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The Web before the Web: Putting the Hype into Hypertext
In the mid-1970s, the personal computer began to completely revolutionise the world of information technology, creating a unique opportunity for those of us in that industry to invent a different type of computing experience.
Over the next twenty years this innovative new world of personal computing was created. New applications were being invented and being enthusiastically adopted.
By the mid-90s, the basic environment of personal computing had been determined: the internet and the World Wide Web had been established, enabling what we now recognise as the landscapeof modern communications and information publishing.
This book describes these two decades when today’s information world was being invented for the first time; from our perspective as the developers of online interactive documents – hypertext -the technology on which the World Wide Web is based.
The Web has now become the platform on which the modern information world is built: communications, publishing, commerce, and broadcasting are all enabled by this revolutionary technology.
The Web before the Web describes our part in pioneering hypertext, the technology behind this phenomenon.
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Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser
Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.
After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.
All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.
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Selling to Serve: Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Audio Download): James Ashford, James Ashford,…
You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it.
This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.
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ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
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Good Arguments: How Debate Teaches Us to Listen and Be Heard
‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again
‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus
How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?
Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.
Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.
As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.
A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.
Previously published as The Art of Disagreeing Well
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How To Make Better Advertising And Advertising Better: The Manifesto for a New Creative Revolution
“The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.” Bob HoffmanSomething is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely Advertising can be better than this?
“This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott
How as a businessperson or marketer can you get the most out of your advertising budget?
What to look for in an agency or the people you choose to work with?
What can help your advertising rise above the mass of messages out there?
What can advertising agencies do to improve the quality and effectiveness of their output?We were having a cup of tea and a chat one morning when we had the idea for this book. In our opinion, the quality and effectiveness of advertising in general is not good enough. We think the way businesses work with agencies and the way that agencies organise themselves and develop advertising needs to be improved. It’s time the advertising industry had a much-needed kick up the proverbial. So we thought it would be helpful to collect the ideas and approaches that have helped us to make better advertising for our clients over the last ten years.
Whether you’re a business owner, chief executive, marketer or brand director who works with ad agencies, or an agency chief, planner, ad exec or creative, we hope you find this book thought-provoking and challenging. Most of all, we hope it helps you make better advertising. Put the kettle on…
“Vic and Andy have come up with a foolproof way to help you discover if you are a good agency. Ask yourself: ‘Dare I give this book to all my clients?’” Steve Harrison
“Get it, read it. You’ll feel better for it. More importantly you’ll do better as a result of it.” Brian Jacobs, The Cog Blog
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Paid Attention: Innovative Advertising for a Digital World
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
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A-Z GUIDE TO AMAZON ADVERTISING: A practical in-depth guide
Amazon advertising helps to increase sales and launch new products on Amazon successfully.
Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.
Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:
- How to create Amazon ads
- How to carry out keyword research
- Advertising optimisation
- Different types of ads
- Advertising strategies
- How to scale your sales with your advertising
This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.
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accounting ledger book | 8.5 ” x 11 ” | 100 Pages
You can use the accounting ledger book for your business in the best way possible. thank you for choosing usRead more
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Accounting Ledger: Simple Bookkeeping Record Book| Cash Book|Accounts Bookkeeping Journal for Small Business | Income and expense|100 pages Financial … | Compliant with…
Accounting Ledger/Account Journal
Control your finances with this simplistic cash accounting record. Ideal for businesses to keep records of debits and credits during the year.
This simple & basic bookkeeping layout helps you to write & keep track of all of your income expenses. Large 8.5″x11″ sheets provide an abundance of room to log under the titles of Date, Description, Debit, Credit, Balance. Simply record transactions as they occur before entering them into your accounting software.
Book features:
- 100 pages bookkeeping log
- Size: 8.5 inches x 11 inches
- Date, Description, Debit, Credit, Balance fields
- Premium matte cover design
- Printed on High-quality paper
- Made in USA / UK
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The Dollars and Cents of Starting Your Small Farm or Homestead: A Decision-Making Workbook and Planning Guide
For farm dreamers and homestead planners…Our goal is to help you launch your homestead dream with excitement as well as a practical outline for success.
Dollars and Cents is not your typical homesteading How-To guide. It doesn’t hand you all the answers. Instead, this book, with its FREE printable worksheets, will walk you through the questions you need to ask yourself when getting started with your small farm or homestead dream.
How do I find or choose a piece of property for my dream farm?
What are the most cost-effective building options and farm layout for my property?
How do I choose the right livestock to start my homestead?
How can I avoid costly vet calls, and how do I know when to call the vet for my animals?
Can I really do this? What if this ends up being bigger than I can handle?
Well, we think you CAN do it. We did it. And Dollars and Cents will help you sit down and think through the hard questions. The heart questions. The questions beginning farmers often overlook or don’t know to ask. It shares some of the mistakes we made and the trade-offs we’ve faced and shares insight into both the monetary costs and the emotional costs that come along with farming.
You can do this–and this book can help you get started!
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Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success
SEO Mastery: Unlocking the Potential of Powerful Tools and Strategies for High Rankings and Time-Saving Success is an extensive and authoritative guidebook that delves deep into the fascinating world of Search Engine Optimization (SEO). In this comprehensive volume, readers embark on an enlightening journey that equips them with the knowledge and expertise to harness the full potential of SEO tools and strategies, empowering them to achieve high rankings and save valuable time in the process.
Within the pages of “SEO Mastery,” you’ll discover a carefully curated selection of cutting-edge SEO tools that are specifically designed to help you find link-building opportunities, diagnose site issues, create easy-to-understand SEO reports, and optimize Google’s crawl speed. From invaluable research tools like KWfinder and Google Ads Keyword Planner to indispensable analytics tools like Google Analytics and Call Rail, this book offers an extensive toolbox to enhance your SEO efforts and elevate your website’s performance to new heights.
But “SEO Mastery” is not just a compilation of tools; it is a comprehensive resource that unravels the complexities of SEO, demystifying the algorithms and providing profound insights into Google’s ever-changing ranking factors. Learn how to navigate the shifting landscape of search engine algorithms and stay ahead of the curve with expert guidance on the latest algorithm updates, including the “Helpful Content Update,” and valuable tips on avoiding common pitfalls.
Whether you’re a beginner taking your first steps in the world of SEO or a seasoned practitioner seeking advanced strategies, “SEO Mastery” has something for everyone. Its approachable writing style and clear explanations make it an indispensable resource for novices, while its in-depth analysis and practical advice cater to the needs of experienced SEO professionals.
One of the most invaluable sections of “SEO Mastery” is the chapter dedicated to link-building tools. Explore the power of Ahrefs, Buzzstream, and Moz’s Link Explorer, and learn how these tools can help you enhance your website’s online authority, attract valuable backlinks, and improve your website’s overall performance in search engine rankings.
Prepare to unleash the true potential of your website as “SEO Mastery” empowers you with the knowledge, skills, and confidence to navigate the ever-evolving world of SEO. Learn the art of keyword optimization, content creation, and competitor analysis to secure a prominent online presence for your business or brand. The book’s step-by-step approach and real-world examples will guide you through the process of optimizing your website for search engines, ensuring you stay competitive in today’s digital landscape.
By embracing the power of SEO and implementing the insights shared in “SEO Mastery,” you’ll set yourself on a path to sustained success in the digital realm. Unlock the full potential of your website, rise to the top of search engine rankings, and make your mark in the online world. Whether you’re a website owner, an SEO enthusiast, or a digital marketing professional, “SEO Mastery” is your definitive resource for achieving SEO excellence and dominating the search engine results.
- Expert guidance on staying ahead of the curve in the ever-changing world of search engine algorithms.
- Valuable tips to avoid common pitfalls and ensure your SEO efforts are effective and efficient.
- Step-by-step approaches to keyword optimization, content creation, and competitor analysis.
- Comprehensive analysis of Ahrefs, Buzzstream, and Moz’s Link Explorer for effective link-building strategies.
- Practical advice for beginners and advanced SEO professionals alike, ensuring everyone benefits from the book.
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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs): No. 7
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry’s creative resource is focused on achieving the highest possible levels of interest and awareness. But how is it that advertising can and frequently does work, even when consumers have no conscious awareness of having seen or heard the ads themselves?
Recent neuroscientific research has shown that the brains capacity to absorb certain types of brand information is far greater than we ever imagined. Building on these findings, Robert Heath is able to explain with exceptional clarity how advertising creates meaningful and enduring brand associations in our minds, even when we pay virtually no attention to it. These associations exert a powerful influence on our intuitive feelings, and can unknowingly drive us to choose and buy particular brands.
This mechanism – low involvement processing – turns out to be an especially effective way of getting through to consumers, who in general have little or no interest in learning about brands. Heath shows that low involvement processing has been a major factor behind the success of mega-brands in markets as diverse as insurance, cars, toilet paper, cigarettes, and beer. The Hidden Power of Advertising is a must-read for those involved with creating, planning and researching effective advertising, advertising and marketing academics, indeed anyone interested in the field of advertising and marketing communications.
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Accounting Ledger Book: Perfect for Bookkeeping, Recording Transactions, Balance Checkbook, Income and Expenses Tracker, Purple Cover
The accounting ledger book is a great tracker for finances and transactions.
It can be used for personal, small businesses, or home-based businesses.
Our Objectif is to cover all the important info you need to track with a load of space and a well-organized Template of up to 28 Transactions per Page
Details:
- Size: 8.5″x11″
- Print length: 110 Pages
- Cover Type: Premium Soft Matte
- Cover Color: Purple
- Cover Design: Simple, Minimalist, Trendy
- Paper Type: Premium White Paper
- Ink Color: Black and White
Features:
This Book Includes:
- Accounting information introduction page (Start Date, Book NO, Department Info, and more!)
- Simple Accounting Ledger pages: (Year, Month, and Sheet No Sections, Date, Account, Description, Debit, Credit, and Balance)
For more Sizes and Designs Check Our Author Page, or Contact us on knowledgesparkpublishing@gmail.com
Get Yours Now!!
We are waiting for your feedback
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Accounts Book Self Employed: Simple Income and Expenses Log Book for Small Business, Business Bookkeeping Record Book | 120 pages
By using this accounts book for self employed individuals, you can record and keep track of your business income and expenses in an easy and efficient way.This book contains 120 pages, and on each page, there is a table that includes the following columns:
- #
- Date
- Details
- Income
- Expenses
- Mode Of Payment
- Total
Features :
- 120 Pages.
- Size: 8.5 x 11 Inches.
- Matte cover.
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Legal Insider
300+ paperback copies were sold of Legal Insider during the first month of release.Reviews:
“A brilliant guide with great insights into the legal sector! A must read for current and future lawyers.”New York Times Best Selling Author Dave Kerpen
Legal Insider was also advertised in the 2020 Financial Times Innovative Lawyers Report.
All royalties and proceeds raised for this book will be used to create a scholarship fund to support students wishing to pursue the GDL and/or LPC.
About this book:
The purpose of this project is to provide a collection of unfiltered insights from paralegals, trainee solicitors, associates and partners working across the legal sector at a range of organisations including in-house companies and private practice law firms.
This resource might interest you if you are: an aspiring solicitor interested in learning more about the legal sector, a paralegal who wants to learn from other paralegals that recently obtained training contracts, a trainee solicitor moving into a different department and want to hear from another trainee solicitor who has recently completed that seat, a final seat trainee solicitor preparing for qualification, looking to move in-house, interested in commercial law.
This book also focuses on topics such as Mental Health and Diversity and Inclusion by featuring legal professionals from BAME and LGBT+ backgrounds.
All contributors gave consent to their responses being included in the book. Each contributor was also asked to consent for their name and employment title to be included in the book.
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£3.00£11.40Legal Insider
£3.00£11.40 -
Sales Training: How to Deal with Objections, Secret Techniques for Prospecting, and How to Find Success in Selling (Sell anything to anyone, Sales, Sales Training, Sales Books,…
The World’s First Sales Book to Make You ABSOLUTELY GREAT in SALES in a MATTER of DAYS(not months…)
Selling can be very frustrating…and confusing…when you don’t know how to sell.
- Part 1: How to OPEN sales calls, meetings, and presentations
- Part 2: How to get MASSIVE Rapport & Build TRUST with your prospects
- Part 3: Offer the HIGHEST offer, and get THE MOST out of every prospect
- Part 3: How to handle EVERY OBJECTION and finish the sale with excitment & enthusaism from both sides
When you understand how SIMPLE & EASY is to presuade, influence, and close – selling becomes a part of WHO YOU ARE, not only in business, but in life.
This book was written specifically for you to “take you by the hand” through the confusing world of selling, so you can build a customized & proven sales process and scripts that suits YOU and your SELLING STYLE, to get the HIGHEST CLOSING RATE while maximizing EACH & EVERY PROSPECT to get the biggest sales.
Here is what you get. You’ll learn:
- How to open a sales call, sales meetings, and sales situations no matter your industry
- The secrets to build MASSIVE rapport with your clients, making the sale much more smooth and easy
- How to build strong trust with your clients, even if you’ve just met them
- How to qualify your clients and know EXACTLY what is their SPENDING ABILITY
- How to add SCARCITY & URGENCY to avoid 99% of the objections
- Closing – How to suggest a close in a smooth way
- How to deal with ANY objection and motivate your client to buy now
- Upselling – How to get the BIGGEST SALE from EVERY CLIENT
“The version of you that wakes up tomorrow, is dependant on the actions you take today.”
BONUS: Buy Paperback, Get the Kindle Edition for FREE!
Scroll Up, Click on Buy Now with 1-Click Button and GET YOUR COPY NOW!
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SEO Secrets: Escape the Matrix of Digital Obscurity
Ever felt like you’re lost in a digital desert, crying out for visibility amidst a sea of competitors? You’re not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success.
This isn’t your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners.
You’ll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting.
But that’s not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You’ll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority.
SEO Secrets is more than just a book; it’s a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It’s time to escape the matrix and embark on a journey to the top of the SERPs.
Are you ready to uncover the secrets of SEO? Plug in, power up, and let’s get optimizing!
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Empire Builder: The Road to a Billion
YOUR EMPIRE STARTS NOW.
You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes it’s hard to stay profitable. You know you need expert advice to grow.
CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion dollar exit. Then he took his companies to triple digit growth. In Empire Builder, he shows you how to do the same. From foundation framing to exit plan, Coffey fills your business toolbox with a wealth of hard-won, real-world strategies you can begin using today.
Discover how private equity can forever change the scope of your company. Draft the blueprint for steady rising growth. Understand how to wield the power of mergers and acquisitions. Step by step, Coffey helps you make the most of each new tool you acquire. Let Empire Builder help you beat the odds and achieve your first million while keeping your eyes on the billion dollar prize.
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£3.10 -
Common Law Handbook: For Juror’s, Sheriff’s, Bailiff’s, and Justice’s
“ONLY THE PEOPLE” CAN SAVE AMERICA WILL YOU? THEN REGISTER WITH THE “NATIONAL REGISTRY” At www.NationalLibertyAlliance.org to become a common law Jurist. We are establishing Common Law Grand Juries in all 3,141 counties in the United States of America. By doing this the people will move our Courts back to “Courts of Justice” and take 100% control of our government. Watch the video “Power of the Grand Jury.” THE DUTY OF THE “COMMON LAW GRAND JURY is to right any wrong. If anyone’s unalienable rights have been violated, or removed, without a legal sentence of their peers, the Grand Jury can restore them. In addition, if a dispute shall arise concerning this matter it shall be settled according to the judgment of the Grand Jurors, the Sureties of the peace. IN A US SUPREME COURT STUNNING 6 TO 3 DECISION JUSTICE ANTONIN SCALIA, writing for the majority, confirmed that the American grand jury is neither part of the judicial, executive nor legislative branches of government, but instead belongs to the people. It is in effect a fourth branch of government “governed” and “administered” directly by and on behalf of the American people, and its authority emanates from the “Bill of Rights” and has the power to enforce law and remove people from PUBLIC office. FREQUENTLY ASKED QUESTIONS: Q: Once I register what happens next? A: If you want to be an active full time or part time Grand Jurist notify one of your county coordinators and they will assist you, you can find them listed under county coordinator at www.NationalLibertyAlliance.org – Otherwise your name will go into the jury pool and you will receive a phone call occasionally to participate as a trial or grand jurist. Q: Do I have to serve when I get the call? A: No. If you cannot participate at that time, we will recycle your name, no questions asked. Q: When I am called how long will I be needed for? A: Usually 1-3 days, you will be given that information and the dates in order to decide if you can participate. Q: What do I do now? A: Go to www.NationalLibertyAlliance.org and Register. After you register you will be taken to an “Orientation Page” and you will be instructed further, please read carefully that page.Read more
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English Legal System: 2016/17 Edition
Used by thousands of students each year, this best-selling title is your definitive guide to all aspects of the English Legal System. Ideally suited for use on LLB or GDL programmes, its unrivalled coverage combined with the authors’ trademark clarity of writing ensures you have the best possible foundation for your study.
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Digital Marketing: Advanced Strategies to Start, Acquire, Retain, And Scale a Successful Digital Marketing Agency (Business Blueprint Book 5)
If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! – Discover the Step-By-Step Roadmap That Will Take You From Aspiring Entrepreneur to Industry Powerhouse
Are you ready to discover the secrets behind building a highly successful digital marketing agency that generates massive revenue?
In an increasingly digital world, the power of effective marketing can make or break a business. Look no further than this all-in-one guide to building a top Digital Marketing Agency!
Inside this transformative guide, marketing enthusiasts, entrepreneurs, and aspiring agency owners will embark on a step-by-step journey toward creating a thriving agency that will help you accomplish all your dreams.
Packed with invaluable insights, proven strategies, and practical advice, this book is a comprehensive roadmap that reveals the blueprint for building a highly profitable digital marketing agency from scratch.
Discover:
- How to lay a solid foundation for your agency: From defining your niche and identifying your target audience to crafting a compelling brand identity that sets you apart.
- Core strategies to propel your agency ahead: Utilize the tools of the trade from Search Engine Optimization, to leveraging social media marketing to engage and expand your audience.
- The formula to building a winning team: Learn how to assemble a high-performing team, nurture client relationships, and develop a scalable business model that drives consistent growth.
- Industry secrets to elevate your agency: Be guided through advanced tactics to help you streamline your operations, deliver exceptional results, and secure long-term clients
Whether you’re a marketing professional seeking to launch your own agency or an existing agency owner looking to scale your business to new heights, this book will serve as your ultimate guide to building a successful digital marketing agency.
So, get ready to transform your passion for marketing into a thriving and lucrative business.
Scroll up, Click on “Buy Now”, and Get Your Copy Now!
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£3.10 -
Persuasive Marketing: The use of NLP in Advertising & Marketing
Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.Why do some advertising campaigns work and others fall flat?
Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.
In effect these patterns make your audience more likely to behave in predictable ways.
These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.
Persuasive Marketing will introduce you to these patterns and how to use them effectively.
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Order Book: For Small Business – Inventory Log Book – Income and Expense Log Book: Book Keeping Log for Small Business – Order Book / Journal with … Income Tracker / Inventory…
With this simple order log book you can easily keep track of your daily business activities.
The Page Contains:
? Order Form: Date, Order Number
? Customer Details: Name, Address, Company, Tel, E-mail
? Order Details: Item (description), Quantity, Price, Total Price
? Shipping Details: Shipping Method, Tracking No, Discount, Total
? Section for NotesRead more
£3.20 -
Order Book: For Small Business – Inventory Log Book – Income and Expense Log Book: Book Keeping Log for Small Business – Order Book / Journal with … Income Tracker / Inventory…
With this simple order log book you can easily keep track of your daily business activities.
The Page Contains:
? Order Form: Date, Order Number
? Customer Details: Name, Address, Company, Tel, E-mail
? Order Details: Item (description), Quantity, Price, Total Price
? Shipping Details: Shipping Method, Tracking No, Discount, Total
? Section for NotesRead more
£3.20 -
A Practical Guide to Personal Finance: Budget, Invest, Spend (Practical Guide Series)
MAKE YOUR MONEY WORK FOR YOU by matching your spending and investments to your values
CONTROL YOUR SPENDING BEHAVIOUR by gathering and tracking financial information efficiently
SIMPLIFY YOUR FINANCIAL MANAGEMENT by learning to use the right tools effectively
REALIZE YOUR SAVINGS GOALS by understanding what you want to and can achieve
Introducing Personal Finance, by economics expert Michael Taillard, teaches you everything you need to know about managing your financial life. It’s crammed full of practical advice on how to save, earn and get the most out of your money.
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The Other Side of Sales: An insider reveals the secrets to dealing with professional buyers
Whether it is in sports, in games or in business, the ones who are most successful are often the ones who know how to think like their opponent. And especially in the continuously evolving world of buying and selling, will these insights truly make the difference. Want to put an end to lost sales or decreasing margins? Re-think the relationship with your buyer.
In ‘The Other Side of Sales’ author Mark Schenkius crosses over to the other side of the table and shares his secrets from almost two decades of experience in negotiations and procurement.
Packed with new content, fresh insights and a unique set of 47 questions, this book is undeniably a game-changer for any sales professional.
Mark Schenkius is the founder of ROI10, a globally operating training and consultancy firm focused on making you successful in sales and negotiations. He has worked for Mars Inc. for over 17 years in a variety of procurement functions, and has extensive experience providing training to both sales and procurement professionals.
Full details of current services can be found at www.roi-10.com.
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Be careful not to trip over my amazingness. It’s everywhere. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages
Be careful not to trip over my amazingness. It’s everywhere. This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
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Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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Using the Internet Safely For Seniors For Dummies (For Dummies Series)
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions-securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.Read more
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Business Accounting Vol 1
Known as the ‘Bible’ of accounting this book offers a thorough introduction to financial accounting. Full coverage of special accounting procedures and partnerships are retained in this modernized version of the two volumes, logically taking the reader through a typical first year course.Read more
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Common Law Community Training Manual: Establishing the Reign of Natural Liberty: The Common Law and its Courts
The Purpose of a Common Law court Many people are plagued by the injustice of the courts, police, schools, banks, social services and the NHS. As citizens of a common law based judicial system, we have the right to come together in our local communities and convene a common law court in full lawful legitimacy. We are capable of judging and sentencing any person, business or organization fairly regardless of the status they hold in society. A court convened randomly by the public can be trusted to judge fairly with no alterior motives. Our sentences are enforced by local community members acting as peace officers who are sworn agents of the court directed by our court appointed sheriff.Read more
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Instagram Marketing: Grow Your Business Fast with the Help of Instagram and Social Media
INSTAGRAM MARKETING
The Instagram platform was created as a photo-sharing social network; so, where does business fit in? While the platform may have started as a social network for sharing photos, it has morphed into an excellent way to kick-start a business, reach sales goals, and connect with consumers. There are currently over 1-billion active monthly users on Instagram. Why not get your piece of the 1-billion customer pie?
Inside this book, you will discover how to market effectively on Instagram. This includes everything from creating a profile, to choosing hashtags, to running paid advertising. No matter your goals for marketing on Instagram, the information in this book will be able to help you achieve them.
Here Is A Preview Of What You’ll Learn About Inside…
- The Basic Of Instagram
- Using Instagram To Market Your Business
- How To Run Ads On Instagram
- Instagram Marketing Strategies
- What Types Of Content To Post
- How To Become An Instagram Influencer
- Much, Much More!
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Online Advertising: Market Like a Pro and Explode Your Business!
Online Advertising Market Like a Pro and Explode Your Business! Do you wish you knew how to advertise Online? Do you wish you knew how to advertise Online? Would you like to know more ways to advertise your business? Is Business Advertising something you just can’t get a handle on? Whatever your reasons for wanting to learn Online Advertising this book is for you! This book is action packed full of great idea’s to help you grow your business today! In this book you will find out… -What is Online Advertising? -Using a website to Advertise! -Social Media Advertising -Creating a newsletter for Advertising -Search Engine Advertising -And much more! This book also comes with a one page Action plan you can use Immediately to help you start Exploding your Business today! Your about to discover all of these things and more with Online Advertising: Market Like a Pro and Explode Your Business! You wont find your usual and boring old tips you’ve heard millions of times before. This guide is full of up-to date information, hot of the press and will help you grow your business through Online Advertising Today! Take action today! Marketing, online business, advertising, online advertising, social media marketing techniques, social media marketing, social media, social media for business, web marketing, web 2.0Read more
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The Manager: Inside the Minds of Football’s Leaders
From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What’s the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you’re managing a Premier League football team or a FTSE 100 company.
Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every decision, remark, skill, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, give examples of lessons they’ve learned along the way, and describe the decisions they make and the leadership they provide.
Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in an abnormally high-pressure environment. Offering valuable lessons for business leaders and fascinating behind-the-scenes insights for football fans, The Manager is an honest, accessible and unprecedented look at the day-to-day work of these high-profile characters and the world of top-level football management.
Contents: A Piece of the Action (Roy Hodgson); The Art of One-on-One (Carlo Ancelotti); Behind the Scenes (Arsène Wenger); Building High-performing Teams (Sam Allardyce); The Field of Play (Roberto Mancini); Handling Outrageous Talent (José Mourinho); Pursuing a Career Under Pressure (Brendan Rodgers); Seeing the Bigger Picture (Harry Redknapp); Creating Sustained Success (Sir Alex Ferguson); Crisis Response and Turnaround (Walter Smith); Triumph and Despair (Mick McCarthy).
Also featuring: Gerard Houllier, Tony Pulis, Martin O’Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.
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Sales Growth: Five Proven Strategies from the World′s Sales Leaders
A comprehensive guide to how companies can drive sales growthFinding growth today can be an enormous challenge for companies in a complex and fast–changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue–print for achieving this goal by revealing what world–class sales executives are doing right now to find growth and capture it as well as how they are creating the capabilities to keep growing in the future.
Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you′ll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You′ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance.
- Based on interviews of more than 120 of today′s most successful global sales leaders, from a wide array of B2C and B2B organizations
- Offers real–life examples of how successful sales leaders overcame the challenges encountered in the quest for growth
- Contains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much more
Created by sales executives for sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.
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100 Million Dollar Selling: The Handbook for Sales Professionals who want to win
Want to achieve levels of sales success you never thought possible? You need to read this book.This is a no-nonsense, straight to the point guide for anyone who wants to understand the fundamentals of selling. It’s a practical guide and reference book to everything you need to know to be successful in sales. Written by an entrepreneur with over 100 Million Dollars in sales income over his career to date, This book shares the key activities you need to undertake to take your sales career to the next level. Perfect if you are:- New to sales- An aspiring entrepreneur- Wanting to take your sales career to the next level- Looking to achieve financial freedom- Eager to grow your business- Wanting to close multi-million dollar contractsEach chapter focuses on a particular element of the sales cycle and provides real-world examples of how the lessons of the book were applied to secure multi-million dollar wins. If you are serious about upping your sales game you’ll find the advice in this book invaluable.You’ll find advice on- Sales process- Strategic selling- Presenting and the art of story-telling- Qualifying your deals- Organizational coverage- Team selling- Demonstrating your product or service- Reference selling- Negotiation techniques- Hiring the right kind of sales people- What it takes to make it in sales- Closing techniquesThe lessons of the book are ideal for anyone with an interest in taking their sales ability to the next level, but especially for those involved in sales in the technology sector. The author has 20+ years of experience in the tech scene as a quota-carrying sales rep right through to his experience as CEO of a Silicon Valley software company.This is not a hype-filled book, it’s a step-by-step guide to enable you to accelerate your sales cycles, control the sales process and maximize your chances of securing the deal. The actions proposed in each chapter have proven results over many years and are not complex to master. The author provides practical proven advice that you can start to implement immediately.If you put into practice the advice proposed in this book you will:- See sales revenue increase dramatically- Improve your deal closure rate- Maximize each sales opportunity- Avoid time-wasting work on deals that will never happen- Learn how to qualify opportunities quickly- Get the most from every negotiation- Realize your potential as a sales professionalRead more
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Don’t Make Me Go All HR On You: Funny Office Notebook Journal Appreciation Gag Gift For Coworker Human Resources.
This is a lined notebook (lined front and back). Simple and elegant. 110 page, high-quality cover, and 6″ x 9″ inches in size.
This gag gift notebook is the best funny Gifts idea, perfect for writing notes or keeping diary life goals and dreams, task list organizer, goal tracker, habit tracker, and journaling.
This composition notebook has many uses:
- Write down your daily thoughts.
- Take meeting or class notes.
- Make to-do lists.
- Write down goals.
- Write letters.
- Write to poetry.
- And more…!
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Foundations of Marketing
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber.
Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers.
Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy.
Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture.
The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition’s case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver.
The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill’s Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
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£3.40Foundations of Marketing
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