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Local SEO: Get More Customers with Local Search Engine Optimization
Do you want more local customers? Then you need to know about local SEO for small business owners
Are you a small business owner with not enough customers? Maybe you are invisible in Google when people are searching for a local business in your industry. Because if you are not on page 1 in Google you do not exist in the eyes of the customers.
In this book you will learn everything you need to know about local search engine optimization for small business so you can get to the top of the local Google searches. You will be guided through the process of search optimizing your online presence as a local business; so you can do it yourself or at least know what to ask for if you are hiring someone to do it for you.
Included in the local SEO book:
- What is local SEO; and how do the local Google searches work
- How do you create a Google+ Local page
- How do you optimize your website for Google local searches
- How do you use social media for better visibility
- How do you create great content with a local focus
Local search engine optimization is not difficult. But you need to know what you are doing, if you want to get to the top of the local Google rankings.
So download the book today and get more local customers for you small business.
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The Essential Guide to Google SEO: How to stand out in Search
The Essential Guide to Google SEO helps you:- gain crucial context to understand how Google Search works and why you need SEO
- avoid confusion by presenting Google’s advice within a clear framework
- understand the required technologies as you progress
- focus on essential topics relevant for all users
- work through simple examples to cement your comprehension
- assess the relevance of Google’s advanced SEO topics
There is such a large amount of material to be found on how to optimize your online content to appear on search engines like Google, that it can quickly become overwhelming and confusing for many of us.
Much advice offered is of a dubious nature, and any claims promising to get you to the top of Google’s ranking in a few months should be taken with a pinch of salt. Tips on how to game Google’s algorithm to get a better ranking often turn out to be counterproductive and can even result in manual actions by Google against your website.
Unless you are operating in a niche or novel marketplace it takes time to work your way up Google’s rankings. Google is quite upfront about this. If you follow their guidelines, they suggest a realistic timeline of between a few months and a year to see any improvements in your position.
Following Google’s Guidelines, however, can be demanding, as traversing over 1000 pages of online content is a daunting task that presents a steep learning curve for both business users and web developers alike. Much of Google’s documentation is aimed clearly at a technical audience and often assumes that the reader has a background in web programming.
This book presents readable introductions to key SEO topics and fills in any gaps in technical knowledge as you progress. Aimed at both techies and business users alike, Google’s core advice is condensed into an Essential Guide that helps you formulate a clear SEO strategy tailored to your needs.
About M D Boudin
With a degree in Computing and Information systems from the London School Of Economics, M D Boudin has many years of experience building business intelligence and data warehouse systems for Fortune 500 corporations. He has worked within many sectors including big retail, finance, media, and telecoms.
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£8.50 -
Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW
“Local SEO Secrets” brings together the top thought leaders in Local SEO who share their top strategies for ranking fast and driving organic traffic, including:
Roger Bryan – Founder, Enfusen
Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft’s© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he’s helped raise more than $150,000,000.
Mark Luckenbaugh – Owner, Growth Foundry
Google My Business (GMB)
Mark gives you an in-depth look at the importance of your GMB Listing and some great insights on how to rank your GMB.
Allison Lee – Marketing Manager, Zentail
Optimizing eCommerce Product Pages
Allison shares practical tips for getting your product pages up to snuff and outranking your competitors’ sites.
Richard Lorenzen – Founder and CEO, Fifth Avenue Brands
4 Ways PR Can Help Your SEO Campaign
Richard shares methods in which PR can help your SEO campaign, directly contributing to more organic exposure and website traffic.
Justin Sanger – Chief Revenue Officer, OMG National
Google Guarantee Program
Justin will begin to unpack Google Local Services Ads (LSA), the Google Guaranteed for Home Services, and Google Screened for Professional Services programs, addressing the impact that these advertising programs will have on the local search landscape of the future.
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Introduction to ChatGPT Prompts for SEO – Unleashing the Magic of Words: ChatGPT Prompts for SEO
Introduction to ChatGPT Prompts for SEO – Unleashing the Magic of Words” is a comprehensive guide that explores the powerful synergy between ChatGPT prompts and search engine optimization (SEO). In this book, you will embark on an enchanting journey into the world of SEO, uncovering the transformative potential of ChatGPT prompts in optimizing website visibility and driving organic traffic.
Discover the art of crafting compelling content that captivates both human readers and search engines. Learn how to utilize ChatGPT prompts to uncover relevant keywords, generate engaging and SEO-friendly content, and optimize your website structure and navigation. Dive deep into the realm of link building and effective outreach, leveraging ChatGPT prompts to acquire high-quality backlinks and foster valuable collaborations.
Unlock the secrets of successful SEO with the guidance of BeingOptimist, a renowned authority in the field of digital marketing. Through this book, you will gain valuable insights, practical strategies, and a profound understanding of how ChatGPT prompts can elevate your SEO efforts to new heights.
Whether you are a seasoned SEO professional or just starting your journey, “Introduction to ChatGPT Prompts for SEO – Unleashing the Magic of Words” provides a roadmap for success. Empower yourself with the knowledge to optimize your website’s visibility, attract organic traffic, and harness the transformative magic of ChatGPT prompts.
Embrace the future of SEO and embark on this extraordinary adventure. Let the magic of words and ChatGPT prompts unlock the full potential of your online presence. Step into a world where creativity and technology converge to shape the future of search engine optimization.
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WordPress On-Site SEO 2021: Optimize Your WordPress Site for Better Rankings! (Webmaster Series)
Wordpress SEO 2021 is an up-to-date book that will teach you how to optimize your Wordpress website for Google and other search engines. Wordpress is a fantastic platform for building websites, but can produce a lot of SEO challenges. Most notable is the duplicate content issues that can get your site penalized by the search engines. Create one post, add a few tags, and post it into a couple of relevant categories. All of a sudden you may have over a dozen pages on your site with the exact same article! But there is an easy solution to the duplicate content issues.Wordpress SEO 2021 will teach you how to set up your Wordpress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.
In the book you will learn:
• Why a good web host is a must and how to test a host for reliability and page load times.
• What is a CDN and why should you use one. Some web hosts provide this for free!
• What to look for in a Wordpress theme, and how to set it up for minimal content duplication.
• The importance of using Google’s Search Console, Analytics and Webmaster Guidelines.
• The Wordpress settings that affect your SEO efforts, and how to set these up properly.
• How to use some essential plugins to help you with your Wordpress SEO as well as several non-essential, though highly recommended Wordpress plugins.
• How to use of category and tag pages as powerful ranking pages without the duplication problems that force most webmasters to noindex these power pages.
• How to create a navigation system on your site that will keep visitors and Google happy, including the importance of dynamic navigation system (and how to implement them).
• Whether you actually need a robots.txt file.
• The difference between posts and pages, and how to use each to their strengths.
• Whether you need www. at the start of your domain name.
• How to set up the homepage, as you want it.
• About site-wide considerations, and how to use the nofollow tag on certain pages.
• The importance of good post excerpts.
• How to schedule posts.
• My checklist for creating high quality, SEO content for my own sites.
• How to install, setup and use the best SEO plugin out there.
• How to install and configure a plugin that will speed up page load times.
• And much, much more…This book will teach you up-to-date, Wordpress SEO that will give your site a competitive advantage.
About the Author
Andy Williams has been teaching search engine optimization and Wordpress for over a decade. As an ex-Science teacher, Andy has the knack of simplifying complex topics to make them more easily accessible to everyone.Read more
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The Squarespace SEO Guide: How to Optimize your Squarespace site and get found by the top search engines
There are over 600 million websites in existence and Google only shows a handful of results per page. So how does one get to appear in the coveted 1st page of search results? Either paid ads or SEO and most people aren’t going to put up the cash.There’s a debate raging about whether Squarespace is good for SEO. The answer is both yes and no. It does a great job at some things and a very poor job at others. If you’re the average Squarespace user you’re probably someone who wants an easy to build and edit website that looks amazing right out of the gate. And on that, Squarespace delivers.
This books covers the technical SEO that Squarespace does a great job with automatically. The real meat is in the on-page SEO where the ability to edit title tags, meta descriptions and image alt text can be difficult or non-existent depending on your Squarespace template.
Squarespace has an excellent help section where all this information can be found but it’s scattered throughout a wide range of articles. If you’re not familiar with SEO you may not know exactly what you’re looking for so it could be difficult for you to find on your own. This guide has everything you need to know about optimizing your Squarespace sites SEO all in one place.
Subjects included in the book are:
– How to edit your page titles, meta descriptions, image alt text and URLs
– Adding canonical tags to pages
– Hiding pages from search results
– Creating URL redirects
– Creating a custom 404 page
– Formatting and heading options
– Google search console verification
– Adding rich snippet and chema markup
– Mobile friendliness and AMP pages
– Using tags and categories
– Adding business information
– Connecting your Google Analytics account
– Social media integration
– Sitemap and robots.txt files
– SSL Certification optionsRead more
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The Agency Blueprint: A Proven Guide To Make $1M This Year
Tired of Chasing Scraps in an Oversaturated Agency Market? / Is Your Agency Stuck in First Gear?You hustle relentlessly, determined to grow your agency. Yet month after month, you barely inch forward. No matter how hard you work, it seems like a select few agencies corner the market while the rest scrap for crumbs. But what if you could turn the tables and make your agency the one prospects seek out above all others?
What’s inside this Agency Growth Masterclass?
After nearly 15 years of running SEO agencies, author Ryan Stewart condensed his framework into The Agency Blueprint. Why should you listen to him? His agency was acquired because of its ability to deliver high-quality SEO services at scale and get results every time. In this book, he’s giving you the secrets behind that success. Here’s what you’ll discover inside:
- How to identify a starving niche and become their go-to SEO expert
- How to craft irresistible SEO packages tuned to your niche’s needs
- How to systematize delivery for consistency and scale
- How to master sales psychology and close deals without burning out
- How to generate streams of qualified leads on autopilot
Follow this step-by-step SEO agency framework to:
- Boost profits with focused SEO service offerings
- Build an SEO “assembly line” for scalable growth
- Establish yourself as the #1 agency in your niche
- Attract and close clients without wasting time
- Remove yourself entirely from day-to-day operations
Take action to build a self-sustaining SEO agency. Stop settling for scraps and claim your seat at the table with this proven blueprint for sustainable success.
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The Business Side of SEO: Building a Business Within the Digital Marketing Industry
Prior to becoming a professional SEO trainer & speaker, Mark A Preston has self-grown two successful SEO agencies with zero investment. This book is an honest overview of all the challenges he faced starting and growing an SEO agency, and after a few mistakes, the solutions he found to push things forward. If you are an SEO agency owner or an SEO freelancer who wants to take your business to the next level, this book is packed with proven lead generation and sales techniques Mark spent years perfecting. It guides you through the whole process from knowing who your clients are, right through to after-sales care.Read more
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SEO in 2022: 66 of the world’s leading SEOs share their number 1, actionable tip for 2022
We asked SIXTY-SIX! of the world’s leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.
SECTION 1: EVALUATE
The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy – partly based upon thorough competitor analysis.
SECTION 2: PLAN
After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.
SECTION 3: DELIVER
Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.
SECTION 4: CANI
Finishing us up is section 4: CANI – CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.
There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.
Join SIXTY-SIX of the world’s leading SEOs to discover SEO in 2022.
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SEO Fundamentals for Small Business Owners
“Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business.” -Dom Rosa
“Perfect introductory book to SEO that helps break down a complex subject quite simply. ” – Steve Kaplan
If you’re reading this, you’re probably aware that SEO in 2023 is important for growing your business online.
While having a functioning website is great, it’s only half the battle.
Everyone has a website these days; it’s getting people to find yours that’s the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don’t waste your time building the Versailles of websites only to end up on page #57 of Google search results.
Like it or not, SEO is crucial.
So while I can’t promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online.
If you’re taking your small business seriously in the digital age, then you need to learn all about SEO – Search Engine Optimization. It’s not a buzzword that’s going to go away any time soon. Instead, it’s going to adapt to changing technology and algorithms…
…but more on that later.
So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners.
You’ll love it.
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Mastering In-House SEO – 2020 Edition
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.An indispensable guide for in-house experts and SEO agency employees alike.
- The only published book in print dedicated to the in-house SEO pro
- Written for those working in-house, freelancers and agency side
- Co-authored by 26 of the world’s leading SEO’s
- All profits go to Samaritans – samaritans.org
In praise of the book:
“As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book.” – RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)“Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO.” – ADAM WHITTLES (Head of SEO at AutoTrader)
“If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need.” – ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)
More information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.Read more
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Joomla! 3 SEO and Performance
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success.
Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements!
Joomla 3 SEO & Performance:
• Walks you through the Joomla SEO options, both basic and advanced
• Teaches you to breathe SEO while building your websites
• Teaches you how to make your websites screaming fast
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SEO: EXPERTO EN SEO (Spanish Edition)
Investigar palabras clave con precisión: Descubre las palabras y frases clave que te llevarán a la cima de los resultados de búsqueda.
Optimizar tu contenido como un profesional: Aprende las mejores prácticas para crear contenido de alta calidad que resuene con tu audiencia y los motores de búsqueda.
Construir enlaces poderosos: Domina las estrategias para generar enlaces de retroceso de calidad que impulsen tu autoridad en línea.
Desarrollar una estrategia SEO global: Desde la optimización móvil hasta la búsqueda local y el SEO internacional, abordarás todos los aspectos importantes.
Seguir las últimas tendencias y algoritmos: Mantente al día con los cambios en el mundo del SEO y ajusta tu estrategia en consecuencia
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SEO Unlocked: A Beginner’s Guide to Dominating Google in 2023
Whether you’re an aspiring entrepreneur looking to start a successful business or a business owner aiming to grow your current venture, this guide will equip you with the knowledge and practical strategies to apply SEO effectively. No more confusion about backlinks, keyword research, or on-page optimisation techniques – this book has got you covered. Discover the importance of website structure, user experience, and mobile optimisation in achieving SEO success. Explore the power of link building, social media engagement, and content marketing to amplify your online presence. To inspire and inform you, real-life case studies of companies that have successfully applied SEO are also included.Unlock the potential of SEO and rise to the top of Google’s search results – your online success awaits!
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ChatGPT’s SEO Secrets for Boosting Web Traffic: Unleash the Power of AI-Driven Optimization and Transform Your Website into a Traffic Magnet (GumRoad Social Media Self-Publishing)
Are you tired of struggling to increase web traffic and reach your target audience?
Do you want to unlock the secrets of Search Engine Optimization (SEO) and propel your website to new heights?Look no further! “ChatGPT’s SEO Secrets for Boosting Web Traffic: Unleash the Power of AI-Driven Optimization and Transform Your Website into a Traffic Magnet” is here to revolutionize your online presence.
In this groundbreaking guide, Israel Joshua Chukwubueze (formerly known as Christopher Ekene Okade) shares his wealth of knowledge and practical insights on how to leverage the power of SEO to drive significant web traffic to your website.
Highlights of the Book:
1. Unleash the Power of SEO: Understand the fundamentals of SEO and why it is crucial for boosting web traffic. Learn how search engines work and how to optimize your website for improved visibility and organic growth.
2. Keyword Research and Analysis: Discover the secrets to generating keyword-rich content that resonates with your target audience. Leverage ChatGPT to uncover valuable keyword insights and identify untapped opportunities.
3. Crafting Compelling Blog Post Titles and Subtitles: Master the art of creating attention-grabbing titles and subtitles that not only captivate readers but also optimize your content for search engines. Learn how to strike the perfect balance between creativity and SEO.
4. Generating Keyword-Rich Blog Post Content: Learn how to create engaging and informative content that ranks high in search results. Leverage ChatGPT to generate content ideas, infuse relevant keywords naturally, and captivate your readers.
5. Maximizing Meta Tags and Descriptions: Dive into the world of meta tags and descriptions and their impact on click-through rates. Discover how ChatGPT can assist you in crafting compelling and keyword-rich meta elements that entice users to click on your content.
6. Enhancing SEO Ranking with ChatGPT: Uncover advanced techniques to boost your website’s SEO ranking. Leverage ChatGPT to optimize on-page elements, analyze website performance, and gain a competitive edge in the digital landscape.
7. Speed Up Your Google Search Ranking: Learn why website speed is essential for SEO and how to optimize your site for lightning-fast performance. Discover how ChatGPT can help you identify and address performance bottlenecks.
8. Master Google Search Console: Gain a comprehensive understanding of Google Search Console and learn how to submit your website, monitor performance, and resolve issues. Uncover valuable insights and data to fine-tune your SEO strategy.
9. Harness the Power of Sitemaps: Discover the role of sitemaps in SEO and learn how to generate and submit them to search engines. Leverage ChatGPT to create sitemaps for popular content management systems such as WordPress, Joomla, and Laravel.
10. Unlock Off-Site SEO Strategies: Explore the world of off-site SEO and understand the significance of backlinks and social signals. Learn how to build authoritative backlinks, leverage guest posting, and utilize social media bookmarks for enhanced visibility.Whether you are a business owner, a content creator, or an aspiring SEO professional, this book will equip you with the knowledge and tools needed to dominate the search engine rankings.
Grab your copy of “ChatGPT’s SEO Secrets for Boosting Web Traffic: Unleash the Power of AI-Driven Optimization and Transform Your Website into a Traffic Magnet” today and embark on a journey towards digital success!
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£3.00 -
In-house SEO Success
The third edition of our best selling Mastering In-House SEO series… In-House SEO Success.
Featuring insights from 29 more leading in-house SEOs!Blue Array are back with a 3rd edition of the Amazon best selling Mastering In-House SEO series! This year we’re bringing 28 more new and legacy contributors including:
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Simon Glanville
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Rejoice Ojiaku
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Carly Steven
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Steven van Vessum
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£1.20In-house SEO Success
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SEO For Beginners: How to Get to the Top of Google, Bing, and More Through Search Engine Optimization (How To Make Money Book 19)
Ready to take the first step in your journey to conquer the SEO world? “SEO For Beginners” provides an all-in-one guide to mastering the digital art of making websites more visible to search engines and potential customers. Discover how to select the right keywords, balance on-page and off-page SEO, and create a symbiotic relationship between content marketing and SEO. This book will give you the power to stand out in search engine rankings, allowing you to direct your success.
Benefits of reading this book:
- Get the insights you need to master SEO
- Harness the potential of optimization
- Distinguish between ‘White Hat’ and ‘Black Hat’ strategies
- Equip yourself with the tools and software integral to the process
- Adapt and thrive in the ever-evolving digital realm
What’s included in the book:
- Foundational understanding of search engines and their pivotal role in the digital landscape
- Roadmap to harness the potential of optimization
- Master the art of keyword selection
- Explore the symbiotic relationship between content marketing and SEO
- Ethical considerations of SEO practices
- Importance of SEO analytics
- Essential terminologies
Secure your copy before the price changes and embark on your enlightening journey to ascend the ranks of search results!
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SEO for Photographers: Search Engine Optimization for Photography Websites (SEO for Web Developers)
Have you created a photography website that looks impressive, but lacks clicks?Photographers’ websites can’t just be visually impressive – they need to be visible!
The first in my new ‘SEO For…’ book series, SEO for Photographers covers everything a photographer’s website needs to rank high in Google.
Photographers need search engines to know exactly what they do, where they are, and who their perfect client is. With the intense competition of the photography market, SEO is a proven method of building business.
This book is either for web developers wanting to expand their skills (or even niche in photography website SEO) or tech-savvy photographers who want to upgrade their own website.
We’re not just going to talk about general SEO – I’ll show you exactly what your industry requires step by step. I’ve seen the SEO industry change over the last 10 years and know the best methods for right now.
In this book we’ll cover:
– Five Critical Development Checks to ensure your website is ready for SEO
– How to track traffic and start your initial keyword research
– Important on-site SEO settings and website areas/pages
– On-page SEO, URL structuring, and live site checks
– How to find out if ongoing SEO is needed, and how to keep it performing And much more!You’ll also get a free spreadsheet of photography keywords, valued at $500+ PER TAB. I’ve already done the research for you, so you can implement it on your own website immediately.
You can also request free videos on any part of the book you are stuck with. These will go on YouTube and be referenced in the book to help everyone.
Let’s start working on your high-ranking photography website today!
SEO for Photographers by Georgie Hope is a great resource for photographers to set their website apart from local competition. It provides excellent step-by-step instructions on how best to implement for success. It provides real-life examples and practical advice. The added excel checklist will enable readers to further put the steps into practice. Highly recommended to photographers or web developers working in this space. – Jerry Liu
Georgie is extremely knowledgeable about SEO and taught me SEO so well that I am now working in the field. I would recommend Georgie to any small to medium business looking to obtain revenue from their website. – Karen Thorogood
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£4.20 -
SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO Updated: Unveiling the Future- A Deep Dive into SEO Strategies for 2024 with the Latest Updates
SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO.
Mastering On-Page SEO: Optimizing WordPress Websites for Success
Introduction to SEO and WordPress
In this module, we will lay the foundation for your SEO journey. You will understand the basics of SEO and how it influences website rankings. Gain insights into the power of WordPress and its seamless integration with SEO techniques. Discover the numerous benefits of using WordPress and how it can help you skyrocket your website’s search engine rankings.Setting up WordPress for SEO
In Module 2, we delve into the technical aspects of setting up your WordPress website for optimal SEO performance. Discover how to choose an SEO-friendly theme that aligns with your website’s goals. Learn how to install and configure essential WordPress plugins specifically designed for SEO, giving you an edge over competitors. We’ll also explore how to optimize WordPress settings to ensure your website is easily discoverable by search engines.On-page SEO Elements in WordPress
Module 3 focuses on the essential on-page SEO elements that can significantly impact your website’s ranking. Learn the art of conducting comprehensive keyword research and selection to drive targeted organic traffic to your website. Discover how to create SEO-friendly URLs that appeal to search engines and improve user experience. Dive into optimizing page titles and meta descriptions while harnessing the power of header tags and images to improve your website’s visibility.Content Optimization in WordPress
In Module 4, we uncover the secrets to creating high-quality, compelling content that captivates your audience and pleases search engines. Explore techniques to optimize your content structure for improved readability and higher rankings. Gain insight into effective internal and external linking strategies to enhance your website’s authority and relevance. We’ll also explore implementing schema markup to help search engines better understand your content. Additionally, discover how to optimize your website for mobile devices, ensuring a seamless user experience across all platforms.Below is the list of some websites I have optimized recently:
Dudescreative.com
Easyseocheck.com
Currymantra.ca
Metalfed.com
Marvelscamps.com
Marcelforged.com
Backingringflange.com
Creativepiping.com
Petromatco.com
Aakashsteelmart.com
Getinlamka.com
Micronsteel.com
Adcoforgefittings.com
Omaaforged.com
Lionardtechnologies.com
Northeastwebdesigner.com
Cabspune.com
Imphalcabs.com
meadowlarkshillong.com
aaradhyaenterprisess.comRead more
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SEO Unveiled: Mastering Search Engine Optimization: SEO For Dummies 2023
Step into the world of SEO with “SEO Unveiled: Mastering Search Engine Optimization,” a comprehensive guide that unlocks the secrets of effective SEO. This book is an essential resource for anyone aspiring to elevate their website’s search engine rankings and digital presence.
Dive deep into the fundamentals of SEO, uncovering the mechanics of how search engines work and the pivotal role of keywords. The book meticulously guides you through on-page and off-page optimization strategies, equipping you with the knowledge to create content that both users and search engines will love.
For those looking beyond the basics, the book explores advanced SEO strategies. From the intricacies of technical SEO to the nuances of local optimization and the emerging importance of voice search, this guide covers it all. You’ll learn how to adapt to the ever-changing digital landscape, ensuring your website not only ranks well but also delivers a superior user experience.
Analytics and tools are the backbones of any successful SEO strategy, and this book provides a thorough overview of the essential tools and methods for measuring and analyzing your SEO success. Whether you’re a business owner, a marketing professional, or a budding SEO enthusiast, this book serves as your roadmap to understanding and leveraging the power of SEO.
With an eye on the future, “SEO Unveiled” delves into the latest trends, from AI’s impact on search algorithms to ethical SEO practices. It not only prepares you for the future of SEO but also lays the foundation for a sustainable, long-term strategy.
SEO is more than just a skill – it’s a strategic tool that can propel your website to new heights. “SEO Unveiled: Mastering Search Engine Optimization” is your guide to mastering this tool, offering a blend of foundational knowledge, practical insights, and forward-thinking strategies.
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£3.00 -
Ecommerce SEO: An advanced guide to on-page search engine optimization for ecommerce
Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.Read more
£2.20 -
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
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£17.10 -
Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python
Solve SEO problems using data science. This hands-on book is packed with Python code and data science techniques to help you generate data-driven recommendations and automate the SEO workload.
This book is a practical, modern introduction to data science in the SEO context using Python. With social media, mobile, changing search engine algorithms, and ever-increasing expectations of users for super web experiences, too much data is generated for an SEO professional to make sense of in spreadsheets. For any modern-day SEO professional to succeed, it is relevant to find an alternate solution, and data science equips SEOs to grasp the issue at hand and solve it. From machine learning to Natural Language Processing (NLP) techniques, Data-Driven SEO with Python provides tried and tested techniques with full explanations for solving both everyday and complex SEO problems.
This book is ideal for SEO professionals who want to take their industry skills to the next level and enhance their business value, whether they are a new starter or highly experienced in SEO, Python programming, or both.
What You’ll Learn
- See how data science works in the SEO context
- Think about SEO challenges in a data driven way
- Apply the range of data science techniques to solve SEO issues
- Understand site migration and relaunches are
Who This Book Is For
SEO practitioners, either at the department head level or all the way to the new career starter looking to improve their skills. Readers should have basic knowledge of Python to perform tasks like querying an API with some data exploration and visualization.Read more
£27.60 -
Keywords for SEO: Actionable Knowledge Bombs to Help you Rank on Google
Do you want to sustainably rank higher on Google?Two industry leaders within their respective professional disciples with over 30 years experience in SEO and Digital Marketing share their insight knowledge of what works online to get you found.
With over 5.6 billion searches on Google every day, keywords command your online presence to reach page 1. Using the appropriate keywords that derive value for your brand is the “secret ingredient” to drawing engaged audiences that will fulfil your strategic goals.
Contained within 9 chapters covering over 20,000 words, you understand from a standing position the importance of keywords, as well as how to wield them effectively to your own brand, and more importantly, derive 100% value in changing your online presence forever.
Leaving no stone unturned, we take you on a complete step-by-step journey from an absolute beginner to an accomplished SEO manager – wielding keywords for SEO growth.
This book features time-saving templates, knowledge bombs, and a no-nonsense approach to getting the job done right.
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£9.50 -
SEO for Beginners: Learn the basics of SEO for 2022 in under 3 hours!
Learn the basics of SEO for 2022 in under 3 hours!SEO for Beginners is perfect for anyone looking to learn the basics of SEO in 2022, providing an overview of all the major areas in an easy-to-understand and digestible format. The book is ideal for:
- Anyone considering entering the SEO profession
- Anyone new in the SEO industry
- Anyone working in other areas of marketing that wants an understanding of SEO
- Anyone wanting to refresh their SEO knowledge
- Small website owners and bloggers
The book’s contents are as follows:
Chapter 1: Introduction
- About this Book
- How do Search Engines Work?
- Why is SEO Important?
- The Evolution of SEO
- SEO Tools
Chapter 2: Keyword Research
- What is Keyword Research?
- How do you do Keyword Research?
- Understanding Search Intent
- Keyword Research Tools
Chapter 3: Technical SEO
- What is Technical SEO?
- How Websites Work
- Crawling and Indexing
- Robots.txt
- Robots Directives
- Mobile Friendliness
- Mobile-first Indexing
- Page Speed
- Internal Linking and Site Architecture
- Status Codes
- XML Sitemaps
- International Targeting
- HTTP to HTTPS
- Structured Data
Chapter 4: Content
- ‘On-page’ SEO
- URLs
- Meta Page Titles
- Meta Descriptions
- Headings
- Images
- Internal Links
- Thin Content
- Duplicate Content
- Further Content Best Practices
Chapter 5: Links
- ‘Off-page’ SEO
- Why do Links Matter?
- Types of Links
- Good Links
- Bad Links
- How do you get Good Links?
- How Many Links do I Need?
- Link Monitoring and Removal
Chapter 6: Local SEO
- The Importance of Local SEO
- Keyword Research for Local SEO
- Google’s ‘3 Pack’
- Google My Business
- Local Citations
- Other considerations for Local SEO
Chapter 7: Measuring Organic Search Performance
- Data and Tools
- Setting Goals
Chapter 8: Summing Up
- SEO: A Challenging but Rewarding Discipline
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£0.90 -
The SEO Blueprint: How to Get More Organic Traffic Right Now
Rank in Position 1, Increase Revenue, Crush Competition
If you can rank your website 1st in Google, your business make more money.
But you already know that…otherwise you wouldn’t be here.
We’ve been in the same spot as you, when we’ve done everything we can to rank well, but there always a few sites that we just can’t seem to outrank.
What if you knew exactly what you needed to do to beat them?
How can we promise you these amazing results?
After 10 years of doing SEO for clients, author Ryan Stewart’s agency (WEBRIS) was acquired.
Why?
The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.
Read that last sentence again…“GET RESULTS EVERY TIME”.
And in The SEO Blueprint, he’s literally giving you their success formula!
Here’s what you’ll learn inside The SEO Blueprint:
- The types of keywords you should try to rank first (follow this and you’ll make money faster)
- How competitors can help any page rank for MORE keywords
- The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!)
- How to know exactly what type of content to write so that search engines love every time page you write
- How to audit your site for hidden problems & what to do when you find them
- Why Google may never rank your content (even though it’s brilliant!)
- Which of your site’s pages have the most potential (& which you shouldn’t waste your time on)
- The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast
- How to know if a keyword is worth going after (this will save you tons of lost time, effort & money)
- How to structure your website properly (this will help you win those massive head keywords)
And much more!
Plus a FREE goody bag with everything you need to run a website like a boss!
Aside from the years of SEO experience packed into this book, you’ll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.
Imagine how much of an edge over your competitors all this will give you…
Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now!
Editorial reviews
“I’ve been working in the SEO industry for 10+ years – this is by far the best book on subject that I’ve read.”
Brent Carnduff, Amazon.com“This guy is legit. Save yourself 1000 hrs of study by picking up this gem.”
Cole L, Amazon.com“What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.”
Stephen, Amazon.com“Easy read, well written and insightful. I don’t have a ton of SEO experience so this book has been helpful.”
Pamela P, Amazon.com“This book isn’t all talk – there are real actionable processes and templates.”
Trevor Stolber, Amazon.comRead more
£1.40 -
Product Marketing Management : How to become most influential person in the company
Product marketing management is one of the most important fields that you can grow your career. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your work and become one of the most influential person in your company.Many of the examples on the similar title is focusing on the one particular industry or start up environment, this book is targeting wider audience with focus on the key aspects of the Product Marketing Management role from roadmap management to go to market planning.
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£5.70 -
Beyond The Agency Box: The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
If you have a digital marketing agency or are just getting started as a freelancer, this book is for you.A digital marketing agency is a double-edged sword. You get started as a freelancer and you build everything through blood, sweat, and tears.
Then you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison. Clients want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It’s a lot of stress and anxiety.
The competition is happy to undercut you. People often say, “This industry SUCKS! It’s an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems.” Of course, there is a better and simpler way.
The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets.
Creating assets allows you to do something different in your agency. You earn far more without meetings, phone calls, emails, and the typical client headaches. It creates happy clients for life. It works without paid ads on Facebook, Google, and Youtube or without complicated funnels, webinars, and tech.
This book gives you freedom and flexibility to travel and see the world without being tethered to a phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
This book helps agencies run phoneless and meaningless agencies.
Here are some phrases to find this book: no bs guide to direct response social media marketing, ultimate guide to social media marketing, freelance marketing secrets book, seo 2022, freelance expert, the copywriter’s handbook, book yourself solid, million dollar consulting, freelance marketing, freelance marketing tactics, stop thinking like a freelancer, linkedin riches, online advertising books, social media marketing 2020, the 4 week agency, the facebook marketing guide, dotcom secrets, social media marketing, sell like crazy, conquer digital marketing, traffic secrets, social media communication, ultimate guide to google adwords, the complete guide to facebook advertising, digital and social media marketing, facebook advertising, local online marketing, social media marketing mastery, the six figure freelancer, digital marketing strategy, expert secrets, the automatic customer, essentialism, ryan deiss, perry marshall, digital marketing agency, marketing books, facebook ads 2022, seo, search engine optimization, agency model, agency books, marketing agency, social media marketing, guide for digital marketing, digital marketing strategies, ppc marketing, marketing automation, online internet marketing consultant, running facebook ads, youtube marketing, marketing business to business, marketing web design, facebook marketing strategy, social media marketing strategy, social media marketing for small business, social media marketing and online business, leverage your business, social media strategy, tiktok marketing, tik tok marketing, get more clicks, get more sales, facebook marketing secrets, marketing advertising books, marketing business books, business growth strategies, business strategy books, business mentoring and coaching, design your business, entrepreneurship marketing, 7 Figure Agency, The Retention Handbook, Outliers Malcolm Gladwell, magnetic marketing dan kennedy, Who not how, 100 million offers, Psycho-Cybernetics, 100M offers, The marketing agency blueprint, Perry marshall, Dennis Yu, Luca Senatore, Alex Hormozi.
If you want a digital marketing agency to scale to 7-figures and beyond, read on.
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£5.70 -
Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies
Drawing from lessons learned during founding and running a successful paid search agency, Discosloth cofounders Gil & Anya Gildner describe the critical elements of success in starting an agency that works…and then keeps on working.
The Discosloth approach to successfully building a profitable and sustainable agency revolves around five factors: specialization, simplicity, branding, cashflow, and adjacency to revenue. By finding a niche, developing an inbound lead process, becoming an expert, leveraging the power of content creation, and above all making sure that your cashflow and margins can withstand unexpected downturns, this book explains both common pitfalls & hard lessons learnt by micro-agency founders across the world.
REVIEWS OF BUILDING A SUCCESSFUL MICRO-AGENCY:
“There is a longevity and stability to building a business the right way that is too often overlooked by the “SCALE IT TO THE MOON” crowd. In their latest book, Gil & Anya graciously open up their agency processes and philosophy to walk us through how they have managed and built their successful micro-agency. As a fellow “micro-agency” owner trying to do the same thing, this book is worth its weight in gold. The revolution of “stability over scaling” has begun, and Gil & Anya are leading the pack.”
— Kirk Williams, owner of ZATO, author of Stop the Scale: Building a Digital Agency You Actually LikeRead more
£7.70 -
Evergreen Assets: The “Do The Work Once, Reap the Rewards Again and Again (and Again!)” Content Marketing Ecosystem
FINALLY… AN EVERGREEN CONTENT MARKETING SYSTEM – from the bestselling author of Big Ideas… for Small Businesses and Routine Machine.
Content Marketing doesn’t work – at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).
EVERGREEN ASSETS WILL SHOW YOU:
- How a cow’s arse got John on primetime BBC TV.
- Why the world’s worst website is still better than yours.
- How to make £125,000 from a 27p fridge magnet.
- Why you should abandon social media.
- How a spelling mistake increased sales by 48%
- The real reason that “no-one’s buying” from you.
- How to get the Queen of England to endorse you.
- That your customers are all busy, lazy, drunk, amnesiac idiots
- What you ACTUALLY earn in an hour.
- How to sell more (by selling less).
JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.
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£1.70 -
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
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£7.80 -
The Lead Generation Guide: The Five-Step Marketing System to Attract Your Ideal Clients & Increase Your Sales
When you start a business, no one teaches you how to be a business owner. No one teaches you how to market effectively and efficiently to attract your ideal client. It doesn’t matter how incredible your products or services are, without an effective marketing system, you don’t have a business.Gary has built multiple businesses to six and seven figures with one consistent method of marketing that works repeatedly, no matter the industry or niche – and he is sharing it with you in this book.
In the Lead Generation Guide, you’ll learn:
- How to find a profitable niche and the importance of niche marketing.
- How to build cohesive business and personal brands.
- My five-stage content marketing plan for creating and repurposing content.
- How to harness the power of social media and use it productively.
- Easy strategies for building an email list and starting your first campaign.
- How to run profitable ads for your business (with real-world examples).
- How to convert all of this marketing effort into consistent sales.
Whether you are building a new company or you’ve been in business for years, the marketing principles in this book will help you generate more leads, boost your bottom line, and build a lifestyle business that gives you more time to do the things you love.
Gary Das is an entrepreneur, bestselling author, and renowned speaker. He has built multiple successful businesses in a variety of service-based industries and, using the methods in this book, Gary has generated over £5 million in seven years with little marketing spend. With years of experience and a passion for marketing, Gary now teaches other self-employed people how to generate leads, increase sales, and maximise profit so they can live a lifestyle they love.
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£0.90 -
Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies
Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.
Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.
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£4.70 -
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
“Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset.” — Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.
Inside the book, you’ll learn how to:
- Build a massive mailing list using 15 different proven list building techniques.
- Write compelling copy that engages your readers and drives them to take action.
- Optimize every step of your email marketing funnel to skyrocket your sales.
- Grow a highly-engaged and hungry fan-base that will devour your content.
- Create six new revenue streams for your business using email marketing.
- Keep your messages out of the spam folder by following our best practices.
Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
The second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list.”
“As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read.” — Kevin Petersen
Want to know more about digital marketing?
Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.
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£0.70 -
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths Book 9)
A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.
Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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£8.40 -
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
- email marketing
- websites
- social media
- direct mail
- traditional media ads, and more
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
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£10.40 -
Organic Social Media: How to Build Flourishing Online Communities
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
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£20.90 -
TikTok & Twitch for Beginners: A Complete Guide for Making Money with Shorts Videos, Master Influencer Marketing, and Unlock Millions of Views for Your Business (How To Make…
Ready to take your social media game to the next level? “TikTok & Twitch for Beginners” is your guide to mastering the intricacies of these two leading content platforms. This book will teach you how to maximize visibility, build relationships, and monetize your content, helping you unlock millions of views and turn your passion into a profitable venture.
Benefits from reading this book include:
- Uncovering the secrets of TikTok and Twitch algorithms to increase reach and influence
- Learning the steps to kickstart your TikTok and Twitch journey
- Gaining insight into how to authenticate and monetize your content
- Discovering strategies to foster relationships and amplify your brand
The book covers:
- Understanding the algorithms of TikTok and Twitch
- Setting up a studio for live-streaming
- Maximizing content visibility and engagement
- Monetizing your content
- Building relationships through community engagement
Don’t wait – Buy “TikTok & Twitch for Beginners” now and take your social media game to the next level before the price changes!
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£0.80 -
SEO 2024: Learn search engine optimization with smart internet marketing strategies
Learn SEO and rank at the top of Google with SEO 2024—beginner to advanced!
Recently updated – EXPANDED & UPDATED October 2023
No matter your background, SEO 2024 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.Now, let me tell you a few SEO marketing secrets in this book…
1. Most search engine optimization advice online is wrong!
If you’ve browsed through search engine optimization advice online, you may have noticed two things:
– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless. Why is this so?…2. Google is constantly changing and evolving.
Some recent changes:
1. August 2023 – Google releases the August Core Update, with changes affecting all industries, and websites like Intel, Apple, and Amazon seeing huge wins (and losses) in traffic.
2. March 2023 – Google releases the March Core Update, and thousands of websites that don’t follow Google’s new guidelines lose their search rankings and traffic.
3. March 2023 – Google releases BARD, a rival to AI Chatbot ChatGPT, a breakthrough technology which has been completely changing the marketing industry as we know it.SEO 2024 covers these latest updates to Google’s algorithm and how to use them to your advantage. This book also reveals changes coming in 2024.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher—but you need the right knowledge. This book reveals:
– Recent Google updates—Google’s Cookieless Tracking Update coming in 2024, Google’s core update in August 2023, Google Analytics Update in July 2023, Google Bard and ChatGPT in March 2023, and more…
– New changes coming in 2024.
– How to safeguard against changes in 2024 and beyond.
– How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won’t get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
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£3.90 -
The S.E.L.L. System: A Comprehensive Guide to Success in Marketing and Selling for New and Small Businesses
Are you an aspiring entrepreneur with a dream to build a thriving business? Are you a small business owner looking to accelerate your growth and maximise your sales potential? Look no further! “The S.E.L.L. Systemâ„¢” is your ultimate roadmap to mastering the art of sales and marketing in the dynamic and ever-evolving business landscape.
In this essential guide, renowned sales and marketing strategist, Lynne Thomas, shares invaluable insights, proven techniques, and actionable strategies that will empower you to unleash your business’s true potential. Whether you’re launching a start-up or running a small enterprise, this book equips you with the tools to navigate the competitive marketplace and achieve unprecedented success.
“The S.E.L.L. Systemâ„¢” takes you on a transformative journey, breaking down the intricacies of effective marketing and sales practices, offering practical advice, and highlighting real-world examples of businesses that have thrived using these strategies. By combining time-tested principles with innovative approaches, this book delivers a comprehensive framework that ensures long-term growth and profitability.
Inside “The S.E.L.L. Systemâ„¢” you’ll discover:
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The fundamentals of marketing: Learn how to define your target audience, craft a compelling brand story, and develop a powerful marketing plan that resonates with your customers.
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Sales strategies that convert: Master the art of selling, from prospecting and lead generation to closing deals and nurturing long-term customer relationships.
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Digital marketing domination: Unleash the potential of digital channels, including social media, content marketing, search engine optimisation (SEO), and email marketing, to drive customer engagement and boost your online presence.
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Customer-centric approach: Understand your customers’ needs, wants, and pain points, and create tailored solutions that solve their problems and exceed their expectations.
- Scaling your business: Unlock the secrets to scaling your operations, expanding your market reach, and staying ahead of the competition while maintaining profitability.
Whether you’re a novice entrepreneur or an experienced business owner, “The S.E.L.L. Systemâ„¢” provides you with the essential knowledge and practical guidance needed to thrive in today’s competitive marketplace. With its wealth of actionable advice and insider tips, this book is a must-read for anyone seeking to unlock the full potential of their business and achieve lasting success in sales and marketing.
Don’t let your dreams remain just dreams—take the first step towards a profitable and prosperous future with “The S.E.L.L. Systemâ„¢”!
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