Management Skills

Don’t be afraid of the GDPR wolf!

How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.

Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. 

• Find out what constitutes personal data and special category data
• Gain consent for online and offline marketing
• Put your Privacy Policy in place
• Report a data breach before being fined

79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn’t put a plan in place, then GDPR For Dummies is for you.

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What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.

Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.

Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.

Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

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OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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THE BOLD NEW MEMOIR FROM SOUTH AFRICA’S DOUBLE WORLD CUP-WINNING COACH RASSIE ERASMUS

Rassie Erasmus has been called a genius. He’s been called reckless. All his life, he’s done things differently. Now, with his trademark candour, Rassie talks openly about his adventures and misadventures at the pinnacle of world rugby, both as player and coach.

From his role in Nick Mallett’s record-breaking Springbok team of the late 1990s, to the devastating injuries that cut short his playing career, to his revolutionary coaching career, Rassie is an essential window into one of the most successful figures of modern rugby.

When his teammates relaxed, Rassie preferred to watch hours of video and devise winning strategies. His coaching methods were initially laughed off – before being eagerly adopted when their success proved undeniable. He fought the rugby establishment at the Stormers, and later earned the grudging respect of Irish fans at Munster.

Most crucially, Rassie talks about his greatest contribution to South African rugby: appointing its first black captain, Siya Kolisi, without much fanfare or controversy. As his bold plans for effective racial transformation of the national team achieved immediate success, they culminated in glory at the 2019 Rugby World Cup. Here, that monumental period is recounted in vivid, insightful detail.

Entertaining and eye-opening, Rassie is full of behind-the-scenes revelations, telling the story of a towering figure in world rugby.

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An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause.

Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws.

At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

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‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO

‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?

The secret to productivity isn’t discipline. It’s joy.

We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?

Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.

In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.

Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.

‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck

‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism

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Bestselling author of Emotional Intelligence Daniel Goleman and co-author Cary Cherniss reveal practical methods for applying the principles of EI to enter an optimal state of high performance, offering a roadmap to being at your best, every day.

There are moments when we achieve peak performance: an athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often fleeting, and for every amazing day, we may have a hundred ordinary and even unsatisfying ones. Fulfillment doesn’t come from isolated peak experiences, or elusive ‘flow’ states, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?
In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day ― to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.
Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.

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Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru 

Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company. 

From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also: 

• Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt 
• Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation 
• Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them 

You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut. 

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Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. 
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.  
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. 
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing.   Rory Sutherland, Vice Chairman, Ogilvy

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A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

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Daniel H. Pink The Surprising Truth 3 Books Collection Set ( When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others ). Description:- Drive: The Surprising Truth About What Motivates Us Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. When: The Scientific Secrets of Perfect Timing Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers, or get married?

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Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.

If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to:

• Understand your customer’s buying center
• Integrate your sales and marketing operations
• Assess your business cycle and its impact on your sales force
• Transition away from solution sales
• Leverage the power of micromarkets
• Introduce tiebreaker selling and consensus selling
• Motivate your sales force properly

This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.

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It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role.

For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others.

Hitting a revenue target is not the job, it’s the outcome.

The inspiration of your team is only “coin operated” if you’re doing it wrong.

But there’s good news!

Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams.

And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important.

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders.

Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board.

In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.

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Put buyer experience and selling resources front-and-center to boost revenue

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.  

Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.

• Understand sales enablement and what it can do for your company
• Implement enablement using techniques that ensure sustainable, measureable performance impact
• Adopt proven best practices through step-by-step advice from experts
• Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue

Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.

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THE SUNDAY TIMES BESTSELLER

The inside story of Mikel Arteta’s astonishing transformation of Arsenal

November 2019. Unai Emery’s final game as Arsenal manager sees the Gunners languishing eighth in the league. Appointed in the dying embers of the Wenger years, Emery’s 18 months as Arsenal boss has seen the team and the club go backwards – playing unimaginative, pragmatic football, and recently losing to London rivals Chelsea in the final of the Europa League. Something had to change; a fresh head with fresh ideas. A new leader.

This is the story of how Mikel Arteta turned Arsenal into one of the most exciting, innovative and feared teams in the league. From cutting his teeth as an assistant under Pep Guardiola before joining Arsenal in the winter of 2019, through to title contenders years later – including bust-ups, Covid, disappointments, FA Cup wins, fan revolt, and eventually the rise of an extraordinary young team standing on the edge of greatness – this book will be the first of its kind to explore the workings of Arteta’s philosophy and how he transformed the club from outsiders to title challengers.

With chapters on his tactical innovations, in-game strategies, transfer insight and, of course, an account of the memorable 2022-23 season – Revolution is the story of an extraordinary football ascent and the first draft of Arsenal’s new history.

Charles Watts’ book ‘Revolution’ was a Sunday Times bestseller w/c 28-08-2023.

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For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.

The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall.

Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits.

In A Mind for Sales, you’ll learn how to:

• Feel energized by renewed purpose and success in your sales role by following the success cycle approach.
• Receive practical strategies on how to change your mindset and succeed in sales.
• Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1.
• Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach.

Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.

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