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The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
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Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
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Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
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Assessment of Mental Capacity: A Practical Guide for Doctors and Lawyers
Written by experts from a variety of disciplines, this new edition of Assessment of Mental Capacity combines clarity as to the law with a practical, jargon-free approach to provide guidelines on issues ranging from medical treatment to making a will, sexual decision-making and capacity in the context of the Mental Health Act 1983.Read more
£52.30£57.00 -
Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
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Health and Safety: Risk Management
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed.
The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.
This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.
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£55.10£59.80Health and Safety: Risk Management
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Financial Accounting, Reporting, and Analysis
Are you looking for an engaging, decision-focussed approach to financial reporting that encourages students to develop their interpretative skills?Building on the success of the first edition, this textbook takes a ‘how, why, what’ approach to financial accounting, interwoven in each chapter. From chapter one, students understand how financial information is prepared and presented, why it is prepared and presented in this way, and what the resulting financial information means for users. Designed for students taking a step beyond their introductory financial accounting training, the textbook equips them with all the key tools they will require when they enter professional practice.
Reflective of the latest International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS), this textbook delivers concise, clear explanations of all the key issues in accounting standards that students need to know. Content maps to professional accounting body syllabi, making this the perfect choice for accounting courses which offer exemptions.
Chapters are rich with 3 types of examples to enhance understanding:
– Illustrative examples of real-world situations;
– Worked examples demonstrating the calculation of figures required for financial statements;
– Extracts from company annual reports demonstrate how the theory relates to financial reporting in practice.More engaging, more balanced, and more applied than other offerings, this is exactly the textbook your financial reporting students need!
An extensive Online Resource Centre accompanies the textbook and includes:
For students:
· Solutions to all the end-of-chapter questions in the book including walkthroughs of solutions to key questions;
· Additional graded questions including professional body questions;
· Additional interpretative case studies based on real-life companies;
· A guided tour through a company report
· Specific study skills tips for accounting studentsFor lecturers:
· Customisable PowerPoint slides
· Solutions to all the additional online questions
· Outline solutions to the interpretative case studies
· Group discussion questionsRead more
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Employment Law: an adviser’s handbook
Employment law: an adviser’s handbook, now in its fourteenth edition, is the definitive text on employment law for the adviser. It is uniquely focused on the claimant and covers the wide range of employment law problems in a clear and practical form. It aims to make this ever-evolving, and increasingly complex, area of law accessible to both employment law specialists and non-lawyers.
Employment law: an adviser’s handbook provides up to date coverage of UK and European employment and discrimination law. There is clear and succinct commentary on case-law and thorough consideration of the relevant domestic legislation, EU treaties and directives.
There is step-by-step guidance for advisers running unfair dismissal and discrimination cases with as much space devoted to evidence, precedents and checklists as to setting out the law. Each chapter starts with a useful summary of key points and there is extensive cross-referencing throughout. The main text is supported by practical resources including sample case papers, a glossary and signposts to other sources of information.
This edition has been updated to include: issues related to COVID-19; discussion of the practicalities of remote hearing; an expanded section on detriments for refusing to work in dangerous circumstances; new coverage of law and the menopause; the new entitlement to parental bereavement leave; and the effects of Brexit.
Employment law: an adviser’s handbook is the essential guide to employment law for all claimant advisers, trade union representatives, lawyers and any individual looking for a comprehensive, yet accessible, guide to employment law.
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£55.40£57.00Employment Law: an adviser’s handbook
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Technical Analysis for the Trading Professional, Second Edition: Strategies and Techniques for Today’s Turbulent Global Financial Markets (PROFESSIONAL FINANCE & INVESTM)
THE TECHNICAL ANALYSIS CLASSIC―REVISED AND UPDATED TO HELP YOU SUCCEED, EVEN DURING TIMES OF EXTREME VOLATILITY
“This book contains the most advanced methodology I’ve ever seen.”
―GEORGE C. LANE, from the ForewordRequired reading for certification in the Chartered Market Technician (CMT) program
Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transformed the way market analysts performed their jobs. A growing army of professional technical traders, armed with global plug-and-play software, needed to improve their skills of price projection, timing, and risk management to weather the increasing market ranges and volatility.
Technical Analysis for the Trading Professional helped them achieve it. The word spread that this practical guide provided radical new uses and combinations of indicators and formulas―and it became an instant classic.
By comparison, today’s markets make those of 1999 look simple―so Technical Analysis for the Trading Professional has been expanded to reflect the author’s experiences over the past decade to bring you fully up to date. It provides comprehensive coverage of new techniques, as well as the timeless insight and tools that analysts will always need to maintain a competitive edge in the global financial markets, including:
- Explanations of why common oscillators do not travel between 0 and 100 and why signals develop in different ranges during bull versus bear market trends
- Expanded guidelines for the use of the Composite Index. Formulas are fully detailed for this custom oscillator that warn when the Relative Strength Index is failing to detect a trend reversal
- A comprehensive foundation of Gann analysis, with an explanation of howGann Squares, the Gann Fan, and the Square of 9 are geometrically related to one another
- Methods for calculating Fibonacci retracements and swing projections in rapidly expanding or contracting markets
- A more expansive discussion of cycle analyses and their asymmetrical properties
Each chapter presents the given topic as a separate building block, moving step-by-step through 150 charts that lead toward new methods of price triangulation. The result enables you to pinpoint a market objective―even in the most extreme and volatile trading environment.
Use Technical Analysis for the Trading Professional to establish the trading dominance you need to excel in today’s uncertain markets.
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Private Equity and Venture Capital in Europe: Markets, Techniques, and Deals
Private Equity and Venture Capital in Europe: Markets, Techniques, and Deals, Third Edition introduces private equity, investments and venture capital markets while also presenting new information surrounding the core of private equity, including secondary markets, private debt, PPP within private equity, crowdfunding, venture philanthropy, impact investing, and more. Every chapter has been updated with new data, cases, examples, sections and chapters that illuminate elements unique to the European model. With the help of new pedagogical materials, this updated edition provides marketable insights about valuation and deal-making not available elsewhere.
As the private equity world continues to undergo many challenges and opportunities, this book presents both fundamentals and advanced topics that will help readers stay informed on market evolution.
- Provides a unique focus on Europe for equity investors and long-term investments
- Contains theoretical knowledge put into practice using with real-world cases and the language and the methodologies of practitioners
- Presents structured topics that help readers understand increasing levels of difficulty
- Includes learning tools such as mini-cases, call-outs and boxes that recall previously presented definitions throughout chapters
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£56.00£57.90 -
Financial and Management Accounting: An Introduction
Get a critical understanding of the ‘why’ behind the ‘what’ in Financial Management Accounting.
Financial & Management Accounting: An Introduction, 8th edition is a core textbook in the field, written by leading expert teacher in Accounting, Pauline Weetman.
An essential learning resource for undergraduates on Business Studies degrees, Accounting courses, or MBA students and professionals, this comprehensive introduction will provide the foundation you need for your course, presenting a more critical approach to the subject.
The eighth edition of the text retains all the features that have contributed to the book’s popularity: with its clear and accessible writing style, focus on the accounting equation, and extensive use of real-world case studies, the book aims to guide you through the ‘why’ and not just the ‘what’ of financial and management accounting.
Key features include:
- Definitions and terminology aligned with the 2018 IASB Conceptual Framework
- Content fully up-to-date with the International Financial Reporting Standards (IFRS)
- New case studies giving examples from real-world companies
- Focus on specific knowledge outcomes with end-of-chapter self-evaluation
- Questions graded according to difficulty, allowing you to test your understanding
- Activities aligned to each section of a chapter, encouraging students to explore and consider issues from different viewpoints
With a range of activities throughout the chapters that encourage you to explore and consider issues from different viewpoints, this market-leading text is a fundamental learning resource and introduction to the field.
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£56.00£57.90Financial and Management Accounting: An Introduction
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Financial Accounting with International Financial Reporting Standards
An essential and intuitive treatment of financial accounting with an international perspective
The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated text. This important work offers practical end-of-chapter exercises and practice problems complete with foreign currency examples, as well as an emphasis on non-US companies and examples. It is perfect for accounting students seeking exposure to internationally utilized accounting standards.
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Corporate Finance, 4e
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.Understanding and Application
•Clear, user-friendly style
•Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth.
•Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions.
•Chapter links in the margin provide quick cross-referencing to show students the connections between topics.Practice and Proficiency
•Mini and Practical cases present scenarios and questions to practice applying what you have learnt.
•Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty.
•Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths.
•Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style.
•Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practiceNew to This Edition
•Updated discussions on peer-to-peer trading, cash flow forecasting methods, import/export partners and additional investment appraisal methods
•Updated chapters on corporate governance to reflect global changes, efficient markets and mergers and acquisition to reflect new research, financial distress to reflect new data with discussion on trends and insolvencies and fully updated chapter on Leasing to reflect new IFRS standards
•New section on Modified Internal Rate of Return and Margin of Safety in Investment Appraisal, Net Asset Value, Islamic Financing, and alternatives to CAPM to reflect research developments• NEW: This edition has now been updated with 8 new videos that covers a worked example from the text and each video has associated concept check questions. The videos are now available on Connect® and cover:
• Chapter 1 & 2: Introduction to Finance and Corporate Governance
• Chapter 5: Long-Term Financing
• Chapter 6: Investment Appraisal
• Chapter 9 & 10: Risk and Return
• Chapter 15 and 16: Equity and Debt Valuation
• Chapter 20: Advanced Capital Budgeting
• Chapter 21: Dividends
• Chapter 22: OptionsDavid Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator.
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£56.90£58.90Corporate Finance, 4e
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Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
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£56.90£58.90Digital Marketing
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Accounting: Understanding and Practice: Understanding and Practice
The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.Read more
£56.90£58.90 -
A Complete Guide to Technical Trading Tactics: How to Profit Using Pivot Points, Candlesticks & Other Indicators (Wiley Trading Book 217)
A thorough trading guide from a professional trader
The Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in-depth insights and practical advice, this book details what it takes to trade and shows readers how they can broaden their horizons by investing in the futures and options markets. The Complete Guide to Technical Trading Tactics outlines a variety of proven methodologies-pivot points, candlesticks, and other top indicators-so readers may use those that work best for them as well as make their own trading decisions without a second thought. Author John Person also shares his insights on a variety of trading technologies that will allow readers to gain a competitive edge in the market.
John L. Person (Palm Beach, FL) publishes The Bottom-Line Financial and Futures Newsletter, a weekly commodity publication that incorporates fundamental new developments as well as technical analysis using his trading system.Read more
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Finance and Financial Markets
This popular textbook offers a broad and accessible introduction to the building blocks of modern finance: financial markets, institutions and instruments. Focussing on the core elements of the subject, the author blends theory with real-life data, cases and numerical worked examples, linking the material to practice at just the right level of technical complexity. This new edition has updated data and cases throughout, ensuring that it is as up-to-date as possible in this fast-moving area. More assessment and self-test resources have been added to the book to help support students and lecturers.It is ideally suited to students at all levels who take economics, business and finance courses, as well as for those who want to understand the workings of the modern financial world.
New to this Edition:
– New case studies, including coverage of the Libor and foreign exchange rigging scandals, Bitcoin, the FinTech revolution and issues raised by Brexit
– Fully updated data and relevant numerical examples
– Coverage of derivatives such as futures, options and swaps
– Extensive discussion of regulatory developments since the financial crisis
– A companion website featuring teaching resources is availableAccompanying online resources for this title can be found at bloomsburyonlineresources.com/finance-and-financial-markets-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Technical Analysis: The Complete Resource for Financial Market Technicians
Master technical analysis, step-by-step! Already the field’s most comprehensive, reliable, and objective introduction, this guidebook has been thoroughly updated to reflect the field’s latest advances.
Selected by the Market Technicians Association as the official companion to its prestigious Chartered Market Technician (CMT) program, Technical Analysis, Third Edition systematically explains the theory of technical analysis, presenting academic evidence both for and against it. Using hundreds of fully updated illustrations and examples, the authors explain the analysis of both markets and individual issues, and present complete investment systems and portfolio management plans. They present authoritative, up-to-date coverage of tested sentiment, momentum indicators, seasonal effects, flow of funds, testing systems, risk mitigation strategies, and many other topics.
Offering 30% new coverage, Technical Analysis, Third Edition thoroughly addresses recent advances in pattern recognition, market analysis, systems management, and confidence testing; Kagi, Renko, Kase, Ichimoku, Clouds, and DeMark indicators; innovations in exit stops, portfolio selection, and testing; implications of behavioral bias, and the recent performance of old formulas and methods. For traders, researchers, and serious investors alike, this is the definitive guide to profiting from technical analysis.
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£58.90£63.20 -
Corporate Finance, Global Edition
Think Finance” from theory to practice, and study core modern financial principles to improve your decision-making skills.
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£59.40£73.10Corporate Finance, Global Edition
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Corporate Finance, Global Edition
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can “practice finance to learn finance” by solving problems like those faced by today’s professionals.
The 6th Edition features the latest research, data, events and technologies to help you develop the tools you need to make sound financial decisions.
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£60.40£71.20Corporate Finance, Global Edition
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Exploring Strategy, Text & Cases
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.
With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.
The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:
- How does an organisation prosper today
- How do organisations grow
- How do they innovate and change?
From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.
This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.
New to this edition:
- Think strategically and carry out case analyses and strategy assignments with the new chapter, ‘Working with Strategy’
- Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy
- Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.
- This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
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£61.10£63.60Exploring Strategy, Text & Cases
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Accounting Information Systems, Global Edition
For one-semester undergraduate or graduate courses in accounting information systems.
Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of accounting systems, and how accountants can use AIS to add value to an organisation. Not only will students see how AIS has changed the role of an accountant, but they’ll also be prepared for a successful accounting career in public practice, industry, or government.Samples
Download the detailed table of contents
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£61.20£75.00Accounting Information Systems, Global Edition
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Business Accounting and Finance
Business Accounting and Finance, is a clear, comprehensive and engaging text that is essential reading for anyone studying accounting and finance. Carefully structured to reflect the topics covered in most one or two semester modules, the book comprises three parts: Financial Accounting, Management Accounting and Business Finance.
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£61.70£64.60Business Accounting and Finance
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Tested Advertising Methods (Prentice Hall Business Classics)
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.Read more
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Accounting for Derivatives: Advanced Hedging under IFRS 9 (The Wiley Finance Series)
The derivative practitioner’s expert guide to IFRS 9 application
Accounting for Derivatives explains the likely accounting implications of a proposed transaction on derivatives strategy, in alignment with the IFRS 9 standards. Written by a Big Four advisor, this book shares the author’s insights from working with companies to minimise the earnings volatility impact of hedging with derivatives. This second edition includes new chapters on hedging inflation risk and stock options, with new cases on special hedging situations including hedging components of commodity risk. This new edition also covers the accounting treatment of special derivatives situations, such as raising financing through commodity-linked loans, derivatives on own shares and convertible bonds. Cases are used extensively throughout the book, simulating a specific hedging strategy from its inception to maturity following a common pattern. Coverage includes instruments such as forwards, swaps, cross-currency swaps, and combinations of standard options, plus more complex derivatives like knock-in forwards, KIKO forwards, range accruals, and swaps in arrears.
Under IFRS, derivatives that do not qualify for hedge accounting may significantly increase earnings volatility. Compliant application of hedge accounting requires expertise across both the standards and markets, with an appropriate balance between derivatives expertise and accounting knowledge. This book helps bridge the divide, providing comprehensive IFRS coverage from a practical perspective.
- Become familiar with the most common hedging instruments from an IFRS 9 perspective
- Examine FX risk and hedging of dividends, earnings, and net assets of foreign subsidies
- Learn new standards surrounding the hedge of commodities, equity, inflation, and foreign and domestic liabilities
- Challenge the qualification for hedge accounting as the ultimate objective
IFRS 9 is set to replace IAS 39, and many practitioners will need to adjust their accounting policies and hedging strategies to conform to the new standard. Accounting for Derivatives is the only book to cover IFRS 9 specifically for the derivatives practitioner, with expert guidance and practical advice.
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£66.30£69.40 -
Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Read more
£66.50 -
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.
The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.
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£68.40 -
Reading Law: The Interpretation of Legal Texts
In this groundbreaking book, Scalia and Garner systematically explain all the most important principles of constitutional, statutory, and contractual interpretation in an engaging and informative style – with hundreds of illustrations from actual cases. Is a burrito a sandwich? Is a corporation entitled to personal privacy? If you trade a gun for drugs, are you “using a gun” in a drug transaction? The authors grapple with these and dozens of equally curious questions while explaining the most principled,lucid, and reliable techniques for deriving meaning from authoritative texts. Meanwhile, the book takes up some of the most controversial issues in modern jurisprudence. The authors write with a well-argued point of view that is definitive yet nuanced, straightforward yet sophisticated. – Publisher.Read more
£68.40 -
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
£69.30 -
The Handbook of Technical Analysis + Test Bank: The Practitioner’s Comprehensive Guide to Technical Analysis (Wiley Trading)
A self study exam preparatory guide for financial technical analysis certificationsWritten by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner’s Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses.
The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student’s education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders.
- Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches
- Integrate innovative techniques for pinpointing and handling market reversals
- Understand trading mechanisms and advanced money management techniques
- Examine the weaknesses of popular technical approaches and find more effective solutions
The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.
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£69.40£84.60 -
Technical Analysis (Wiley Finance Book 43)
The definitive guide to technical analysis . . . written from a trader’s perspective
With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading. In the most in-depth, comprehensive book available, the bestselling investment writer demonstrates why he is one of today’s foremost authorities. Here is the one volume no trader should be without.
“Jack Schwager has accomplished the rarest of feats in this book. He has presented material in a way that both the professional and layman can profit from. It is a must read for traders on all levels.” – Stanley Druckenmillern Managing Director, Soros Fund Management
“Jack Schwager’s Technical Analysis is exactly what one should expect from this expert on futures. The book is comprehensive, thoroughly insightful, and highly educational. I recommend it to the beginner as well as the expert.” – Leo Melamed Chairman, Sakura Dellsher, Inc.
“Jack Schwager possesses a remarkable ability to extract the important elements of complex, market-timing approaches, and distill that into something intelligible and useful. Not only is he able to present these ideas cleverly in an easily understood format, but he also demonstrates their application to the markets with clarity and precision.” – Thomas R. DeMark Author, The New Science of Technical Analysis
“Jack Schwager’s book, A Complete Guide to the Futures Markets, was one of the best books I have read on futures trading. We give a copy of it to all our new analysts. Jack’s latest work, Technical Analysis, looks like a gold mine of information, adding significantly to the existing investment literature.” – Monroe Trout President, Trout Trading Management Co.
Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and The New Market Wizards are two of the bestselling finance titles of all time. Now, in the latest volume in the Schwager on Futures series, Technical Analysis, Schwager has created the most comprehensive guide ever for using technical analysis for futures trading. What makes Technical Analysis unique, besides its in-depth coverage, is that it is written from a trader’s perspective. Schwager doesn’t merely cover the subject, he explores what works and doesn’t work in the real world of trading.
Contains a comprehensive guide to chart analysis written with a particular focus on trading applications
* Includes a separate 200+ page section illustrating the use of chart analysis in the real world
* Details and illustrates several original trading systems
* Includes a self-contained primer on cyclical analysis
* Describes popular oscillators, the pitfalls in their common use, and guidelines to their successful application in trading
* Explains the concept and use of “continuous futures” and compares 10-year continuous futures charts with conventional nearest futures charts for all major U.S. futures markets
* Contains a section on trading strategy and philosophy, including over 100 trading tips
Hundreds of charts, tables, and examples illustrate key points throughout, while the text is written in the informative, insightful, and nontechnical style that has made Jack Schwager one of the most highly regarded and bestselling investment authors ever. This invaluable book by one of the world’s foremost authorities is destined to become the premier industry guide on technical analysis for many years to come.Read more
£70.30 -
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical modelsRead more
£70.30 -
Byrne & McCutcheon on the Irish Legal System
Provides an excellent introduction to the legal system in Ireland and is essential for any student starting legal studies in Ireland. Beginning with an overview of the Irish Legal system and its history, it proceeds to discuss the profession and the law officers of the state including changes in the organisation of the profession in other common law states.Included in this edition:
– fundamental reform of the legal profession under the Legal Services Regulation Act 2015, including the establishment of the Legal Services Regulatory Authority and the Office of the Legal Costs Adjudicator;
– establishment of the Judicial Council under the Judicial Council Act 2019, which includes a Judicial Conduct Committee, a Judicial Studies Committee, a Sentencing Guidelines and Information Committee and a Personal Injuries Guidelines Committee;
– discussion of the system for appointing judges, including the ultimate fate of the Judicial Appointments Commission Bill 2017;
– the effect of the establishment of the Court of Appeal in 2014, and the resulting impact that the Supreme Court can now choose what cases it hears;
– the momentum towards alternative means of dispute resolution, notably with the enactment of the Mediation Act 2017;
– recent developments in the doctrine of precedent;
– significant developments in making our legislative stock ( the Irish Statute Book ) more accessible online, including through the enactment of Statute Law Revision Acts;
– the impact of recent constitutional decisions, including the case law on suspended declarations of unconstitutionality; and the recent constitutional amendments on marriage equality and abortion;
– developments in EU law, including the potential impact of Brexit.Read more
£72.20 -
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
£72.20 -
Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)
This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.
Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.
The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.
With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.
This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.
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£72.50£80.80 -
Financial Accounting, Global Edition
For courses in introductory financial accounting.
A student-centered approach to financial accounting
Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting, International Financial Reporting Standards puts the focus on the purpose of accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting.
While maintaining its hallmark features of accuracy and lucidity, the twelfth edition also includes updated coverage of the Conceptual Framework for Financial Reporting; new and updated financial statements; real-world examples, illustrations, and exhibits; and discussions on how the COVID-19 pandemic impacted organizations.
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£73.10£76.90Financial Accounting, Global Edition
£73.10£76.90 -
Evidence-Based Technical Analysis: Applying the Scientific Method and Statistical Inference to Trading Signals: 274 (Wiley Trading)
Evidence-Based Technical Analysis examines how you can apply the scientific method, and recently developed statistical tests, to determine the true effectiveness of technical trading signals. Throughout the book, expert David Aronson provides you with comprehensive coverage of this new methodology, which is specifically designed for evaluating the performance of rules/signals that are discovered by data mining.Read more
£73.90£79.80
