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If It’s Purple, Someone’s Gonna Die: The Power of Color in Visual Storytelling
If it’s Purple, Someone’s Gonna Die is a must-read book for all film students, film professionals, and others interested in filmmaking. This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors.Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color.
Conversations with the author’s colleagues– including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven)–reveal how color is often used to communicate what is not said.
Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react.
*Learn how your choice of color can influence an audience’s moods, attitudes, reactions, and interpretations of your movie’s plot
*See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional
*Learn how to make good color choices, in your film and in your world.Read more
£25.50 -
Management and Cost Accounting
A best-selling text, offering students and professionals a clear understanding and comprehensive coverage of Management and Cost Accounting.
Management and Cost Accounting, 7th edition by Bhimani, Datar, Horngren, and Rajan, is a best-selling textbook in the field, written by a team of leading authors.
Ideal both for students and professionals, this text uses a clear, accessible, and simple language that is easy to understand, bringing together contemporary techniques, concepts, and practices.
This edition retains its international focus, packed with illustrations, and real-life applications, featuring companies and examples on a global scale. The text also includes professional accountancy examination questions to help you practice.
With a wealth of case studies and useful features for a better understanding of the concepts and methods introduced, this must-read guide will equip you with essential learning tools for your future performance in the workplace.
Key Features
- Up-to-date, comprehensive coverage of digital technologies, that include Artificial Intelligence, Robotics, 3-D Printing, the Internet of Things, and Big Data Analytics.
- Expanded and revised content, on sections such as Strategic Management Accounting, the balanced scorecard, quality costing, governance, and sustainability, as well as the aspects of Internet entrepreneurship.
- A wealth of resources, including professional accountancy practice exercises, and end-of-chapter questions, provides opportunities to learn and develop exam agility.
- Harvard Business School and other cutting-edge case studies illustrate how enterprises deploy Management Accounting across locations and situations.
- A range of new Concepts in Action boxes and the latest Surveys of Corporate Practices show how managers use accounting techniques in the business world.
Pair this text with MyLab® Accounting
MyLab is the teaching and learning platform that combines trusted author content with digital tools and a flexible platform. MyLabAccounting personalises the learning experience and improves results for each student.
If you would like to purchase both the physical text and MyLab® Accounting, search for:
9781292232744 Management and Cost Accounting, 7th edition plus MyLab Accounting with Pearson eText.
The package consists of:
- 9781292232669 Management and Cost Accounting, 7th edition
- 9781292232706 Management and Cost Accounting, 7th edition MyLab® Accounting
- 9781292232690 Management and Cost Accounting, 7th edition Pearson eText
MyLab® Accounting is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor.
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£25.20 -
Réussir son référencement web: Stratégies et techniques SEO – Edition 2022-2023 – La bible du référencement ! (French Edition)
Une méthodologie infaillible
Écrit par l’un des plus grands spécialistes français du référencement, cet ouvrage de référence (11e édition !) fournit toutes les clés pour garantir à un site Internet une visibilité maximale sur les principaux moteurs de recherche. Dédié au référencement naturel, il explique notamment comment optimiser le code HTML des pages web pour qu’elles remplissent au mieux les critères de pertinence de Google, Bing et les autres.
Traitant de tous les aspects liés au référencement, ce livre constituera un guide précieux et complet pour tous ceux qui souhaitent renforcer la présence de leur site sur Internet. Il fournit des solutions techniques mais également des conseils pratiques pour mener à bien un tel projet : où trouver un prestataire et sur quels critères le choisir ? combien coûte un référencement ? quelles garanties doit offrir un référenceur à ses clients ? comment gérer le suivi d’un référencement ?
Mise à jour et enrichie, cette nouvelle édition propose un contenu synthétique et accessible qui distingue les aspects fondamentaux des notions plus avancées du référencement naturel. Étoffée d’un nouveau chapitre sur le futur du SEO, elle explique également en détail les processus de détection du contenu dupliqué et de prise en compte du temps de chargement des pages (Core Web Vitals). S’adressant aux non-spécialistes comme aux plus avertis, cet ouvrage intéressera tous les webmasters et responsables marketing qui veulent connaître les secrets d’un bon référencement sur Internet et les dernières évolutions en matière de SEO.
Préface de Sandrine Bertrand, consultante senior chez SEO Hackers
Illustrations de GrifilÀ qui s’adresse ce livre ?
- À tous les acteurs du Web (chefs de projet, webmasters, développeurs…)
- À tous ceux qui veulent améliorer le positionnement de leur site sur les moteurs de recherche
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£24.80 -
Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities (Routledge Advances in Game Studies)
Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities explores the relationship between avatar and gamer in the massively multiplayer online roleplaying game World of Warcraft, to examine notions of entangled subjectivity, affects, and embodiments – what it means and how it feels to be posthuman.
With a focus on posthuman subjectivity, Wilde considers how we can begin to articulate ourselves when the boundary between self and other is unclear. Drawing on fieldnotes of her own gameplay experiences, the author analyses how subjectivity is formed in ways that defy a single individual notion of “self”, and explores how different practices, feelings, and societal understandings can disrupt strict binaries and emphasise our posthumanism. She interrogates if one can speak of an “I” in the face of posthuman multiplicity, before exploring different analytical themes, beginning with how acting theories might be posthumanised and articulate the relationship between avatar and gamer. She then defines posthuman empathy and explains how this is experienced in gaming, before addressing the need to account for boredom, the complexity of nostalgia, and ways death and loss are experienced through gaming.
This volume will appeal to a broad audience and is particularly relevant to scholars and students of cultural studies, media studies, humanities, and game studies.
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£24.80 -
Mastering Azure Serverless Computing: A practical guide to building and deploying enterprise-grade serverless applications using Azure Functions
Become an expert in implementing Azure Functions to work seamlessly with your serverless applications
Key Features
- Develop scalable, robust multi-tier apps without worrying about infrastructure needs
- Deploy and manage cost-effective and highly available serverless apps using Azure Functions
- Accelerate enterprise-level application development by seamlessly integrating different cloud services with Azure Functions
Book Description
Application development has evolved from traditional monolithic app development to using serverless options and microservices. This book is designed to guide you through using Microsoft’s Azure Functions to process data, integrate systems, and build simple APIs and microservices.
You will discover how to apply serverless computing to speed up deployment and reduce downtime. You’ll also explore Azure Functions, including its core functionalities and essential tools, along with understanding how to debug and even customize Azure Functions. In addition to this, the book will take you through how you can effectively implement DevOps and automation in your working environment. Toward the concluding chapters, you’ll cover some quick tips, troubleshooting techniques, and real-world serverless use cases that will help you make the most of serverless computing.
By the end of this book, you will have gained the skills you need to develop and deliver cost-effective Azure serverless solutions.
What you will learn
- Create and deploy advanced Azure Functions
- Learn to extend the runtime of Azure Functions
- Orchestrate your logic through code or a visual workflow
- Add caching, security, routing, and filtering to your APIs
- Use serverless technologies in real-world scenarios
- Understand how to apply DevOps and automation to your working environment
Who this book is for
This book is designed for cloud administrators, architects, and developers interested in building scalable systems and deploying serverless applications with Azure Functions. Prior knowledge of core Microsoft Azure services and Azure Functions is necessary to understand the topics covered in this book.
Table of Contents
- Developing and Running Azure Functions
- Customizing Your Azure Functions
- Programming Languages Supported in Azure Functions
- Deploying and Configuring Your Azure Functions
- Leverage the Power of DevOps with Azure Functions
- Testing and Monitoring
- Serverless and Containers
- Orchestration as Code – Durable Functions
- Orchestration as Design – Logic Apps
- Empowering Your Serverless API with API Management
- High-Scale Serverless Event Processing with Event Grid
- Best Practices and Use Cases for Azure Serverless Computing
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£24.70 -
Search Engine Optimization (SEO) Secrets: Do What You Never Thought Possible with SEO
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Coverage includes:
- Understanding Search Engine Optimization
- Relearning How You See the Web
- Picking the Right SEO Tools
- Finding SEO Problems
- Solving SEO Problems
- SEO Best Practices
- The SEO Consulting Process
- Comprehensive Site Audit (Informational Website)
- Comprehensive Site Audit (E-Commerce Website)
- Understanding the SEO Industry
- Search Engine Verticals
- Optimizing for Alternative Search Engines
- Setting Up a Testing Platform
- SEO Resources
- Attending SEO Conferences
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£24.40 -
A History of East Asia: From the Origins of Civilization to the Twenty-First Century
Charles Holcombe begins by asking the question ‘what is East Asia?’ In the modern age, many of the features that made the region – now defined as including China, Japan, Korea and Vietnam – distinct have been submerged by the effects of revolution, politics or globalization. Yet, as an ancient civilization, the region had both an historical and cultural coherence. This shared past is at the heart of this ambitious book, which traces the story of East Asia from the dawn of history to the twenty-first century. The second edition has been imaginatively revised and expanded to place emphasis on cross-cultural interactions and connections, both within East Asia and beyond, with new material on Vietnam and modern pop culture. The second edition also features a Chinese character list, additional maps and new illustrations.Read more
£24.40 -
Quantum Chemistry and Computing for the Curious: Illustrated with Python and Qiskit® code
Acquire knowledge of quantum chemistry concepts, the postulates of quantum mechanics, and the foundations of quantum computing, and execute illustrations made with Python code, Qiskit, and open-source quantum chemistry packages
Key Features
- Be at the forefront of a quest for increased accuracy in chemistry applications and computing
- Get familiar with some open source quantum chemistry packages to run your own experiments
- Develop awareness of computational chemistry problems by using postulates of quantum mechanics
Book Description
Explore quantum chemical concepts and the postulates of quantum mechanics in a modern fashion, with the intent to see how chemistry and computing intertwine. Along the way you’ll relate these concepts to quantum information theory and computation. We build a framework of computational tools that lead you through traditional computational methods and straight to the forefront of exciting opportunities. These opportunities will rely on achieving next-generation accuracy by going further than the standard approximations such as beyond Born-Oppenheimer calculations.
Discover how leveraging quantum chemistry and computing is a key enabler for overcoming major challenges in the broader chemical industry. The skills that you will learn can be utilized to solve new-age business needs that specifically hinge on quantum chemistry
What you will learn
- Understand mathematical properties of the building blocks of matter
- Run through the principles of quantum mechanics with illustrations
- Design quantum gate circuit computations
- Program in open-source chemistry software packages such as Qiskit®
- Execute state-of-the-art-chemistry calculations and simulations
- Run companion Jupyter notebooks on the cloud with just a web browser
- Explain standard approximations in chemical simulations
Who this book is for
Professionals interested in chemistry and computer science at the early stages of learning, or interested in a career of quantum computational chemistry and quantum computing, including advanced high school and college students. Helpful to have high school level chemistry, mathematics (algebra), and programming. An introductory level of understanding Python is sufficient to read the code presented to illustrate quantum chemistry and computing
Table of Contents
- Introduction
- Postulates of quantum mechanics
- Quantum circuit model of computation
- Molecular Hamiltonians
- Variational Quantum Eigensolver (VQE) algorithm
- Beyond Born-Oppenheimer
- Conclusion
- References
- Glossary
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£23.70 -
Seven Core Issues in Adoption and Permanency: A Comprehensive Guide to Promoting Understanding and Healing In Adoption, Foster Care, Kinship Families and Third Party Reproduction
Based on a hugely successful US model, the Seven Core Issues in Adoption is the first conceptual framework of its kind to offer a unifying lens that was inclusive of all individuals touched by the adoption experience.
The Seven Core Issues are Loss, Rejection, Shame/Guilt, Grief, Identity, Intimacy, and Mastery/Control. The book expands the model to be inclusive of adoption and all forms of permanency: adoption, foster care, kinship care, donor insemination and surrogacy. Attachment and trauma are integrated with the Seven Core Issues model to address and normalize the additional tasks individuals and families will encounter.
The book views the Seven Core Issues from a range of perspectives including: multi-racial, LGBTQ, Hispanic, Asian, Native American, African-American, International, openness, search and reunion, and others. This essential guide introduces each Core Issue, its impact on individuals, offering techniques for growth and healing.
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£23.50 -
Productive Safety Management
Unlike most books on this subject, Productive Safety Management, described in this book, integrates occupational health and safety, human resource management, environmental management, and engineering to provide a whole-business approach to effective safety management.The book helps companies to reduce and manage risk by providing, analysing and improving systems in place within the company. It also looks at how external factors can affect company decision making and provides a tool to make sure that a health and safety management system is strategically aligned, appropriately resourced, and that it maximises employee commitment. Chapters on human resource management explore cultural issues and explain how to gain commitment to company objectives.
The book has been written for managers and supervisors working in hazardous industries, OHS practitioners, undergraduate and postgraduate students.
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£23.10Productive Safety Management
£23.10 -
London’s Transport From Roman Times to the Present Day
Transport systems are the lifeblood of all great cities and this is certainly true of London. As far back as Roman times, their city Londinium was the hub of a network of roads leading out to all the major centres of the time. It was the Romans who gave the city its first bridge across the Thames and its first paved roadways. This book tells the story of London’s roads and bridges and the vehicles that used them. For centuries, transport meant horse drawn vehicles, from lumbering waggons to elegant carriages and the city had a flourishing industry, building carriages. The Industrial Revolution brought major changes, not least in the construction of more and more bridges over the Thames. In the 19th century a new system appeared with the arrival of the railways, and the many stations that are such prominent features of the cityscape. The story continues into the 20th century, when, for a time, the city was also home to some pioneering motor car manufacturers, such as Vauxhall. It comes nearer our time with the construction of the underground railway and the driverless trains of the Dockland Light Railway. Londoners will have a chance to find out just how travel around the city has changed in the last two thousand years.Read more
£22.60 -
Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win (Outlooks)
This is a book about a gambling system that works. It tells the story of how the author used computer simulations and mathematical modeling techniques to predict the outcome of jai-alai matches and bet on them successfully – increasing his initial stake by over 500% in one year! His results can work for anyone: at the end of the book he tells the best way to watch jai-alai, and how to bet on it. With humour and enthusiasm, Skiena details a life-long fascination with computer predictions and sporting events. Along the way, he discusses other gambling systems, both successful and unsuccessful, for such games as lotto, roulette, blackjack, and the stock market. Indeed, he shows how his jai-alai system functions just like a miniature stock trading system. Do you want to learn about program trading systems, the future of Internet gambling, and the real reason brokerage houses don’t offer mutual funds that invest at racetracks and frontons? How mathematical models are used in political polling? The difference between correlation and causation? If you are curious about gambling and mathematics, odds are this book is for you!Read more
£22.60 -
Java Distributed Computing (Java Series)
Distributed computing and Java go together naturally. As the first language designed from the bottom up with networking in mind, Java makes it very easy for computers to cooperate. Even the simplest applet running in a browser is a distributed application, if you think about it. The client running the browser downloads and executes code that is delivered by some other system. But even this simple applet wouldn’t be possible without Java’s guarantees of portability and security: the applet can run on any platform, and can’t sabotage its host.Of course, when we think of distributed computing, we usually think of applications more complex than a client and server communicating with the same protocol. We usually think in terms of programs that make remote procedure calls, access remote databases, and collaborate with others to produce a single result. Java Distributed Computing discusses how to design and write such applications. It covers Java’s RMI (Remote Method Invocation) facility and CORBA, but it doesn’t stop there; it tells you how to design your own protocols to build message passing systems and discusses how to use Java’s security facilities, how to write multithreaded servers, and more. It pays special attention to distributed data systems, collaboration, and applications that have high bandwidth requirements.In the future, distributed computing can only become more important.Java Distributed Computing provides a broad introduction to the problems you’ll face and the solutions you’ll find as you write distributed computing applications.Topics covered in Java Distributed Computing:
- Introduction to Distributed Computing
- Networking Basics
- Distributed Objects (Overview of CORBA and RMI)
- Threads
- Security
- Message Passing Systems
- Distributed Data Systems (Databases)
- Bandwidth Limited Applications
- Collaborative Systems
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£22.50 -
Profit From Your Idea: How to Make Smart Licensing Deals
All you need to protect and profit from your invention
You’ve got a great idea and you’re ready to strike it rich.
Now, you need to find a company or partner you can trust, hash out a fair
licensing deal, and get your idea to the marketplace.Profit From Your Idea will
help you negotiate and draft a licensing agreement that protects your interests
and maximizes your chances of earning a profit. With this all-in-one guide
you’ll understand how to:• navigate the
licensing landscape• protect your
intellectual property rights• sort out
ownership rights• work with
licensing agents• protect
confidential information• find and pitch
to potential licensees• license
overseas• disclose your
invention safely, and• negotiate a
winning license agreement.The 11th edition covers the latest developments in licensing
law and patent filing rules, and discusses new tools to help you research the
market for your invention and identify potential licensees.Read more
£22.00 -
Social Media for Academics
Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online.Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:
- The dark side of social media – from Trump to harassment
- Emerging forms of multimedia engagement – and how to use to your advantage
- Auditing your online identity – the why and how
- Taking time out – how to do a social media sabbatical.
Visit Mark′s blog for more insights and discussion on social media academic practice.
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£21.80Social Media for Academics
£21.80 -
A New History of Modern Computing (History of Computing)
How the computer became universal.Over the past fifty years, the computer has been transformed from a hulking scientific supertool and data processing workhorse, remote from the experiences of ordinary people, to a diverse family of devices that billions rely on to play games, shop, stream music and movies, communicate, and count their steps. In A New History of Modern Computing, Thomas Haigh and Paul Ceruzzi trace these changes. A comprehensive reimagining of Ceruzzi’s A History of Modern Computing, this new volume uses each chapter to recount one such transformation, describing how a particular community of users and producers remade the computer into something new.
Haigh and Ceruzzi ground their accounts of these computing revolutions in the longer and deeper history of computing technology. They begin with the story of the 1945 ENIAC computer, which introduced the vocabulary of “programs” and “programming,” and proceed through email, pocket calculators, personal computers, the World Wide Web, videogames, smart phones, and our current world of computers everywhere–in phones, cars, appliances, watches, and more. Finally, they consider the Tesla Model S as an object that simultaneously embodies many strands of computing.
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£21.80 -
Organic Social Media: How to Build Flourishing Online Communities
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
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£20.90 -
Building Responsible AI Algorithms: A Framework for Transparency, Fairness, Safety, Privacy, and Robustness
This book introduces a Responsible AI framework and guides you through processes to apply at each stage of the machine learning (ML) life cycle, from problem definition to deployment, to reduce and mitigate the risks and harms found in artificial intelligence (AI) technologies. AI offers the ability to solve many problems today if implemented correctly and responsibly. This book helps you avoid negative impacts – that in some cases have caused loss of life – and develop models that are fair, transparent, safe, secure, and robust.
The approach in this book raises your awareness of the missteps that can lead to negative outcomes in AI technologies and provides a Responsible AI framework to deliver responsible and ethical results in ML. It begins with an examination of the foundational elements of responsibility, principles, and data. Next comes guidance on implementation addressing issues such as fairness, transparency, safety, privacy, and robustness. The book helps you think responsibly while building AI and ML models and guides you through practical steps aimed at delivering responsible ML models, datasets, and products for your end users and customers.What You Will Learn
- Build AI/ML models using Responsible AI frameworks and processes
- Document information on your datasets and improve data quality
- Measure fairness metrics in ML models
- Identify harms and risks per task and run safety evaluations on ML models
- Create transparent AI/ML models
- Develop Responsible AI principles and organizational guidelines
Who This Book Is For
AI and ML practitioners looking for guidance on building models that are fair, transparent, and ethical; those seeking awareness of the missteps that can lead to unintentional bias and harm from their AI algorithms; policy makers planning to craft laws, policies, and regulations that promote fairness and equity in automated algorithmsRead more
£20.90 -
Minjian: The Rise of China’s Grassroots Intellectuals (Global Chinese Culture)
Who are the new Chinese intellectuals? In the wake of the crackdown on the 1989 democracy movement and the rapid marketization of the 1990s, a novel type of grassroots intellectual emerged. Instead of harking back to the traditional role of the literati or pronouncing on democracy and modernity like 1980s public intellectuals, they derive legitimacy from their work with the vulnerable and the marginalized, often proclaiming their independence with a heavy dose of anti-elitist rhetoric. They are proudly minjian—unofficial, unaffiliated, and among the people.
In this book, Sebastian Veg explores the rise of minjian intellectuals and how they have profoundly transformed China’s public culture. An intellectual history of contemporary China, Minjian documents how, amid deep structural shifts, grassroots thinker-activists began to work outside academia or policy institutions in an embryonic public sphere. Veg explores the work of amateur historians who question official accounts, independent documentarians who let ordinary people speak for themselves, and grassroots lawyers and NGO workers who spread practical knowledge. Their interventions are specific rather than universal, with a focus on concrete problems among disenfranchised populations such as victims of Maoism, migrant workers and others without residence permits, and petitioners. Drawing on careful analysis of public texts by grassroots intellectuals and the networks and publics among which they circulate, Minjian is a groundbreaking transdisciplinary exploration of crucial trends developing under the surface of contemporary Chinese society.
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£20.50 -
Native Advertising: The Essential Guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.
This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.
Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
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£19.90 -
American Sign Language For Dummies with Online Videos (For Dummies (Lifestyle))
Grasp the rich culture and language of the Deaf communityTo see people use American Sign Language (ASL) to share ideas is remarkable and fascinating to watch. Now, you have a chance to enter the wonderful world of sign language. American Sign Language For Dummies offers you an easy-to-access introduction so you can get your hands wet with ASL, whether you’re new to the language or looking for a great refresher.
Used predominantly in the United States, ASL provides the Deaf community with the ability to acquire and develop language and communication skills by utilizing facial expressions and body movements to convey and process linguistic information. With American Sign Language For Dummies, the complex visual-spatial and linguistic principles that form the basis for ASL are broken down, making this a great resource for friends, colleagues, students, education personnel, and parents of Deaf children.
- Grasp the various ways ASL is communicated
- Get up to speed on the latest technological advancements assisting the Deaf
- Understand how cultural background and regionalism can affect communication
- Follow the instructions in the book to access bonus videos online and practice signing along with an instructor
If you want to get acquainted with Deaf culture and understand what it’s like to be part of a special community with a unique shared and celebrated history and language, American Sign Language For Dummies gets you up to speed on ASL fast.
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£19.80 -
Joomla! 3 SEO and Performance
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success.
Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements!
Joomla 3 SEO & Performance:
• Walks you through the Joomla SEO options, both basic and advanced
• Teaches you to breathe SEO while building your websites
• Teaches you how to make your websites screaming fast
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£19.00 -
Cloud Computing Basics: A Non-Technical Introduction
Regardless of where your organization is in your cloud journey, moving to the cloud is an inevitability in the coming years. The cloud is here to stay, and now is the best time to identify optimal strategies to harness the benefits and mitigate the risks. Cloud Computing Basics is the practical, accessible entry point you have been seeking.
Get an introduction to the basics of cloud computing and all five major cloud platforms. Author Anders Lisdorf ensures that you gain a fundamental cloud vocabulary and learn how to translate industry terms used by different vendors. Leveraging the economic and security benefits that the cloud provides can look very different for each organization, and Lisdorf uses his expertise to help you adapt your strategy accordingly.
Cloud Computing Basics is here to bring your organization into the future. Whether you are a beginner on the topic or a tech leader kick-starting change within your company, this book provides essential insights for cloud adoption and its benefits for our modern digital era. Do not get left behind, and add Cloud Computing Basics to your tech bookshelf today.What You Will Learn
- Understand what the cloud is and how it differs from traditional on-premise solutions
- Gain a fundamental cloud vocabulary and learn how to translate between it and the terms used by different vendors
- Know the main components of the cloud and how they are used
- Be aware of the vendors in the cloud market, their strengths and weaknesses, and what to expect from them
- Tailor the optimal cloud solution to the organizational context
- Study different approaches to cloud adoption and the contexts in which they are suitable so you can determine how your organization will get the most benefit from the cloud
Who This Book Is For
A general business audience that wants to catch up on the basics of cloud computing in order to have informed conversations with technical professionals and vendors. The book is for anyone interested in a deeper understanding of what the cloud is, where it came from, and how it will impact every organization in the future. A basic understanding of information technology helps, but is not required.
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£19.00 -
Health and Safety Law 5e
The estimated annual cost to society of health and safety failure is £18bn. The Government has recently set out targets for the first time which aim to reduce the impact of these failures by 30% over the next ten years.
The last decade has seen significant changes in the approach to health and safety legislation. It is no longer just dangerous industries for which regulation is vital. The rise in service sector industries has meant an increase in employees being exposed to risks such as musculo-skeletal injury and stress-related illnesses.
At a time when both public and private sector organisations are becoming ever more aware of the importance of promoting positive public images and enjoying good standing among stakeholders, safety specialists are keen to persuade managers to take a more comprehensive view of how health and safety can contribute to wider business objectives. It is no longer enough just complying with the minimum requirements of the law.
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£18.90Health and Safety Law 5e
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Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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Network Security For Dummies
A hands-on, do-it-yourself guide to securing and auditing a networkCNN is reporting that a vicious new virus is wreaking havoc on the world’s computer networks. Somebody’s hacked one of your favorite Web sites and stolen thousands of credit card numbers. The FBI just released a new report on computer crime that’s got you shaking in your boots. The experts will tell you that keeping your network safe from the cyber-wolves howling after your assets is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats.
Network Security For Dummies arms you with quick, easy, low-cost solutions to all your network security concerns. Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to confidently:
- Identify your network’s security weaknesses
- Install an intrusion detection system
- Use simple, economical techniques to secure your data
- Defend against viruses
- Keep hackers at bay
- Plug security holes in individual applications
- Build a secure network from scratch
Leading national expert Chey Cobb fills you in on the basics of data security, and he explains more complex options you can use to keep your network safe as your grow your business. Among other things, you’ll explore:
- Developing risk assessments and security plans
- Choosing controls without breaking the bank
- Anti-virus software, firewalls, intrusion detection systems and access controls
- Addressing Unix, Windows and Mac security issues
- Patching holes in email, databases, Windows Media Player, NetMeeting, AOL Instant Messenger, and other individual applications
- Securing a wireless network
- E-Commerce security
- Incident response and disaster recovery
Whether you run a storefront tax preparing business or you’re the network administrator at a multinational accounting giant, your computer assets are your business. Let Network Security For Dummies provide you with proven strategies and techniques for keeping your precious assets safe.
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£18.80Network Security For Dummies
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Practical English Language Skills for Lawyers: Improving Your Legal English
A high level of English remains essential for any lawyer wishing to work internationally, but transferring language skills from the classroom to the workplace can be challenging. This book shows non-native, English speaking lawyers how to apply their English language skills to everyday legal situations and contexts, providing essential guidance to ensure they can work confidently in different settings and mediums.
Including activities based on real-life scenarios, the book will allow lawyers and law students to practise their English in key areas of working life, from networking and client meetings, to telephone and conference calls, contract drafting and contract negotiations, presentations and using social media. Written by two highly experienced legal English language tutors, both former legal professionals, it also features online support material that includes listening exercises to complement those based on writing and reading comprehension.
Designed to hone skills required in working life, Practical English Language Skills for Lawyers is practical, accessible and fun. Including guidance on job applications and interview practice, this book is an invaluable resource not only for current legal professionals but also for those students considering their first career step.
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Learning Theories Simplified: …and how to apply them to teaching
Are you struggling to get your head around John Dewey’s educational pragmatism? What exactly is Jean Piaget saying about cognitive development? Maybe you’re running out of time and patience making sense of Carol Dweck’s mindsets? Have you reached breaking point reading Daniel T. Willingham on educational neuroscience?
Written for busy teachers, trainers, managers and students, this ′dip-in, dip-out′ guide makes theories of learning accessible and practical. It explores 130 classic and contemporary learning theorists in an easy-to-use, bite-sized format with clear relevant illustrations on how each theory will benefit teaching and learning.
Each model or theory is explained in less than 350 words, followed by a ′how to use it′ section.
What′s new to this edition:
- A new early childhood theorists section
- A new communication theories section
- Additional ‘on trend’ theorists throughout
- New ‘critical view’ features added to each entry.
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Oxford Handbook of Medical Ethics and Law (Oxford Medical Handbooks)
The Oxford Handbook of Medical Ethics and Law is the definitive guide to the legal and ethical issues around medical and surgical practice. It is written with the busy clinician in mind who will not have time to read lengthy and complex legal or philosophical documents but requires the key information presented without technical jargon in a handy quick-reference style. The handbook also includes a substantial number of examples taken from a wide variety of
specialties with the relevant legal and ethical issues clearly explained, so that the reader can see how these principles play out in day-to-day patient care. Both medical students and current professionals will find this an essential practical resource.Read more
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Paid Attention: Innovative Advertising for a Digital World
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.
This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
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The State of Religion & Young People 2023: Exploring the Sacred
Young people have made it overwhelmingly clear: finding the sacred in the everyday is integral to their well-being. And they want your help in their search. The State of Religion & Young People 2023: Exploring the Sacred investigates how young people experience the sacred and how it impacts their lives. This year’s report uncovers how young people encounter the sacred beyond traditional spaces, experiencing moments that evoke a sense of wonder, awe, and connection—both in person and online. Young people see the sacred: 55% of young people, regardless of religious affiliation, report having experienced a sacred moment. And sacred moments make life more meaningful: young people said it helped them feel connected to something real (87%) or feel they were in the presence of something larger than themselves (81%). This report offers trusted adults new ways to help cultivate experiences of the sacred for young people: Discover the concept of Sacred Sensibility—the capacity for young people to see, appreciate, and respond to the sacred—which will give leaders a new vantage point from which to design experiences, have conversations, and cultivate relationships. Enrich young people’s spiritual journeys and help set the stage for greater personal and spiritual growth, and for connectedness with each other. As young people search for ways to make sense of an increasingly complex world, you can walk alongside them. The State of Religion & Young People 2023: Exploring the Sacred is your guide as you join them on this journey.Read more
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My Effin’ Life
“As someone who has spent his life telling made-up stories that are obliged to sound somewhat plausible, I am deeply envious of Geddy Lee. And it’s not only the improbable, absurd, wondrous and at times heartbreaking true story that life has gifted him that envy, but also the warmth, care, artfulness, hard-earned wisdom and—always—the gently skewed humor with which he tells it. He’s one of my musical heroes, for reasons that are there on record, but with this book everyone can see why for so long he has also been one of my heroes as a man.”—Michael Chabon
The long-awaited memoir, generously illustrated with never-before-seen photos, from the iconic Rock and Roll Hall of Famer, Rush bassist, and bestselling author of Geddy Lee’s Big Beautiful Book of Bass.
Geddy Lee is one of rock and roll’s most respected bassists. For nearly five decades, his playing and work as co-writer, vocalist and keyboardist has been an essential part of the success story of Canadian progressive rock trio Rush. Here for the first time is his account of life inside and outside the band.
Long before Rush accumulated more consecutive gold and platinum records than any rock band after the Beatles and the Rolling Stones, before the seven Grammy nominations or the countless electrifying live performances across the globe, Geddy Lee was Gershon Eliezer Weinrib, after his grandfather was murdered in the Holocaust.
As he recounts the transformation, Lee looks back on his family, in particular his loving parents and their horrific experiences as teenagers during World War II.
He talks candidly about his childhood and the pursuit of music that led him to drop out of high school.
He tracks the history of Rush which, after early struggles, exploded into one of the most beloved bands of all time.
He shares intimate stories of his lifelong friendships with bandmates Alex Lifeson and Neil Peart—deeply mourning Peart’s recent passing—and reveals his obsessions in music and beyond.
This rich brew of honesty, humor, and loss makes for a uniquely poignant memoir.
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£17.10My Effin’ Life
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Diana Dors
Diana Dors, born Diana Mary Fluck on 23rd October 1931, at Haven Nursing Home, Swindon, Wiltshire, England, UK was a feature film and television actress, TV personality and singer. Dors first became famous as a blonde bombshell in the style of Marilyn Monroe, promoted by her first husband, Dennis Hamilton, mainly via sex movie-comedies and risqué modelling.Read more
£16.90Diana Dors
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Virtual & Augmented Reality For Dummies (For Dummies (Computer/Tech))
An easy-to-understand primer on Virtual Reality and Augmented Reality
Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.
With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm.
* Keeps you up-to-date on the pulse of this fast-changing technology
* Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment
* Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR
Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
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Assessing Adoptive Parents, Foster Carers and Kinship Carers, Second Edition: Improving Analysis and Understanding of Parenting Capacity
Assessing prospective adoptive parents, foster carers, kinship carers and special guardians is an extremely complex task, and one that happens within a pressurized time frame.
Currently, assessments draw substantially on interviews, which can generate a lot of information but little analysis to enable professionals to establish a meaningful understanding of parenting capacity. Children with histories of trauma, loss and hurt need to join families in which parents exhibit the ability to be good at relationships, are able to manage their own stress and bond with the child in their care. Now fully updated and expanded to cover the assessment of kinship carers and special guardians, this book combines the latest findings from neuroscience with research on what makes good assessments and provides guidance and tools for making thorough, analytical and effective assessments.
With contributions from leading experts including Dan Hughes, Jonathan Baylin, Kim Golding and Julie Selwyn, it will provide you with the information you need to ensure the best possible chance of placement success.
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Technical Program Manager’s Handbook: Empowering managers to efficiently manage technical projects and build a successful career path
Explore the different aspects of the technical program manager’s role in the tech world and get ready to advance your career across the Big Five tech companies
Key Features
- Uncover the secret to becoming a successful technical program manager
- Learn some of the system design principles and architectural concepts necessary for a TPM
- Get up and running with a wide range of foundational program management topics
Book Description
The technical program manager (TPM) is a relatively new role born out of the need of the tech industry to have a specialized practitioner who speaks both tech and business and leverages this bilingual talent to get results that no one else can.
This book dives into what makes a TPM tick. You’ll find out which project and program management skills will help you shine and how you can apply your technical skills for effective results. This book looks at the TPM role across the Big Five tech companies (Amazon, Google, Microsoft, Apple, and Meta) to help you discern the most effective skills to be successful no matter which company you work for.
Are you already a well-performing TPM looking to see what’s next? This book identifies the career paths for a TPM at the Big Five to help you decide the next step for you.
By the end of this book, you’ll have a clear understanding of how to be a TPM, along with a breakdown of the necessary technical and program management skills to develop a clear roadmap for your career.
What you will learn
- Investigate why a TPM is an important role in the tech industry
- Understand the purpose and uniqueness of the TPM role
- Discover what makes a successful TPM
- Navigate project management with your unique technical skills
- Explorer the career opportunities available for a TPM
- Compare the TPM role and responsibilities across the Big Five tech leaders
Who this book is for
This TPM book is for aspiring and established technical program managers in the tech industry. To get the most out of this book, you should have a basic understanding of the project management life cycle and be comfortable with technical concepts as we dive into basic system design and architecture landscapes in context to the TPM role and expectations.
Table of Contents
- Fundamentals of a Technical Program Manager
- Pillars of a Technical Program Manager
- Introduction to Program Management
- Driving Towards Clarity
- Plan Management
- Risk Management
- Stakeholder Management
- Managing a Program
- Career Paths
- Introduction to the Technical Toolset
- Code Development and System Design Expectations
- System Design and Architecture Landscape
- Enhancing Management Using Your Technical Toolset
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SPSS Statistics Workbook For Dummies
Practice making sense of data with IBM’s SPSS Statistics software
SPSS Statistics Workbook For Dummies gives you the practice you need to navigate the leading statistical software suite. Data management and analysis, advanced analytics, business intelligence—SPSS is a powerhouse of a research platform, and this book helps you master the fundamentals and analyze data more effectively. You’ll work through practice problems that help you understand the calculations you need to perform, complete predictive analyses, and produce informative graphs. This workbook gives you hands-on exercises to hone your statistical analysis skills with SPSS Statistics 28. Plus, explanations and insider tips help you navigate the software with ease. Practical and easy-to-understand, in classic Dummies style.
- Practice organizing, analyzing, and graphing data
- Learn to write, edit, and format SPSS syntax
- Explore the upgrades and features new to SPSS 28
- Try your hand at advanced data analysis procedures
For academics using SPSS for research, business analysts and market researchers looking to extract valuable insights from data, and anyone with a hankering for more stats practice.
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Legal Thought and Eastern Orthodox Christianity: The Addresses of Ecumenical Patriarch Bartholomew I (Law and Religion)
Ecumenical Patriarch Bartholomew I, the spiritual leader of Eastern Orthodox Christians worldwide, has thought profoundly about the role of law as it applies to the church, to civic life in Europe, to human rights, to religious freedom, and to the environment. In this book, leading scholars across the world reflect critically on the significance of his legal thought for human flourishing, for Christian social teaching, and for Christian unity. His legal thought is summed up in five key public addresses that he has delivered around the world in recent years, on: church law as an ecumenical instrument; the role of religion in a changing Europe; Orthodoxy and human rights; religion and freedom; and climate change, ecumenical imperatives. The collection presents critical reflections on the legal thought in these five important, distinct, and topical fields of human life. Its ten chapters, with two chapters devoted to each of his five addresses, are written by leading scholars across the world from different Christian traditions with expertise in the fields studied. They provide an analysis of the legal thought of the Patriarch, explain its significance legally, theologically, and politically, and propose its unifying value for the whole of global Christianity today. The book will be essential reading for academics and researchers working in the areas of law and religion, legal philosophy, comparative canon law, theology, and ecumenical studies.
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Facebook Advertising For Dummies
Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
- Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
- Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
- Walks you through planning and creating an advertising campaign
- Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
- Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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£16.10