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Bodybuilding: Gym Bible: 48 Best Exercises To Add Strength And Muscle (Bodybuilding For Beginners, Weight Training, Bodybuilding Workouts): Volume 1 (Bodybuilding Series)
Want To Know What Exercises Are Proven To Make You Gain Muscle And Strength?
Then This Book Is Perfect For You!
It shows you the 48 best gym exercises for building strength and gaining muscle. I have included all important muscle groups (Chest, Back, Legs, Arms, Shoulders/Neck, Abs). Many of them are timeless and have been performed by bodybuilders for decades. They are proven to work and should be part of every workout routine. Each Exercise Contains: – step by step instructions on how to perform the exercise – a picture / illustration – details about the primary and secondary muscles involved – safety tips – and possible variations Avoid simply copying friends at the gym! This ususally lead to injuries and long-term joint problems. To spare yourself such issues, you need to educate yourself on how to train correctly. I promise you that if you follow the advice in this book, you will increase both strength and size within a few weeks. No Fluff or Bro Science! With this guide you will build muscle faster than ever! The bottom line is you CAN get bigger and stronger with just these exercises. No need for fancy equipment or a personal trainer.
BONUS: Buy This Guide And You Get Free Access To My Video Program “Bodybuilding For Beginners” (Kindle Exclusive)
Please Note: You Don’t Need A Kindle to Read this e-Book. You can Download the Free Kindle Reader to Your Smartphone, Tablet or Computer. Tags: muscle, weight training, fitness books, weight lifting, hardgainer, muscle and fitness, fitness motivation, weight lifting routines, weight lifting routines, weight lifting books, muscle building, muscle growth, bodybuilding, bodybuilding nuitrition, bodybuilding diet, bodybuilding training, build muscle, training, weight training, bodybuilding books, bodybuilding nutrition, bodybuilding workouts, bodybuilding encyclopedia, bodybuilding diet books, bodybuilding arnold, bodybuilding for women, bodybuilding for beginners
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The Politics of Authenticating: Revisiting New Orleans Jazz (Experiments/On the Political)
This book is part jazz historiography, part autoethnography and part memoir. It sets forth a grounded theory of ‘authenticating’ as a basic socio-political process, with reference to Richard Ekins’ participation in the social worlds of New Orleans jazz, and his life as a social constructionist social scientist and cultural theorist.
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Revise Pearson Edexcel GCSE (9-1) Business Practice Papers Plus: for home learning, 2022 and 2023 assessments and exams (REVISE Edexcel GCSE Business 2017)
Each book contains sets of practice papers with full worked solutions and hints and notes on the marks allocated directly alongside the relevant steps of the solution, so your students can make most sense of them and build their confidence.
Designed to survive the rigours of the classroom and home, all the papers are bound into a durable book.
Accessible write-in format allows students to take an active role in their revision.
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Language Signs and Calming Signals of Horses: Recognition and Application
This practical book helps you interpret and connect the physical signals that horses display in response to their environment. These signals are evident in the everyday actions, gestures and attitudes that horses communicate to each other, but are often so subtle that they can go unnoticed by humans. This book aims to rectify that, offering horse lovers and equine professionals an opportunity to gain a unique insight into their ‘horse’s world’.
Key features:
- includes detailed description of language signs of domestic horses, with a special emphasis on calming signals
- includes 275 pictures to visualize various language signs, calming signals, behaviour sequences and facial features
- presents communication ladders to show how a horse responds to incentives in his environment, and what signals he uses at certain moments
- contains tips on the use of the communication ladders and calming signals to improve the socialisation, training and wellbeing of your horse
- considers equine psychological stress from an environmental perspective, providing a valuable alternative to the current common clinical perspective.
After reading this book you will be more astute in spotting calming signals, displacement activities, stress signals and distance-increasing signals, and better able to see which stimuli your horse can handle and which he cannot. This means you will know what to do to calm your horse before his stress rises to an unmanageable level. Language Signs and Calming Signals of Horses is both fascinating and important reading for any equine veterinary practitioner, student or nurse, as well as horse owners and trainers.
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Blackpool at War: A History of the Fylde Coast During the Second World War
Although it escaped bombing raids, Blackpool played an important role in World War Ii as a center for training, with numerous airfields and factories surrounding the area. This book is the first to offer a dedicated history of the town during this period. It includes interesting stories such as the people’s playground, the Freckleton Air Disaster, and an eventbyevent account of activities. Despite being less affected than some other areas, the difficult war years still impacted the local people. Filled with true tales of local courage and of the spirit of the people of Blackpool during these tumultuous years, this nostalgic volume will be of interest to all who know and love Blackpool.Read more
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No Dig: Nurture Your Soil to Grow Better Veg with Less Effort
Work in partnership with nature to nurture your soil for healthy plants and bumper crops – without back-breaking effort!
Have you ever wondered how to transform a weedy plot into a thriving vegetable garden? Well now you can!
By following the simple steps set out in No Dig, in just a few short hours you can revolutionise your vegetable patch with plants already in the ground from day one!Charles Dowding is on a mission to teach that there is no need to dig over the soil, but by minimising intervention you are actively boosting soil productivity. In fact, The less you dig, the more you preserve soil structure and nurture the fungal mycelium vital to the health of all plants. This is the essence of the No Dig system that Charles Dowding has perfected over a lifetime growing vegetables.
So put your gardening gloves on and get ready to discover:
– Guides and calendars of when to sow, grow, and harvest.
– Inspiring information and first-hand guidance from the author
– “Delve deeper” features look in-depth at the No Dig system and the facts and research that back it up.
– The essential role of compost and how to make your own at home.
– The importance of soil management, soil ecology, and soil health.Now one of the hottest topics in environmental science, this “wood-wide web” has informed Charles’s practice for decades, and he’s proven it isn’t just trees that benefit – every gardener can harness the power of the wood-wide web. Featuring newly- commissioned step-by-step photography of all stages of growing vegetables and herbs, and all elements of No Dig growing, shot at Charles’s beautiful market garden in Somerset, you too will be able to grow more veg with less time and effort, and in harmony with nature – so join the No Dig revolution today!
A must-have volume for followers of Charles Dowding who fervently believe in his approach to low input, high yield gardening, as well as gardeners who want to garden more lightly on the earth, with environmentally friendly techniques like organic and No Dig.
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Everyone Here Spoke Sign Language: Hereditary Deafness in Martha’s Vineyard: Hereditary Deafness on Martha’s Vineyard
From the seventeenth century to the early years of the twentieth, the population of Martha’s Vineyard manifested an extremely high rate of profound hereditary deafness. In stark contrast to the experience of most Deaf people in our own society, the Vineyarders who were born Deaf were so thoroughly integrated into the daily life of the community that they were not seen―and did not see themselves―as handicapped or as a group apart. Deaf people were included in all aspects of life, such as town politics, jobs, church affairs, and social life. How was this possible?
On the Vineyard, hearing and Deaf islanders alike grew up speaking sign language. This unique sociolinguistic adaptation meant that the usual barriers to communication between the hearing and the Deaf, which so isolate many Deaf people today, did not exist.
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Accounting and Finance for Non-Specialists
Familiarise yourself with essential accounting and finance principles for business decision-making.
Connect your learning with relevant examples from real world businesses.
Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles and practice of accounting and finance, thereby laying the groundwork necessary to make successful business decisions in your future career.
Covering financial accounting, management accounting and financial management in a single text, you will discover what the major financial statements contain and why they are useful. You will also gain an appreciation of the key roles that accounting and finance play in business decision-making.
This easy-to-follow textbook examines widely-used accounting techniques, considers important international financial standards and contains a range of relevant, real-world examples, many of which are new to this edition. Activities and exercises frequently appear throughout the book and provide opportunities to engage with the issues raised.
Pair this text with MyLab®Accounting
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Accounting personalises the learning experience and improves results for each student.
MyLab®Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the eBook), search for:
9781292334745 Accounting and Finance for Non-Specialists 12th Edition ‘MyLab via Bundle’ which consists of:
- Print textbook
- eBook
- MyLab®Accounting
Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.
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£40.00£54.10Accounting and Finance for Non-Specialists
£40.00£54.10 -
Schaum’s Outline of Financial Accounting, 2nd Edition (Schaum’s Outlines) (SCHAUMS’ BUSINESS ECONOMICS)
The ideal review for your financial accounting
More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice.
- 490 fully-solved problems
- Full coverage of accounting concepts, principles, and tools
- Complete self-testing exams
- Supports and supplements the leading textbooks in financial accounting
- Appropriate for the following courses: Financial Accounting, Accounting for Management, Accounting Principles, Accounting I, Accounting II
- Easy-to-follow review of financial accounting
- Supports all the major textbooks for financial accounting courses
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Accounting for Beginners – The Basics: CakeShop Edition
The aim of this book is to teach you the core concepts of accounting in a simplified manner. Accounting can initially seem like a new language and this book is here to teach you just that. You will gain a high-level overview of accounting.This book is aimed at those who are completely new to accounting; ideally students who are interested in studying accounting or for those who wish to start an accountancy qualification such as the ACA. It is great for beginners but this book will also give insights into how much more there is to come.
Although this book will cover the basics of accounting, it will stimulate your brain. There will be many examples throughout. Given we have been through the very difficult COVID-19 pandemic and many people turned to baking, I have used a running example of starting a cake business.
The book will cover the following chapters:
1) An Introduction to Bookkeeping and Accounting
2) The Statement of Profit or Loss
3) The Statement of Financial Position
4) The Balance Sheet
5) The Dual Concept of Accounting
6) Double-Entry Bookkeeping
7) Trial Balance and Producing Financial StatementsThe book will not teach you how to set up a company or how to prepare your own accounts.
Accounting is not easy and can be overwhelming at first, but I am here to get you through it. Hopefully, you will enjoy it along the way too. Give it some time and practice, you will nail it.
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Accounting: The Ultimate Guide to Accounting for Beginners – Learn the Basic Accounting Principles
Say goodbye to scratching your head in confusion
This accounting book could be the answer you’re looking for…
This book is intended for people who want to know something about the fundamentals of financial accounting without becoming an accountant. Many people are in this position; small business owners, employers, employees, business owners, stockholders, investors, and many, many more. Most of these folks do not need a deep understanding of accounting; they just need to learn what accounting is and how they should be using it. Just as important, they need to understand what accountants are talking about in their reports. They must learn the vocabulary and the most important terms. If you are one of those, you have found the right book for you.
We will examine this subject in some detail, discussing accounting fundamentals, the various areas where accounting professionals work and the information they produce. We will also examine the measures and ratios that accountants use to analyze an organization’s performance and the important relationship between time and money. The fact that information is the product of accounting will remain foremost in this book.
Here are just some of the topics that are discussed within this book:
- Accounting is Different From Bookkeeping
- Understanding the Vocabulary
- Accounting Reports: The Income Statement
- The Balance Sheet
- The Cash Flow Statement
- The Accounting Equation
- The CPA and Public Accounting
- Jobs in Accounting: Financial Accounting
- Tax Accounting
- Accounting Consultants
- Forensic Accounting
- Personal Accounting
- Measures and Ratios
- Accounting Software
- And Much, Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book
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£2.20 -
Financial Accounting: The Ultimate Guide to Financial Accounting for Beginners Including How to Create and Analyze Financial Statements
Say goodbye to scratching your head in confusion
This financial accounting book could be the answer you’re looking for…
Every business owner should know the concepts of financial accounting. This book is intended for people who want to know something about the fundamentals of financial accounting without necessarily becoming an accountant.
By reading this book, you’ll learn the basics of financial accounting and how to record your business transactions. You will get equipped with the ratios and other tools that can be used for performing your analysis of the income statement, balance sheet and statement of cash flows. You will learn how they work together to give you a bigger picture of a company’s finances. All this and more will be covered in this ultimate guide to financial accounting.
Here are just some of the topics that are discussed within this book:
- Accrual Accounting
- Financial Accounting Basics
- Who May Use the Financial Statements?
- Recording Business Transactions
- Stockholders’ Equity
- Ratios and Other Tools for Analyzing
- Income Statement
- Balance Sheet
- Statement of Cash Flows
- Statement of Stockholders’ Equity
- And Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book
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£2.00 -
The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy
NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
Discover a new graphical way to understand accounting.HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business SchoolOther books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.The Joy of Accounting means that ANYONE can now see how accounting works.
In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studiesBENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understandingTHE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.
WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.Read more
£9.50 -
Accounting All-in-One For Dummies (+ Videos and Quizzes Online), 3rd Edition (For Dummies (Business & Personal Finance))
A complete and easy-to-follow resource covering every critical step of the accounting process
Learning to love the language of business is easier than you think! In the newly revised Third Edition of Accounting All-In-One For Dummies with Online Practice, finance expert Michael Taillard walks you through every step of the accounting process, from setting up your accounting system to auditing and detecting financial irregularities.
You’ll enjoy a unified compilation of mini-books and online practice and video resources that bring together everything you need to know about accounting into one convenient book and web portal. You’ll learn to record accounting transactions, adjust and close entries, prepare income statements and balance sheets, and more. You’ll also get:
- Online instructional videos that describe the modern reality of accounting in the digital age
- Guidance and instruction on how to make savvy financial decisions to help guide your business in the right direction
- Advice on how to handle case and make intelligent purchasing decisions
- Helpful practice quizzes for each topic to help you crunch the numbers
Perfect for anyone who’s just beginning their career or education in accounting―as well as those who just love numbers―Accounting All-in-One For Dummies is also a must-read for business owners, founders, and managers who want to get a better understanding of the financial side of commerce.
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£19.00£23.70 -
Accounting for Non-Accounting Students
The essential learning of real-world accounting problems made simple.
‘Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources.’
David Gilding, Programme Director, Business Management, Lifelong Learning Centre, University of Leeds
For undergraduate and graduate Accounting courses as part of non-Accounting programmes.
Accounting for Non-Accounting Students, 10th edition, by Dyson and Franklin, provides a real-life understanding of the subject by introducing you to the purpose and key ideas of financial and management accounting, whether you have little or no previous knowledge of the subject.
Renowned for its clear and non-technical explanations of essential accounting techniques, the textbook uses simple language accessible to all. Its engaging content will help you cross the bridge between classroom learning and real life to improve your employment prospects when applying for jobs.
Key and new features include:
- New – critical thinking questions related to the most recent news stories.
- Up-to-date, real company information and reports, with examples included.
- A companion website with additional learning resources to practice and improve your understanding of the essential accounting concepts.
- A glossary with nearly 100 key accounting definitions related to concepts and terms.
Along with contemporary examples and business articles, this textbook will allow you to explore, individually and within the classroom discussions, themes that go beyond the standard accounting techniques, challenging you to think and develop your knowledge and critical thinking skills around the subject.
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£46.80£54.10Accounting for Non-Accounting Students
£46.80£54.10 -
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
£8.60 -
Advertising for Decorators: How to attract better customers and increase profits (Business support for decorators)
This book will help you advertise your business and services in the best possible way
Too many decorators believe that advertising is something you only need to do when you’re just starting out. Or as a last resort if you’re having a quiet spell.
This is wrong.
Apple are good at making phones and laptops, yet they still advertise. McDonalds are pretty good at making burger sand they still advertise. Coca Cola, Samsung, Tesco, they all do it. And you should too!
This book covers everything you need to know about creating adverts that bring in quality and reliable business.
I’ll guide you through all types of advertising, from leaflets and business cards, to videos and case studies.
If you’re a painter and decorator with any of the following goals, this book can help you:
– Start your own business
– Grow your existing business
– Target a different type of work
– Specialise in a niche (E.G uPVC spraying or kitchen repainting)
– Increase profits
– Work for customers who value you more
If you’re ready to say goodbye to those dreaded quiet spells and start smashing your business goals, this is the book for you!
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£9.50 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
£13.30£34.20 -
A-Z GUIDE TO AMAZON ADVERTISING: A practical in-depth guide
Amazon advertising helps to increase sales and launch new products on Amazon successfully.
Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.
Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:
- How to create Amazon ads
- How to carry out keyword research
- Advertising optimisation
- Different types of ads
- Advertising strategies
- How to scale your sales with your advertising
This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.
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£2.80 -
Advertising Shits in Your Head: Strategies for Resistance
Advertising Shits in Your Head calls adverts what they are – a powerful means of control through manipulation – and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female, Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler. This is a call-to-arts for a generation raised on adverts. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they impact their practice.Read more
£4.70 -
The Brand Book: An insider’s guide to brand building for businesses and organizations
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. – Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022Read more
£17.30£19.00 -
The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs): No. 7
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry’s creative resource is focused on achieving the highest possible levels of interest and awareness. But how is it that advertising can and frequently does work, even when consumers have no conscious awareness of having seen or heard the ads themselves?
Recent neuroscientific research has shown that the brains capacity to absorb certain types of brand information is far greater than we ever imagined. Building on these findings, Robert Heath is able to explain with exceptional clarity how advertising creates meaningful and enduring brand associations in our minds, even when we pay virtually no attention to it. These associations exert a powerful influence on our intuitive feelings, and can unknowingly drive us to choose and buy particular brands.
This mechanism – low involvement processing – turns out to be an especially effective way of getting through to consumers, who in general have little or no interest in learning about brands. Heath shows that low involvement processing has been a major factor behind the success of mega-brands in markets as diverse as insurance, cars, toilet paper, cigarettes, and beer. The Hidden Power of Advertising is a must-read for those involved with creating, planning and researching effective advertising, advertising and marketing academics, indeed anyone interested in the field of advertising and marketing communications.
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£2.90 -
Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)
Millions compete for exposure on Google but 99% of them fail to get results.As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, “search extensions” have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
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£7.00 -
Made You Look: How Advertising Works and Why You Should Know
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.Read more
£11.40 -
Advertising – Concepts and Copy 2e: Concept and Copy
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.Read more
£28.80 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Newsjacking: The Urgent Genius of Real-Time Advertising
A manifesto for a revolution in advertising: the essential inspirational and strategic guide for devising creative advertising in real-timeFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.
Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Table of Contents
Introduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine & Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is…; Go Forth and Make
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£9.50£23.70 -
Advertising: Strategy, Creativity And Media
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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£40.60 -
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns Planning and Producing World Class Advertising Campaigns
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, art directors, and anyone looking to sharpen their creative edge.Read more
£21.90 -
Advertising and Promotion
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency.
Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.
The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.
The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.
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£102.60£125.40Advertising and Promotion
£102.60£125.40 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
Absolut Book: The Absolut Vodka Advertising Story
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand’s values, often containing little challenges to the reader to interpret just what’s happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut’s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they’ve taken to keep it perpetually fresh.
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£2.40 -
Amazon Advertising: An Author’s Guide to Selling More Books – How to Make Your Ads Work
How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!
I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…
- Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
- Categories: Learn the importance of categories and how they affect sales.
- Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
- Copywriting: Learn the basics of creating better sales copy.
- Sponsored Ads: Understand the difference types of Ads and their limitations.
- Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
- Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
- What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.
Apparently, a picture is worth a thousand words. That’s handy …
Includes over 100 images and screenshots.
You’ve done the writing. Now it’s time to do the selling. Get started now.
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£7.60 -
Are You Ready For Paid Ads?: How to get your business ready for massive growth
Have you ever wondered what paid advertising actually is?
Wondered how to master the magic art of Google Ads so your pay per click spend drives revenue?
Tried Facebook, Instagram and LinkedIn advertising but not reaped the rewards?
It’s time to choose a digital marketing book that unearths the expert’s secrets to success, so your paid advertising starts to work in your favour.
If you are responsible for the marketing strategy in your company – or want to understand more about entrepreneurial marketing, then this book is the perfect introduction to paid ads.
Not only will you learn to avoid eye wateringly expensive mistakes, but you will understand the role PPC ads plays in the larger marketing ecosystem.
Key breakthroughs you will discover include;
- Understanding how paid advertising works top level and being comfortable talking about goals and objectives in management meetings
- Knowing where and when paid advertising sits in your overall marketing strategy to actively drive your business goals
- How to avoid misguided decisions caused y the dangerous marketing myth ‘paid ads = sales’
- Discovering that good advertising campaigns are based on many different factors not just sales
- Understanding how and why your website needs to track visitor activity before you invest any money on advertising
- How to hire a good paid ads agency or an in-house specialist
Think of this book like a long letter from a friend who wants to see you succeed. By reading this book you will get a non-technical, to the point understanding of paid advertising overall – without losing time and valuable budget and instead make your money work for you!
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£5.70 -
Ad Law: The Essential Guide to Advertising Law and Regulation
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ‘go viral’ in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand’s reputation, its creative work, and the strategic planning behind it.
Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.
Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
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£40.20 -
Guerrilla Advertising: Unconventional Brand Communication
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.Read more
£8.20 -
Laughing@Advertising
In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors — those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you’ve read. And in some unwholesome way, the truest and funniest.Read more
£5.90Laughing@Advertising
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Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!
Unlock the Secrets of Successful Local Advertising Sales with Selling Local Advertising. This book is specifically designed for advertising sales reps and their managers selling to small business owners. Say goodbye to the myths and misinformation that are holding you back and start selling with confidence.
With insights from an experienced advertiser and business owner who has bought and sold hundreds of thousands of dollars in local advertising, Selling Local Advertising will give you a unique perspective on the mind of your prospects. Say goodbye to the common challenges faced by sales reps such as unqualified prospects, budget limitations, and price objections.
Transform yourself from a “pest” to a valuable business advisor and never run out of eager prospects again. The complete system for selling advertising is revealed in detail, from finding the right prospects to closing the sale. With a focus on real-world, tested, and proven methods, you’ll be able to sell more advertising and see better results for your clients.
Take advantage of the author’s personal experience and expertise in selling advertising to small businesses. No more trying to sell advertising to closed-minded prospects. Concentrate on easy and effortless sales, and see your clients look forward to your visits and refer you to their business friends.
Discover:
- The insider’s guide to selling advertising to local small businesses
- The truth behind the lies and myths holding you back from success
- A unique perspective on the mindset of small business owners
- Strategies for overcoming common sales challenges
- How to transform yourself into a valuable business advisor
- A comprehensive system for selling advertising
- Proven methods for boosting your sales
- Personal insights from an experienced advertiser and business owner
- A streamlined guide that only includes what works
- The key to closing more sales and building lasting relationships with clients.
This book is not 300 pages because it only includes what works. Read it fast, take notes, and hit the ground running. You’ll be glad you did. Order your copy of Selling Local Advertising today.
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£11.40 -
Advertising Now! Print (Midi Series)
The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.Read more
£35.80 -
The World In Prints: The History of Advertising Posters from the Late 19th Century to the 1940s
- Chronicles the influence of the art poster in France and its rapid spread across Europe and United States
- Offers readers an artist’s poster tour of the development of the art poster
The lowly placard, a quick and efficient device used to spread news or advertise goods, ascended to the level of a respected art form in the late 1800s in France. The ‘art poster’ was born at the convergence of new aesthetic movements, technological advances and societal changes. Fine artists were swayed from their lofty perches to join the practical arts, influenced by the egalitarian spirit of the Arts and Crafts movement. Artist Jules Cheret, ‘Father of the Modern Poster,’ perfected a means of high-quality printing that produced large, colour saturated images. An emerging middle class was the ready target for the consumption of newly manufactured goods, literary publications, theatrical events and leisure time entertainment.
A sea of gorgeous images added a joie de vivre to everyday life, introducing a period of French life now known as the Belle Époque.
These posters, although ephemeral in intent, have been collected and continually reproduced over the subsequent decades, a testament to their timeless beauty and emotional depth. This book chronicles the influence of the art poster in France and its rapid spread across Europe and United States, and offers to the readers an artist’s poster tour of the development of the art poster.
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£25.50£28.50 -
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love
The true—and often shocking—stories behind some of the biggest names in business.We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:
- the mystery of the cocaine content of Coca-Cola
- the Hitler-Henry Ford connection
- why Bayer is famous for aspirin, but began their journey with Heroin
- how Kellogg’s Corn Flakes were crafted to deter sexual arousal
- and more
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£4.70 -
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
From the author of “Introduction to Programmatic Advertising.”
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
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£13.50£16.10 -
The Language of Advertising: Written Texts (Intertext)
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ‘reader’ and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person’s Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen ‘on the move’
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.Read more
£20.90 -
Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
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£21.80 -
The 5 Giants of Advertising
The history of advertising is detailed here through five of the world’s most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy’s bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.Read more
£18.90The 5 Giants of Advertising
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Advertising Now: TV Commercials
As Seen On TV! From Apple to VW, the very best of today’s television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the worldThe very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world’s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
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£11.50 -
The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
£34.90
