Management Skills
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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£52.20 -
Natural Computing Algorithms (Natural Computing Series)
The field of natural computing has been the focus of a substantial research effort in recent decades. One particular strand of this research concerns the development of computational algorithms using metaphorical inspiration from systems and phenomena that occur in the natural world. These naturally inspired computing algorithms have proven to be successful problem-solvers across domains as diverse as management science, bioinformatics, finance, marketing, engineering, architecture and design.
This book is a comprehensive introduction to natural computing algorithms, suitable for academic and industrial researchers and for undergraduate and graduate courses on natural computing in computer science, engineering and management science.
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£45.30£52.20 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
£37.00£41.80 -
The Safety Compass: A Practical Approach To The Management Of Health And Safety Regulations (Simply Safety Management)
Are you ready to embark on a journey towards a safer and more secure workplace? Do you want to create an auditable health and safety management system, or seeking to gain ISO accreditation for your organisation? Look no further than “The Safety Compass: A Definitive Guide and Road Map to Health and Safety Management.”
In this comprehensive and authoritative guide, Craig McNaughton takes you by the hand and navigates the complex world of health and safety regulations with precision. This book isn’t just another manual; it’s your trusted companion on the path to creating a culture of safety within your organization.
Discover how to:
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Comply with Confidence: Learn to interpret and adhere to health and safety regulations effortlessly, turning compliance into a competitive advantage.
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Lead with Impact: Uncover the pivotal role of leadership in fostering a safety-first culture and become the visionary guide your team needs.
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Harness the Power of Technology: Embrace cutting-edge tools and techniques to streamline safety processes and incident reporting, ensuring a proactive approach.
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Empower Your Workforce: Engage employees at all levels, encouraging active participation, and making safety everyone’s responsibility.
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Learn from the Best: Explore real-world examples of organizations that have successfully implemented safety management strategies, and gain insights from their journeys.
“The Safety Compass” isn’t just a book; it’s your definitive guide to creating a safer, more productive, and compliant workplace. Whether you’re a seasoned safety professional or just starting on the road to workplace safety, this book equips you with the knowledge, tools, and inspiration to navigate the challenges and complexities of health and safety management.
Join the ranks of organizations that have made safety their compass, and let this road map lead you to a brighter, safer future. Your journey to excellence in health and safety management starts here.
Don’t wait! Secure your copy of “The Safety Compass” today and set your organization on the path to safety success.
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£34.20 -
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Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
The Handbook of Technical Writing
From abstracts to online professional profiles, from blogs and forums to formal reports and manuals, the Handbook of Technical Writing uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful technical writers.
Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.
With a refreshed, integrated focus on the ways technologies shape writing, this Twelfth Edition is the indispensable reference tool for writing successfully in the workplace.
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£32.30 -
Technical Agile Coaching with the Samman Method
Samman Technical Coaching is an approach to Agile training that focuses on technical questions concerning how code is written. It is a highly effective way of increasing agility in your software development organization. The first part of the Samman method involves the coach working in an ensemble with development teams, programming in their production codebase. This hands-on mentoring is accompanied by daily “learning hour” sessions for mastering particular techniques. In this book you will discover how to put Samman into practice, improve your coding procedures and how you collaborate. It is a practical guide for aspiring and experienced coaches looking for fresh ideas and new ways of teaching Agile. It is both challenging and fun for developers and coaches alike.Read more
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Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
£30.80£36.10 -
StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
£27.00 -
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
The Handbook of Carbon Management: A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.
The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.
This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let’s scale up together!
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£26.20£28.50 -
Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy – How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
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£25.80£28.50 -
Smart Startups: What Every Entrepreneur Needs to Know–Advice from 18 Harvard Business School Founders
Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.
Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.
The real story is a bit more unconventional—and much more interesting.
Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.
Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them about what they discovered along the way and what they wish they had known beforehand. The authors bring these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.
Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, and inspiration they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.
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£25.50£28.50 -
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
Artificial Intelligence Basics: A Non-Technical Introduction
User level: BegRead more
£23.70 -
Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money–Without Losing the Art
TEDx speaker Aubrey Bergauer―“the Steve Jobs of classical music”―reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement―while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we love―without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission―whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.Read more
£23.00£23.70 -
Sales Growth: Five Proven Strategies from the World’s Sales Leaders
The challenges facing today’s sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.
There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it―as well as how they are creating the capabilities to keep growing in the future.
Based on discussions with more than 200 of today’s most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they’ve overcome the challenges encountered in the quest for growth.
The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you’ll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You’ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.
Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.
Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today’s competitive market.
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£22.80 -
BECOME A MASTER OF CLOSING SALES: The Ultimate Course on Closing Deals
Sales is one of the oldest professions in the world.
Millions of people on this planet are dependent on selling skills to earn their livelihood.
No business can survive without sales.
Unfortunately, almost 1/3rd of salespeople quit this lucrative career every year.
And 50% of companies shut their doors within the first 5 years.
This trend will go on and on and on until we realize how important it is to learn and master the art of selling if we want to survive and thrive in the ruthless world.
And the companies, who don’t realize, will keep hiring new people and firing old ones.
Similarly, the salespeople who don’t realize how important it is to learn salesmanship will keep changing jobs… places… industries… until they decide one day to leave the sales career forever. Succeeding in sales will become sour grapes.
However, one can always find some businesses, entrepreneurs, self-employed, and salespeople who love to challenge themselves that no matter how broke they are… how weak they are… how small they are… they will keep learning and growing until they become Champion of Champions.
This book is written for these ‘Never give up salespeople and marketers.
In this ultimate course, you’ll discover and learn many powerful closing techniques to close one sale after another.
What You Will Learn
- A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal.
- 10 essential steps in the entire sales process and out of these 10, these 3 are the most important.
- 20 most powerful closing techniques to close one sale after another
- How to establish your superiority against your competitors while closing the sales
- 29 questions to find out the prospect’s most hidden objections
- What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources
- A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order
- How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life
- 42 most seductive words in the world of selling and how to use them in the sales pitch
- How to lower the price resistance in the prospect’s mind
- How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects
- A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections. It’s a dream sale for every salesman
- If one knows these 85 words while speaking and writing to three kinds of prospects, he could take attention of any prospect
- 8 fears of prospects which stop them from buying
- 4 steps a salesman needs to follow in every sales call if he doesn’t want to lose the deal to competitors
- How to treat customer’s objections
- 9 ways to detect the prospect’s buying signals
- A type of communication with the prospect which may bring sales most of the times but also keeps the salesman struggling to get the most profitable deals
- Which is the toughest objection to deal with
- How to create value in the prospect’s mind
- 58 question to gain agreement from prospects
- How small businesses could defeat giant organizations if they are competing for the same deal
- 6 reasons why your existing customer may leave you FOREVER
- 3 most common buying signals given by a prospect
- 175 Hard-Hitting Closing Questions Every Salesperson Should Remember to Close More and More Deals Everyday
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£21.60 -
Millionaire Mission: A 9-Step System to Level Up Your Finances and Build Wealth
There’s a better way to do money. Taking control of your financial freedom is simpler than you think. In fact, your money should work harder than you do.Brian Preston, host of The Money Guy Show and cofounder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have.
Remember “PEMDAS” from grade school? It’s an acronym that helps break down complex math problems into simple steps. When it comes to managing your money, following a similar process–the Financial Order of Operations– will demystify your dollars and show you the way to build transformative wealth with the tools you already have available:
- Keep Your Financial Life Out of The Ditch (Cover Your Highest Deductible)
- Love That Free Money (Max-Out Your Employer Match)
- The Joneses Are Broke and Miserable (Pay Off High Interest Debt)
- Rainy Day Done Right (Build Emergency Reserves)
- Tax-Free Armageddon (Max-Out Tax-Free Growth with Roth and/or HSA Contributions)
- Max-Out Retirement Options
- Building That More Beautiful Tomorrow (Leverage Hyper Accumulation)
- Funding Abundance Goals (Prepay Future Expenses)
- Debt-Freedom (Prepay Low-Interest Debt)
Millionaire Mission helps you account for your blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
You can own your time and own your life. Stop worrying so much about money and start focusing on what really matters to you. Millionaire Mission will do more than help you optimize your army of dollar bills–it will motivate you to be the best version of your financial self. What do you have to lose? Let’s discover what small decisions you can make today to move you closer to your more beautiful tomorrow.
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£21.20 -
Profit First for Restaurants: Transform Your Money-Eating Restaurant Into a Cash-Making Machine
People don’t open restaurants because they just want to start a business. People open restaurants because they are building a dream.
You can create the restaurant of your dreams, be profitable, pay your vendors, your staff, yourself, and savor the joys of hospitality, without the stress and uncertainty.
You don’t have to struggle to make it in the restaurant business. As a matter of fact, that could be the thing holding you back from real success.
In this book, you will:
· Setup a proven cash management system designed for restaurants.
· Build (or rebuild) your business model to maximize profit.
· Dial in all your expenses and find money (with tools!).
· Understand your numbers better than ever before.
· Learn a marketing strategy guaranteed to put “butts in seats”.“Profit First for Restaurants is a comprehensive view into cashflow management specific to the challenges all restaurant owners face with covering payroll, making profit, and accounting for potential swings in COGS. The book provides real examples of restaurant owners and their journeys.” – Angela Goodman, Founder of Valkyrie Ventures Group LLC & Owner of Famous Toastery (multiple locations)
Kasey Anton has spent her life in restaurants. They are her passion. Over the last 15 years, Kasey has built a business that specializes in helping hundreds of businesses start, grow, and thrive. And it all starts with taking your profit, first.
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£21.10 -
Choose Your Enemies Wisely: Business Planning for the Audacious Few
What’s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything―or anyone―stop you. In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.Read more
£21.10£24.30 -
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did Eleven Madison Park pull off this radical transformation? The answer is simple – its world-class hospitality. Guidara’s team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles. We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara’s journey through the restaurant industry, featuring the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.Read more
£20.99£25.99 -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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£20.90£26.60 -
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers (BUSINESS BOOKS)
Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion
Industry analysts report that up 70- 80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?
The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
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£20.70£23.70 -
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
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£20.30£24.70 -
Mergers & Acquisitions For Dummies
Explore M&A, in simple terms
Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.
In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.
- Understand the merger and acquisition process in a simple, easy-to-understand manner
- Learn the nomenclature and terminology needed to talk and act like a player
- Determine how to hire the people who will help you conduct M&A deals
- Discover tips on how to successfully negotiate transactions
Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.
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£20.30£25.60Mergers & Acquisitions For Dummies
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Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean
The book Inc. magazine calls one of “the best, clearest guides to the numbers” on the market.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers–helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years–including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers–to help bring everyday work to a new level.
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£20.20£20.90 -
Reassembling the Social: An Introduction to Actor-Network-Theory (Clarendon Lectures in Management Studies)
Reassembling the Social is a fundamental challenge from one of the world’s leading social theorists to how we understand society and the “social”. Bruno Latour’s contention is that the word “social” as used by Social Scientists has become laden with assumptions to the point where it has become a misnomer. When the adjective is applied to a phenomenon, it is used to indicate a stabilized state of affairs, a bundle of ties that in due course may be used to account for another phenomenon. Latour also finds the word used as if it described a type of material, in a comparable way to an adjective such as “wooden” or “steely”.Rather than simply indicating what is already assembled together, it is now used in a way that makes assumptions about the nature of what is assembled. It has become a word that designates two distinct things: a process of assembling: and a type of material, distinct from others. Latour shows why “the social” cannot be thought of as a kind of material or domain, and disputes attempts to provide a “social explanation” of other states of affairs. While these attempts have been productive (and probably necessary) in the past, the very success of the social sciences mean that they are largely no longer so. At the present stage it is no longer possible to inspect the precise constituents entering the social domain. Latour returns to the original meaning of “the social” to redefine the notion and allow it to trace connections again. It will then be possible to resume the traditional goal of the social sciences, but using more refined tools. Drawing on his extensive work examining the “assemblages” of nature, Latour finds it necessary to scrutinize thoroughly the exact content of what is assembled under the umbrella of Society.
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£19.90 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
£19.80£24.70 -
16-Steps To Repeatable Sales: The methodology behind 60+ B2B sales teams and $100M in revenue
In the dynamic world of B2B SaaS and Service sales, building a repeatable and scalable sales process is the cornerstone of successful growth. “16-Steps To Repeatable Sales” is your comprehensive guide to constructing a sales system that delivers consistent results and gets you to your revenue goal.
You’ll discover proven strategies I’ve used to help over 60 companies build their sales process, resulting in $100M+ in sales. This book distills our process into a clear, concise, 16-step blueprint that any B2B company can use as a framework for scalable sales.
What You’ll Learn:
- Define Your Total Addressable Market: Dive into the universe of your potential customers and hone your focus, enabling a more efficient and targeted approach to sales.
- Decide on Your Target Vertical and Buyer Personas: Streamline your strategy by identifying the right verticals and understanding the needs and behaviors of your ideal customers.
- Hire the Right Salespeople and Set Clear Expectations: Assemble a world-class sales team that’s aligned with your vision, ensuring a culture of high performance.
- Scale Your Team: Grow your team using our data-driven approach, ensuring you have the right resources at the right time to meet increasing demand, complexity, and shifts in the market.
- Optimize Your Process with Data and Analysis: Enhance your sales operations by using valuable insights to make informed decisions and optimize your sales process, leading to more refined strategies and higher sales success rates.
By the end of this book, you’ll have a clear roadmap to follow to build a B2B sales process and demystify your company’s growth.
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What Great Teachers Do Differently: Nineteen Things That Matter Most
What are the beliefs and behaviors that set great teachers apart? In this internationally renowned bestseller, Todd Whitaker reveals 19 keys to becoming more effective in the classroom.
This essential third edition features new sections on why it’s about more than relationships, how to focus on a consistent, engaging learning environment, and the importance of choosing the right mode―business, parent, child―to improve your classroom management.
Perfect for educators at any level of experience, for independent reading or for schoolwide book studies, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who matter most―your students.
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£19.60£21.80 -
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
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£19.30£23.80 -
Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
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The Funny Things About Life: Random things to think about that help with self acceptance, compassion & resilience in a crazy world.
f you’ve ever spent time, maybe even a few brief moments, wondering what this whole thing we call life is all about then this could potentially be the “book” you’ve been looking for. When it comes down to it, life really is that simple. But but that doesn’t mean it’s going to be easy.“The Funny Things About Life” (aka so-called book, journal, diary, bunch of printed pieces of paper stuck together, whatever you want to call it) is something that YOU bring to life in your own unique, individual way.
The author (aka Gareth) allows you to go on a journey in any direction you choose with a collection of cliché, funny, simple, thought-provoking, random “facts” about life to think about, write about, forget about, talk about and, quite literally, get over so that you can just start being you and having more fun.
But before you consider reading it, don’t buy it if you are looking for a book that goes into great detail explaining things, giving you advice and suggestions, teaching you new things and suddenly uncovering the answer to whatever the question was. Because it’s not that kind of book.
Read it. Write in it. Tear pages out of it in anger. Laugh with it in agreement. Tell your friends not to waste their money on it. Give it to someone as a gift and hope for the best. Throw it away. Or put it on your bookshelf so that it gathers dust.
There’s no right or wrong way to use this book and you’re free to do with it as you please!.Read more
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Sales Minutes for Sales Masters
What is it that separates the top sales performers – the ones making all the money and winning all the awards – from everyone else? It’s not genetics, education, or even luck. It’s the desire and commitment to get a little better every day.You don’t become the top dog in your business or bullpen just by learning the same systems and techniques as everyone else. You also need to give yourself little advantages. In this book you’ll find dozens of them. Even better, each one has been pulled from an industry legend and tested in the real world. These aren’t fun ideas; they are proven tips that create results.
Even if you only have a minute to shift your perspective or improve your skills, this book has all you need to take the next leap forward. Pick up your copy today to change your life and career in just a few moments at a time!
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Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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Only Sales Guide You’ll…Need
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he’d never become the next Mick Jagger, Iannarino turned his focus to a question that’s been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition-it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he’s learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including… ÛSelf-discipline: How to keep your commitments to yourself and others. ÛAccountability: How to own the outcomes you sell. ÛCompetitiveness: How to embrace competition rather than let it intimidate you. ÛResourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ÛStorytelling: How to create deeper relationships by presenting a story in which the client is the hero and you’re their guide. ÛDiagnosing: How to look below the surface to figure out someone else’s real challenges and needs. Once you learn Iannarino’s core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you’ll turn to again and again for proven wisdom, strategies, and tips that really work.Read more
£19.00£23.70Only Sales Guide You’ll…Need
£19.00£23.70
