• Ultimate Guide to Instagram for Business (Entrepreneur Ultimate Guide)

    Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. 

    With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. 

    Inside, readers will learn:

    • To uncover who your right-fit customers are and how to find them easily on Instagram 
    • The secret new ways of going viral to grow your audience and multiply your sales.
    • How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works
    • A new content creation formula to make creating content easy and effective.
    • Copy-and-paste resources, and a simple roadmap gets you results fast and easy
    • Brand-new up to date examples, marketing funnels and campaigns
    • New features of Instagram featured; including stickers, stories, polls, and reels 

    Whether you’re new to the Instagram world or you’re not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide’s easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you’ll unlock the power to become an Instagram Sales Machine!

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    £12.90£17.10
  • Net Zero for Business: How to write an effective carbon reduction plan in 6 simple steps: How to write an effective carbon reduction plan in 7 simple steps

    04
    Unlock the path to a sustainable future with “Net Zero for Business.” As the effects of climate change become increasingly evident, businesses must step up and take action. This essential guide, tailored specifically for business managers, empowers you to transform your company and achieve Net Zero.

    Inside, you’ll discover the revolutionary MARTOC method—a practical, six-step process that will guide you towards creating a powerful Carbon Reduction Plan. Measure your carbon footprint, set ambitious goals aligned with your vision, and implement effective strategies to reduce emissions across your operations.

    With simple yet impactful steps, “Net Zero for Business” helps you navigate the complexities of sustainability and bring structure to your efforts. It’s time to take action and become a leader in sustainable business practices.

    Join the movement today and revolutionise your business for a better tomorrow. Together, we can make a significant impact in the race against climate change.

    Read more

    £17.10£20.90
  • Empire Builder: The Road to a Billion

    01

    YOUR EMPIRE STARTS NOW.

    You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes it’s hard to stay profitable. You know you need expert advice to grow.

    CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion dollar exit. Then he took his companies to triple digit growth. In Empire Builder, he shows you how to do the same. From foundation framing to exit plan, Coffey fills your business toolbox with a wealth of hard-won, real-world strategies you can begin using today.

    Discover how private equity can forever change the scope of your company. Draft the blueprint for steady rising growth. Understand how to wield the power of mergers and acquisitions. Step by step, Coffey helps you make the most of each new tool you acquire. Let Empire Builder help you beat the odds and achieve your first million while keeping your eyes on the billion dollar prize.

    Read more

    £3.10
  • Automatic Recruitment Agency: Scale to seven figures while working less

    08

    Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?

    Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.

    Read this book and learn how to:

    • Automate your recruitment agency using systems and processes that deliver predictable, consistent results
    • Harness assets that continually drive revenue and growth without effort
    • Attract clients and candidates using the new-era model
    • Run your business with less stress and overwhelm
    • Scale your business and grow your income while working fewer hours – and no overtime

    Read more

    £9.10£13.30
  • The Online Business Blueprint: A 7-Day Action Plan to Implement Proven E-Commerce and Digital Marketing Strategies, Break Free From the Corporate Cage, and Start Earning Passive…

    The Online Business Blueprint

    A 7-Day Action Plan to Implement Proven E-Commerce and Digital Marketing Strategies, Break Free From the Corporate Cage, and Start Earning Passive Income Now

    By Delia Austin

    Unleash Your Digital Empire: Become Your Own Boss and Achieve Financial Independence Without Sacrificing Your Time or Sanity!

    Does the thought of navigating the complex world of online business leave you feeling overwhelmed and uncertain, unsure of where to even begin?

    Are you frustrated by countless failed attempts to launch your online venture, desperately seeking a proven roadmap to success?

    Are you plagued by self-doubt and fear of failure, hesitating to take the leap into online entrepreneurship despite your burning desire for a life of abundance and purpose?

    Before the Internet, there were only so many things you could sell, and in only so many ways.

    Nowadays, there are too many things to sell, with an infinite number of ways to sell them to millions of customers.

    So how do you sort through all the options?

    That’s where this book comes in. It teaches you the One-Week Business Framework to give you a straightforward, step-by-step plan that helps you get your own business up and running in 7 days or less.

    Inside, you’ll find:

    • How to make your business and what you offer truly stand out from your competitors, without spending thousands of dollars on a logo or creating unique features
    • How the “Rule of One” provides laser-guided focus when building a business in 7 days or less – and helps to almost completely eliminate all the guesswork that usually comes with starting a business from scratch
    • How to make finding the right niche for your business painless with 5 simple tips
    • Uncovering the secrets to maintaining a sleek, profit-generating website without diving into a sea of code
    • How to harness the power of SEO to have customers flocking to your digital doorstep
    • Converting one-time buyers into loyal customers: the art of crafting an unforgettable customer journey
    • Master the subtle art of online pricing strategies to fuel your sales and outmaneuver competitors
    • Your roadmap to crafting an irresistible value proposition that captures hearts and opens wallets
    • How to decode the language of online analytics to make data-driven decisions confidently
    • The One-Week Business Framework for turning your idea into a fully functional online business in 7 days or less – no “hacks” or “tricks”, ONLY the most essential steps you need to take to get an online business up and running

    And much more!

    Note: This book is NOT about making you a millionaire overnight… although following these simple steps over the next 7 days can accelerate your path to building long-term wealth.

    Our comprehensive guide breaks down complex technical concepts into bite-sized, beginner-friendly lessons. Learn how to navigate the digital landscape with ease, demystify intimidating jargon, and gain the confidence to build and manage your own profitable online empire!

    More importantly, it gives you the skills to master the game of business.

    So you can eventually handle your business like it’s your day job.

    If you’re ready to join the online income revolution, then scroll up and click the “Add to Cart” button right now.

    Read more

    £4.70
  • Business Development For Dummies

    08
    Growing a small business requires more than just sales

    Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.

    Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.

    • Learn the core concepts of business development, and how it differs from sales
    • Build a practical, step-by-step business development strategy
    • Incorporate marketing, sales, and customer management in general planning
    • Develop and implement a growth-enhancing partnership strategy

    Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

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    £16.70£19.00
  • THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS

    05
    There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It’s a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes many times.

    Over the last 25 years, we’ve been involved in the start-up, scale up and exit of several successful technology businesses, that between them have realized close to billion dollars of shareholder value. But along the way we’ve also had more than our fair share of disappointments and have the mental scars and bruising to prove it. We’ve made mistakes and fallen in what felt like bottomless pits. But fascinatingly enough, we learned as much from the ones that didn’t work, as we did from the successes. It’s these lessons which we thought we’d share in this book.

    So, who is this book for? We think there are three use cases here, so let’s expand.

    Firstly, you could be a Founder who has raised seed money or achieved a Series A and who set off like a rocket in the early years, conquering all before them. But something has happened.

    For some reason the business is not growing as fast as you’d once hoped. Without perhaps knowing why, sales have started to slow, and some air has come out of the tyres amongst key stakeholders. Renewals are harder to achieve, once automatically accepted upsells are being rejected and pricing is being squeezed. There’s a sense that the business needs a re-set and perhaps fresh ideas, and energy are needed to get the team back to smashing targets

    What we’ve learned is that if things have started to slow, especially from a sales point of view, it’s generally down to one of two things. Either the core value proposition has become lost somewhere in the heat of battle and has shifted with or without your knowledge. Or the sales team have lost their way and need some fresh inspiration. We’ll address both these issues (and many more) in this book. Sometimes it’s a combination of both, sometimes it’s something different, but these are two most common reasons we’ve found. If this is you, we hope this book will provide some fresh inspiration.

    The second use case would be a Technical Founder who has created some brilliant software but is unsure about how to go to market. Without trying to sound too like Liam Neeson, creating a highly effective sales and marketing plan requires a particular set of skills and experience.

    You might well be thinking it’s time to invest in an expensive sales team, and that might be the right answer. But before you do that, it might be worth reading this book because it contains a set of workbooks that will significantly stack the odds in your favour of gaining repeatable sales traction.

    Finally, this book is for Founders who are starting out on the SaaS journey and thinking about where to begin. You’ve come up with a great idea on how you might change the world for the better, but before you go all in, feel like you’d like to understand the Go to Market process more.

    This book is made up of ten workbooks which we recommend you follow sequentially and take time at the end of each chapter to reflect and then take action. We’ll teach you how to prepare your pain statement and then test it on personas within your target market. We’ll discuss how to uncover your perfect customer and what an Economic Buyer looks like. We’ll build Market Maps and debate the best ways you can become famous in your chosen field. We’ll look at Product Messaging, packaging, and pricing and at the very end we’ll show you how to put together an exciting Investor Proposition for when you need to raise capital. At its heart, this book is a Go to Market Handbook for SaaS Leaders because there’s nothing more important than hitting your sales targets.

    Read more

    £23.70
  • Order Book for Small Business: make it easier to keep track of your orders and keep them all in one place, Sales Order Log Book

    Are you searching for a small business order book?, So this book is for you.

    This book will make it easier to keep track of your orders and keep them all in one place.

    Each page includes sections for:

    • Order Date.
    • Order No.
    • Customer Details (Name, Address, E-mail, Phone).
    • Order Details (Description, Qty, Price, Discount, Total).
    • Payment Methods.
    • Status (Stated, Done, Shipped).
    • Shipping methods: Carrier, Tracking No., Ship Date, Shipping Cost
    • Total Unit Price, Total Price, Total Discount, Tax

    Read more

    £4.70
  • The ChatGPT Guide for Business: A Quick-Start Guide to Effective AI Use and Prompt Engineering In Work and Business (Essential Guide!)

    08

    Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!

    The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.

    AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.

    This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.

    In this book, you will learn:

    • Responsible AI use
      Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand.
    • Critical foundation skills
      The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business.
    • Practical tips and techniques
      Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more.
    • AI ethics and how to navigate the future
      Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce.
    • Techniques make you and your team AI-ready
      How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.

    This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!

    Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.

    Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.

    What’s Inside? (Book Contents)

    • Introduction
    • Part 1: The Basics
    • Chapter 1: Getting Started
    • Chapter 2: Essential Skills
    • Chapter 3: Risks and Warnings
    • Part 2: Techniques and Prompts
    • Why These Prompts?
    • Chapter 4: Business Communications
    • Chapter 5: Learning and Education
    • Chapter 6: Business Strategy and Planning
    • Chapter 7: Marketing Communications
    • Chapter 8: Business Admin
    • Chapter 9: Project Management
    • Chapter 10: Sales
    • Chapter 11: Recruitment
    • Chapter 12: Team Management
    • Chapter 13: Legal
    • Chapter 14: Design and Creative Prompts
    • Chapter 15: Have Fun with It
    • Part 3: Deeper Concepts
    • Chapter 16: Pro Tips and Tricks
    • Chapter 17: AI Automations
    • Chapter 18: Become an AI-First Organisation
    • Chapter 19: Ethical Considerations
    • Chapter 20: Looking to the Future
    • What Next?

    About the Author:

    Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.

    Get this book today and ensure you read part 1 – The first 45 pages!

    Read more

    £14.20
  • Accountancy for UK Contractors: A bare bones guide to running your own limited company

    08
    Based on my experience as a contract electrical engineer, this book explains how to set up and run your limited company’s accounts, from registering your company to completing year-end tasks.

    • Registration and set up
    • Routine transactions
    • Payroll
    • Dividends
    • VAT
    • Invoicing Expenses
    • IR35
    • Year-end tasks

    I use free accounting software for my own business, doing the routine bookkeeping myself but using a budget accountant to prepare my annual accounts. This low cost balance between using an accountant and going it alone is the knowledge level that I aim to share.

    Other than a bonus chapter on setting up a cut price website, non-accounting aspects are not covered.

    This book is intended for companies based in the UK.

    Read more

    £6.60
  • Pack of 52 Mini 2024 White Calendar Tabs Month to View Tear off Pads – Ideal for Personal Organisers Workplace, School Classroom or Home Office and all other Personal and…

    03
    • MULTIPLE PADS PER PACK: Pack of 52 mini white calendar tabs 2024 of professional quality ideal planner and organiser for your workplace, school classroom or home office and all other personal and business uses
    • QUICK TO REFERENCE, EASY TO USE: These quality calendar books are 1 month per page. Simply tear off the page at the end of the month to continue onto the next. Month to view, printed on high quality 70gsm white paper, thread sewn at top and glossy art-paper at the back to give extra strength
    • EASY TO READ MINIATURE CALENDARS: This mini white calendar 2024 has a size of 75mm X 46mm, making them a great alternative to large bulky calendars and consist of 13 pages with 1 page for each month and a back page
    • IDEAL FOR CLASSROOM ACTIVITIES: Easily tear off pages of this classy mini calendar makes it perfect for handcrafted calendars. Make your own calendar for 2024 using these small white handcrafted calendar pads, ideal also for children as these can easily be personalized
    • NICELY PACKAGED: Delivered in shrink-wrapped package size of 147mm X 95mm X 22mm (L x W x H)
    £6.60
  • Instagram for Business Success: A Comprehensive Guide to Setting Up and Growing Your Business Account

    In this book, we will take you through the journey of harnessing the power of Instagram for your business. You’ll learn how to set up a business account, create captivating content, engage with your audience, and measure your success. Whether you’re a small business owner, a startup, or a seasoned entrepreneur, this guide will provide you with the knowledge and tools needed to leverage Instagram effectively.

    Read more

    £3.80
  • The Great Game of Business: The Only Sensible Way to Run a Company

    08

    In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it’s one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company’s key figures, can act on them and has a real stake in the business. In Stack’s own words: ‘When employees think, act and feel like owners … everybody wins.’

    As a management strategy, ‘the great game of business’ is so simple and effective that it’s been taken up by companies from Intel to Harley Davidson.

    Read more

    £9.60£10.40
  • Sustainable Marketing: How to Drive Profits with Purpose

    03

    Shortlisted for the Business Book Awards 2022

    In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.

    From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

    Read more

    £17.50£19.00
  • WJEC/Eduqas A-level Year 2 Business Student Guide 4: Business in a Changing World

    02

    Exam boards: WJEC and WJEC Eduqas
    Level: AS/A-level
    Subject: Business
    First teaching: September 2015
    First exams: Summer 2016 (AS); Summer 2017 (A-level)

    Build, reinforce and assess students’ knowledge throughout the course. Tailored to the 2015 WJEC and Eduqas specifications and brought to you by the leading A-level Business publisher, this study and revision guide combines clear content coverage with practice questions and sample answers.

    – Ensure understanding with concise coverage of each topic, broken down into manageable chunks

    – Help students apply their knowledge to up-to-date examples that cover key content areas such as technology and globalisation

    – Consolidate understanding with exam tips and knowledge-check questions

    – Practise exam-style questions for every question type, with plenty of opportunities to develop the maths and quantitative skills that students need to succeed

    – Improve students’ exam technique and show them how to reach the next grade using sample student answers and commentary for each exam-style question

    – Use flexibly in class or at home, for knowledge acquisition during the course or focused revision and exam preparation

    This Student Guide covers the content of:

    – 2015 WJEC AS/A-level Business specifications regulated by Qualifications Wales

    – 2015 WJEC Eduqas AS/A-level Business specifications regulated by Ofqual

    Read more

    £9.50
  • Money for Beginners: 1

    08
    An informative introduction to the world of money, covering everything from bank accounts, earning and borrowing to government spending, taxes and inflation. With bright, infographic pictures, a detailed glossary and links to specially selected websites where you can visit a virtual bank, see money from around the world and more.

    Read more

    £6.60£9.50
  • 2024 Calendar A4 Large 2 Column Month To View Spiral Bound Wall Planner for Home Business Office School 1 January 2024 to 31 December 2024

    08
    • This Large Print 2 Column Calendar from Tallon is wire bound with a hanging hook. It comes complete with a Monthly Calendar (in 2 columns), Notable Dates, Moon Phases and Forward Planner. It is ideal for use in office, business, work, school, college and home
    • Approx. 8.5″ x 11.5″
    • One Month to View
    • Wire Bound with Hanging Hook
    £3.30£3.80
  • That Will Never Work (Audio Download): Marc Randolph, Marc Randolph, Endeavour: Amazon.co.uk: Books

    01

    In the tradition of Phil Knight’s Shoe Dog comes the incredible untold story of how Netflix went from concept to company – all revealed by cofounder and first CEO Marc Randolph. 

    Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

    It was a simple thought – leveraging the internet to rent movies – and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

    But Hastings was intrigued, and the pair – with Hastings as the primary investor and Randolph as the CEO – founded a company. 

    Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the 21st century’s most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph’s transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world – even with an idea that many think will never work. 

    What emerges, however, isn’t just the inside story of one of the world’s most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? 

    From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

    Read more

    £2.80
  • The School Premises Handbook: a guide for premises staff, business managers, headteachers and governors

    02

    A handbook to inform school premises staff, business managers, headteachers and governors in England of their legal responsibilities around buildings compliance.

    As well as exploring the impact of school buildings and grounds on student learning, The School Premises Handbook covers the working environment, fire safety, health and safety, statutory compliance duties, planning for maintenance, risk assessments, energy efficiency, environmental sustainability, and managing and developing a premises team. Jo Marchant, a highly experienced head of estates, introduces key legislation, further information sources, and an action checklist.

    New premises staff will find a wealth of information, from what to do on their first day in the role to planning the year-long cycle of maintenance activities. More experienced premises staff will also gain plenty of useful insights. School business managers will find advice on managing premises staff and developing their school estate. Headteachers will be informed of their responsibilities for ensuring their schools are safe and compliant. And governors and trustees will learn how to hold school leadership to account.

    Read more

    £15.20
  • Essential Food Safety Management 2024: Kitchen Safety Recording Sheets Page A Day Dated Diary (Culina Salus Food Safety Management Books)

    Page a Day Diary from January 2024 to December 2024. For your food business, kitchen, food truck, anywhere food is produced for the public.
    Celebrating our 10 year anniversary!. Launched in 2014
    Includes:
    Staff Training Records
    Food Temperature Recording Sheets
    Fridge,Freezer,Chiller Temperature Recording Sheets
    Opening,Closing Checks
    Cleaning Schedules
    Staff Training Records
    Food Allergy Recording Section.
    Plus much more.

    Read more

    £28.50
  • New GCSE Business Edexcel Knowledge Organiser: for the 2024 and 2025 exams (CGP Edexcel GCSE Business)

    02
    Remember all the key facts with this super Knowledge Organiser (9781837740000) for GCSE Edexcel Business! It’s the perfect partner for your study notes as you work through the course, with all the key information you need to remember. Each topic is stripped down to just the most important bits, using snappy reminders, graphics and diagrams to help you learn. You’ll find every crucial topic clearly explained with examples, and as ever, there’s a sprinkling of classic CGP humour to make the whole experience more enjoyable! To make sure you really know the course inside out, there’s a matching Knowledge Retriever (9781837740017) that’ll test how much you remember.

    Read more

    £5.70
  • CCEA A2 Unit 1 Business Studies Student Guide 3: Strategic decision making

    01

    Reinforce your understanding of CCEA A2 Unit 1: Strategic decision making and improve your exam technique for the CCEA A2 Unit A assessment.

    Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades.

    This Student Guide will help you to:

    – Identify key content for the exams with our concise coverage of topics
    – Avoid common pitfalls with clear definitions and exam tips throughout
    – Reinforce your learning with bullet-list summaries at the end of each section
    – Test your knowledge with rapid-fire knowledge check questions and answers
    – Find out what examiners are looking for with our Questions & Answers section

    Read more

    £9.50
  • Business Buying Strategies: How To Buy A Business Without Risking Your Own Capital

    08
    If you’re in business you probably have three challenges:You want to grow – but have hit a plateauYou want to reach your goals fasterYou want to do this with less stress and hassle…Buying a business can solve all three of these problems:You can grow your business in leaps and bounds by acquiring similar businesses, competitors or your supply chain. You can literally double your annual sales in twelve weeksYou will get where you want to go faster – in months rather than yearsYou will do this with less stress as others will manage the business for youThis book will help you shift from thinking like an ‘operator’ to thinking like a ‘dealmaker’. As a result you will have a larger, more profitable business which can be sold for more money, faster.JONATHAN JAYis a an experienced dealmaker, buying and selling businesses for over twenty years. Dealmaking transformed Jonathan from a business ‘operator’ working long hours for little reward, to a multimillionaire. He is still actively investing and coaches and mentors others to do the same.I have just completed The Dealmakers Academy Mastermind Programme with Jonathan Jay. This has been a fast-paced year of exponential group learning, ably led by Jonathan, a seasoned authority in the buying and selling of businesses in a variety of different sectors. His facilitation and delivery of the programme has been eloquent and effusive and he has generously shared his ‘secret sauce’ for nimbly and ethically negotiating and constructing business deals with very little money down! I highly recommend Jonathan and this programme to anyone who wants to take business entrepreneurship to the next level! I very much look forward to working with Jonathan in the future! Dr Andrew Greenland

    Read more

    £3.60
  • FIRST CHOICE KAYA 2024 Wallplanner R&B – A4 2 Column Month to View Slim Wallplanner Spiral Bound Calendar for Home Business Office School

    08
    • Stylish design Red and Black Colour Wall Planner Runs from January 2024 to December 2024.
    • Made with High quality paper, it’s been designed to avoid ink feathering and seepage so you can mark on any date. Our calendar is made from acid-free paper, resistant from the damage by air and light.
    • Our calendar has been designed to be used on any wall or table at home, or in the office or other places such as universities, colleges, schools and construction sites.
    • Does someone always forget important dates? On their birthdays and anniversaries, they will be head over heels for this gift!
    • FIRST CHOICE KAYA 2024 Wall planner A4 Month to View
    £3.30
  • Pearson Edexcel A-Level Business Workbook 1

    02

    Support and encourage students in their study of Pearson Edexcel A level Business with these write-in Workbooks.

    These Workbooks help students practise their skills and improve their subject knowledge both inside and outside the classroom.

    – Develop and consolidate understanding using practice questions targeting each Assessment Objective including calculations and worked examples
    – Build key skills and practise the different question types
    – Support assessment preparation using exam-style questions on every topic
    – Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention
    – Answers provided online

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    £7.60
  • Smart Startups: What Every Entrepreneur Needs to Know–Advice from 18 Harvard Business School Founders

    Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.

    Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.

    The real story is a bit more unconventional—and much more interesting.

    Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.

    Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them  about what they discovered along the way and what they wish they had known beforehand.  The authors bring  these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee   No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.

    Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom,  and inspiration  they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.

    Read more

    £25.50£28.50
  • Womens Business Network Guide to Becoming a Successful Entrepreneur

    06
    Do you want to boost your business and earn a good living? Are you starting out as an entrepreneur and need advice and guidance? Discover how to survive and thrive as a woman in business.

    Running a business is hard, but with the right support, guidance, and community, you can learn from experts, boost your visibility, and revolutionise your business. After encouraging each other via their online network, the Women’s Business Network members collaborated on a project to empower other women in business to succeed.

    The Women’s Business Network Guide to Becoming a Successful Entrepreneur shares its members’ experiences, stories, and expertise, covering topics from accounting, content marketing, and SEO to sales and technology and everything in between. Using their personal journeys, you will find valuable advice to help you focus on building the foundations of your business and future success.

    “This collaborative, hand-up approach is a refreshing change from competitive, traditional business. It is led by the natural warmth of founder, Sharon Louca, with her purpose to support women to succeed in business. She brings decades of management and administration experience; working the practical magic behind the scenes to ensure an enterprise runs smoothly and optimally. She has long implemented the necessary practical steps to get businesses off the ground and to grow businesses to six and seven figure revenues.
    My experience has been that for women to thrive they need both the practical and emotional support that this book and the Women’s Business Network offers.” Kat Byles, Author of Creative Happy Work’: ‘Follow your Heart to a Thriving Business Life and World’.

    Read more

    £14.20
  • Accounting Fundamentals: A Non-Finance Manager’s Guide to Finance and Accounting

    08
    The only guide required for Non-Finance Managers and Professionals, Entrepreneurs, Business Owners and Students!

    Are you frustrated by the complexities of Finance and Accounting?

    Do you find reading financial statements overwhelming and intimidating?

    As a business owner or manager, you know that finance and accounting are critical aspects of running any successful enterprise. But unfortunately, for many people, it is a complicated topic full of jargon that can be confusing and daunting. The lack of financial literacy can lead to costly mistakes, missed opportunities, and unnecessary stress.

    Imagine if you had a clear and concise guide that could help you easily master the basics of finance and accounting. Well, there is. This book was written to empower you with strong financial acumen so that you can make better, informed decisions in your career and business.

    Here are some topics you will learn about:

    • The Principles of Finance and Accounting: Easy to grasp Accounting Principles and Financial practices to equip you with the knowledge you need to manage financial matters without frustration or confusion.
    • Basic Financial Terms: 23 Financial terms explained in a way that anyone can understand, so you can confidently engage in conversations with any finance professional.
    • Financial Analysis: Learn how to read a financial statement like a pro, this will enable you to analyze and gauge the financial performance of any business.
    • Business Budgeting and Forecasting: Gain the tools and strategies needed to navigate the intricacies of business planning, create realistic budgets, and make accurate business forecasts.

    Don’t let your lack of financial knowledge hinder your ability to grow a profitable business or build a successful career. With this book as your trusted resource, you too can build financial confidence … in as little as 7 days!

    It’s time to make the decision today to invest in your Financial Empowerment. Are you ready to embark on a journey toward Financial Mastery?

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    £15.20
  • Elite Martial Arts Instructor: A military approach to opening, operating and scaling a thriving martial arts business

    08

    Have you turned your passion for martial arts into a business, but it’s not yet as successful as you know it can be? Perhaps you’re still fitting it around your day job, getting burnt out and losing your enthusiasm?

    Or is having your own martial arts business still a dream – and you just need some encouragement and support to make it happen?

    In Elite Martial Arts Instructor, author Lee Matthews shows you how to overcome these obstacles and much more.

    A former world kickboxing champion, paratrooper and entrepreneur with 25 years of experience in the martial arts industry, Lee has opened over 200 locations under his British Military Martial Arts brand, the UK’s biggest chain of martial arts centres.

    His ‘6 rounds of success’ – described in full for the first time in this book – have helped thousands of instructors achieve their goals, and martial arts excellence. Lee’s training and selection course for franchisees is the foundation of his successful method, which will give you the tools to become truly elite in your discipline and take your business to the next level. Packed with military analogies, stories and examples, the book provides valuable insight into Lee’s life as a world class coach and businessman, how the 6 rounds of success have worked for him – and how you can make them work for you, too.

    Read this book and learn how to:

    • Recruit and retain more of the right students for longer
    • Select and train outstanding instructors so you can step back and work on your business while improving the quality of your classes
    • Learn cutting-edge marketing strategies so you can maximise the size and profitability of your school
    • Overcome distractions, manage your time, develop new positive habits and stay focused on your business goals
    • Raise the standard of your students and develop the mindset for success

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    £5.70
  • Order Book For Small Business A5: Customer Order Forms, Sales Order Journal, Small Business Order Book A5.

    Order Book is an ideal tool for your business to keep track of your orders, perfect for small business, online business, retail store, and more.

    Include sections for :
    – Order number
    – Order date
    – Customer details (name, address, phone, email)
    – Order details (description, quantity, unit price, total, subtotal, shipping, tax, discount, total price)
    – Shipping method
    – Notes
    – Status (start, done, shipped)

    Features :
    – Size 5.8”x 8.3” (A5)
    – 110 pages
    – A matte-finish cover
    – Premium quality

    Grab your order book today!

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    £3.80
  • Millennial Black: A motivational, authentic practical guide to success for black women at work

    08

    For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace

    From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
     
    It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
     
    Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.

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    £1.50£16.10
  • BTEC First in Business Revision Workbook (BTEC First Business): Revision Workbook: for home learning, 2022 and 2023 assessments and exams

    08

    This Revision Workbook delivers hassle-free question practice, covering one topic per page and avoiding lengthy set up time.

    • Builds students’ confidence with guided practice questions, before moving onto unguided questions and practice tests.
    • With one-to-one page correspondence between the Workbook and the Revision Guide, this hugely popular Revision series offers the best value available for BTEC learners.

    Available for:

    • BTEC Firsts in Business Units 2 and 9.

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    £5.70
  • Income and Expense Log Book: Simple Accounting Ledger and Expense Tracker for Small Business and Personal Finance

    Take control of your finances with our Income and Expense Log Book!

    Are you looking for an effective way to manage your finances and stay on top of your income and expenses? Look no further! Our “Income and Expense Log Book” is the perfect solution designed just for you.

    Use the information you log to gain insights into your spending habits, identify areas where you can save, and set meaningful financial goals.

    With this log book, you’ll develop a clear picture of your financial situation, empowering you to make informed financial decisions.

    Features:

    • Size: 8.5″x11″
    • Rows per page: 40
    • Pages:108

    Tracking information included:

    • Year and month sections for organized record-keeping.
    • Date and sheet number fields to easily locate specific entries.
    • Columns for description, account, income, expenses and balance.
    • Total sections for comprehensive financial tracking.
    • A dedicated notes section for additional insights and reminders.

    Order your copy and start saving more, spending wisely, and achieving your financial dreams today!

    Read more

    £4.70
  • The Art of Consultancy: A Powerful Toolkit to Becoming a Top Consultant

    02
    This is the practical approach I wish I had come across much earlier in my career. Cynthia Pexton-Shaw

    Whether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want.

    There are more factors to consider in order to be a successful management consultant than simply subject matter knowledge. Problem solving and solution delivery have to be accomplished in usually tight project timescales while keeping clients happy. This book, based on the experience of training thousands of consultants, provides insights into the key processes of selling and delivering consulting services, together with the essential underpinning tools and techniques, and the commercial imperatives for running a successful consulting practice.

    This book contains the tools, tactics, secrets and attributes to develop and become a successful management consultant. The contents include chapters on the key processes such as:

    • The business of consultancy
    • Marketing and selling consultancy projects
    • Overview of the delivery process
    • Entry, Contracting, Diagnosis, Intervention and Closure

    And the essential underpinning skills such as:

    • Analytical tools and techniques
    • Reporting and Influencing clients
    • Designing, delivering training sessions and workshops
    • The practice environment

    ‘This is the practical approach I wish I had come across much earlier in my career. Calvert provides a strong guiding framework for delivering consultancy projects from beginning to end. His writing makes consulting easily accessible for anyone who wishes to deliver their particular expertise into a client organisation.’ Cynthia Pexton-Shaw, Elevation Learning

    ‘A book that gets to multiple editions is clearly a classic of its sector. Calvert’s is in its seventh and will probably go on to many more. It achieves a threefold feat: of being useful to the expert and to the recently qualified and to the student. Even those of us who have spent decades in this profession need a consultancy bible to refer to. Calvert shows how to be rigorous and systematic, but the book is packed with practical advice from one who is both an academic expert and a senior practising consultant. This is both The Art and The Science of Consultancy.’ Ian Watson – Immediate Past Chair ICMCI

    ‘This book explains in plain English the role and daily challenges of life as a management consultant, and has been an excellent source of reference in building our business. Calvert presents a practitioners view covering the requisite soft skills as well as the mechanics of solving the client’s business problems.’ Martyn Evans, Consulting Director, Altus

    Read more

    £11.20£14.20
  • The 4 Pillars of Problem-Solving: 169 Techniques & Hacks to Solve Challenges With Strategic Thinking. Build Relationships and Collaborate With People by Fixing Tough Problems…

    Ready to Overcome Challenges, Unleash Your Strategic Thinking, and Build Strong Relationships? Master the Art of Problem-solving and Unlock Your True Potential With This Comprehensive Guide!

    Are you struggling to overcome challenges and find effective solutions?

    Do you want to enhance your strategic thinking and approach problems with confidence?

    Are you looking to build strong relationships and collaborate effectively to tackle tough problems?

    Imagine a life where challenges are no longer roadblocks but opportunities for growth and success. In “The 4 Pillars of Problem-Solving”, author Patrik Ian Meyer presents a comprehensive guide to transforming your problem-solving abilities.

    Meyer shares 169 techniques and hacks that will empower you to solve any challenge with strategic thinking, creative solutions, and collaborative relationships.

    Whether you’re facing personal or professional obstacles, this book equips you with the tools and strategies to overcome limitations and achieve extraordinary results. Learn practical advice that will revolutionize your problem-solving approach.

    Here’s what’s in store:

    • Gain Effective Problem-Solving Techniques: Discover 169 techniques, tips, and strategies that will equip you with a wide range of problem-solving tools. From defining and analyzing problems to strategizing and evaluating solutions, this book provides a comprehensive toolkit to approach any challenge with confidence.
    • Develop Strategic Thinking Skills: Learn how to think strategically and analyze problems from multiple angles. By honing your strategic thinking abilities, you’ll be able to identify underlying causes, consider long-term implications, and make informed decisions that lead to optimal solutions.
    • Foster Creativity for Innovative Solutions: Unlock your creative potential and develop innovative solutions to complex problems. This book introduces techniques that stimulate creativity, break through mental barriers, and encourage outside-the-box thinking. Embrace your creative side and discover new perspectives that drive breakthrough solutions.
    • Build Strong Relationships and Collaboration: Understand the importance of building relationships and collaboration in problem-solving. Learn effective communication and interpersonal skills that foster productive relationships with others. By leveraging the power of collaboration, you’ll tap into diverse perspectives and collective intelligence to find innovative solutions.
    • Tackle Tough Problems with Confidence: Develop the resilience and determination to tackle tough problems head-on. Overcome challenges such as lack of clarity, biases, assumptions, and limited resources by applying techniques and strategies provided in this book. Gain the confidence to navigate complex problem-solving situations and overcome obstacles along the way.
    • Achieve Results in Various Aspects of Life: Apply the problem-solving principles and techniques learned in this book to various aspects of your personal and professional life. Whether you’re facing challenges in business, education, science, technology, medicine, or law, the principles and strategies in this book are applicable and adaptable to diverse fields.

    And so much more!

    With “The 4 Pillars of Problem-Solving”, you can say goodbye to the frustrations of being stuck in a problem-solving rut. Let go of doubts and envision a future where you confidently navigate complex problems, build meaningful relationships, and achieve remarkable results!

    Are you ready to become a master problem solver? Get your copy today and embark on a transformative journey that will unlock your full problem-solving potential!

    Read more

    £0.90
  • Mergers & Acquisitions For Dummies

    01

    Explore M&A, in simple terms

    Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.

    In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.

    • Understand the merger and acquisition process in a simple, easy-to-understand manner
    • Learn the nomenclature and terminology needed to talk and act like a player
    • Determine how to hire the people who will help you conduct M&A deals
    • Discover tips on how to successfully negotiate transactions

    Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.

    Read more

    £20.30£25.60
  • My Revision Notes: AQA A-level Business: Third Edition

    02

    Our updated approach to revision will help you learn, practise and apply your skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide you can rely on to build both knowledge and confidence.

    My Revision Notes: AQA A-level Business: Third Edition will help you:

    – Plan and manage your revision with our topic-by-topic planner and exam breakdown introduction
    – Develop your subject knowledge by making links between topics for more in-depth exam answers
    – Improve subject-specific skills with an exam skills checkbox at the end of each chapter
    – Avoid common mistakes and enhance your exam answers with examiner tips
    – Practise and apply your skills and knowledge with exam-style questions and frequent questions with answer guidance online
    – Understand key terms you will need for the exam with user-friendly definitions and a glossary
    – Build quick recall with bullet-pointed summaries at the end of each chapter

    Read more

    £18.00
  • How to Run a Great Workshop: The Complete Guide to Designing and Running Brilliant Workshops and Meetings

    08

    You’ve been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run – and to know that what you are doing will achieve the desired outcome and have lasting positive effects on your team.

    Anyone who has ever endured ‘death by powerpoint’ or a dry ‘chalk and talk’ session knows how not to do it, but how do you make sure that you get it right?

    This interactive guide is designed especially for busy managers – people whose main role is not training – and will take you through a simple step-by-step process that results in stimulating, fun and effective workshops and presentations.

    Just some of the many scenarios the book will help you tackle include:

    · How to put together training session from scratch when you have ‘blank page, blank face’ syndrome – here’s the step-by-step solution

    · You’ve done some training but you aren’t getting the desired results from your sessions – here’s what do to about it

    · You haven’t time to write 80 sexy PowerPoint slides for a session you are running – here’s what to do instead that will be even more effective and take half the time

    · You’re dreading the experience of being ‘up the front’ – here’s how to shift the onus from you to your participants

    · How to be remembered for the right reasons! – Here’s how to ensure that happens

    This is a book that ‘walks the talk’- it presents what you need to know in an engaging, interesting, effective and quick way – exactly how you will be presenting in your meetings and worshops when you have finished reading it.

    Read more

    £12.50£16.10
  • 2024 Calendar A4 Large 2 Column Month To View Spiral Bound Wall Planner for Home Business Office School 1 January 2024 to 31 December 2024

    08
    • 2024 2 Column Large Moth to view Wall Planner Calendar
    • 12 Monthly Red and Black Wall Planner Runs from January 2024 – December 2024, featuring Julian Dates and holidays marked
    • Sturdy Twin-Wire metal binding allows for 360 degree folding over for new months
    • Ideal for use in home office business School, Collage, Uiversity
    • Size – 294 x 218 mm approx
    £3.30
  • Influence Empire: The Story of Tencent and China’s Tech Ambition: Shortlisted for the FT Business Book of 2022

    03

    *REVISED AND UPDATED*

    *SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022*
    *A TIMES BUSINESS BOOK OF THE YEARS 2022*
    *A NEW YORK TIMES BEST BUSINESS BOOK 2022*

    ‘A fascinating study of the tech giant and its symbiotic relationship with the Chinese government’ – Guardian

    ‘Vital . . . More than a corporate hagiography, Ms. Chen’s book offers insight into the company via executive interviews and exclusive details.’ — New York Times

    ‘Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It’s also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.’ — Brad Stone, author of Amazon Unbound and The Everything Store

    PRE-ORDER NOW: the definitive look at Tencent, one of the world’s largest tech companies.
    __________

    In 2017, a company known as Tencent overtook Facebook to become the world’s fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.

    Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

    Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China’s most iconic games en route to dreaming up WeChat – the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma’s company went on to build a near-unparalleled empire of influence.

    In this fascinating narrative – crammed with insider interviews and exclusive details – Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It’s a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.
    __________

    ‘There’s so much fascinating detail here.’ — The Times

    ‘Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China’s Tech Ambition, that will finally change.’ — Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power

    ‘A book that tells Tencent’s story has been long overdue, and Lulu Chen’s account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.’ — David Barboza, The Wire

    *A Forbes Espana Top Ten Book 2022*
    *A Project Syndicate 2022 Best Read*

    Read more

    £0.90

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