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Think Again: The Power of Knowing What You Don’t Know
THE MILLION-COPY BESTSELLER
If you can change your mind you can do anything.
Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago?
There’s a new skill for the modern world that matters more than raw intelligence – the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us.
Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant’s conversations with people such as Elon Musk, Hilary Clinton’s campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.
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£9.85£10.99 -
Follow the Money: ‘Gripping and horrifying… witty and brilliant. Buy it’ The Times
THE SUNDAY TIMES BESTSELLER
‘This is a brilliant book. Buy it, read it and weep’ The Times
‘The antidote to naivety that our political class needs’ Sunday Times, Book of the Week
‘A treasure trove of killer facts’ Guardian
‘Read it, absorb it, and understand how the country works’ Laura Kuenssberg
‘If you want to understand why crazy politics routinely trumps economic rationality in government choices, read this’ Robert Peston
Paul Johnson and the enormously respected Institute for Fiscal Studies aim to hold Government to account – without which politicians will get away with their half-truths, elisions and dubious claims. This is a forensic examination – by the man best placed to do so – of the way the state raises and spends £1 trillion of our money every year. To follow the money. To provide an explanation, of where that money comes from and where it goes to, how that has changed and how it needs to change.
Government decisions determine the welfare of the poor and the elderly, the state of the health service, the effectiveness of our children’s education, and how prepared we are for the future: whether that is a pandemic or global warming. As a society, we are a reflection of what the government spends.
Johnson looks at what happened following the financial crisis of 2008-09 and the austerity years that followed. He examines the way that the government tackled the economy during Covid – when the UK budget shot up to over a trillion for the first time – and he analyses prospects for our future as we grapple with looming recession and the cost of living crisis.
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£20.00£25.00 -
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.This new updated and expanded edition includes:
More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.Read more
£10.00£16.99 -
Radical Candor: Fully Revised and Updated Edition: How to Get What You Want by Saying What You Mean
Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work.
‘Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives.’ – Sheryl Sandberg, author of Lean In.
If you don’t have anything nice to say then don’t say anything at all . . . right?
While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place.
Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations.
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism – delivered to produce better results and help your employees develop their skills and increase success.
Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity.
Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.
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£9.85£10.99 -
Food Safety Book 2023, for Caterers Restaurants and Takeaways with 13 Month Diary, 2 x Laminated Allergen Posters (A4) and 2 x Allergen Content Sheets – Safer Food Better Business
- ????️ Latest version as of 2023
- ✔️ Food Safety Book
- ✔️ Weekly Compliance Diary
- ✔️ 2 x Allergy Warning Signs/Posters
- ✔️ 2 x Allergen Tables for your dishes
£29.99 -
Can’t Hurt Me: Master Your Mind and Defy the Odds – Clean Edition
New York Times Best SellerOver 2.5 million copies sold
For David Goggins, childhood was a nightmare – poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world’s top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.
In this curse-word-free edition of Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
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£19.68 -
A Dictionary of Accounting (Oxford Quick Reference)
This best-selling dictionary includes more than 3,800 entries covering all aspects of accounting, including financial accounting, financial reporting, management accounting, taxation, auditing, corporate finance, and accounting bodies and institutions. Its international coverage includes important terms from UK, US, Australia, India, and Asia-Pacific.Over 150 new entries have been added to this edition to reflect the very latest developments in the accounting profession, e.g. Accounting Coucil, European Financial Stability Mechanism, and General Anti-Abuse Rule. In addition, existing entries have been updated to cover the latest developments, most notably the Financial Reporting Standard Applicable in the UK and the Republic of Ireland, which sets out new rules in areas such as goodwill, hedge accounting, and fair value accounting. There is increased coverage of topics such as corporate governance, accounting ethics, accounting scandals, and major firms and professional bodies.
With its authoritative and accessible definitions and its wide-ranging coverage, this dictionary is essential for students and professionals in accounting and finance. It is also an ideal source of reference for anyone seeking a clear guide to the often-confusing world of accountancy terms.
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£11.20£12.30A Dictionary of Accounting (Oxford Quick Reference)
£11.20£12.30 -
Financial Shenanigans, Fourth Edition: How to Detect Accounting Gimmicks and Fraud in Financial Reports (PROFESSIONAL FINANCE & INVESTM)
The bestselling classic from the “Sherlock Holmes of Accounting”―updated to reflect the key case studies and most important lessons from the past quarter century.
This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:
•Corporate cultures that incentivize dishonest practices•The latest tricks companies use to exaggerate revenue and earnings•Techniques devised by management to manipulate cash flow as easily as earnings•Companies that use misleading metrics to fool investors about their financial performance•How companies use acquisitions to hide deterioration in their underlying business
This new edition focuses on the key case studies and most important lessons from the past quarter century, and brings you up to date on accounting chicanery in the global markets. Howard Schilit and his team of renowned forensic accounting experts expose financial reporting miscreants and unveil the latest methods companies use to mislead investors. You’ll learn everything you need to know to unearth deceptive reporting and avoid costly mistakes.Read more
£23.00£27.50 -
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled – online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes – examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
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£3.60 -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
£17.20£20.00 -
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
£14.70£17.10 -
Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.
Discover:
- How marketing adds value to customers and organizations
- How innovative brand positioning drives commercial success
- How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels
- How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities.
Key features:
- Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.
- Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.
- 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.
- Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
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£34.20£54.10Foundations of Marketing, 6e
£34.20£54.10 -
Macroeconomics For Dummies – UK: UK Edition
An accessible and engaging introduction to the big picture of UK and international economicsAre you studying macroeconomics, but don’t know inflation from stagflation? Have no fear! This easy-to-understand guide, written specifically for the UK market, is packed with real-world examples and cases that easily illustrate the key concepts you’ll need to know to fully grasp macroeconomics and ace your exams. Taking a fun, step-by-step approach to the topic, this great guide provides an engaging introduction to macroeconomics and then delves into more specific topics, such as business cycles, inflation, unemployment, domestic output, monetary policy, and much more.
When it comes to the interaction of politics, business decisions, consumer actions, and monetary policy, the study of economics is international in scope. That means you must understand not just the economies of nations, but also the interrelatedness of national economies throughout the world. This easy, accessible guide will help you:
- Find out how many different financial, business, consumer, and political factors interact to create the overall economic reality of nations
- Understand business cycles, economic growth, and fiscal and monetary policies
- Study the relationships of various economic indicators, such as inflation, unemployment, and domestic output
- Gain a solid understanding of macroeconomics by building on microeconomic principles and using real-world examples
If you’re struggling with your economics course or you need to get up to speed on the topic of macroeconomics quickly, Macroeconomics For Dummies has you covered!
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£12.10£16.10Macroeconomics For Dummies – UK: UK Edition
£12.10£16.10 -
Starting an Online Business All-in-One For Dummies
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
- Fund your business for success and future growth
- Use SEO strategically to drive traffic to a well-designed site
- Market your business effectively as an entrepreneur
- Stand out, build customer relationships, and sell on social media
- Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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£19.80£24.70Starting an Online Business All-in-One For Dummies
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Legal Writing in Plain English, Second Edition: A Text with Exercises (Chicago Guides to Writing, Editing, and Publishing)
Admirably clear, concise, down-to-earth, and powerful—all too often, legal writing embodies none of these qualities. Its reputation for obscurity and needless legalese is widespread. Since 2001 Bryan A. Garner’s Legal Writing in Plain English has helped address this problem by providing lawyers, judges, paralegals, law students, and legal scholars with sound advice and practical tools for improving their written work. Now the leading guide to clear writing in the field, this indispensable volume encourages legal writers to challenge conventions and offers valuable insights into the writing process that will appeal to other professionals: how to organize ideas, create and refine prose, and improve editing skills.
Accessible and witty, Legal Writing in Plain English draws on real-life writing samples that Garner has gathered through decades of teaching experience. Trenchant advice covers all types of legal materials, from analytical and persuasive writing to legal drafting, and the book’s principles are reinforced by sets of basic, intermediate, and advanced exercises in each section.
In this new edition, Garner preserves the successful structure of the original while adjusting the content to make it even more classroom-friendly. He includes case examples from the past decade and addresses the widespread use of legal documents in electronic formats. His book remains the standard guide for producing the jargon-free language that clients demand and courts reward.
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£13.30£14.30 -
Navigating Off-Grid: A Guide to UK Planning Law: Legal insights for a purposeful off-grid lifestyle
Discover the keys to sustainable, off-grid living in the UK. This guide decodes planning laws, from applications to compliance. Learn to leverage rules, build harmoniously, and engage with communities. Forge your path to a conscious, connected lifestyle.
In “Navigating Off-Grid,” you’ll find practical advice and invaluable legal insights. Whether you’re a pioneer or a dreamer, this book is your essential companion on the journey to a life lived with purpose and in harmony with the land in the UK.
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£9.00 -
A Practical Guide to Personal Finance: Budget, Invest, Spend (Practical Guide Series)
MAKE YOUR MONEY WORK FOR YOU by matching your spending and investments to your values
CONTROL YOUR SPENDING BEHAVIOUR by gathering and tracking financial information efficiently
SIMPLIFY YOUR FINANCIAL MANAGEMENT by learning to use the right tools effectively
REALIZE YOUR SAVINGS GOALS by understanding what you want to and can achieve
Introducing Personal Finance, by economics expert Michael Taillard, teaches you everything you need to know about managing your financial life. It’s crammed full of practical advice on how to save, earn and get the most out of your money.
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£3.20 -
Final Accounts Preparation Workbook (AAT Advanced Diploma in Accounting)
An essential text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Final Accounts Preparation’. This practical book contains practice activities, assessment material and answers.Read more
£12.40 -
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.Read more
£2.70 -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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£18.30£19.00 -
The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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£52.20 -
The Mind Gym : Give Me Time (Mind Gym)
The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don’t seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym’s 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including
*how to achieve more by slowing down
* tiny time investments that deliver massive returns
* how to say ‘no’ and be loved for it
* simple ways to get other people to want to do your work for you
* how to get time with people who haven’t got time for you
And there’s no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.Read more
£2.60 -
Accounting for Non-Accounting Students
Accounting for Non-Accounting Students is a highly reputed text for is accessibility and clarity. The book combines user-friendly language and real world examples making it ideal for students with little or no prior knowledge of Financial or Management accounting. The text covers the essentials of book-keeping and the rules of accounting in a non-technical style and teaches students the right questions that all non-accountants should ask who want to excel in their studies and career.
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£5.70 -
Business Accounting Volume 1
Business Accounting is the world’s bestselling textbook on bookkeeping and accounting. It provides students with a clear and straight forward introduction to the core techniques and skills required to fully understand the foundations of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.Read more
£45.60Business Accounting Volume 1
£45.60 -
Accounting QuickStart Guide: The Simplified Beginner’s Guide to Financial & Managerial Accounting For Students, Business Owners and Finance Professionals (QuickStart Guides™ -…
THE ULTIMATE GUIDE TO ACCOUNTING FOR STUDENTS, BUSINESS OWNERS, & FINANCE PROFESSIONALS!
UPDATED AND EXPANDED 3RD EDITION
The ONLY accounting book written by a CPA for both a small business owners and accounting students!
#1 AMAZON BEST SELLER!
->Are you a student that wants to master the fundamentals of financial and managerial accounting?
Then you NEED this book. Buy now and start reading today!->Are you a business owner who wants to operate a successful and financial sound operation?
Then you NEED this book. Buy now and start reading today!->Are you a finance professional who need to understand financial statements?
Then you NEED this book. Buy now and start reading today!Meet Josh Bauerle, reluctant accounting student turned super CPA and author of Accounting QuickStart Guide, 3rd Edition. This revolutionary book expertly simplifies accounting fundamentals and is an invaluable resource for accounting students, business owners, bookkeepers, and other finance and record keeping professionals everywhere! Whether you are a business owner looking to boost your bottom line or an accounting student looking to boost your grade, this book will prove indispensable on your journey.
Why do accounting students, business owners, and finance professionals love this book so much? Accounting QuickStart Guide smashes the myth that says accounting must be dry, dense, and difficult to learn. Josh Bauerle simplifies the core principles of accounting with entertaining stories and examples as well as clarifying illustrations and practice problems—all of which combine to provide learners a path to fast and effective mastery of the material.
FOR BUSINESS OWNERS
Learn how to control your cash flow, audit-proof your business, and increase your profits. Accounting QuickStart Guide will teach you the key insights to boost your bottom line in an easy-to-read, informative format.FOR ACCOUNTING STUDENTS:
Learn the fundamental principles of both financial and managerial accounting in an engaging and educating format that you simply will not find in any textbook. Understand core accounting concepts such as the fundamental accounting equation, financial statements, managerial accounting and more through practical, real-world examples. Utilize Accounting QuickStart Guide to supplement existing material for high school, undergraduate, or graduate courses.YOU WILL LEARN:
- The Logic and Methods of Classic Double-Entry Accounting!
- Business Entity Types; Their Pros, Cons and Their Financial Statements!
- The Principles of Financial Accounting, Managerial Accounting and Tax Accounting!
- GAAP Standards and Why They Matter to Accountants!
- How to Fraud-Proof Your Business Using Simple Accounting Tactics!
QuickStart Guides are books for beginners, written by experts.
*FREE ACCOUNTING DIGITAL RESOURCES:
Each book includes tons of online resources including workbooks, cheat sheets, calculators reference guides, chapter summaries and more! Follow the instructions in the book to receive your free digital resources.**GIVING BACK*
QuickStart Guides proudly supports One Tree Planted as a Reforestation partner. Working with One Tree Planted, we plant trees where they are needed most!Read more
£14.80£17.10 -
Warren Buffett Accounting Book: Reading Financial Statements for Value Investing
The Warren Buffett Accounting Book is the second volume learning experience to Warren Buffett’s Three Favorite Books. This book teaches: 1. Two methods for calculating the intrinsic value of a company 2. What is a discount rate and how does it work 3. Detailed instructions on how to read an income statement, Balance sheet, and cash flow statement 4. How to calculate important ratios to properly value any businessRead more
£9.50£11.20 -
A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
£7.00£7.60 -
Rapid Google Ads Success: And how to achieve it in 7 Simple Steps
The Best Selling 2023 Google Ads guide
In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign.By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist.
Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account.
Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing, and the crafting of a winning strategy.
“If it wasn’t for Claire and her team, I would not have a business – honestly.”
David Nicholls, Will WriterRead more
£13.20 -
The Art of SEO 3e: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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£45.60 -
Fundamentals of Marketing
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company’s success in the future.
In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.
Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.
Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.
Digital formats and resources
The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The book is accompanied by the following online resources:For everyone:
Case insight videos
Library of video links
WorksheetsFor students:
Employability guidance and marketing careers insights
Author audio podcasts
Multiple choice questions
Flashcard glossaries
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Marketing resource bank
Pointers on answering the discussion question at the end of each chapter of the book
Figures and tables from the book in electronic format
Transcripts of the case insight videosRead more
£22.00£42.70Fundamentals of Marketing
£22.00£42.70 -
Greener Marketing
***BUSINESS BOOK AWARDS – FINALIST 2021***
This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow’s superbrands (Impossible, TESLA…).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.
The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.
This book helps in achieving that goal by showing the reader how to:
- Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
- Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
- Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
- Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
- Get practical tools, models, facts, strategies, workshop and project processes and business case rationales – so that you can build your own plans and proposals
This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.
Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
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£11.20£14.20Greener Marketing
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The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
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Contract Law For Dummies
Take the mumbo jumbo out of contract law and ace your contracts courseContract law deals with the promises and agreements that law will enforce. Understanding contract law is vital for all aspiring lawyers and paralegals, and contracts courses are foundational courses within all law schools. Contract Law For Dummies tracks to a typical contracts course and assists you in understanding the foundational legal rules controlling voluntary agreements people enter into while conducting their personal and business affairs. Suitable as a supplement to introductory and advanced courses in contract law, Contract Law For Dummies gives you plain-English explanations of confusing terminology and aids in the reading and analysis of cases and statutes.
Contract Law For Dummies gives you coverage of everything you need to know to score your highest in a typical contracts course. You’ll get coverage of contract formation; contract defenses; contract theory and legality; agreement, consideration, restitution, and promissory estoppel; fraud and remedies; performance and breach; electronic contracts and signatures; and much more.
- Tracks to a typical contracts course
- Plain-English explanations demystify intimidating information
- Clear, practical information helps you interpret and understand cases and statutes
If you’re enrolled in a contracts course or work in a profession that requires you to be up-to-speed on the subject, Contract Law For Dummies has you covered.
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£17.10£21.80Contract Law For Dummies
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Project Management for Dummies – UK, 2nd UK Edition
Get projects done on time, on budget, and with maximum efficiency – fully updated UK edition!In today’s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever. Increasingly, project management is being seen as an essential management skill for all, as well as a career choice for many. This new UK edition of Project Management For Dummies, 2nd UK Edition quickly introduces you to the principles of successful project management with a clear and logical approach to help you deliver your projects, not only successfully, but also more easily. Unique to the UK edition, you’ll find clear guidance on using the highly logical product-based approach to project planning, along with advice on how to release the great power of the technique, not only for effective planning, but also for project control.
Updated with fresh content, tips, and tactics that cover everything you need to know from a project’s start to finish, this accessible guide takes you through every stage of project management. You’ll discover how to make project planning easier and more effective, manage resources and stay on track within a budget. Then you’ll find help and advice to help you motivate and manage your teams to help them perform at their best. To help you stay at the leading edge, you’ll also find two new chapters in this edition explaining project governance and the increasingly important international standard ISO 21500. In short, this book will help you master a highly valuable skill for advancing your career.
- Provides clear descriptions of who should do what in a project to prevent communication and control problems
- Presents the latest concepts in project management techniques
- Discusses how to keep risks under control during the project
- Includes access to online project management templates and checklists to aid in learning
If you’re a manager taking on a project for the first time or a more experienced project professional looking to get up to speed on the latest thinking and techniques, Project Management For Dummies, 2nd UK Edition equips you for project management success.
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The Deal Sourcers Toolkit: The Concise Guide To Setting Up A Fully Compliant UK Property Deal Sourcing Business
Welcome to the world of UK property deal sourcing. Linking cash rich, time poor investors with time rich, property educated sourcers sourcing Rent to Rent deals, Buy to Let Deals, Buy Refurbish Refinance Deals, Serviced Accommodation Deals, even Commercial Deals. To become a successful deal sourcer you need property knowledge but also to be compliant with the regulations of this sector. The deal sourcers toolkit breaks down which regulatory bodies a sourcer needs to register with, why you need to register with them and the steps you must take to actually become compliant. Don’t struggle with confusion, fear and overwhelm. Use this concise guide to confidently carry out your risk assessments and produce your own bespoke policy documents.Read more
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Fundamentals of Sales Management for the Newly Appointed Sales Manager
Making the leap into sales management means meeting a whole new set of challenges. Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Read more
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Sales Growth: Five Proven Strategies from the World’s Sales Leaders
The challenges facing today’s sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.
There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it―as well as how they are creating the capabilities to keep growing in the future.
Based on discussions with more than 200 of today’s most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they’ve overcome the challenges encountered in the quest for growth.
The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you’ll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You’ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.
Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.
Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today’s competitive market.
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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Boost sales results by zeroing in on the metrics that matter most
“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”
―Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”
―Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field―and this book tells how do to that in an easy-to-understand, actionable manner.”
―Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions“There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”
―John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.”
―Bob Kelly, Chairman, The Sales Management Association“A must-read for managers who want to have a greater impact on sales force performance.”
―James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University“This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!”
―Anita Abjornson, Sales Management Effectiveness, Abbott LaboratoriesAbout the Book:
There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?
Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover:
- The five critical processes that drive sales performance
- How to choose the right processes for your own team
- The three levels of sales metrics you must collect
- Which metrics you can “manage” and which ones you can’t
- How to prioritize conflicting sales objectives
- How to align seller activities with business results
- How to use CRM to improve the impact of coaching
As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.”
Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
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£21.80£25.60 -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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£16.50£20.90
