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Relevance Lost: Rise and Fall of Management Accounting
“Relevance Lost” is an overview of the evolution of management accounting in American business, from textile mills in the 1880s and the giant railroad, steel, and retail corporations, to today’s environment of global competition and computer-automated manufacturers. The book shows that modern corporations must work toward designing new management accounting systems that will assist managers more fully in their long-term planning. It is the winner of the American Accounting Association’s Deloitte Haskins and Sells/Wildman Award Medal. It is also available in hardcover.Read more
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Marketing Communications: Interactivity, Communities and Content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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The Art Of Advertising: How To Sell Anything To Anyone
Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.
How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.
How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.
How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.
If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.
This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.
“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”
ABOUT MAX IVANIY
Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.
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HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
An Economic History of the English Garden
‘Roderick Floud’s ground-breaking study of the history, money, places and personalities involved in British gardens over the past 350 years gives fascinating insight into why gardening is part of this country’s soul.’ Michael Heseltine, Deputy Prime Minister (1996-1997)
‘Thousands of books have been written about the history of British gardens but Roderick Floud, one of Britain’s most distinguished economic historians, asks new and important questions: how much did gardens cost to build and maintain, and where did the money come from? Superbly researched, it is full of information which will surprise both economists and gardeners. The book is fun as well as edifying: Floud shows us gardens grand and humble, and introduces us gardeners, plantsmen and technologies in wonderful varieties.’ Jane Humphries, Centennial Professor, London School of Economics
At least since the seventeenth century, most of the English population have been unable to stop making, improving and dreaming of gardens. Yet in all the thousands of books about them, this is the first to address seriously the question of how much gardens and gardening have cost, and to work out the place of gardens in the economic, as well as the horticultural, life of the nation. It is a new kind of gardening history.
Beginning with the Restoration of Charles II in 1660, Roderick Floud describes the role of the monarchy and central and local government in creating gardens, as well as that of the (generally aristocratic or plutocratic) builders of the great gardens of Stuart, Georgian and Victorian England. He considers the designers of these gardens as both artists and businessmen – often earning enormous sums by modern standards, matched by the nurserymen and plant collectors who supplied their plants. He uncovers the lives and rewards of working gardeners, the domestic gardens that came with the growth of suburbs and the impact of gardening on technical developments from man-made lakes to central heating.
AN ECONOMIC HISTORY OF THE ENGLISH GARDEN shows the extraordinary commitment of money as well as time that the English have made to gardens and gardening over three and a half centuries. It reveals the connections of our gardens to the re-establishment of the English monarchy, the national debt, transport during the Industrial Revolution, the new industries of steam, glass and iron, and the built environment that is now all around us. It is a fresh perspective on the history of England and will open the eyes of gardeners – and garden visitors – to an unexpected dimension of what they do.
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How To Wreck Your Business: It’s the story EVERY business owner NEEDS to read. The mistakes made here were ALL avoidable.
This is the story that EVERY business owner needs to read. This book is abrupt and VERY direct talking. That may not suit everyone. In light of the recent global impact of the Coronavirus the publication has been brought forward. Apologies if this book is “less than polished”. When “normality” returns, I’ll publish v2.0My business FAILED as I was not prepared for the Financial Crisis of 2008, as a result I paid a VERY heavy price for that. DO NOT make the same mistakes I did.
“How To Wreck Your Business” is not a book you will WANT to read, it’s a book you will NEED to read. The mistakes I made were ALL avoidable.
It looked like the ultimate success story, and in many ways it was. This is what I refer to as the “Illusion of Wealth.” Looks can be very deceiving.
This is the story, a true story, a horror story, that saw Scotland’s largest independent chain of print centres collapse on the business’s 20th Birthday.
This book shares the amazing highs, the hull-crushing lows, and the sudden, spectacular crash of a business, which at its peak had half a million pounds of cash (GBP£) in the bank and a £1.4m portfolio of properties.
It’s a must read for every business owner. Eight errors were all it took to start “The Perfect Storm.”
How many of those errors could you be making?
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Sales Made Personal: Unlock Your Full Potential
A Complete and Tailored Guide Tailored for Coaches & ConsultantsFrom Mindset Management to Communication Excellence: Building Robust Sales Systems Aligned with Your Professional Identity.
How do you connect, convince, and close deals without losing your identity or compromising your values?
In Sales Made Personal, Stephen Ritchie Rowan presents a compelling roadmap for independent coaches and consultants.
Drawing from a rich background in sales, business development, and strategy, Stephen demystifies the often-daunting sales world. He empowers you to align your professional skills with robust sales systems.
This is different from your ordinary sales books. It’s a journey into understanding the human condition, revealing the heart of meaningful conversations, building trust, and diagnosing client obstacles.
This book equips you with the confidence and strategies necessary to excel in coaching and consulting, transforming how you approach sales.
“Stephen is the real deal when it comes to sales and mindset. He’s put in the hard yards across industries, from training and hair salons to close protection (this guy has some wild stories). The knowledge he’s accumulated along the way is invaluable.
What I love about this book is that it comes from a place of morals and integrity. As Stephen says, “You can conduct your job as a salesperson with a strong dose of morality.” Yes to that! Too many books in this space are about manipulation and egos. This one is different.” Joel Stone
Who is this book for?
Sales Made Personal is aimed at independent coaches and consultants navigating the challenging sales and client acquisition terrain. The book is tailored for those experiencing a dip in confidence, feeling vulnerable to stepping into the sales spotlight, or facing hurdles in aligning their sales strategies with their professional identities.
It’s designed to resonate with individuals keen on evolving their sales processes, enhancing client relationships, and driving sustainable business growth in a manner that reflects their authentic selves.
By addressing both the practical and psychological facets of sales, this book serves as a valuable resource for those striving to master the art of sales while staying true to their professional ethos and personal values. Whether a seasoned consultant seeking a fresh sales perspective or a budding coach eager to build a trustworthy client base, readers across the spectrum of experience in the coaching and consulting domain will find actionable insights and guidance in Sales Made Personal.
This book delivers a powerful blend of practical advice, personal anecdotes, and actionable strategies. With humour and frankness, Stephen encourages you to reimagine sales—not as a challenging hill to climb but as a delightful walk through your favourite scenery.
Reconnect with your passion for helping others, master the art of selling your unique expertise, and step forward into a new chapter of growth in your professional life.
Get ready to make sales personal.
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Surrounded by Bad Bosses and Lazy Employees: or, How to Deal with Idiots at Work
Surrounded by idiots at work? Fed up with a bad boss or lazy colleagues? Thomas Erikson, author of the runaway international bestseller Surrounded by Idiots, will help you handle them and get things done, the right way
Why is good leadership so rare? Everyone has to manage up to some extent but frankly some bosses are worse than others. If you’re being driven crazy by a micro-manager, frequently drown under your boss’s unreasonable expectations or struggle with being handed out responsibilities but no authority international behavioural expert Thomas Erikson is here to help.
Drawing on the simple four-colour system that made Surrounded by Idiots a global bestseller, Erikson shows how understanding your boss’s behavioural tendencies as well as your own will lead to a more harmonious and productive workplace. He also sets out what characterises an exemplary leader type and how you can adapt your behaviour to model it. Because there are two sides to every coin, Erikson also looks at employees themselves and why some colleagues frequently underachieve and what you can do to change this.
Written with Erikson’s signature humour and warmth, Surrounded by Bad Bosses (and Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine – and keep you entertained along the way.
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Small Gym, BIG Results: Your Complete Guide to Starting a Fitness Business the SixPax Way, Living the American Dream, and Changing Lives
Start your own gym, build a profitable business from scratch, and start changing lives.
You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session.
Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.
Self-made millionaire and founder of SixPax Gym, Siavash Fashi faced poverty, cancer, and political turmoil before building the most successful small gym in America. In his home country of Iran, his passion for bodybuilding was illegal, and he knew—like Arnold himself—he needed to find his way to the beaches of Southern California.
Woven in between stories of his determination, resilience, and grit, this step-by-step manual is packed with resources that will not only guide you to becoming a startup gym owner but will prove you can achieve anything. Small Gym, Big Results is an inspiring read for personal trainers or small-business owners looking to build a successful business, change their life, and make a difference in the world.
Learn how to:
- Start your own gym with minimal equipment and very little money
- Guide clients through short, intense training sessions that deliver fast and dramatic results (making you an expert in losing fat and gaining muscle)
- Get all the clients you’ll ever need without paying for advertising
- Become a celebrity in your town with his simple marketing method—and make membership with you a no brainer
- Price and package your services to bring maximum, predictable revenue
Siavash Fashi shares the exact system he uses to create, run, and grow your gym. Whether you’re a personal trainer or just fantasizing of the gym life, this book is your ticket to turning your dreams into reality. Get your copy and start training for success!
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£1.90 -
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA
★ 2023 update out now. Please find instant access on the website ★
★ Almost 200 psychological pricing effects in total ★
★ Go to: https://psychologyofpricing.com/ => Readers Area ★“Favorite 5 Books on Pricing”
―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21How to Make Your Prices (Almost) Irresistible?
Discover the Power of Psychological Pricing.Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.
Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).
The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.
More specifically, you will
- Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
- Learn how to increase customers’ willingness to pay for your products and services.
- Find how to reduce the attention to prices in buying decisions.
- Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
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Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.
When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.
In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don’t just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government – each putting aside their own interests to protect their teams.
‘Simple and elegant, it shows us how leaders should lead’ William Ury, co-author of Getting to Yes
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Turn The Ship Around!: A True Story of Turning Followers into Leaders
‘David Marquet is the kind of leader who comes around only once in a generation . . . his ideas and lessons are invaluable’ Simon Sinek, author of Start With Why
Captain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet.
One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. He realized he was leading in a culture of followers, so he upended the traditional leadership model and put control in the hands of his crew. Before long, his team became fully engaged and the Santa Fe skyrocketed from worst to first in the fleet.
No matter your business or position, you can apply Marquet’s approach to create a workplace where everyone takes responsibility for their actions, people are healthier, happier – and everyone is a leader.
___________________________________________________________________________________WHAT READERS ARE SAYING ABOUT TURN THE SHIP AROUND:
‘I have bought this book for my entire senior team’ Amazon Review
‘Putting in place the ideas and practices has transformed my work life balance, engaged my teams and improved performance’ Amazon Review
‘Love this book. The most practical actionable advice I can remember reading’ Amazon Review
‘As an owner of a small business I found Marquet’s book inspirational’ Amazon Review
IN HIS LATEST BOOK, LEADERSHIP IS LANGUAGE, MARQUET BUILDS ON HIS TEACHING, SHOWING US HOW TO LEAD OUR TEAMS TO SUCCESS THROUGH THE LANGUAGE THAT WE USE.
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The Personal MBA: A World-Class Business Education in a Single Volume
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.
‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin
‘Finally, here’s a 10.99 MBA. Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business
‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website.
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Teen Investing 101: 101 of the Most Important Financial Literacy Terms (Teen Entrepreneurship / Teen Investing Book 3)
Teen Investing 101Teen Investing 101 is written by Jack Rosenthal, the author of “Teen Investing” the #2 best selling book on Teen Investing. Jack Rosenthal is an 18 year old entrepreneur and investor. He wrote this booklet to inform young readers about the 101 most important investment / finance terms every investor should know.
The book will cover the following types of terms
– Personal Finance Terms
– Income Statement Terms
– Balance Sheet Terms
– Modern Financial Metrics
– Wall Street Terms
– Stock Market Terms
– Terms every investor should know!
The book was written as a quick glossary for any investor to quickly review if they’re looking to understand what the top 101 terms in modern finance mean. Whether you’re a young investor looking to start their own investment portfolio, already have an investment portfolio and are looking to grow it, or are looking to pursue a career on Wall Street someday this book is for you!
As the author I wrote this book to help educate young people with all the terms I wish I had known when I was younger. I highly recommend you spend the $2 and get the booklet!
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Let’s Grow, Girl!: Your Network Marketing Playbook Where You Get Paid to Be You
Do you long for a lucrative career free from the constraints of the nine to five work world while affording you and your family the lifestyle you dream of?In this fun, irreverent, and highly practical playbook, mascara millionaire and network marketing maven Shari Owen Brown gives you the insight and know-how you need to start and grow a successful career in direct sales.
It all starts with how you think. Let’s Grow, Girl! introduces you to the five aspects of mindset that set you up for success. Through personal stories from Brown’s stellar career journey and examples of the remarkable women she has coached, she shows you how to establish a rock-solid foundation for your business. You will learn:
- how what makes you weird is your greatest gift and to embrace that special quirk that makes you different
- how to move from insecurities to influence and impact by showing how to create a community that empowers people and opens up space for magic to happen!
- how to move in the direction of every opportunity, harnessing fear to work for you not against you
- and, most importantly, the nuts and bolts of how to build your network and make serious MONEY.
Brown shows you her step-by-step process to achieve success, including the necessary skills of network building, duplicating, and power-house selling—even if you hate sales.
Based on the curriculum Brown teaches in workshops online and around the world, Let’s Grow, Girl! is a direct-selling bible for success! These lessons WORK and the thousands of women who have already followed Shari Brown’s coaching have the businesses to prove it. Now, it’s your turn!
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£2.00£13.30 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
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£2.10£19.00 -
Complete Facebook Advertising Guide for 2020 and Beyond: Learn how to use Facebook ads to get leads, make sales and up your digital marketing game (Entrepreneurial Pursuits)
Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet
This eBook will cover the following in details:
- Facebook ads guidelines
- Facebook Pixels mastery (So important!)
- Facebook Business accounts
- Different types of Facebook Ads in the eco-system, and when to use which
- Creating effective Facebook ads copy
- And much much more! Don’t wait, add to cart now!
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Lets Open a Cat Cafe: your comprehensive guide for a non-profit cat rescue with adoption center
A Cat Café – What a Wonderful Idea!
What exactly is it, and how do you open one?
- A Cat Café, Rescue and Adoption Center is a unique concept that combines the pleasure of sipping on coffee while also enjoying the company of adorable, and adoptable rescue cats in a cozy atmosphere while they are waiting for their furever homes.
- These cats have been rescued from an overcrowded shelter and now, in your Café they are living cage-free, safe, and free to roam and explore, and sleep soundly in cat trees, all while making new friends.
- I have outlined a step-by-step process for you with tips from a successful Cat Café, Rescue, and Adoption Center since 2017.
Have I piqued your interest in learning more?
Scroll up and click the buy buttonSee you inside!
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£2.20 -
Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.
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Manifesto to SEO: Writing Content for a Better Ranking Website
Manifesto to SEO is a book dedicated to businesses that wish to improve their Google ranking. It helps to emphasis your digital presence with the help of content in inbound marketing. Putting up content is just not enough, it needs to be optimized as per the SEO guidelines. The book is an elaborate representation of how SEO based content can help you flourish your business and reach your audience.Read more
£2.20 -
Search Engine Optimization All-in-One For Dummies
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!
- Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
- Covers SEO and optimizing servers for SEO
- Provides important information on SEO web design
- Shows you how to use SEO to stay “above the fold”
If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
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£2.20 -
ADVANCED SEO – SEARCH ENGINE OPTIMIZATION TECHNIQUES AND TIPS: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase … Your Online Presence…
This book is a compelling guide that offers you the info you need to make the adjustments to your site right away to help improve your search rankings and also benefit from the increase in natural search traffic. SEO or Search Engine Optimization is simply the act of adjusting the web pages of your web site to be conveniently obtainable by online search engine spiders so they can be quickly spidered and also indexed. A crawler is a robotic that internet search engine use to inspect millions of web pages extremely quickly as well as arrange them by importance. A web page is indexed when it is spidered and considered suitable web content to be put in the online search engine results for individuals to click on.
The art and scientific research of recognizing exactly how search engines determine pages that pertain to a question made by a visitor and designing advertising methods based on this is called SEO. Internet search engine use the most inexpensive system to obtain “genuine” and “live” organization leads. It is discovered that in most cases, SEO provides a much better ROI than other forms such as on the internet ads, e-mail marketing and newsletters, associate and pay per click marketing, and also digital projects as well as promotions.
Search Engine Algorithms:
Each internet search engine has something called a formula which is the formula that each online search engine utilizes to evaluate web pages as well as establish their relevance and worth when crawling them for feasible addition in their internet search engine. A spider is the robot that searches all of these web pages for the internet search engine.– GOOGLE ALGORITHM IS KEY TO SUCCESS
– ALL ABOUT THE GOOGLE DANCE
– GOOGLE DANCING TOOL
– SUBMITTING YOUR LINK TO GOOGLE
– STEP BY STEP WEB PAGE OPTIMIZATION
– 4 STEPS TO OPTIMIZING YOUR WEBSITERead more
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Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
£2.20 -
Super Duper Profitable Ads: Swipe My $5 Video Ads Playbook That Grew My Consulting Business To 7+Figures
Are you a coach, consultant, or service provider looking to boost your business without breaking the bank? Look no further! “Super Duper Profitable Ads” is your ultimate playbook for mastering a budget-friendly social media advertising strategy that can transform your marketing game.
In today’s digital age, effective advertising doesn’t have to cost a fortune. With this step-by-step guide, you’ll learn how to harness the power of just $5 ads to connect directly with prospects who are ready to invest in your high-ticket offers. Say goodbye to complicated funnels and hello to a direct path to revenue.
Inside “Super Duper Profitable Ads,” you’ll discover:
-
The $5 Ad Revolution: Uncover the secrets behind crafting compelling $5 ads that resonate with your target audience, ensuring your message reaches the right people.
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Direct Prospect Engagement: Skip the lengthy sales funnels and engage directly with prospects who are primed and eager to buy your products and services.
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Visual Playbook: Benefit from our easy-to-follow instructions and visual diagrams, making it simple to implement the $5 ad strategies even if you’re a beginner.
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Maximizing ROI: Learn how to get the most out of every dollar spent on advertising, ensuring your campaigns are not only profitable but super duper profitable!
“Super Duper Profitable Ads” is a must-read for coaches, consultants, and service providers seeking to level up their marketing efforts. Whether you’re just starting out or looking to optimize your advertising strategy, this book is your ticket to success in the world of high-ticket sales.
Don’t miss your chance to revolutionize your marketing approach and supercharge your profits. Grab your copy of “Super Duper Profitable Ads” today and watch your business soar to new heights.
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£2.30 -
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Quirky Careers & Offbeat Occupations of the Past, Present, and Future: Exploring Weird, Wacky, and Interesting Jobs You Never Knew Existed
What do lamplighters, digital detox therapists, and professional cuddlers have in common?Hint: They aren’t your typical 9 to 5 jobs.
This isn’t your standard career guide. In fact, it’s far from it. Dive into a world where jobs aren’t just about paychecks, but about passion, peculiarity, and sometimes, the downright bizarre.
★ Inside “Quirky Careers & Offbeat Occupations,” you’ll:
- Journey to times where gigs like ‘Lamp Lighters’ and ‘Resurrectionist’ were legit.
- Discover present-day roles so niche, you’ll wonder who even came up with them. Fatburg diver or professional mermaid, anyone?
- Speculate on roles of the future: Could you be the first ‘Virtual Reality Historian’ or ‘Space Tour Guide’?
Dive in NOT for career guidance, but for sheer entertainment. Revel in the fascinating, funny, and sometimes outright bizarre world of jobs across the ages.
Ready for a journey packed with trivia, chuckles, and head-scratching moments? The wild world of work awaits.
Explore, laugh, and marvel at human creativity at its finest!
★ But Wait, There’s More! ★
Finished gawking at these amazing careers and peculiar professions? Think you’ve remembered the wackiest of them all? Flip to the back and challenge yourself (or dare your friends) with a quirky quiz! See who’s the true maestro of offbeat occupations.
Perfect for gatherings, game nights, or simply testing your own retention of the wild world within these pages. It’s a lighthearted way to wrap up your journey and share the amusement with others. Ready to score those bragging rights?
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£2.30 -
Justin Michael Method 2.0: An Advanced Outbound System To Drive Explosive Pipeline Growth With New Sales Superpowers
Are you ready to take your outbound sales game to the next level? Look no further than the Justin Michael Method 2.0. This advanced outbound system is your ticket to driving unparalleled growth in your sales pipeline.
Inside this advanced guide, you’ll discover a treasure trove of cutting-edge strategies and tactics designed to supercharge your outreach efforts. Mastering the art of prospecting, to crafting irresistible value offers through social media outreach, this book covers it all.
By immersing yourself in the pages of this book, you will unlock sales skills and newfound results to obliterate your sales targets. The powerful strategies shared within these chapters will propel your sales results to unprecedented heights, leaving your competitors trailing behind in envy.
Master the art of prospecting. Craft irresistible value offers through social media outreach. Leverage Open AI and Chat-GPT in ways you never thought possible with exact scripts and prompts. This book is part-two of the Justin Michael Method, however it’s designed as a standalone system to provide you with advanced strategies and mindset to transform your sales results. As you master the art of sales, your ability to close deals and generate revenue will be nothing short of jaw-dropping.
With the Justin Michael Method 2.0, you’ll transform into a sales superhero armed with the skills and knowledge to overcome any challenge that comes your way. Say goodbye to stagnant pipelines and hello to explosive growth. This is your origin story to unlock sales superpowers.
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£2.30 -
Peak Performance: Mindset Tools for Sales (Peak Performance Series)
PEAK PERFORMANCE: Mindset Tools for Sales highlights strategies that will take your sales performance to the next level.This bookexplores the habits of top-level sellers, the actions peak performing sellers take, and the strategies they employ. It is a kit providing various tools you can use to perform at your best.
The number one goal in PEAK PERFORMANCE: Mindset Tools for Sales is to provide examples and strategies from elite sales coaches, consultants, business owners, and top sellers in real estate, commercial products, and services. There are no limits to what levels of performance we can achieve, and this book will provide an array of perspectives to train your mind and body as you strive toward peak performance in sales.
The 24 expert-authors of this book come from all over the USA, Canada, the United Kingdom, Germany, Norway, Portugal, Switzerland, Costa Rica, and China. They are professionals who are leadership, emotional intelligence, and communication experts, senior business executives, sales coaches, TV personalities, TEDx Speakers, LinkedIn Trainers, C-Suite strategists, and more. The one thing these individuals have in common is that they all have an idea about peak performance, and these ideas can be applied to any situation in sales and in life.
The co-authors of this book include Katie Armentrout, Michael Bosworth, David Brownlee, Heidi Dugan, Shawn Fechter, Karl Gorman, Matt Harris, Wendy Holtz, Florian Hoppen, Richard Jacobsen, Loren Kell, Jarvis Leverson, Adrian Logan, Bryan McDonald, Brooke, Oliphant, Michel Privé, Laetitia Ribier-Costa, Tim Robertson, Adam P. Smith, David Snyder, Désirée van der Laan, Sandra Venere, and Amy Wullenweber.
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£2.30 -
Online Cash Mastery: Earn Online
Unlock the Secrets to Financial Freedom in the Digital Era!Are you ready to turn your aspirations into reality and delve into the vast world of online income? Look no further! “Online Cash Mastery: Earn Online” is your comprehensive guide to navigating the digital landscape and transforming your financial outlook.
In this meticulously crafted eBook, we embark on a journey that transcends traditional earning methods, exploring the dynamic opportunities that the online realm has to offer. From affiliate marketing and e-commerce to freelancing and strategic investments, this guide is your roadmap to building sustainable and lucrative online income streams.
What to Expect:
✨ Explore Diverse Avenues: Delve into the myriad ways you can earn online, backed by real-world examples and success stories.
???? Passion-Driven Profit: Learn how aligning your passions with your online ventures not only enhances authenticity but can also lead to sustainable financial success.
???? Strategic Scaling: Discover the art of scaling your online endeavors strategically, ensuring lasting financial freedom.
???? Financial Planning Essentials: Master the fundamentals of financial planning, from setting clear goals to managing debt and making wise investments.
???? Inspiration for Action: Realize the potential of online income through inspiring success stories that demonstrate the transformative power of dedication and innovation.
???? Resources for Further Learning: Take your knowledge to the next level with curated resources, including online courses, blogs, podcasts, and more.
???? Next Steps and Actionable Insights: Equip yourself with the tools and knowledge needed to take that crucial first step into your online money-making journey.
Whether you’re a budding entrepreneur, a passionate creator, or someone seeking financial independence, “Online Cash Mastery: Earn Online” is your key to unlocking the door to digital prosperity. Fuel your journey with actionable insights, real-world guidance, and the inspiration to propel yourself into a future of financial abundance.
Ready to transform your online aspirations into a tangible reality? Grab your copy now and embark on a journey towards financial mastery in the digital age! ????????????
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£2.30 -
Pinterest Mastery: A Step-by-Step Guide to Marketing Your Business and Selling Products on Pinterest, Including Marketing Tips and SEO Strategies
Are you ready to take your Pinterest marketing to the next level? Look no further than this comprehensive guide to mastering Pinterest for business.
With expert tips and strategies for crafting visually stunning pins, creating shareable content, and optimizing your boards and pins for search engine visibility, this book will help you unlock the full potential of Pinterest for your business.
Learn the secrets of Pinterest SEO and how to use keywords effectively to increase your reach and drive more traffic to your website. Discover the power of group boards and influencer marketing, and find out how to monitor your competition to stay ahead of the game.
Inside, you’ll discover:
- The basics of Pinterest marketing and how to get started
- Tips for creating visually appealing pins and boards that attract attention
- Strategies for increasing engagement and building a loyal following
- Advanced techniques for optimizing your content and increasing visibility
- Best practices for measuring your success and adjusting your strategy for optimal results
- And much more!
Whether you’re a small business owner just starting out on Pinterest or a seasoned marketer looking to fine-tune your strategy, this book has everything you need to succeed in the world of Pinterest marketing.
Don’t miss out on the opportunity to grow your business with Pinterest – get your copy today and start harnessing the power of the world’s most popular visual search engine.
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£2.40 -
Un paso adelante: Cuando las ideas toman forma (Spanish Edition)
En febrero de 2019, propuse al candidato a alcalde de una ciudad italiana, donde durante más de setenta años se habían elegido alcaldes del mismo grupo político, que intentara alcanzar el cargo utilizando de manera profesional y ética el poder de las redes sociales. También le prometí que, si lográbamos ganar, escribiría un libro sobre nuestra aventura. Así que aquí estoy, contándola.
Me llamo Umberto y, en esencia, soy un eterno curioso.
Esta es mi historia.
prólogo
capítulo 1
- Nix y Assange
- Arriba y Abajo
- Cara Libro
- Mister Gobbi
- Tecnocasa, ¡Buenos Días!
- Llamas ardientes
- Ciudad Jardín
- Promesas por Cumplir
capítulo 2
- Domenico Mesiano
- Set Up
- Mis Vueltas por Italia
- Es Hora de Cambiar
- El Doctor
- Mercado del Planeta Tierra
- Levanto la Mano
- Delivery
capítulo 3
- A la Velocidad del Pensamiento
- La Sonrisa de Tino
- Infierno
- Community
- Americanismo
- Spam
- Sonrisas Crocantes
capítulo 4
- Master of Puppets
- Winners Wins
- Demasiado Tarde
- Stargate LPGC
- Nadar con Tiburones
- Estamos en Live
- A la Velocidad de la Luz
- No Muestres la Pelota
- DMC-12
- No quiero Salvini
capítulo 5
- Jugar Limpio
- Sabático
- Mister Carnevali
- Jaque Mate
- Sound Check
- Social Media Hacks Italia
- Prejuicios
- And The Winner Is…
- Fxck Your Guru
- Banda Tricolor
epílogo
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£2.50 -
How History Repeats Itself and Why It Matters for Today’s Investors
Discover the Secret Yet Predictable Patterns of History They Don’t Teach You In School You So You Can Safeguard Your Investments While Positioning Them for Future ReturnsUse this historical knowledge to gain an advantage as an investor while avoiding wasting valuable time and effort reading through hundreds of history books to gain the same insights!
This book will also uncover what the most successful investors throughout history have done in times of uncertainty, chaos, and crisis!
Here’s just a tiny fraction of what you’ll discover:
- Deadly investment mistakes made in history that help you avoid making the same ones and feeling like a fool because you didn’t know them beforehand;
- 15 tips every investor should follow during a depression so you can position yourself to thrive instead of merely surviving;
- Common formulas used by the most successful investors in history so you’re able to learn from those with proven track records instead of those that simply talk;
- What we can learn from the richest man who ever lived so you’re able to gain insight into his mindset and figure out how he may have chosen to build his wealth today;
- Lessons from the 1848 gold rush for today’s cryptocurrency investors, which lets you see who’s really making money in crypto (it’s not whom you think);
- And much, MUCH more!
And that’s not all! This book will also show you who made money during the 1929 Stock Market Crash and how you can follow their example today.
So scroll up and click the “add to cart” button to stop relying on faulty investment forecasts and instead begin to feel like a truly educated investor (with examples of history backing up your decisions)!
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£2.50 -
English Legal System (Nutshell S.)
This text is designed to serve as a revision guide to the English legal system, with exam tips, model questions and answers provided to ensure full understanding.Read more
£2.50 -
Scientific Advertsing: the must have collector’s edition with more than 200 original ads by Claude Hopkins
SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!
«Claude Hopkins, the greatest ad man who ever lived…»
Gary Halbert«Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
David OgilvyClaude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.
Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.
In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.
A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.
Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.
If you want knowledge and ways to get better at copywriting then this book is a MUST.
THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,
FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!
A must-have for everyone that is interested in studying marketing and advertising!
ABOUT THE AUTHOR:
Good Year? Launched by Claude Hopkins’ advertising.
Pepsodent? Launched by Claude Hopkins’ advertising.
Palmolive? Launched from the Claude Hopkins commercial.
Corn-flakes and puffed rice? Also launched by Claude Hopkins.
The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.
THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.
Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.
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£2.50 -
The Mind Gym : Give Me Time (Mind Gym)
The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don’t seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym’s 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including
*how to achieve more by slowing down
* tiny time investments that deliver massive returns
* how to say ‘no’ and be loved for it
* simple ways to get other people to want to do your work for you
* how to get time with people who haven’t got time for you
And there’s no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.Read more
£2.60 -
How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures
How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask “Why the hell did they do that?”
The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
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£2.70 -
Successful Health and Safety Management
This revised version includes up-to-date information on: legal changes in certain industries for demonstrating effective risk management; developments in standards and performance measurement; and experience in applying and implementing the text’s health and safety management framework.Read more
£2.70 -
Learning Legal Rules: A Students’ Guide to Legal Method and Reasoning
When studying law, it is easy to become focused on the substantive aspects of the subject. In order to study and practice law effectively, it is essential not only to understand what the legal rules are, but also why they are as they are, and what consequences they might have.Learning Legal Rules brings together the theory, structure, and practice of legal reasoning in order for the reader to develop both their knowledge and reasoning skills. The book equips the student with the techniques of legal research, analysis and argument, and explains the operation of precedent as well as effective statutory interpretation. Learning Legal Rules has been used in common law countries around the world as a leading legal method guide for over twenty years.
Online Resource Centre
Learning Legal Rules is accompanied by an online resource centre which provides self-test questions and web links for students. For lecturers, there are downloadable versions of figures and tables from the book as well as an extensive and fully customizable test bank.Read more
£2.70 -
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.Read more
£2.70 -
Accounting and Finance for Building and Surveying (Building and Surveying Series)
Intended for undergraduate and equivalent students of building, building surveying, construction economics and quantity surveying, this book gives an accessible and clear explanation of accounting terminology, concepts, practices and procedures. The book is divided into two parts. The first eight chapters deal with financial reporting and analysis, covering such topics as business finance, the financial position and the balance sheet, profit and loss, cash flow and the interpretation of financial statements. The second part consists of a further nine chapters on management planning and control practices. Here topics such as costs, overhead attribution, cost/volume/profit analysis and budgeting are discussed, among others.Read more
£2.70 -
Working in Accounting and Finance Tutorial (AAT Accounting – Level 2 Certificate in Accounting)
An essential teaching text for the AAT Level 2 Certificate in Accounting, ‘Work Effectively in Accounting and Finance’. Written in a clear, easy-to-understand style, the text is written closely to the syllabus and contains Case Studies, Key Terms, Activities and answers.Read more
£2.70
