• AQA A-level Law for Year 1/AS

    08

    Exam Board: AQA
    Level: AS/A-level
    Subject: Law
    First Teaching: September 2017
    First Exam: June 2018

    This title has been approved by AQA

    Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin and Nicholas Price.

    This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.

    – Book 1 covers all mandatory units for AS-level and for year 1 of a two-year course.
    – Important, up-to-date and interesting cases and scenarios highlight key points.
    – Discussion and activity tasks increase your understanding of more difficult concepts.
    – Practice questions and ‘check your understanding’ questions to help your students prepare for their exams.

    Authors:
    – Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
    – Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.

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    £29.50£32.30
  • Technical Analysis of Stock Trends by Robert D. Edwards and John Magee

    08
    Technical Analysis of Stock Trends was the first book to produce a methodology for interpreting the predictable behavior of investors and markets. It revolutionized technical investment approaches and showed traders and investors how to make money regardless of what the market is doing. Now in its ninth edition, the book remains the benchmark by which all other investment methodologies are measured. An indispensable reference for technical traders, investors, and finance professionals, the ninth edition features: * Expanded treatment of Magee’s “basing points” procedure * In-depth discussion and dissection of Dow Theory * Extensive new material on commodity trading * Much-needed perspective on short-term and futures trading The newest incarnation of one of the true classics of market analysis, this book will be a crucial resource for both seasoned veterans and the new generation alike.

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    £13.50
  • Charting and Technical Analysis

    08
    To invest successfully or trade in Stocks, Options, Forex, or even Mutual Funds, it is imperative to know AND understand price and market movements that can only be learned from Technical Analysis. You should NEVER attempt Trading or Investing without it!My 25 years experience has taught me that ‘every book on the market’ regarding Charting and Technical Analysis is seemingly worthless. All seem to find yet another creative way to tell you to “Buy Low and Sell High.” And they offer NO in-depth understanding or analysis about WHO is buying and WHO is selling, and when.Point is, anyone, experienced or not, can show you a picture of a Chart and tell you to buy at the bottom and sell at the top. That is simple ‘hindsight,’ and is always 20/20.This book is different! It is IN-DEPTH – EXPLAINED and you WILL learn price movements and technical analysis from this information!You will understand and recognize tops and bottoms in the market and in particular stocks, AS they are forming. This is highly valuable information, and you should NEVER attempt to trade or invest without this knowledge.Mutual Funds? Most people think they do not need this information because the have a Mutual Fund. That could not be farther from the truth. Investing your hard-earned money should be done with your own knowledge of market direction, when to buy, and when to move your money to safety. Without this knowledge you are at the mercy of a salesperson hungry to earn a commission. Thus, invariably entering the market at the wrong time and in the wrong investment. No one else has your best interest in mind. So learn to protect your money or keep it in the bank. It’s that simple. The next move is yours.

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    £11.30
  • Trading: Technical Analysis Masterclass: Master the financial markets

    08
    Trading stocks, currencies, futures, and other financial contracts is not actually complicated and anybody can learn it in a relatively short time. This has been my daily experience for the past decade and even traders who have tried everything for years without success can make their first profits if the art of trading is explained to them in the right way. However, the keyword “in the right way” is important here. This book focuses on technical analysis, explanation and interpretation of price movements and chart patterns as well as on learning effective, ready-to-use trading strategies. However, it is important to go beyond the usual technical analysis, and to analyze the behavior of traders based on psychological factors and phenomena of mass psychology as well. The price movements on the international financial markets arise because millions of people interact with each other every day. Buying and selling decisions are influenced by emotions and human behavioral patterns.Whether we are looking at a speculator from China 200 years ago, a Wall Street pit trader from New York 80 years ago or a modern-day “Joe Bloggs trader”, trading from his/her smartphone – the human components, i.e. emotions and instincts, hardly differ. Greed, fear, uncertainty and the willingness to take risks have determined human actions for millennia and, of course, also how people have maneuvered their money around the world’s markets for centuries. Those who learn to read the buyer and seller interaction from the charts will be able to read and handle any price movement. This is true because all price charts follow universal and timeless rules that can be successfully interpreted with the help of effective technical analysis.Over the years, more than one million visitors have already searched for information about trading on our website www.tradeciety.com. Every day, traders ask us how they can understand technical analysis and trading in a better manner. This book is a result of the motivation to answer these questions collectively. It is the book I would have wished for at the beginning of my trading career over 15 years ago.The first section of this book provides comprehensive knowledge of the fundamentals and individual components of technical analysis and price analysis. The second section focuses on the most important trading patterns as well as the correct interpretation of chart formations. We will explore potential entry signal points and trading strategies so that traders can now already make sense of their own charts with confidence. The third and final section focuses on developing a customized trading strategy. In addition to an insight into important psychological trading concepts, traders will get numerous practical tips to ensure that they handle their trading professionally at the end of this book. The goal of this book is it to enable the reader to look behind the price movements and understand why prices rise and fall, how buyers and sellers interact and thus to make effective trading decisions. The comprehensive and step-by-step knowledge of technical analysis ultimately makes it possible to interpret any chart situation and, thus, hopefully, become an independent trader.

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    £4.70
  • Money Changes Everything: How Finance Made Civilization Possible

    08

    “[A] magnificent history of money and finance.”—New York Times Book Review

    “Convincingly makes the case that finance is a change-maker of change-makers.”—Financial Times

    In the aftermath of recent financial crises, it’s easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks. In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite—that the development of finance has made the growth of civilizations possible. Goetzmann explains that finance is a time machine, a technology that allows us to move value forward and backward through time; and that this innovation has changed the very way we think about and plan for the future. He shows how finance was present at key moments in history: driving the invention of writing in ancient Mesopotamia, spurring the classical civilizations of Greece and Rome to become great empires, determining the rise and fall of dynasties in imperial China, and underwriting the trade expeditions that led Europeans to the New World. He also demonstrates how the apparatus we associate with a modern economy—stock markets, lines of credit, complex financial products, and international trade—were repeatedly developed, forgotten, and reinvented over the course of human history.

    Exploring the critical role of finance over the millennia, and around the world, Goetzmann details how wondrous financial technologies and institutions—money, bonds, banks, corporations, and more—have helped urban centers to expand and cultures to flourish. And it’s not done reshaping our lives, as Goetzmann considers the challenges we face in the future, such as how to use the power of finance to care for an aging and expanding population.

    Money Changes Everything presents a fascinating look into the way that finance has steered the course of history.

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    £11.10
  • Business Adventures: Twelve Classic Tales from the World of Wall Street: The New York Times bestseller Bill Gates calls ‘the best business book I’ve ever read’

    08

    ‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal

    ‘The Michael Lewis of his day.’ New York Times

    What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

    These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

    Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.

    This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

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    £0.90
  • Health and Safety at Work For Dummies, UK Edition

    08
    Are you complying with health and safety regulations in the workplace?

    Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That’s where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations.

    Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on – and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more.

    • Offers an easy-to-follow overview for getting started with health and safety
    • Provides tips and advice for planning your health and safety management
    • Includes guidance on monitoring and reviewing your health and safety systems
    • Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations

    You can’t afford to run a business that doesn’t provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.

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    £16.70£19.00
  • OSCOLA: The Oxford University Standard for Citation of Legal Authorities

    08
    There are two golden rules for the citation of legal authorities. One is consistency. The other is consideration for the reader. Legal writing is more persuasive when the author refers to legal materials in a clear, consistent and familiar way. The Oxford University Standard for Citation of Legal Authorities (OSCOLA) helps authors to achieve consistency in citing cases, legislation and secondary sources. And it helps authors to make life easier for their readers. OSCOLA is widely used by law schools and legal publishers both in the United Kingdom and abroad. This latest revision of OSCOLA (the fourth edition) is the first to be published in hard copy, and provides more detailed coverage of both primary and secondary legal sources. The editors are Donal Nolan and Sandra Meredith.

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    £10.40
  • Humankind: A Hopeful History

    08

    THE INTERNATIONAL BESTSELLER
    A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year

    ‘Hugely, highly and happily recommended’ Stephen Fry
    ‘You should read Humankind. You’ll learn a lot (I did) and you’ll have good reason to feel better about the human race’ Tim Harford
    ‘Made me see humanity from a fresh perspective’ Yuval Noah Harari

    It’s a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we’re taught, are by nature selfish and governed by self-interest.

    Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. By thinking the worst of others, we bring out the worst in our politics and economics too.

    In this major book, internationally bestselling author Rutger Bregman takes some of the world’s most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram’s Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.

    It is time for a new view of human nature.

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    £6.60£9.50
  • The Penguin History of Economics

    08

    The definitive guide to the history of economic thought, fully revised twenty years after first publication

    Roger Backhouse’s definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.

    Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.

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    £0.90
  • The Personal MBA: A World-Class Business Education in a Single Volume

    08

    This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.

    An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.

    Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.

    The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

    ‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin

    ‘Finally, here’s a 10.99 MBA. Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business

    ‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life

    Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website.

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    £1.99
  • How to Talk to Anybody: Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends (Communication Skills)

    08

    (With Bonus Audio) Would you like to skyrocket your communication skills in your career, personal and intimate life?

    Would you like to be able to draw people towards you like a magnet?

    This book is NOT just another communication book and is NOT just a book of tips.

    This is the ultimate communication system for talking to anybody, anywhere and in any situation.

    Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm and conviction, rapidly and naturally.

    This will massively transform all areas of your life.

    [Includes a Rapid Learning Accelerator Audio to download to accelerate your success]

    YOU WILL LEARN HOW TO:

    ✓ Skyrocket your communication skills in your career, personal and intimate life.

    ✓ Effortlessly talk to anyone, anytime, anywhere and in any situation

    ✓ Powerfully take control of any conversation

    ✓ Intuitively master small talk

    ✓ Effectively develop unstoppable charisma

    ✓ Naturally get anyone to like you

    ✓ Easily attract real new friends and intimate partners

    ✓ Successfully talk to difficult people

    ✓ Automatically draw people towards you like a magnet every time you speak

    And a lot more…

    TWO BOOKS IN ONE

    In Part One, you will learn how people are wired, what they respond to, and what motivates them.

    In Part Two, you will learn how to use all the principles and techniques to be a truly masterful communicator.

    Are you ready to skyrocket your business, personal and intimate communication?

    Scroll up, click the “Buy Now with 1-Click” button and Start Reading Now!

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    £13.99
  • Humankind: A Hopeful History

    08

    THE INTERNATIONAL BESTSELLER
    A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year

    ‘Hugely, highly and happily recommended’ Stephen Fry
    ‘You should read Humankind. You’ll learn a lot (I did) and you’ll have good reason to feel better about the human race’ Tim Harford
    ‘Made me see humanity from a fresh perspective’ Yuval Noah Harari

    It’s a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we’re taught, are by nature selfish and governed by self-interest.

    Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. By thinking the worst of others, we bring out the worst in our politics and economics too.

    In this major book, internationally bestselling author Rutger Bregman takes some of the world’s most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram’s Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.

    It is time for a new view of human nature.

    Read more

    £6.99£9.99
  • Girls Just Wanna Have Funds: A Feminist Guide to Investing

    08

    Start your journey to financial success with Female Invest’s guide for safe, smart, and sustainable investing. This is an empowering and uplifting money manifesto, aiming to change the tides of financial power.

    Are you one of the 68% of women worldwide earning less than a man doing the same job? Then you need to make your money work harder, starting now.

    In Girls Just Want to Have Funds, the trio of founders behind the global movement Female Invest bring you an empowering five-step guide with a straight-talking message: you don’t have to be an expert or a millionaire to make money. Simply equip yourself with the easy-to-follow golden rules and tools of three finance gurus to find your confidence and open a whole new world of opportunities.

    Whether you want to master the art of setting realistic goals, demystify financial jargon and markets, gain independence with a f*ck you fund, or finally get excited about your financial future, find all the answers you need and more with this comprehensive guide. Even if you only have a $1 savings fund to begin with, you too can have a rewarding, limitless life by investing in yourself and this book.

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    £12.59£14.99
  • Hyperfocus: How to Work Less to Achieve More

    08

    Hyperfocus by Chris Bailey is a practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.

    ‘The most productive man you’d ever hope to meet’ – TED

    In Hyperfocus, you will learn:
    – How working fewer hours can increase our productivity
    – How we get more done by making our work harder, not easier
    – How we do our best creative work when we’re the most tired

    Our attention has never been as overwhelmed as it is today and we’ve never been so busy while accomplishing so little.

    In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.

    ‘The best productivity plans call for strategy, not just hacks or tactics – When you read this book, get ready to do your most important work!’ – Chris Guillebeau, author of Side Hustle.

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    £0.99
  • Accounting: Theory and Practice, 7th Ed.

    04
    Accounting Theory and Practice is a comprehensive and wide-ranging textbook on the theory and practice of modern financial and management accounting. It provides a theoretical framework for the understanding of accounting, and an appreciation of the purpose of various accounting practices. Accounting Theory and Practice is an essential text for first year and second year undergraduate degree courses in accounting, first year MBA courses, professional accountancy examinations and practising accountants who want a broader view of the accounting process.

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    £4.00
  • Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

    04

    NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

    ★ 2023 update out now. Please find instant access on the website ★
    ★ Almost 200 psychological pricing effects in total ★
    ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

    “Favorite 5 Books on Pricing”
    ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

    How to Make Your Prices (Almost) Irresistible?
    Discover the Power of Psychological Pricing.

    Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

    Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

    The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

    More specifically, you will

    • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
    • Learn how to increase customers’ willingness to pay for your products and services.
    • Find how to reduce the attention to prices in buying decisions.
    • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

    This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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    £1.90
  • Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

    04

    WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
    SHORTLISTED: Business Book Awards 2023 – Smart Thinking
    FINALIST: Next Generation Indie Book Awards 2023 – Business
    WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
    WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
    FINALIST: American Book Fest Best Book Award 2023 – Marketing & Advertising

    Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.

    Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.

    Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
    Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

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    £26.20£28.50
  • Investment Banking For Dummies

    04

    Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource 

    The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. 

    Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. 

    The book covers all the crucial topics required to understand the fundamentals of the industry, including: 

    • Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding 
    • The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more 
    • The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients 

    Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.  

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    £17.70£20.90
  • The New Model of Selling: Selling to an Unsellable Generation

    04

    With humor, keen insight, and a fresh perspective, The New Model of Selling is an essential guide for sales professionals looking to sell the right way, implementing persuasive techniques aligned with human behavior.

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    £11.30£13.30
  • Elliott & Quinn’s English Legal System

    04

    Elliott & Quinn’s English Legal System is the ideal companion for anyone studying law at university. Relied upon by generations of students and renowned for its wide-ranging coverage and engaging writing style, this text also includes a variety of features to support your study making it your definitive guide to all aspects of the English legal system.

    Updated annually with all major case law and legislative developments, this twentieth edition includes coverage of:

    ● High profile campaigns, such as the #Metoo movement and upskirting, on law reform;

    ● The factors causing a recruitment crisis in the judiciary;

    ● The government’s response to the Lammy review;

    ● The impact of legal aid and funding cuts on the Criminal Bar and Criminal Defence Solicitors firms;

    ● Key cases including Sir Cliff Richard v BBC in relation to human rights, Lee v Ashers Baking Company on discrimination and the Pimlico Plumbers case in relation to the gig economy.

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    £21.20
  • The Alchemy of Finance: The New Paradigm (Wiley Investment Classics (Paperback))

    04

    New chapter by Soros on the secrets to his success along with a new Preface and Introduction.

    New Foreword by renowned economist Paul Volcker

    “An extraordinary . . . inside look into the decision-making process of the most successful money manager of our time. Fantastic.”
    ―The Wall Street Journal

    George Soros is unquestionably one of the most powerful and profitable investors in the world today. Dubbed by BusinessWeek as “the Man who Moves Markets,” Soros made a fortune competing with the British pound and remains active today in the global financial community. Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today. This edition’s expanded and revised Introduction details Soros’s innovative investment practices along with his views of the world and world order. He also describes a new paradigm for the “theory of reflexivity” which underlies his unique investment strategies. Filled with expert advice and valuable business lessons, The Alchemy of Finance reveals the timeless principles of an investing legend.

    This special edition will feature a new chapter by Soros on the secrets of his success and a new Foreword by the Honorable Paul Volcker, former Chairman of the Federal Reserve.

    George Soros (New York, NY) is President of Soros Fund Management and Chief Investment Advisor to Quantum Fund N.V., a $12 billion international investment fund. Besides his numerous ventures in finance, Soros is also extremely active in the worlds of education, culture, and economic aid and development through his Open Society Fund and the Soros Foundation.

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    £16.70£20.00
  • Thinking, Fast and Slow: Daniel Kahneman

    04

    One of the most influential books of the 21st century: the ground-breaking psychology classic – over 10 million copies sold – that changed the way we think about thinking

    ‘There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow’ Financial Times

    ‘A lifetime’s worth of wisdom’ Steven D. Levitt, co-author of Freakonomics

    Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman, ‘the world’s most influential living psychologist’ (Steven Pinker) revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life’s work, Kahneman shows how there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. He reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.

    ‘The godfather of behavioural science … his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady’ Sunday Times

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    £10.99£12.99
  • Quiet: The Power of Introverts in a World That Can’t Stop Talking

    04

    A SUNDAY TIMES AND NEW YORK TIMES BESTSELLER, THIS BOOK WILL CHANGE HOW YOU SEE INTROVERTS – AND YOURSELF – FOREVER.

    Our lives are driven by a fact that most of us can’t name and don’t understand. It defines who our friends and lovers are, which careers we choose, and whether we blush when we’re embarrassed.

    That fact is whether we’re an introvert or an extrovert.

    The most fundamental dimension of personality, at least a third of us are introverts, and yet shyness, sensitivity and seriousness are often seen as a negative. Some of the world’s most talented people are introverts – without them we wouldn’t have the Apple computer, the theory of relativity and Van Gogh’s sunflowers. In Quiet, Susan Cain shows how society misunderstands and undervalues introverts while giving them the tools to better understand themselves and take full advantage of their strengths.

    Passionately argued, superbly researched, and filled with real stories, whether an introvert or extrovert, this book will change how you see human beings for good.

    *****

    ‘I can’t get Quiet out of my head. It is an important book – so persuasive and timely and heartfelt it should inevitably effect change in schools and offices’ Jon Ronson, The Guardian

    ‘Susan Cain’s Quiet has sparked a quiet revolution . . . Perhaps rather than sitting back and asking people to speak up, managers and company leaders might lean forward and listen’ Megan Walsh, The Times

    ‘Maybe the extrovert ideal is no longer as powerful as it was; perhaps it is time we all stopped to listen to the still, small voice of calm’ Daisy Goodwin, The Sunday Times

    Read more

    £9.64£10.99
  • Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy

    05
    Selling was already challenging enough.

    Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.

    What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?

    This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily – even for the techiest tech in the industry.

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    £4.70
  • Technical Analysis for the Trading Professional, Second Edition: Strategies and Techniques for Today’s Turbulent Global Financial Markets (PROFESSIONAL FINANCE & INVESTM)

    05

    THE TECHNICAL ANALYSIS CLASSIC―REVISED AND UPDATED TO HELP YOU SUCCEED, EVEN DURING TIMES OF EXTREME VOLATILITY

    “This book contains the most advanced methodology I’ve ever seen.”
    ―GEORGE C. LANE, from the Foreword

    Required reading for certification in the Chartered Market Technician (CMT) program

    Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transformed the way market analysts performed their jobs. A growing army of professional technical traders, armed with global plug-and-play software, needed to improve their skills of price projection, timing, and risk management to weather the increasing market ranges and volatility.

    Technical Analysis for the Trading Professional helped them achieve it. The word spread that this practical guide provided radical new uses and combinations of indicators and formulas―and it became an instant classic.

    By comparison, today’s markets make those of 1999 look simple―so Technical Analysis for the Trading Professional has been expanded to reflect the author’s experiences over the past decade to bring you fully up to date. It provides comprehensive coverage of new techniques, as well as the timeless insight and tools that analysts will always need to maintain a competitive edge in the global financial markets, including:

    • Explanations of why common oscillators do not travel between 0 and 100 and why signals develop in different ranges during bull versus bear market trends
    • Expanded guidelines for the use of the Composite Index. Formulas are fully detailed for this custom oscillator that warn when the Relative Strength Index is failing to detect a trend reversal
    • A comprehensive foundation of Gann analysis, with an explanation of howGann Squares, the Gann Fan, and the Square of 9 are geometrically related to one another
    • Methods for calculating Fibonacci retracements and swing projections in rapidly expanding or contracting markets
    • A more expansive discussion of cycle analyses and their asymmetrical properties

    Each chapter presents the given topic as a separate building block, moving step-by-step through 150 charts that lead toward new methods of price triangulation. The result enables you to pinpoint a market objective―even in the most extreme and volatile trading environment.

    Use Technical Analysis for the Trading Professional to establish the trading dominance you need to excel in today’s uncertain markets.

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    £56.00
  • Secrets of the Millionaire Mind: Think Rich to Get Rich!

    05
    Mastering the Inner Game of Wealth. Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it. Using breakthrough techniques T. Harv Eker shows you how childhood and family experiences and inner mental attitudes shape your view of money. Each of us has a personal money and success blueprint already ingrained in our subconscious minds, and it is this blueprint that will determine the course of our financial lives. Eker reveals: Powerful ‘declarations’ that drive new, money-attracting beliefs into your subconscious; Dozens of high-income and wealth creation strategies; What truly wealthy people know that others do not; The cause of almost all financial problems; How to earn passive income, so that readers can make money while they sleep. Armed with insights provided in this book, you can begin taking action to transform your financial self, quickly and permanently.

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    £5.70£10.40
  • Teaching WalkThrus 2: Five-step guides to instructional coaching

    05

    In the groundbreaking and best-selling Teaching WalkThrus Volume 1, Tom Sherrington and Oliver Caviglioli produced a brilliantly concise and accessible repository to 50 essential teaching techniques.

    In this follow-up second volume, Tom and Oliver team up with 10 experienced educators to present 50 brand new WalkThrus, covering all the key areas of teaching: behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching.

    Alex Quigley, Martin Robinson, Claire Stoneman, Bennie Kara, Zoe Enser, Mark Enser, John Tomsett, Simon Breakspear, Bronwyn Ryrie Jones and Oliver Lovell bring a huge wealth of expertise as they help to further expand and elaborate this essential teaching manual.

    As always, each technique is concisely explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.

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    £10.40£13.30
  • Teaching WalkThrus 3: Five-step guides to instructional coaching

    06
    Following the break-out success of Teaching WalkThrus Volume 1 (2020) and Volume 2 (2021), Tom Sherrington and Oliver Caviglioli present the third instalment of their five-step instructional coaching techniques. Volume 3 features 50 more essential teaching methods in the authors’ concise and accessible format, covering all the key areas of teaching: behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Tom and Oliver have teamed up with a stellar supporting cast of educators to present the new WalkThrus, with contributions from: Adam Boxer, Alison Wilcox, Andy Buck, Andy Tharby, Ayellet McDonnell, Bennie Kara, Blake Harvard, Christopher Such, David Goodwin, Efrat Furst, Emma Slade, Emma Turner, Eva Hartell, Harry Fletcher-Wood, Josh Goodrich, Kat Howard, Leila MacTavish, Mary Myatt, Peps Mccrea, Richard Kennett, Shaun Allison, Sonia Thompson, and Tom Needham. Each technique is concisely explained and beautifully illustrated in five steps, to make sense of complex ideas and support student learning. The WalkThrus books are supported by an online PD toolkit, which is now used by 2,000 organisations in 35 countries.

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    £7.60£13.30
  • Influencer: Building Your Personal Brand in the Age of Social Media

    07
    “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
    -Iskra Lawrence, Aerie Model and Instagram star (@iskra)

    If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .

    Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today–earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

    As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:

    *Build an audience and keep them engaged
    *Package your brand and pitch your favorite companies
    *Monetize your influence and figure out how much to charge

    Plus tips on:

    *Landing an agent
    *Getting on the radar of your favorite sites
    *Praising a brand without alienating their competitors

    Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money–all while doing what you love.

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    £18.30
  • Retail Business Kit For Dummies

    07
    Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace―from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

    In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:

    • Launch a successful independent retail business
    • Create a Web site that shines
    • Connect with customers and increase sales
    • Handle legal and accounting issues
    • Design stores that really work
    • Practice the 10 keys to retail selling
    • Use management practices proven in the trenches
    • Make visual merchandising work for you

    Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

    Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

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    £18.20£21.80
  • Sole Trader Accounting – A Complete Bookkeeping Training Kit

    08
    This is a kit that includes (via email) A4 sized pages of all the forms you need to practice ‘doing the books’ along with either the kindle or pocket print edition. A larger print version is also available and kindle illustrations are all ‘pinchable’. Learn how to complete your own sole trader “Books” using this hands-on guide and save money on accountant’s fees. Updated tax rates and QuickBooks. HMRC encourage sole traders to DIY and use their ‘simplified accounts’ system taught in this kit so no need for complex ‘Dummies Accounting” double entry accounting systems, charts of accounts, inventory records, balance sheets, cash flow statements, asset registers, ledgers, accruals or prepayments. You learn with a hands on case study and set of transaction records covering sales income, purchases, simple HMRC home and vehicle use rates, telephone and broadband, stationery, postage and ebay plus paypal costs (and money saving tips) if you sell online. How to fill in your annual tax form with three easy figures from your ‘books’. How to use your personal bank statement and a credit card to save money on bank costs. Learn the case study methods and then do your own business ‘books’. All the necessary ‘books’ forms are provided plus extra digital resources (email the author) including copies of all case study files (including blanks for your own business) and – if you want to progress beyond paper ‘books’ – an automated spreadsheet that allows latest profit to be immediately seen after every one of your own business transactions. A break even calculator spreadsheet is also available free and a master class in records keeping. Available as a Kindle or larger print paperback book.

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    £8.50
  • AAT Management Accounting Costing: Question Bank

    08
    The Question Bank provides all the knowledge required for the Management Accounting: Costing unit. Question Banks allow students to test knowledge by putting theory into practice and refine exam technique. Features include: assessment standard practice questions and answers, guidance of revision technique, hints and tips. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.

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    £0.30
  • Understanding Business Accounting For Dummies – UK

    08

    The easy way to get your head around company finance

    Having an understanding of your company’s finances is crucial for both small business owners and   corporate managers with budget responsibilities. Understanding Business Accounting For Dummies simplifies the key elements of UK business accounting, covering everything from evaluating profit margins  to  writing financial reports.

    Fully updated to cover the emergence of IFRS and dealing with foreign exchange, this new edition  thoroughly outlines the essentials of business accounting. With comprehensive guidance and helpful strategies, this book makes light work of the financial fundamentals you need to move up the corporate ladder

    • Use the latest technology to manage the bottom line
    • Control profit and cash flow
    • Budget with confidence
    • Make sense of financial statements
    • Survive an audit 

    If you’re ready to balance your budget, boost your profit margin and enhance your career profile, this hands-on guide has everything you need to get started.

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    £19.00
  • The Finance Book: Understand the numbers even if you’re not a finance professional

    08

    Shortlisted in the ‘Practical Manager’ category for the 2018 Management Book of the Year prize by the Chartered Management Institute (CMI) and the British Library.

    • Translated into three languages.
    • Continual Best Seller (Amazon) & ‘Business Book of the Month’ on publication (WH Smith).

    No knowledge required

    The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to know” to quickly “get up to speed” in core finance concepts.

    A key feature of this book is that you do not have read it from cover to cover to make sense of finance. Each chapter is written as a “standalone” topic. This enables you to dip in and dip out of chapters. Further, we have taken otherwise complex topics and broken them down into key concepts that are explained in concise, easy to read sections.

    Practitioners not academics

    Whilst not an academic book, it is also not a “simplistic” book. It is a practical book because it has been written by practitioners. We include throughout this book our first-hand personal experiences gained from working in businesses across many industries and sectors, rather than replicating knowledge from academia.

    In addition, the authors have spent countless hours instructing, teaching and training thousands of professionals from disciplines including marketing, sales, production, administration, HR and legal.

    Focused on business application

    The overwhelming majority of finance books available are better suited to trainee accountants because they take an academic approach to finance. Whilst necessary for accountants, they immerse the reader in the “detail”.

    The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business.

    It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.

    Your book, your journey

    To make the book easy to read, we have used a consistent format across chapters. Within each chapter there are multiple cross references (and links) to other relevant chapters as they occur. This will enable you to review chapters and make connections relevant to you. Allow your curiosity to determine your path through the book.

    THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER DECISIONS FOR THEIR BUSINESS

    ‘Essential reading for any non-finance ‭professional. This is an easy to read and ‭practical guide to the world of finance.’ ‭Paul Herman, Group CEO, Bluebox ‭Corporate Finance

    ‭‘A really helpful, well organised and easy to ‭understand primer and reference book for ‭those who aren’t accountants but still need ‭to understand the accounts.’ ‭Roger Siddle, Chairman, Cordium Group

    ‘A great book. At last, a guide that ‭demystifies and encourages business ‭owners to practically understand financial ‭matters. A must read.’ ‭Gordon Vater CEO, RiiG Limited

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    £14.20
  • Management and Cost Accounting For Dummies – UK

    08

    With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making.

    Major topics include:

    • cost behaviour
    • cost analysis
    • profit planning and control measures
    • accounting for decentralized operations
    • budgeting decisions
    • ethical challenges in management and cost accounting

    Read more

    £16.70£19.00
  • Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

    08

    ‘a compelling methodology… to increase market share quickly’ — Eric Ries, bestselling author of THE LEAN STARTUP

    ‘a must-read for anyone in business’ — James Currier, managing partner, NFX Guild

    ‘will teach you how to think like a marketer of tomorrow’ — Josh Elman, partner, Greylock Partners

    Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

    HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.

    Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

    Read more

    £12.50£14.20
  • The Mind Gym: Wake Up Your Mind

    08

    In much of our lives, our mind operates on autopilot. Rather like the tourist who repeats the same words louder each time the local doesn’t understand, we often tend to think and behave in set ways, even if it doesn’t get us what we want.

    However, once we can spot our mental habits, we can change them. And, as result, we are more likely to: make the right things happen; come up with original ideas; achieve more in less time; gain energy and have less negative stress; win people round to our point of view.

    Over 100,000 people have taken part in and recommended The Mind Gym’s workouts. Now, for the first time, hundreds of these practical tips and techniques based on applied psychology are packed into this book and, with your free personal membership number, at The Mind Gym Online.

    It’s not too late to change your mind …

    Read more

    £0.40
  • Bitcoin For Dummies

    08
    Learn the ins and outs of Bitcoin so you can get started today

    Bitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice for breaking into this exciting new market. Understanding the mechanisms and risk behind Bitcoin can be a challenge, but this book breaks it down into easy-to-understand language to give you a solid grasp of just where your money is going. You’ll learn the details of Bitcoin trading, how to set up your Bitcoin wallet, and everything you need to get started right away. An in-depth discussion on security shows you how to protect yourself against some of the riskier aspects of this open-source platform, helping you reduce your risks in the market and use Bitcoin safely and effectively.

    Bitcoin uses peer-to-peer technology to operate with no central authority or banks, with transaction management and issuing of Bitcoins carried out collectively by the network. Bitcoin allows easy mobile payments, fast international payments, low- or no-fee transactions, multi-signature capabilities, and more, but the nuances of the market can be difficult to grasp. This informative guide lays it all out in plain English, so you can strengthen your understanding and get started now.

    • Understand the ins and outs of the Bitcoin market
    • Learn how to set up your Bitcoin wallet
    • Protect yourself against fraud and theft
    • Get started trading this exciting new currency

    The Bitcoin market is huge, growing quickly, and packed with potential. There’s also some risk, so you need to go in fully informed and take steps to manage your risk wisely. Bitcoin For Dummies is the clear, quick, easy-to-follow guide to getting started with Bitcoin.

    Read more

    £15.20
  • The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

    01

    Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.

    Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.

    Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
    – Real-world examples
    – Strategies for confronting the competition
    – New content on the most common challenges and questions from the Miller Heiman workshop

    The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.

    Read more

    £25.70£27.50

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