-
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Read more
£20.30£24.70 -
Law for Dummies 2nd Edition
Get answers to your legal questions ― in plain English!
Find out how to protect your family, your money, your job, and your rights
If you’re like most people, you probably don’t know much about your legal rights and responsibilities ― until you run smack-dab into a messy legal problem. Now revised and updated, this friendly guide helps you get a handle on a wide range of everyday legal issues, decipher legal mumbo-jumbo ― and come out on top.
Discover how to:
- Protect your child support rights
- Arm yourself against identity theft
- Clean up your credit and improve your credit score
- Hire the right attorney for your needs
- Draw up wills and living wills
Read more
£11.60£14.20Law for Dummies 2nd Edition
£11.60£14.20 -
Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through final year exams and dissertations.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation and case law, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on study, writing, and exam skills, alongside topics such as legal reasoning and referencing.
The third and final part is dedicated to ‘Practical Legal Skills’ that students are likely to require for their course and beyond, covering skills such as mooting, presentations, and negotiation.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills, including self-test questions, diagrams and practical activities. Students are given the opportunity to take a hands-on approach to tackling a variety of legal skills from using cases to negotiation.
Digital formats and resources:
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book. They include answers to the self-test questions and practical exercises from the book, and a glossary of all the keywords and terms used. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.
– These resources have been developed to enhance students’ understanding of and engagement with the text, bring aspects of it to life, and help develop legal skills further.Read more
£31.00Legal Skills
£31.00 -
Breaking Law (The Return of): The Judge’s Inside Guide to Your Legal Rights & Winning in Court or Losing Well: A judge’s guide to your legal rights & winning in court or losing…
Breaking Law, a judge’s inside guide to everything you need to know about your legal rights is back: bigger, better and bang up to date. Written by Stephen Gold, a civil and family judge, legal broadcaster and journalist, this self-help best-seller has been significantly expanded with over 25 new chapters added to make this a 77 chapter bumper second edition covering even more of the legal problems we may all encounter at some time in our lives. So whoever you are – litigant in person, consumer or business owner and you can even be a professional lawyer or legal trainee to derive benefit from the book – you will find entertaining and enormously practical advice, written in straightforward language, direct from the judge’s pen to help you succeed in your dispute – or at least lose well. Been overcharged at a supermarket? Overlooked in a relative’s will? Sold duff goods? Sued for repossession by mortgage lender or landlord? Threatened by being left penniless after a divorce? You can find help here. But now in this second edition, you will also be armed to challenge that parking ticket, cope with a speeding or drink-drive prosecution, get your money back on a Covid cancelled holiday, resist excessive service charges from your landlord and much, much more. And Breaking Law Iooks like being the first book available to cover the new no-fault divorce laws that are due to come into force in April 2022. But Stephen does much more than explain rights. He takes you through how to behave in court (including how to cross-examine) whether it’s a face-to-face or remote hearing. And the book is full of templates: letters to help you win without a court case; documents you can use if the dispute goes to court; and documents such as the change your name deed, the cohabitation agreement, the pre-nuptial agreement, the anti-gazumping agreement, the no-sex agreement and the longest will in the world from which you can chose who inherits and who doesn’t. Throughout, Stephen’s advice is illuminated by tales of how his own disputes with a myriad of businesses have gone. No disputes with the twins Ron and Reg Kray, though. He was their lawyer and there’s a fascinating account of his professional relationship with them and his discovery of what became of Ron’s brain. If you do think you need a lawyer, Stephen provides plenty of ideas of how to get legal advice before handing over any money along with how to source professional help in and out of courts and tribunals for those who cannot afford legal fees (and who can?!). From the moment you get out of bed, you could suddenly find yourself needing this book. So don’t wait till the worst happens, get a copy and keep it handy like thousands of others have done over the last five years.Read more
£22.10£23.80 -
Advanced Technical Analysis: A Guide to High Probability Trading by Aligning with Smart Money
****Amazon allows spam and inaccurate reviews so please read verified purchase reviews before making a decision****Jonathon, or simply Jon, has been trading various markets such as stocks, currencies, options, futures, and commodities since early 2014. His limited free time in the United States Navy (2014 – 2018) was spent studying charts and playing video games. He shares his experience and opinions with other aspiring traders so they may find a better chance of success than relying on their own. You can find his Instagram profile @jonfibonacci.
Read more
£22.90 -
Financial Times Guides: Technical Analysis: How to Trade like a Professional: Ten Steps To Becoming A Professional Trader (The FT Guides)
Beginning with the very basics of technical analysis and market price behaviour, this book teaches you how to apply these concepts and principles to your own trading.
With this comprehensive and straight talking guide you will soon be using the same successful techniques and formulas as the professionals.
Learn how to:
- Understand those trading systems that will generate high returns
- Identify price patterns and trends
- Use the right technical indicators to get the best out of the markets
- Write and execute a trading plan that increases your chances of beating the market
Read more
£25.90£28.50 -
Fortune’s Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein’s. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory–the basis of computers and the Internet–to the problem of making as much money as possible, as fast as possible.
Shannon and MIT mathematician Edward O. Thorp took the Kelly formula to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett’s rate of return. Fortune’s Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider’s edge.
Shannon believed it was possible for a smart investor to beat the market–and William Poundstone’s Fortune’s Formula will convince you that he was right.
Read more
£8.60 -
Fox Tossing, Octopus Wrestling and Other Forgotten Sports
For those who enjoyed the quirkiness of Schott’s Miscellany, the erudition of The Etymologicon or the extremes of The Dangerous Book for Boys, this is the perfect read.From Flagpole Sitting to Mumble a Sparrow, Edward Brooke-Hitching has researched through piles of dusty tomes to bring vividly back to life some of the most curious, dangerous and downright bizarre sports and pastimes that mankind has ever devised, before thinking better of it and erasing it from the memory.
After all, who would ever want to bring back Fox Tossing, a popular sport for men and women in 18th-century Germany? As the name suggests, it would involve dozens of couples pairing up and standing 20-25 feet apart in an enclosed field, each holding one end of a net, and then they would pull hard at both ends as the fox ran past, sending it flying high into the air.
There are many other sports revealed within these pages that are unlikely ever to make an appearance on Sky Sports, such as Firework Boxing, which is just as dangerous as it sounds. Meanwhile, Ski Ballet may not have been so risky, but Suzy ‘Chapstick’ Chaffee’s signature move – the Suzy Split (a complete forward split while balanced on the tips of her skis) – was probably not one to try at home. An intriguing, entertaining and occasionally shocking insight into the vivid imaginations of mankind across the years, Fox Tossing, Octopus Wrestling and Other Forgotten Sports is an unforgettable read.
Read more
£7.10£8.50 -
Business Development For Dummies
Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Read more
£16.70£19.00Business Development For Dummies
£16.70£19.00 -
What They Don’t Teach You At Harvard Business School
Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
Read more
£7.30£10.40 -
Forbes Greatest Business Stories of All Time
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.
Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
Read more
£18.80£20.00Forbes Greatest Business Stories of All Time
£18.80£20.00 -
The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you’ve left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.
In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
Read more
£11.40 -
Accounting: Understanding and Practice: Understanding and Practice
The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.Read more
£56.90£58.90 -
Basic Accounting: The step-by-step course in elementary accountancy (Teach Yourself)
Is this the right book for me?
Basic Accounting is a complete, step-by-step course in elementary accounting. Giving clear and concise explanations of accounting principles and practice including PAYE, cashflow statements, accounting for share capital, accounting standards and non-financial reporting, it is perfect for the newcomer to basic accounting, the first- level accounting student or anybody needing to brush up their accounting skills.
No prior knowledge of bookkeeping or accounting is assumed. Clear explanations, diagrams and worked examples enable you to master the basic principles then apply them to practical examples to consolidate and test your knowledge.
Basic Accounting includes:
Chapter 1: Introduction
Chapter 2: Source documents
Chapter 3: The ledger system
Chapter 4: Balancing the cash book
Chapter 5: Double entry theory and practice
Chapter 6: The trial balance
Chapter 7: Gross profit and stock
Chapter 8: Trading and profit and loss and accounts
Chapter 9: The balance sheet
Chapter 10: Illustrative example
Chapter 11: Cash and bank transactions
Chapter 12: Bank reconciliation
Chapter 13: The petty cash book
Chapter 14: Credit transactions and suppliers’ accounts
Chapter 15: The accounts of credit customers
Chapter 16: Purchases and sales returns
Chapter 17: VAT and PAYE
Chapter 18: Classification of ledger accounts
Chapter 19: Final accounts of a sole trader
Chapter 20: Interpretation of accounts
Chapter 21: Cash flow statements
Chapter 22: Capital and revenue expenditure
Chapter 23: The genera; journal
Chapter 24: Depreciation of fixed assets
Chapter 25: Bad debts and provision for bad debts
Chapter 26: Year-end adjustments
Chapter 27: Incomplete records and single entry
Chapter 28: Non-trading concerns and club accounts
Chapter 29: Control Accounts
Chapter 30: Partnership accounts
Chapter 31: Accounting for management
Chapter 32: Costs of production and manufacturing accounts
Chapter 33: Introduction to limited companies
Chapter 34: Accounting for share capital
Chapter 35: The final accounts of a limited company
Chapter 36: Accounting standards
Chapter 37: Non-financial reporting
Chapter 38: Computerized accountingLearn effortlessly with easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.Author insights
Lots of instant help with common problems and quick tips for success, based on the authors’ many years of experience.Test yourself
Tests in the book and online to keep track of your progress.Extend your knowledge
Extra online articles to give you a richer understanding of accounting.Try this
Innovative exercises illustrate what you’ve learnt and how to use it.Read more
£11.40£14.20 -
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Read more
£4.80 -
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categorySocial networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
Read more
£14.20 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Change your life and take your sales team to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon.
Cold Email is a superpower. It allows you to:
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
Read more
£0.80 -
Sage 50 Accounts For Dummies, 4th UK Edition
Make bookkeeping a breeze with Sage
Sage 50 Accounts is a tremendously popular resource among accounting professionals, and exciting upgrades in version 22 make it even more useful. This book helps you use get started with installation as well as customisation, and in a short time you’ll be running VAT returns and producing reports. Newer features help you store copies on the cloud, access data from anywhere and much more.
Inside…
- Fully updated screenshots
- How to use Sage Drive
- A guide to key buttons
- New ways to access tasks
- Toolbar configuration tips
- Valuable window shortcuts
- How to process paperwork
- Project management help
- Tips on using mobile apps
Read more
£13.50£16.10Sage 50 Accounts For Dummies, 4th UK Edition
£13.50£16.10 -
Safety-I and Safety-II: The Past and Future of Safety Management
Safety has traditionally been defined as a condition where the number of adverse outcomes was as low as possible (Safety-I). From a Safety-I perspective, the purpose of safety management is to make sure that the number of accidents and incidents is kept as low as possible, or as low as is reasonably practicable. This means that safety management must start from the manifestations of the absence of safety and that – paradoxically – safety is measured by counting the number of cases where it fails rather than by the number of cases where it succeeds. This unavoidably leads to a reactive approach based on responding to what goes wrong or what is identified as a risk – as something that could go wrong. Focusing on what goes right, rather than on what goes wrong, changes the definition of safety from ‘avoiding that something goes wrong’ to ‘ensuring that everything goes right’. More precisely, Safety-II is the ability to succeed under varying conditions, so that the number of intended and acceptable outcomes is as high as possible. From a Safety-II perspective, the purpose of safety management is to ensure that as much as possible goes right, in the sense that everyday work achieves its objectives. This means that safety is managed by what it achieves (successes, things that go right), and that likewise it is measured by counting the number of cases where things go right. In order to do this, safety management cannot only be reactive, it must also be proactive. But it must be proactive with regard to how actions succeed, to everyday acceptable performance, rather than with regard to how they can fail, as traditional risk analysis does. This book analyses and explains the principles behind both approaches and uses this to consider the past and future of safety management practices. The analysis makes use of common examples and cases from domains such as aviation, nuclear power production, process management and health care. The final chapters explain the theoretical and practical consequences of the new perspective on the level of day-to-day operations as well as on the level of strategic management (safety culture). Safety-I and Safety-II is written for all professionals responsible for their organisation’s safety, from strategic planning on the executive level to day-to-day operations in the field. It presents the detailed and tested arguments for a transformation from protective to productive safety management.Read more
£40.80£44.60 -
How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
Read more
£14.30 -
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
- Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing
- Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status
- Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers
- Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles
- And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
Read more
£18.20£21.90 -
HBR Guide to Office Politics
Don’t let destructive drama sideline your career.
Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues―even difficult ones―for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist―and navigating them constructively.
The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you’ll cultivate a political strategy that’s authentic to you. You’ll learn how to:
- Gain influence without losing your integrity
- Contend with backstabbers and bullies
- Work through tough conversations
- Manage tensions when resources are scarce
- Get your share of choice assignments
- Accept that not all conflict is bad
Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Read more
£12.20£13.30HBR Guide to Office Politics
£12.20£13.30 -
Winning!: The path to Rugby World Cup glory
‘There is so much more to the man than single-minded determination.’ Sunday Telegraph
‘His first day in the job of England coach is superbly described, and thereafter he is forever going the extra yard to make his team great.’ Sunday Times
__________Winning! tells a remarkable story – an unforgettable journey that began in September 1997 and took the English Rugby Team team from the lower ranks of international first-class rugby to the top as World Cup Champions.
Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their aim. ‘We would question everything, change anything and leave no stone unturned,’ he writes.
WINNING! will talk about the team’s journey of innovation and discovery and will reveal exactly how it happened, the fundamentals of their success and how these principles can be applied to any human endeavour. ‘We changed the way we coached, the way we played and, of equal importance, how we operated off the field.’ Bringing his business management skills to the game, Woodward simplified the entire approach to the structure of the team and created new management systems both on and off the pitch.
In an anecdotal style, Clive Woodward entertains and informs while he describes the thrilling build-up to England’s World Cup triumph in 2003.
Read more
£13.10£14.20Winning!: The path to Rugby World Cup glory
£13.10£14.20 -
Teaching WalkThrus: Five-step guides to instructional coaching: Visual step-by-step guides to essential teaching techniques
Tom Sherrington and Oliver Caviglioli team up to present 50 essential teaching techniques, each with five clear and concise illustrations and explanations. It forms a truly unique repository of key teaching methods, valuable to any classroom practitioner in any setting.The book covers important practical techniques in behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Each technique is simply explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
Read more
£11.99£14.00 -
Quantitative Finance For Dummies
An accessible, thorough introduction to quantitative financeDoes the complex world of quantitative finance make you quiver? You’re not alone! It’s a tough subject for even high-level financial gurus to grasp, but Quantitative Finance For Dummies offers plain-English guidance on making sense of applying mathematics to investing decisions. With this complete guide, you’ll gain a solid understanding of futures, options and risk, and get up-to-speed on the most popular equations, methods, formulas and models (such as the Black-Scholes model) that are applied in quantitative finance.
Also known as mathematical finance, quantitative finance is the field of mathematics applied to financial markets. It’s a highly technical discipline—but almost all investment companies and hedge funds use quantitative methods. This fun and friendly guide breaks the subject of quantitative finance down to easily digestible parts, making it approachable for personal investors and finance students alike. With the help of Quantitative Finance For Dummies, you’ll learn the mathematical skills necessary for success with quantitative finance, the most up-to-date portfolio and risk management applications and everything you need to know about basic derivatives pricing.
• Covers the core models, formulas and methods used in quantitative finance
• Includes examples and brief exercises to help augment your understanding of QF
• Provides an easy-to-follow introduction to the complex world of quantitative finance
• Explains how QF methods are used to define the current market value of a derivative securityWhether you’re an aspiring quant or a top-tier personal investor, Quantitative Finance For Dummies is your go-to guide for coming to grips with QF/risk management.
Read more
£18.20£21.80Quantitative Finance For Dummies
£18.20£21.80 -
She Thinks Like a Boss : Leadership: 9 Essential Skills for New Female Leaders in Business and the Workplace. How to Influence Teams Effectively and Combat Imposter Syndrome
Discover how to become an effective woman in leadership — even if you’re shy, avoid conflict at all costs, or lack confidence.Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better?
Do you find it difficult to express yourself during work meetings without being hostile or apologetic?
Perhaps you’re tired of coming home feeling frustrated because you didn’t speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you.
You know that there must be another way.
And you’re right. But don’t worry: help is at hand.
In an incredibly male-dominated world, it’s crucial — now more than ever — to develop the necessary skills to become an effective leader and start demanding what you deserve.
Luckily, it’s easier than you think.
You don’t have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions.
All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.
If you’re someone who:
- Is new into leadership
- Wants to know how to manage a team more effectively
- Finds it difficult to deal with employees
- Doesn’t feel worthy of their leadership position (or doesn’t know how to reach one)
- Lacks self-confidence
- Wants to know the secrets to improving communication
then Jemma Roedel can help you.
Many people don’t understand that there’s a lot more to being a leader than just managing people.
The first step to thinking like a boss is having the insight and understanding that pioneering successful women have — and using it to take constructive action.
In She Thinks Like a Boss, here’s just a fraction of what you will discover:
- What successful women in leadership are doing — and how you can copy them
- What ‘imposter syndrome’ is, and how to FINALLY defeat it
- Essential strategies for overcoming the fears that are holding you back
- Why having a great team is the foundation to every business success (and how to build yours)
- A blueprint for optimizing your team and the outstanding results it can produce
- The 4-step communication model for setting strong boundaries
- The rules of negotiation — and how to use them to get what you deserve
And much more.
Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you’re facing.
You’re on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business.
Become an inspirational female leader today: scroll up, and click the “Add to Cart” button right now.
Read more
£12.30 -
How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures
How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask “Why the hell did they do that?”
The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
Read more
£2.70 -
Incerto: Fooled by Randomness, the Black Swan, the Bed of Procrustes, Antifragile, Skin in the Game
The landmark five-book series—all together in one boxed setThe Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don’t understand the world, expressed in the form of a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it.
This boxed set includes:
FOOLED BY RANDOMNESS
THE BLACK SWAN
THE BED OF PROCRUSTES
ANTIFRAGILE
SKIN IN THE GAMERead more
£52.00£97.00 -
Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
Read more
£19.00£47.50 -
Financial Accounting Theory: European Edition
The second edition of Craig Deegan and Jeffrey Unerman’s market leading text presents the various theoriesof financial accounting through a balanced and dynamic approach. Students are given all the tools toengage with these theories and are encouraged to critically evaluate and challenge them. Clearly writtenand user friendly, this new edition provides comprehensive coverage of internationally developed accountingtheories from a European perspective.Read more
£6.70 -
Small Business Accounting: The jargon-free guide to accounts, budgets and forecasts (Teach Yourself in a Week)
Is this the right book for me?
A jargon-free guide for the small business owner or manager
Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.Small Business Accounting includes:
Chapter 1: Introduction
Chapter 2: Your bank account
Chapter 3: A simple cashbook
Chapter 4: Analysis columns
Chapter 5: Payments – filing
Chapter 6: Payments – cheque-book
Chapter 7: Payments – cashbook
Chapter 8: Non-allowable expenses
Chapter 9: Purchase of equipment
Chapter 10: Credit cards
Chapter 11: Petty cash
Chapter 12: Receipts – filing
Chapter 13: Receipts – paying-in book
Chapter 14: Receipts – cashbook
Chapter 15: Capital introduced
Chapter 16: End of month procedures
Chapter 17: VAT
Chapter 18: Wages
Chapter 19: End of year totals
Chapter 20: Adjustments for payments
Chapter 21: Adjustments to receipts
Chapter 22: Transfer to tax return
Chapter 23: Trial balance
Chapter 24: Final accounts
Chapter 25: Budgeting and cash-flow forecasting
Chapter 26: Costing and pricing
Chapter 27: ComputerizationRead more
£10.70£12.30 -
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
Read more
£8.40 -
Health and Safety: Risk Management
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed.
The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.
This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.
Read more
£55.10£59.80Health and Safety: Risk Management
£55.10£59.80 -
Law Express: Tort Law
Enhance your understanding of the principles of tort law with this lauded textbook
Tort Law, 8th edition by Emily Finch and Stefan Fafinsky is a concise and focussed course companion for law students. Part of the bestselling law revision series Law Express, this text offers beneficial revision material to succeed in exams. Learn how to assess and approach tort law, as well as to lead further discussions, using expert advice. This guide teaches you how to review essential cases, statutes, and legal terms to give you the best preparation for your exams.
Explore topics such as:
- Negligence
- Vicarious Liability
- Defamation
With a range of features to benefit your learning and content from trusted authors, this text will serve as an excellent study companion to the law of tort.
Find additional support on our latest version of Law Express: Tort Law Companion Website containing a plethora of extra resources to provide you with pre-exam guidance.
Visit go.pearson.com/uk/lawexpress and discover our full range of learning aids for your revision.
Read more
£12.30Law Express: Tort Law
£12.30 -
Evidence-Based Technical Analysis: Applying the Scientific Method and Statistical Inference to Trading Signals: 274 (Wiley Trading)
Evidence-Based Technical Analysis examines how you can apply the scientific method, and recently developed statistical tests, to determine the true effectiveness of technical trading signals. Throughout the book, expert David Aronson provides you with comprehensive coverage of this new methodology, which is specifically designed for evaluating the performance of rules/signals that are discovered by data mining.Read more
£73.90£79.80 -
Income And Expense Log Book A5: Daily & Monthly Income and Expense Tracker Book for Small Business & Personal Finance | Simple Cash Book Accounts Bookkeeping Journal to Record…
About this item
This is a simple and perfect Income and Expense Log Book for personal, small businesses, or home-based businesses, you can do your accounts in a professional way and it will help you in bookkeeping and control your financial situation.
This book includes:
• month/year
• number
• date
• description
• income
• expenses
• balance
• total
Book Details:
• 120 pages
• 6 x 9 inches
• Matte cover
Read more
£5.70 -
Medical Law: Text, Cases, and Materials
Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author’s insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.Read more
£47.50 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book
No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
- Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
- Blend your social side with your traditional marketing presence
- Become more engaging and metric your success
- Get to know your fans with user data
Wherever you’re coming from–social media strategist, site manager, marketer, or something else–social media is where your customers are. This book shows you how to be there, too.
Read more
£21.30£27.50 -
Central Asia in World History (New Oxford World History)
A vast region stretching roughly from the Volga River to Manchuria and the northern Chinese borderlands, Central Asia has been called the -pivot of history, – a land where nomadic invaders and Silk Road traders changed the destinies of states that ringed its borders, including pre-modern Europe, the Middle East, and China. In Central Asia in World History, Peter B. Golden provides an engaging account of this important region, ranging from prehistory to the present, focusing largely on the unique melting pot of cultures that this region has produced over millennia. Golden describes the traders who braved the heat and cold along caravan routes to link East Asia and Europe; the Mongol Empire of Chinggis Khan and his successors, the largest contiguous land empire in history; the invention of gunpowder, which allowed the great sedentary empires to overcome the horse-based nomads; the power struggles of Russia and China, and later Russia and Britain, for control of the area. Finally, he discusses the region today, a key area that neighbors such geopolitical hot spots as Iran, Afghanistan, Pakistan, and China.
Read more
£15.70
