Management Skills
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The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
£8.50 -
The Deal: Inside the World of a Super-Agent
‘Excellent . . . an in-depth excavation of the murky and mysterious world of football business. Smith’s candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching’ Joe Short, Express
Football analysis has grown at the same exponential rate as the sport’s popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of ‘agent’. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of ‘Mr Football’, ‘super-agent’, Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands.
The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon’s personal rollercoaster of high-flying success to near bankruptcy, the book’s over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure.
The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.
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£4.70 -
Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money.For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to:
- Bypass the brokers and find businesses that are NOT for sale
- Find, approach, and have positive conversations with potential sellers
- Structure deals so that they do not need to contribute cash upfront
- Choose the right deals and avoid buying themselves a job
- Know the best time to exit or sell their business
Buying a company can double one’s business in an afternoon, free them from the treadmill of staff and customers, and avoid the blood, sweat, and years of start-up pain. It’s time to Go Do Deals.
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£7.50 -
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Practical and hands-on strategies for breaking down silos and minimizing workplace politics
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos: the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional―but eerily familiar―story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
In the book, you’ll find:
- Ways to recognize the devastating–and destructive–power of silos
- How to create an overarching thematic goal or rallying cry for your organization
- Strategies for employees to avoid the confusion that often accompanies working in matrix organizations
Perfect for executives, managers, and other business leaders, Silos, Politics, and Turf Wars will also earn a place in the libraries of consultants and other professionals who serve organizations of all sizes.
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£15.70£19.00 -
StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
£27.00 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
£37.00£41.80 -
Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
- Understand sales enablement and what it can do for your company
- Implement enablement using techniques that ensure sustainable, measureable performance impact
- Adopt proven best practices through step-by-step advice from experts
- Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
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£15.20£18.00 -
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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£19.00 -
Why We Get the Wrong Politicians: Shortlisted for the Waterstones Book of the Year
REVISED AND UPDATED TO INCLUDE THE EXPLOSIVE EVENTS OF 2021 and 2022
Winner at the Parliamentary Book Awards
Shortlisted for the Waterstones Book of the Year
Longlisted for the Orwell Prize
____________
Daily Telegraph’s Best Books of the Year
Guardian’s Best Books of the Year
Evening Standard’s Best Books of the Year
Daily Mail’s Best Books of the Year
BBC’s Biggest Books
Prospect’s Best Books of the YearPoliticians are consistently voted the least trusted professional group by the UK public. They’ve recently become embroiled in scandals relating to everything from expenses to sexual harassment to illicit parties. Every year, they introduce new legislation that doesn’t do what it sets out to achieve – often with terrible financial and human costs. But, with some notable exceptions, they are decent, hard-working people, doing a hugely difficult and demanding job.
In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle. She lifts the lid on the strange world of Westminster and asks why we end up with representatives with whom we are so unhappy. Filled with forensic analysis and revealing reportage, this landmark and accessible book is a must read for anyone who wants to see a future with better government.
‘This book has the power to fundamentally change how we do things in this country.’
Emily Maitlis
‘An entertaining read that addresses hard questions… invaluable for those who think they know what’s wrong with Westminster but have no idea how to put it right.’
John HumphrysRead more
£4.80 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
Mental Health Is Health Self Care Coloring Book: Anxiety Stress Relief Self Help Coloring Book for Adults and Kids with Motivational And Inspirational Quotes (Mental Health…
Coloring has been shown to be a simple and effective way to reduce stress and promote relaxation.
This mental health coloring book is perfect for those struggling with anxiety, depression, or any other mental health issue. It features 25 beautifully illustrated motivational quotes and designs to help you wind down and de-stress.
As you color in the pages of this book, you’ll notice your anxiety melting away and your mind becoming more calm and clear, experiencing renewed hope and joy.
Whether you’re a seasoned colorist or a beginner, you’ll find yourself lost in the flow of coloring these beautiful patterns.
This coloring book feature:
- 25 unique coloring pages, no repeat
- Single sided print to prevent bleed through
- Pure white paper
- Large sized 8.5 x 11 inch pages
- High-resolution printing for crisp and clear image
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£6.70 -
Starting a Business For Dummies
Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also:
- Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
- Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
- Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them
You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
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£16.80£24.70Starting a Business For Dummies
£16.80£24.70 -
HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer’s buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes: “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,'” an interview with Andris Zoltners by Daniel McGinn.
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£15.30£16.10 -
ChatGPT For Dummies (For Dummies (Computer/tech))
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who’s been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions―without asking ChatGPT for help.
- Learn how ChatGPT works and how it fits into the world of generative AI
- Harness the power of ChatGPT to help you, and avoid letting it hinder you
- Write queries that deliver the kind of response you want
- Take a look into how the ChatGPT API interacts with other tools and platforms
This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.
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£11.30£15.20ChatGPT For Dummies (For Dummies (Computer/tech))
£11.30£15.20 -
Things I Want To Say at Meetings but I Can’t: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Keep Calm I Have a Spreadsheet for That: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Notes From Another Meeting That Should Have Been an Email: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White…
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.70 -
Advanced Charting and Technical Analysis For Beginners: Secret Guide To Read Chart Patterns, Candlestick Patterns, Supply and Demand, RSI Indicators and Channel Trading Strategies
“Advanced Charting and Technical Analysis for Beginners” is an informative guidebook that provides a comprehensive introduction to the world of charting and technical analysis. Whether you’re a novice or an experienced trader, this book equips you with the necessary tools to analyze charts and make informed trading decisions.The book covers a range of topics, including candlestick patterns, chart patterns, trend analysis, indicators, and oscillators. It provides step-by-step guidance on how to use these tools to identify potential market trends and assess market sentiment.
The language used in the book is easy to understand, and the examples are presented in a clear and concise manner. The author takes a practical approach to teaching, focusing on real-world scenarios and trading situations. This approach helps beginners to quickly grasp the concepts of charting and technical analysis and apply them to their trading strategies.
By the end of the book, readers will have a solid understanding of charting and technical analysis and will be able to apply these skills to their own trading activities. The book is an essential resource for anyone who wants to learn how to analyze charts and make informed trading decisions.
Here are some of the top topics that readers will learn from “Advanced Charting and Technical Analysis for Beginners”:
1. Understanding price charts and candlestick patterns
2. Identifying chart patterns, including support and resistance levels
3. Using trend lines to determine market direction and momentum
4. Understanding technical indicators, such as moving averages and Bollinger Bands
5. Using oscillators, such as the Relative Strength Index (RSI) and the Stochastic Oscillator
6. Applying technical analysis to different markets, including stocks, currencies, and commodities
7. Creating and implementing a trading strategy based on technical analysis
8. Managing risk and minimizing losses through the use of stop-loss orders and other techniques
9. Developing a trading plan that fits your personal style and risk tolerance
10. Avoiding common pitfalls and mistakes that beginners often make when trading based on technical analysis.These topics are all covered in-depth in the book and provide readers with a solid foundation in charting and technical analysis.
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£9.10 -
Artificial Intelligence Basics: A Non-Technical Introduction
User level: BegRead more
£23.70 -
Keep Calm I Have a Spreadsheet for That: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.99 -
The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
£10.40 -
The Handbook of Carbon Management: A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.
The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.
This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let’s scale up together!
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£26.20£28.50 -
Profit First for Restaurants: Transform Your Money-Eating Restaurant Into a Cash-Making Machine
People don’t open restaurants because they just want to start a business. People open restaurants because they are building a dream.
You can create the restaurant of your dreams, be profitable, pay your vendors, your staff, yourself, and savor the joys of hospitality, without the stress and uncertainty.
You don’t have to struggle to make it in the restaurant business. As a matter of fact, that could be the thing holding you back from real success.
In this book, you will:
· Setup a proven cash management system designed for restaurants.
· Build (or rebuild) your business model to maximize profit.
· Dial in all your expenses and find money (with tools!).
· Understand your numbers better than ever before.
· Learn a marketing strategy guaranteed to put “butts in seats”.“Profit First for Restaurants is a comprehensive view into cashflow management specific to the challenges all restaurant owners face with covering payroll, making profit, and accounting for potential swings in COGS. The book provides real examples of restaurant owners and their journeys.” – Angela Goodman, Founder of Valkyrie Ventures Group LLC & Owner of Famous Toastery (multiple locations)
Kasey Anton has spent her life in restaurants. They are her passion. Over the last 15 years, Kasey has built a business that specializes in helping hundreds of businesses start, grow, and thrive. And it all starts with taking your profit, first.
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£21.10 -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Good Arguments: How Debate Teaches Us to Listen and Be Heard
‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again
‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus
How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?
Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.
Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.
As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.
A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.
Previously published as The Art of Disagreeing Well
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£2.80 -
Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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£7.40 -
The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
£10.60 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
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£14.50 -
Seth Godin 2 Books Collection Set (The Dip and This is Marketing)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched CollectivelyThe Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.This is Marketing:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:Read more
£15.20 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
Read more
£13.60 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
Read more
£13.60 -
Attendance Book for Gym: Daily Tracker for Gym Owners to See Details of When Members Use the Gym. Record Date, Member Name, Membership Number, Time in and Time Out.
Easy to use book to for gym owners and managers to keep track of when your members use the gym. This book allows for recording the month, year and separate dates.On each page there is a space for the date, member name, member number, time in and time it.
By using this book and keeping a log of members usage you can see who is using the gym, what are the most poplar times, how long people stay for.
You can use the information to improve your service for customers, maybe by adjusting opening hours or getting more equipment if your gym is very busy at certain hours.
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£5.20 -
Gym Instructor Coloring Books for Adults: What Gym Instructor Really want to say but can’t: Funny Relaxation Motivational Swear Words Quote Colouring Pages For Women & Men (Gym…
Gym Instructor Gifts: What Gym Instructor really want to say but can’t Swear Words Coloring Books for Adults (Motivational Quote) Swearing Colouring Pages for Adults Cussing Stress Relief with Gym Instructors Appreciation Gift Idea
Really NEW!! Gym Instructor Swear Word Coloring Book! GAG GIFT IDEA SWEAR WORD COLORING BOOK
Sweary Gym Instructor Coloring Book for Adults!…This irreverent and sweary coloring book features motivational and Appreciation funny and original designs that are perfect for taking the stress out of being a Gym Instructor… 42 Hilarious Related Swearing Words and Relaxing Designs. This adult coloring book contains a wide variety of motivational designs for appreciate, each complete with a very relatable, funny quotes. This book makes a fantastic funny Gym Instructor gift idea for all time! Cover : Soft Silky Glossy Cover, Size : 8.5 x 11 inches (21.59 x 27.94 cm). Unleash your inner artist as you color this therapeutic antistress coloring book, perfect for getting rid of negative feelings & staying stress-free.
Get Yours Now!!
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£5.20 -
Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
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£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00 -
Be careful not to trip over my amazingness. It’s everywhere. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages
Be careful not to trip over my amazingness. It’s everywhere. This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
£3.20 -
Things to Remember That I’ll Probably Forget. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages (Funny Home…
This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
£3.60
