

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    £11.60£12.30
  • The Trusted Advisor Sales Engineer

    01
    Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn’t mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try or make a half-hearted effort. Trusted Advisor – two words, five syllables, and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos, and all the other standard activities of an SE. Section Three examines how to get started and put it all into practice – both for individuals and for SE teams. This is not one of those tiny 40-page eBooks. It’s over 150 pages of thoughts, ideas, best practices, and real-life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the Paperback is a reformatted version of the original eBook with only a few minor edits and updates with 2021-22 data. **

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    £12.30

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