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LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
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Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
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Tolley’s Health & Safety at Work Handbook 2022
This essential title provides an authoritative reference source covering key aspects of health and safety law and practice. Adopting a user-friendly A-Z format, the handbook presents clear narrative on the latest legislative changes, how to comply with current law and practice, and how they affect the role of the health and safety manager. Leading experts in health and safety offer insight and guidance on a range of subjects, from accident reporting, welfare facilities, mental ill-health, an aging workforce, absenteeism, travel safety and personal safety. This essential handbook also provides an authoritative reference source covering key aspects of health and safety law and practice, as well as related environmental and employment information. Updated annually, this title fully equips busy practitioners with everything to deal with day-to-day issues quickly.Read more
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
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£220.70£237.50Diagnostic Pathology: Kidney Diseases
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
The Handbook of Conspiracy Theories and Contemporary Religion is the first collection to offer a comprehensive overview of conspiracy theories and their relationship with religion(s), taking a global and interdisciplinary perspective.Read more
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Sell Your Crafts Online: The Handmaker’s Guide to Selling from Etsy, Amazon, Facebook, Instagram, Pinterest, Shopify, Influencers and More
Are you bewildered about how to market your handmade products online? Discover step-by-step, how makers and artisans succeed selling on e-commerce sites working from home.
Has your online sales presence failed to produce the income you’re seeking? As an artisan featured in The Wall Street Journal, Yahoo Finance, and Entrepreneur Radio, marketing pro James Dillehay’s thirty years of experience has made him a master of turning small projects into six-figure enterprises. Now he’s here to teach you how to position your arts and crafts head-and-shoulders over the crowd of competitors.
Sell Your Crafts Online is a one-of-a-kind blueprint for finding success and generating profitable returns in the highly lucrative world of e-commerce. Between helpful how-to’s and checklists, Dillehay’s proven strategies will speed your landing your passion projects in every buyer’s shopping cart. By following his user-friendly approach, your hard work will reach wider audiences ready to invest in your talent.
In Sell Your Crafts Online, you’ll learn:
- How to find crafts that make money from sewing, crochet, jewelry, quilting, soap making, candle making, dolls, beading, woodworking, polymer clay, art, and more
- Pro tips for selling on Etsy, Amazon Handmade, eBay.com, with Shopify
- Discover how to sell from Facebook shops, Instagram, and Pinterest
- How to post your product listing on multiple channels at the same time
- Methods for using SEO to draw in shoppers looking for products like yours
- How to price your pieces online to earn top dollar
- Ways to pitch to influencers so your products secure social media attention and much, much more!
Sell Your Crafts Online is the essential guidebook for anyone looking to take their handmade products business to the next level. If you are ready for expert advice from an experienced online seller, then you’ll love James Dillehay’s must-have manual.
Buy Sell Your Crafts Online to find more buyers for your creative products today!
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Selling 101: What Every Successful Sales Professional Needs to Know
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
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Selling Creative: Advertising Men and Women in the Hall of Fame
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters–whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
“Melts in Your Mouth, Not in Your Hands.” “Does She or Doesn’t She?”
“Just Do It!” “Where’s the Beef?” These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative – Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Bill Bernbach realized the value of smart creative work–if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, “Why 1984 won’t be like 1984.” Cliff Freeman asked, “Where’s the beef?” and questioned overblown promises in America.
Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative – Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Enable Your Buyers for Faster B2B Sales
What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often.
Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
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Selling Keeps You Broke: A Holistic Approach to Disruptive Sales Performance to Earn Big
Transform your sales ability with disruptive, norm-shattering strategies found in a three-role framework.
“Selling Keeps You Broke” is designed to completely disrupt the laws of the average and shatter the one-dimensional approach to selling, catapulting hungry sales professionals to elite levels. What you’ll learn:
- Disrupt the status quo in the ever-changing sales landscape with the most effective sales strategies, actionable frameworks, and guiding principles
- Dive into The Triple C Path to Victory, a 3-role embodiment for explosive sales results: The Creator, The Closer, and The Care Champ
- Master the complexities of mindset, opportunity creation, closing techniques, and customer service
- Sustain high-performance levels with an eye-opening perspective on caring for your customer.
- A valuable resource for novices and seasoned sales professionals alike
About the Author:
Kash Hasworth is a prominent and experienced leader in sales, marketing, culture development, and scalability, with a fierce passion for relentless execution and disruptive results. After scaling a wireless franchise to a staggering 28 locations, he dove headfirst into the renewable energy arena.
Earning his wings from ground level in a new industry, Kash rapidly climbed to the #1 spot in personal sales for one of the largest solar companies in the nation in his first year, displaying great strengths of adaptability and universal sales application.
His experience propelled him to join the top 1% of earners in the solar industry in his first year before branching out to establish his own company. Now serving as Solar Ignite Group founder and CEO, he strives to empower and elevate others. As he takes his years of experience and pours it into an easily digestible and actionable book, he arms his readers with a foolproof strategy to catapult them to the forefront of their industry.
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Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!
Unlock the Secrets of Successful Local Advertising Sales with Selling Local Advertising. This book is specifically designed for advertising sales reps and their managers selling to small business owners. Say goodbye to the myths and misinformation that are holding you back and start selling with confidence.
With insights from an experienced advertiser and business owner who has bought and sold hundreds of thousands of dollars in local advertising, Selling Local Advertising will give you a unique perspective on the mind of your prospects. Say goodbye to the common challenges faced by sales reps such as unqualified prospects, budget limitations, and price objections.
Transform yourself from a “pest” to a valuable business advisor and never run out of eager prospects again. The complete system for selling advertising is revealed in detail, from finding the right prospects to closing the sale. With a focus on real-world, tested, and proven methods, you’ll be able to sell more advertising and see better results for your clients.
Take advantage of the author’s personal experience and expertise in selling advertising to small businesses. No more trying to sell advertising to closed-minded prospects. Concentrate on easy and effortless sales, and see your clients look forward to your visits and refer you to their business friends.
Discover:
- The insider’s guide to selling advertising to local small businesses
- The truth behind the lies and myths holding you back from success
- A unique perspective on the mindset of small business owners
- Strategies for overcoming common sales challenges
- How to transform yourself into a valuable business advisor
- A comprehensive system for selling advertising
- Proven methods for boosting your sales
- Personal insights from an experienced advertiser and business owner
- A streamlined guide that only includes what works
- The key to closing more sales and building lasting relationships with clients.
This book is not 300 pages because it only includes what works. Read it fast, take notes, and hit the ground running. You’ll be glad you did. Order your copy of Selling Local Advertising today.
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Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales
Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.Read more
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Selling to Serve: Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible
2021 EDITION: REVISED & UPDATED More than twice the size & includes the five missing mindset chapters. You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it to. This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier. You will learn: The number one problem that’s causing you to be overworked, underpaid, undervalued and how to fix it. Why you really think selling is bad and the two main reasons you continue to give services away for free. The reasons you still struggle to sell, despite everything you’ve read and been taught.- Why clients really say “no” and it has nothing to do with a lack of money The common objections to your services and how to overcome them, instantly. The step-by-step blueprint for the Effortless Sales System.Read more
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Selling to Serve: Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Audio Download): James Ashford, James Ashford,…
You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it.
This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.
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Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.
You probably think sales reps close deals.But the data’s in. Over 90% of B2B buying happens during internal meetings—not sales meetings.
Which means deals are won and lost when you’re not in the room.
Yet, the typical sales book and process still focuses on sales reps, in sales meetings. It’s like trying to win a Formula 1 Race while driving on the wrong track. Not exactly a winning strategy.
That’s why Selling With teaches you the art of Buyer Enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.
It’s time to shape the internal buying conversations happening about you, without you.
________
What the first readers are saying:
”This book solves one of the greatest sales challenges that’s yet to truly be addressed (selling when you aren’t in the room), making it one of the must-read sales books. I’ve been doing sales for almost 30 years, and I’m mesmerized by new tricks as I try to stay on top of my sales game. Nate’s a wizard and this book is a collection of his spells. Go forth and be magical!”
– Mark Kosoglow, CRO at Catalyst
“With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that’s ever been written.”
– Matt Green, CRO at Sales Assembly
“In a sea of sales advice, Selling With nails it. It’s one of the best enterprise sales books I’ve read in a long time. While each chapter builds on the last, you can also jump around and choose your adventure to get precisely what you’re looking for, with easy-to-digest frameworks for mutual action plans, writing, proof of concepts, managing the “drama” in deals and more. Run, don’t walk to read this!”
– Amy Volas, Founder & CEO at Avenue Talent Partners
“Consensus selling is hard. Consensus buying is harder. Nate brilliantly diagnoses this problem, and prescribes how to rethink your selling motion with empathetic eyes, poignant stories, and specific examples.”
– Todd Caponi, Author of The Transparency Sale & The Transparent Sales Leader
“The hottest new skill every seller needs to master is the art of champion development. If you can’t find (and create) champions that sell when you’re not in the room, you’re toast. Nate’s the world’s expert on champion development, and enabling them with the business case to get deals done.”
– Chris Orlob, Co-Founder & CEO at pclub.io
“Holy smokes. This book prevents the whiplash all new Enterprise AE’s feel, by sharing what every sales methodology leaves out — the psychology of buying behavior, and the specifics on HOW to apply it. Enterprise AE’s should run to grab Selling With. The smartest sales leaders will grab copies for their teams too.”
– Krysten Connor, Sales Strategist at UserGems
“Most sellers fundamentally misunderstand how buyers make decisions in enterprise sales. Selling With is essential for sellers wanting to keep up with modern selling. It’s the first sales book that had me saying, ‘This is SO good’ time and time again.”
– Kyle Asay, VP Sales at MongoDB
“The writing, thinking, and selling skills revealed by Selling With are on another level. Nate’s become one of my favorite reads and he doesn’t disappoint. With super actionable breakdowns and examples, this is a must read for any seller looking to improve and learn how to shape complex buying conversations.”
– Keith Weightman, VP of Sales at Bullhorn
“Nate has written something different and wonderful. Selling With speaks to the heart of everything that’s missing from modern sales. If sales is the career you’re choosing, buy this book immediately.”
– Amy Hrehovcik, Host at the Revenue Real Hotline
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SEND Huh: curriculum conversations with SEND leaders
Huh is the Egyptian god of endlessness, creativity, fertility and regeneration. He is the deity Mary Myatt and John Tomsett have adopted as their god of the curriculum. Their Huh series of books focuses on how practitioners design the curriculum for the young people in their schools.
The Huh project is founded on conversations with colleagues doing great work across the education sector. In SEND Huh, Mary Myatt and John Tomsett discuss curriculum provision for pupils with additional needs with some of the leading experts in the field.
Mary and John interviewed pupils, parents, teachers, headteachers, CEOs, educational consultants and lecturers. They then edited the transcriptions of those interviews to provide an ambitious, thoughtful, nuanced and challenging vision of what the best possible provision looks like for children with additional learning needs.
The challenging conversations that comprise SEND Huh paint an inspiring picture that is hugely hopeful for the future of SEND curriculum provision in our schools.Read more
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Senior Mind Gym: Puzzles to Exercise the Brain
Senior Mind Gym will give anyone suffering from the memory glitches and fuzzy thinking that comes with age a fun brain-boosting workout.
Do you keep forgetting where you put things – and, even, what those things are called? Has ‘thingy’ become one of your commonly used words? Do you find yourself feeling a bit befuddled? If so, it sounds like you’re suffering from what is commonly known as “Senior Moments”. But never fear, Senior Mind Gym is a comprehensive mental workout wrapped up in one handy book that will help reboot your scatterbrain.
This book contains:
- Fun Quizzes
- Conundrums
- Crosswords
- Word Games
- Sudoku
- Mazes
- Escape-the-page games
You can sharpen your little grey cells with a daily workout. Regularly challenging your brain will help to improve your mental agility, concentration levels, memory, and problem-solving skills – something we can all benefit from, at any age!
This is the perfect gift book for a broad age range of seniors who can benefit from and enjoy a variety of fun mental challenges to improve brain function.
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Sent to the All Girls University: Humiliation Emasculation Femdom Erotic Novella (I Was Humiliated, and I Loved It!)
At the Athena School, the only way to pass is to kiss some ass.
When college sophomore Ben Brandeis gets in deep trouble at school, he’s offered a choice: Either face expulsion or spend the rest of the semester at the fabled Athena School, an all girls university designed to rehabilitate wayward men who need a firmer female hand in their lives. But, as Ben knows, the Athena School also goes by another name–Pussy U–a nod to how domineering and unapologetic its female students and professors are.
As Ben tries to get a passing grade for his six-week stay at the Athena School, he’ll take both classes for his major and also classes mandatory for Pussy U, like Psychology, Home Economics, Physical Education, and Female Anatomy. In these classes, the staff and students are waiting to put male students through their paces, subjecting them to humiliation, harsh punishments, degrading challenges, and constant worshipping of their gorgeous, demanding bodies.
Will Ben be able to withstand the constant debasement of Pussy U and shake off his past wrongdoings? Or will he snap under the pressure and lose everything he’s worked for?
Sent to the All Girls University is a 20,000-word Humiliation Femdom Erotic Novella that explores what a university run by women that are dedicated to degrading men would be like. It contains themes of power exchange, body worship, and control, and is intended as an escapist fantasy for consenting adults. Despite any of the interactions in this story, the author supports inclusivity, consent, and equality.
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Sentence models for creative writing: A practical resource for teaching writing
Teaching at sentence level is essential to improve writing. Knowing this, I desperately searched for a book packed full of sentence models that I could use to inspire my students. On discovering that no such book existed, I spent the next year poring over hundreds and hundreds of books to tap into the magic formula of what makes a great sentence. I sorted all these fantastic sentence structures into the domains through which we write stories: action, setting, character, feelings, physical effects, thoughts, the senses, and dialogue.
This book contains hundreds of those sentence models. Each chapter also contains practical advice on effectively teaching the different aspects of story writing. The sentences can be used as creative writing exercises, inspiration for your exemplary text, or ideas for writing lessons. This book will reveal the magic formula behind great writing and give you a secret window into how this writing is created.
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£11.40 -
SEO & Marketing Dictionary: Master Over 400 Digital Terms
Dive deep into the expansive world of digital marketing with the “SEO & Marketing Dictionary: Master Over 400 Digital Terms”. This authoritative resource deciphers the often complex jargon of the digital landscape, simplifying it for beginners and enriching it for experts.
Highlights:
- Expansive Collection: With over 400 meticulously curated terms, journey through the core of digital marketing, exploring the nuances of SEO, SMM, PPC, SEM, SMS Marketing, and Email Marketing.
- User-friendly Layout: Designed for seamless navigation, find terms alphabetically or jump to specific sections dedicated to each marketing domain.
- Engaging Explanations: Beyond mere definitions, dive into in-depth descriptions, historical context, and practical applications of each term.
- Note-taking Facilitation: Unique to this dictionary, each chapter concludes with designated spaces for jotting down insights, questions, or personal observations. An additional notes section at the end of the book aids in collating larger reflections or mapping out learning paths.
Inside the Book, You’ll Explore:
- Digital Marketing Overview: Understand the overarching principles that form the foundation of online marketing.
- SEO (Search Engine Optimization): Delve into keywords, algorithms, on-page and off-page techniques, and the secrets to ranking higher on search engines.
- SMM (Social Media Marketing): Explore the dynamics of platforms like Facebook, Instagram, Twitter, and LinkedIn, and how they transform brand narratives.
- PPC (Pay-Per-Click) & SEM (Search Engine Marketing): Uncover the intricacies of paid advertising, bidding strategies, and the art of maximizing ad visibility.
- SMS Marketing: Dive into the world of text-based promotions, understanding customer segmentation, compliance, and crafting compelling messages.
- Email Marketing: Grasp the essentials of crafting captivating emails, list management, segmentation, and measuring campaign effectiveness.
Whether you’re a student, a budding marketer, or a seasoned professional, the “SEO & Marketing Dictionary: Master Over 400 Digital Terms” is designed to be your constant companion. Equip yourself with the knowledge to navigate the digital realm, leverage strategies effectively, and stay ahead in the ever-evolving world of digital marketing.
Perfect For:
- Digital Marketers & SEO Specialists
- Students in Marketing & Business Programs
- Entrepreneurs & Business Owners
- Content Creators & Bloggers
- Anyone keen to navigate the digital realm with authority
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SEO 2014: Includes How to Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Book 4)
Search Engine Optimization 2014
SEO 2014: Includes How to Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Series)
In the first section of this SEO book, healthy and effective Search Engine Optimization practices are discussed to help your website rank higher, and secure a steady stream of FREE Traffic, while avoiding potential penalties that could be placed on your site for a breach of the search engine rules and guidelines.
Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your 2014 website rankings and beyond, along with corrective strategies for website recovery after a hit from Panda or Penguin updates.
Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google’s Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past.
Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.
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SEO 2019: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2019? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2019, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2019 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2019 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
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£9.10 -
SEO 2020: Actionable, Hands-on SEO, Including a Full Site Audit: 1 (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2020? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2020, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2020 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
Read more
£9.90 -
SEO 2021: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2021? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2021, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2021 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2021 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
Read more
£4.80 -
SEO 2024: Learn search engine optimization with smart internet marketing strategies
Learn SEO and rank at the top of Google with SEO 2024—beginner to advanced!
Recently updated – EXPANDED & UPDATED October 2023
No matter your background, SEO 2024 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.Now, let me tell you a few SEO marketing secrets in this book…
1. Most search engine optimization advice online is wrong!
If you’ve browsed through search engine optimization advice online, you may have noticed two things:
– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless. Why is this so?…2. Google is constantly changing and evolving.
Some recent changes:
1. August 2023 – Google releases the August Core Update, with changes affecting all industries, and websites like Intel, Apple, and Amazon seeing huge wins (and losses) in traffic.
2. March 2023 – Google releases the March Core Update, and thousands of websites that don’t follow Google’s new guidelines lose their search rankings and traffic.
3. March 2023 – Google releases BARD, a rival to AI Chatbot ChatGPT, a breakthrough technology which has been completely changing the marketing industry as we know it.SEO 2024 covers these latest updates to Google’s algorithm and how to use them to your advantage. This book also reveals changes coming in 2024.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher—but you need the right knowledge. This book reveals:
– Recent Google updates—Google’s Cookieless Tracking Update coming in 2024, Google’s core update in August 2023, Google Analytics Update in July 2023, Google Bard and ChatGPT in March 2023, and more…
– New changes coming in 2024.
– How to safeguard against changes in 2024 and beyond.
– How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won’t get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
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£3.90 -
SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO Updated: Unveiling the Future- A Deep Dive into SEO Strategies for 2024 with the Latest Updates
SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO.
Mastering On-Page SEO: Optimizing WordPress Websites for Success
Introduction to SEO and WordPress
In this module, we will lay the foundation for your SEO journey. You will understand the basics of SEO and how it influences website rankings. Gain insights into the power of WordPress and its seamless integration with SEO techniques. Discover the numerous benefits of using WordPress and how it can help you skyrocket your website’s search engine rankings.Setting up WordPress for SEO
In Module 2, we delve into the technical aspects of setting up your WordPress website for optimal SEO performance. Discover how to choose an SEO-friendly theme that aligns with your website’s goals. Learn how to install and configure essential WordPress plugins specifically designed for SEO, giving you an edge over competitors. We’ll also explore how to optimize WordPress settings to ensure your website is easily discoverable by search engines.On-page SEO Elements in WordPress
Module 3 focuses on the essential on-page SEO elements that can significantly impact your website’s ranking. Learn the art of conducting comprehensive keyword research and selection to drive targeted organic traffic to your website. Discover how to create SEO-friendly URLs that appeal to search engines and improve user experience. Dive into optimizing page titles and meta descriptions while harnessing the power of header tags and images to improve your website’s visibility.Content Optimization in WordPress
In Module 4, we uncover the secrets to creating high-quality, compelling content that captivates your audience and pleases search engines. Explore techniques to optimize your content structure for improved readability and higher rankings. Gain insight into effective internal and external linking strategies to enhance your website’s authority and relevance. We’ll also explore implementing schema markup to help search engines better understand your content. Additionally, discover how to optimize your website for mobile devices, ensuring a seamless user experience across all platforms.Below is the list of some websites I have optimized recently:
Dudescreative.com
Easyseocheck.com
Currymantra.ca
Metalfed.com
Marvelscamps.com
Marcelforged.com
Backingringflange.com
Creativepiping.com
Petromatco.com
Aakashsteelmart.com
Getinlamka.com
Micronsteel.com
Adcoforgefittings.com
Omaaforged.com
Lionardtechnologies.com
Northeastwebdesigner.com
Cabspune.com
Imphalcabs.com
meadowlarkshillong.com
aaradhyaenterprisess.comRead more
£2.30 -
SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps (Teach Yourself: In a Week)
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you’ll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.
This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:
– Sunday: An introduction to search engines and SEO
– Monday: Keyword research
– Tuesday: On-page optimization
– Wednesday: Off-page optimization
– Thursday: Getting other traffic sources to your website
– Friday: Pay-per-click traffic: making it work for you
– Saturday: Monitoring and managing your progressABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.Read more
£8.70£9.50 -
SEO Backlinks Made Easy For 2023
Are you among those looking for how to increase traffic to your website? Or do you want to know why your website kept lagging behind and never reached the top pages of search results? You must know the secret about Search engine optimization, PageRank, and Website Backlinks.
SEO Backlinks Made Easy For 2023 is a cursory exposition of proven link-building SEO strategies to help you understand the importance of search engine algorithms and website authority.
You will learn how to increase your site ranking through Google SEO, understand the most valuable types of backlinks, and how to get them for your site domain.
In this simplified guide, you will learn how to use professional backlinks generation strategies like creating:- Target Keyword in Anchor Text
- Linkable Assets such as Infographics
- Backlinks from Link Roundups,
- The Moving Man Method,
- The Broken Link Building Strategy
- Guest Posting
- Submitting Testimonials
- Blogger Reviews
- Link Reclamation
- Using HARO
- Reverse Engineering Competitor’s Backlinks,
- Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.
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£5.70 -
SEO For 2023: Search Engine Optimization Made Easy
2023 Updated Edition and teaches you SEO Plain English.
Includes coverage of the new Google Seach Console, Google Analylics 4
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Learn quickly how to optimize your website.
- Learn back-end and on page tactics to build a website search engines love.
- Master link building.
- Learn what you need to master off site to make your website stand out on search engines.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Includes how to incorporate PPC in to you website, anaytics, AdWords, and AdCenter.
- Learn what not to do and how to get reinstated with Google if you are band or have bad backlinks.
- Learn SEO design tactics the “Pros” use and learn from the foremost SEO pro!
- Learn how to analyse performance and change your website to fix issue.
- This book also includes two chapters on digital marketing to help give you the edge in social media and standing out on the web.
SEO of 2023 is for Search Engine Optimization Beginners and SEO Expert.
- Sean Odom has written 14 books on SEO since 2008 and sold over 11 million copies.
- The author runs WebSEOPros.com and has help from several employees who worked for Google and other search engines and have made tools dedicated to determining search engine algorithm changes and search engine results in realtime.
- Easy to undertand and follow steps in each chapter. It takes you from beginner to advanced and give you notes, tips and warnings throughout each chapter.
- Got questions? Sean loves to answer them. His email address is in every book.
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£10.20 -
Seo For Beginners 2023: Complete Beginner’s Guide To Search Engine Optimization
You will have heard of search engine optimization if you own a website (SEO).Every day, people use the internet to browse and conduct searches. GlobalWebIndex estimates that 60% of people worldwide have access to the internet. And did you know that 53% of B2B and B2C website traffic comes from organic search? That implies that search engines like Google may account for more than half of the traffic to your website. To increase website traffic, you must optimize your website for search engines.
Yet only 30% of US business owners reportedly have an SEO plan, according to The Manifest. Most business owners who have tried it found it too time-consuming and have had little success with SEO.
What you will learn:
- What is SEO & why is it important?
- How-do-search-engines-work
- Search engine basics
- How search engines build their index
- How search engines rank pages
- How search engines personalize search results
- Keyword research & keyword targeting
- On-page SEO optimization
- Information architecture
- Content marketing & link building
- Technical SEO
- How to track & measure SEO results
- How to do SEO for a website
- Mobile, international, and local SEO
- Useful vocabulary
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£4.30 -
SEO for Beginners: An Easy-to-Follow Introduction to SEO Essentials
“Discover the fundamentals of SEO in this beginner-friendly guide. Learn how to boost your website’s visibility, attract organic traffic, and navigate the world of search engines with ease. Get started on your SEO journey today!”
This brief description highlights the target audience (beginners), the key topics (fundamentals of SEO), and the benefits (improved website visibility and organic traffic) of the book. If you have any specific details or preferences you’d like to include in the description, please let me know.
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£0.80 -
SEO For Beginners: How to Get to the Top of Google, Bing, and More Through Search Engine Optimization (How To Make Money Book 19)
Ready to take the first step in your journey to conquer the SEO world? “SEO For Beginners” provides an all-in-one guide to mastering the digital art of making websites more visible to search engines and potential customers. Discover how to select the right keywords, balance on-page and off-page SEO, and create a symbiotic relationship between content marketing and SEO. This book will give you the power to stand out in search engine rankings, allowing you to direct your success.
Benefits of reading this book:
- Get the insights you need to master SEO
- Harness the potential of optimization
- Distinguish between ‘White Hat’ and ‘Black Hat’ strategies
- Equip yourself with the tools and software integral to the process
- Adapt and thrive in the ever-evolving digital realm
What’s included in the book:
- Foundational understanding of search engines and their pivotal role in the digital landscape
- Roadmap to harness the potential of optimization
- Master the art of keyword selection
- Explore the symbiotic relationship between content marketing and SEO
- Ethical considerations of SEO practices
- Importance of SEO analytics
- Essential terminologies
Secure your copy before the price changes and embark on your enlightening journey to ascend the ranks of search results!
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£0.80 -
SEO for Beginners: Learn the basics of SEO for 2022 in under 3 hours!
Learn the basics of SEO for 2022 in under 3 hours!SEO for Beginners is perfect for anyone looking to learn the basics of SEO in 2022, providing an overview of all the major areas in an easy-to-understand and digestible format. The book is ideal for:
- Anyone considering entering the SEO profession
- Anyone new in the SEO industry
- Anyone working in other areas of marketing that wants an understanding of SEO
- Anyone wanting to refresh their SEO knowledge
- Small website owners and bloggers
The book’s contents are as follows:
Chapter 1: Introduction
- About this Book
- How do Search Engines Work?
- Why is SEO Important?
- The Evolution of SEO
- SEO Tools
Chapter 2: Keyword Research
- What is Keyword Research?
- How do you do Keyword Research?
- Understanding Search Intent
- Keyword Research Tools
Chapter 3: Technical SEO
- What is Technical SEO?
- How Websites Work
- Crawling and Indexing
- Robots.txt
- Robots Directives
- Mobile Friendliness
- Mobile-first Indexing
- Page Speed
- Internal Linking and Site Architecture
- Status Codes
- XML Sitemaps
- International Targeting
- HTTP to HTTPS
- Structured Data
Chapter 4: Content
- ‘On-page’ SEO
- URLs
- Meta Page Titles
- Meta Descriptions
- Headings
- Images
- Internal Links
- Thin Content
- Duplicate Content
- Further Content Best Practices
Chapter 5: Links
- ‘Off-page’ SEO
- Why do Links Matter?
- Types of Links
- Good Links
- Bad Links
- How do you get Good Links?
- How Many Links do I Need?
- Link Monitoring and Removal
Chapter 6: Local SEO
- The Importance of Local SEO
- Keyword Research for Local SEO
- Google’s ‘3 Pack’
- Google My Business
- Local Citations
- Other considerations for Local SEO
Chapter 7: Measuring Organic Search Performance
- Data and Tools
- Setting Goals
Chapter 8: Summing Up
- SEO: A Challenging but Rewarding Discipline
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£0.90 -
SEO for Blogging and SEO Copywriting for Beginners: Blogging whit SEO Skills means to be a good SEO Copywriter today. (Scots Gaelic Edition)
SEO Copywriting is the discipline of SEO that combines the writing of a site and/or blog content with the SEO notions typical of those involved in organic positioning on search engines, specifically on Google.The ebook you are about to buy will give you the basics to plan your blog and structure the contents accordingly.Today is fundamental to at least know the basic of SEO Copywriting for those involved in SEO and Web Marketing, because, like never before, in recent years the quality of the contents of a blog are the real crucial point of an effective and result-oriented content marketing strategy.Content marketing today has only one protagonist: the SEO Copywriter, decisive in expressing the Unique Selling Proposition of the company for which they “writes” and at the same time decisive in obtaining SEO positioning thanks to keywords relevant to their business, capable of generating contacts of potential customers or even direct sales.Read more
£0.70 -
SEO for China: Chinese Search Engine Optimization
Organic search is one of the most interesting traffic sources in online marketing. Alongside search ads, social media and influencer marketing, search engine optimization is an important pillar for a successful marketing strategy. This is true for the USA, Canada, UK, Germany and actually for the entire online world. This is also true for China.Nevertheless, there are differences between Chinese SEO and western SEO. Because while organic search means Google for almost the whole world, in China we find a different market leader and need to focus on Baidu SEO. Search engine optimization for Baidu is in many cases quite similar to SEO for Google, but there are just as many situations that should be handled differently.
This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.
The two authors are experienced SEOs, with intense experience with the Chinese market. Apart from experience (important for a successful SEO in China), this books looks at Baidu Algorithm Updates in order to understand more about the strategical targets for Baisu SERPs (which kind of websites does Baidu not want to rank, what would they like to see instead) and they back up their recommendations with the data of the first ever performed Baidu Ranking Factors Correlation study performed by one of the authors 2 years ago.
Matt Colebourn (CEO Searchmetrics) says: “There have been many books written, over the last decade, on SEO. The vast majority of which focus on Google Search, English language and Western Markets. Marcus Pentzek is one of the few SEO experts who’s not only stayed at the forefront of developments in Western Markets but also, with his co-author, Kun Tang, has spent a huge amount of time and effort to research and understand the dynamics of the Chinese market; its scale, its players, its technical differences and, critically, the different strategies, tactics and people needed to succeed.”
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£18.90 -
SEO For Dummies, 7th Edition
Up relevance scores, improve page speed, optimize voice search questions, and more!
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.
- Develop a search strategy and use new SERP features
- Maximize the effects of personalized search
- Analyze results with improved analytics tools
- Optimize voice search strategies
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
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£21.80£24.70SEO For Dummies, 7th Edition
£21.80£24.70 -
SEO FOR GOOGLE 2021: All the Search Engine Optimization (SEO) Tips that Google Does not Want You to Know (Digital Key Series Book 1)
Are you tired of search engine optimization (SEO) books that teach you nothing?In this book, you can learn all the practical search engine optimization (SEO) secrets and tips that Googledoes not want you to know. It is focused on Google, although it is also valid for other search engines suchas Bing, Yahoo or Yandex. Reading this book you will learn the general strategy, the keyword strategyand the importance of some previous steps to be able to compete successfully for the search engineresult pages (SERP). You will get good advice on how to optimize the structural factors that contribute tothe positioning of a page, which are those related to the domain or the website as a whole. And you’ll alsoget tips for optimizing the internal optimization factors (on-page SEO) and of course tips on externalfactors (off-page SEO), link generation (link building) and mazimizing the impact of social networks insearch engine optimization (SEO). You will learn to master concepts such as Pagerank, TrustRank,BadRank and RankBrain, the latter related to usability and user experience, which are increasinglyimportant. The author tells -almost- everything he knows, the result of his innovative doctoral (PhD) thesison Google and more than a decade of experience and observation of the search engine, as president ofa consulting firm specialized in search engine optimization (SEO), Top Position, founded in 2008.Is the name of a domain still important to Google?How to undertake an efficient keyword study?What is the optimal density of text on a web page?What is PagerRank? And BadRank? How to correctly generate quality inbound links?How important are social networks in search engine optimization? Which are the most relevant?What is RankBrain? How important is user experience and usability for Google?Here you will find the answer to these and other questions!Read more
£3.00 -
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.
(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)
SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.
To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?
Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re “doing SEO” — but that’s not what it takes to get those coveted first page Google rankings.
No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.
SEO for Growth is Your One-Stop Digital Marketing Guide
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).
From this book, you’ll learn how to:
- create and re-purpose content and plan an editorial calendar
- use different social media channels to generate engagement with your content
- build and manage your online reputation, plus handle negative reviews
- do quality link building without resorting to the shady practices Google now penalizes
- conduct keyword research to optimize your website and all of your content
- use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
- build a revenue generating website that will help power your company’s growth for years to come
Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.
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£5.70£11.40 -
SEO for Marketing Managers: Get to #1 on Google and 10x your Website Traffic, Leads and Sales
I wrote this short book to give you a better understanding of how you can rank higher up on Google and start driving more web traffic, leads and sales from your site. There is a LOT of misinformation out there and although there are some great agencies in the industry, I’ve also come across plenty of agencies who are selling SEO services who have very little experience, with unfortunately not much integrity.My mission is to help educate people on what actually works and what doesn’t, so you can make an informed decision, whether you decide to build an in-house SEO team or hire an external agency to run your SEO.I hope you find this book of value.Read more
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SEO For Passionate Beginners: A Guide to Boost Your Website’s Visibility & Rank #1 on the Internet | Unlock the Power of Search Engine Optimization to Drive Traffic & Achieve…
Are you new to the world of SEO (Search Engine Optimization) and looking to harness its incredible potential to drive traffic to your website and achieve that coveted top-ranking spot on search engines like Google? Look no further because “SEO For Passionate Beginners” is your all-in-one guide to demystifying the art and science of SEO.
In today’s digital age, having a strong online presence is essential for businesses, bloggers, and website owners. But how do you stand out in the vast digital landscape? The answer lies in understanding and implementing effective SEO strategies. This beginner-friendly guide will take you by the hand and lead you through the fascinating realm of SEO, ensuring that you not only grasp its fundamentals but also learn how to apply them for real results.
Inside “SEO For Passionate Beginners,” you’ll discover:
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A Clear and Concise Introduction: Start with the basics. Learn what SEO is, why it matters, and how it can benefit your website or online business.
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Keyword Research Demystified: Unlock the secrets of keyword research and find out how to identify the keywords your target audience is searching for.
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On-Page and Off-Page Optimization: Dive deep into the key elements of on-page and off-page SEO, including optimizing your website’s content, structure, and links.
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Content that Converts: Explore content strategies that not only attract visitors but also convert them into loyal customers or readers.
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SEO Tools and Resources: Discover a range of valuable SEO tools and resources that will make your journey to the top of the search results easier and more effective.
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Practical Tips and Best Practices: Learn from real-world examples and case studies, and gain practical insights that you can implement immediately.
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Future-Proofing Your SEO: Stay ahead of the curve by understanding the latest SEO trends and how to adapt to algorithm changes.
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Achieving No. 1 Ranking: Follow a step-by-step plan to work your way up the search engine rankings and claim that coveted No. 1 spot.
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Measuring Success: Learn how to track and measure your SEO efforts to ensure you’re achieving your goals.
Whether you’re a business owner, a blogger, an aspiring digital marketer, or simply someone looking to enhance their online presence, “SEO For Passionate Beginners” provides you with the knowledge, strategies, and tools you need to succeed in the digital world. By the end of this comprehensive guide, you’ll have the skills and confidence to tackle SEO head-on and propel your website to the top of the search results.
Don’t let your website languish in obscurity. Take control of your online destiny and grab the attention of countless visitors. Begin your journey to SEO mastery today. Buy your copy of “SEO For Passionate Beginners” now and unlock the secrets to online success.
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£10.10 -
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SEO for Photographers: Search Engine Optimization for Photography Websites (SEO for Web Developers)
Have you created a photography website that looks impressive, but lacks clicks?Photographers’ websites can’t just be visually impressive – they need to be visible!
The first in my new ‘SEO For…’ book series, SEO for Photographers covers everything a photographer’s website needs to rank high in Google.
Photographers need search engines to know exactly what they do, where they are, and who their perfect client is. With the intense competition of the photography market, SEO is a proven method of building business.
This book is either for web developers wanting to expand their skills (or even niche in photography website SEO) or tech-savvy photographers who want to upgrade their own website.
We’re not just going to talk about general SEO – I’ll show you exactly what your industry requires step by step. I’ve seen the SEO industry change over the last 10 years and know the best methods for right now.
In this book we’ll cover:
– Five Critical Development Checks to ensure your website is ready for SEO
– How to track traffic and start your initial keyword research
– Important on-site SEO settings and website areas/pages
– On-page SEO, URL structuring, and live site checks
– How to find out if ongoing SEO is needed, and how to keep it performing And much more!You’ll also get a free spreadsheet of photography keywords, valued at $500+ PER TAB. I’ve already done the research for you, so you can implement it on your own website immediately.
You can also request free videos on any part of the book you are stuck with. These will go on YouTube and be referenced in the book to help everyone.
Let’s start working on your high-ranking photography website today!
SEO for Photographers by Georgie Hope is a great resource for photographers to set their website apart from local competition. It provides excellent step-by-step instructions on how best to implement for success. It provides real-life examples and practical advice. The added excel checklist will enable readers to further put the steps into practice. Highly recommended to photographers or web developers working in this space. – Jerry Liu
Georgie is extremely knowledgeable about SEO and taught me SEO so well that I am now working in the field. I would recommend Georgie to any small to medium business looking to obtain revenue from their website. – Karen Thorogood
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SEO for Plastic Surgeons – Rank, Attract, Convert.
“SEO for Plastic Surgeons” is a practical guide that shows you how to boost your online visibility and attract more patients through search engines. You will learn how to optimize your website for local searches, choose the best keywords, create engaging content, build links and measure your SEO performance.This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.
“SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.
Bruno Pisano is an SEO expert, web developer, and author.
He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.
He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.
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£7.50 -
SEO for Small Business Part 1: SEO and Keyword Research
SEO for Small Businesses
SEO for Small Businesses Part 1: SEO and Keyword Research or the SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more. Over 17 years of digital marketing experience contained in the pages.
Reviews for SEO for Small Business
Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph’s work and look forward to getting more SEO done!
I worked with Joseph and Raptor Websites for over a year now and found them to be the most hardworking company I’ve ever met. They would take time to respond to my concerns no matter the time of day and I thoroughly enjoyed being associated with them. Joseph does everything he can to make the client happy– including countless hours spent and conversations had. I am very appreciative of him and his team!
Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph’s work and look forward to getting more SEO done!
You won’t find anyone better to work with than Raptor Websites. Joseph was very patient with my demands in helping to fulfill my specific vision for my website, and I am extremely pleased with the results. He really knows his stuff but is humble about it, which is a refreshing and rare combination. He always does what he says he will do. I would recommend him to anyone.
for more information please see Joseph’s Website at raptordigitalmarketing.com
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£7.70 -
SEO Freedom: A guide to understanding Search Engine Optimisation for normal people.
Cut through the fog of Search Engine Optimisation and discover exactly what you need to know in order to thrive on search engines. Learn the skills and principles that we use every day in our agencies to help our clients rank higher, get more enquires and increase their sales all through search engine optimisation.Who is this book for?
This book is aimed at those that want to discover the basics of SEO and learn the things that will enable them them to lift their websites higher on Google.- Learn how to make your website rank higher in Google
- Get more website visitors, and turn them into customers
- Finally understand Search Engines and remove any confusion
- Stop struggling with tech tools
- This book will show you what you need to know
Ideal for business owners, marketers or anyone starting out in SEO who needs a solid understanding of what is involved.
Throughout the book there are actionable items that you can apply to your website.
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SEO Fundamentals for Small Business Owners
“Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business.” -Dom Rosa
“Perfect introductory book to SEO that helps break down a complex subject quite simply. ” – Steve Kaplan
If you’re reading this, you’re probably aware that SEO in 2023 is important for growing your business online.
While having a functioning website is great, it’s only half the battle.
Everyone has a website these days; it’s getting people to find yours that’s the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don’t waste your time building the Versailles of websites only to end up on page #57 of Google search results.
Like it or not, SEO is crucial.
So while I can’t promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online.
If you’re taking your small business seriously in the digital age, then you need to learn all about SEO – Search Engine Optimization. It’s not a buzzword that’s going to go away any time soon. Instead, it’s going to adapt to changing technology and algorithms…
…but more on that later.
So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners.
You’ll love it.
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£0.80
