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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
How to Talk to Anybody: Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends (Communication Skills)
(With Bonus Audio) Would you like to skyrocket your communication skills in your career, personal and intimate life?
Would you like to be able to draw people towards you like a magnet?
This book is NOT just another communication book and is NOT just a book of tips.
This is the ultimate communication system for talking to anybody, anywhere and in any situation.
Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm and conviction, rapidly and naturally.
This will massively transform all areas of your life.
[Includes a Rapid Learning Accelerator Audio to download to accelerate your success]
YOU WILL LEARN HOW TO:
✓ Skyrocket your communication skills in your career, personal and intimate life.
✓ Effortlessly talk to anyone, anytime, anywhere and in any situation
✓ Powerfully take control of any conversation
✓ Intuitively master small talk
✓ Effectively develop unstoppable charisma
✓ Naturally get anyone to like you
✓ Easily attract real new friends and intimate partners
✓ Successfully talk to difficult people
✓ Automatically draw people towards you like a magnet every time you speak
And a lot more…
TWO BOOKS IN ONE
In Part One, you will learn how people are wired, what they respond to, and what motivates them.
In Part Two, you will learn how to use all the principles and techniques to be a truly masterful communicator.
Are you ready to skyrocket your business, personal and intimate communication?
Scroll up, click the “Buy Now with 1-Click” button and Start Reading Now!
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£13.99 -
Start A Gym: Everything You Need to Start and Scale a Fitness Business
This is the best time to start a business.
And the best business to start is a gym.
The industrial economy is mostly over. There are no more 9-to-5, punch-a-clock-then-retire jobs left. You can’t depend on a college degree to guarantee a career anymore.
Here’s the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don’t know them yet.
The world is open to entrepreneurs who can create value for their audience. And the greatest value we can deliver is the gift of longevity, vitality and self-reliance: the gift of health.
What produces health? Fitness and nutrition. How are fitness and nutrition best delivered? Through coaching.
I’ve been a gym owner since 2005.
I opened a gym because my family was starving on my Personal Trainers’ salary. But no one told me how to do it well. So while I survived, it took me nearly a decade of stress and pain just to fix the mistakes that I made in the first week of business ownership.
The decisions you make at startup–or even before–will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations, and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make NOW will echo for decades.
Every mistake you make at startup will take a year to fix.
I made mistakes on my model; my pricing; my staffing; my ideal clientele; my location; AND my equipment. It took me six years to fix all of these problems–six years that I could have spent making more money, spending more time with my kids and worrying a LOT less.
Now that my gyms are successful, my mission is to make 1 million fitness businesses successful so that we can change the world’s health together. I do that through mentorship and books like this one. We work with thousands of gym owners around the world, and the lessons in this book have each been proven thousands of times. I’ll also share some of our private data for the first time!
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£14.00 -
Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
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£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality
The SEO Entrepreneur will show you how to start an SEO business from scratch.Here’s a fact:
According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.
The question is, why?
Because every business cares about one thing:
Getting more customers.
And SEO is the single best way to accomplish that goal without paying for advertising.
Now, what does this have to do with you?
In this book, I’ll show you how to start an SEO agency from A-Z.
With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.
Here’s the cool part:
You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.
Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.
Here’s exactly what this book will show you:
- Why right now is the best time to enter the SEO industry
- How to think (like a successful SEO entrepreneur)…according to science
- The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
- Proven methods for getting clients (even when no one knows you)
- Ethical client attraction techniques that make people want to work with you
- A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
- My proven SEO sales process (which has a 50% close rate)
- How to deliver an incredible client experience so you retain 99% of your clients
- My step-by-step SEO process for ranking #1 in Google consistently
And so much more!
Who is Nathan Gotch?
Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.
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£14.00 -
Rich Dad’s Advisors: You Don’t Have to Be an Attack Dog to Explode Your Income
Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic ‘breeds’ of people will be sure to help anyone improve their business and selling savvy. Different workers have the personality traits of different breed of digs. This is the idea behind SALESDOGS, a clever business book in which sales expert Blair Singer reveals how anyone can learn what their natural strengths and weaknesses are in order to achive best possible results. With information on a wide variety of sales topics – from dealing with ‘big dogs’ to protecting one’s territory – SALESDOGS is a fun new way of looking at the sales game. By knowing the five basic breeds of people – the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua and the Basset Hound – readers will have the necessary insight to improve their business and selling savvy.Read more
£14.10 -
HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Read more
£14.10£16.10 -
Health and Safety at Work etc. Act 1974 (UK)
Health and Safety at Work etc. Act 1974 (UK) The Law Library presents the official text of the Health and Safety at Work etc. Act 1974 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Health and Safety at Work etc. Act 1974 (UK) – A table of contents with the page number of each sectionRead more
£14.20 -
Womens Business Network Guide to Becoming a Successful Entrepreneur
Do you want to boost your business and earn a good living? Are you starting out as an entrepreneur and need advice and guidance? Discover how to survive and thrive as a woman in business.Running a business is hard, but with the right support, guidance, and community, you can learn from experts, boost your visibility, and revolutionise your business. After encouraging each other via their online network, the Women’s Business Network members collaborated on a project to empower other women in business to succeed.
The Women’s Business Network Guide to Becoming a Successful Entrepreneur shares its members’ experiences, stories, and expertise, covering topics from accounting, content marketing, and SEO to sales and technology and everything in between. Using their personal journeys, you will find valuable advice to help you focus on building the foundations of your business and future success.
“This collaborative, hand-up approach is a refreshing change from competitive, traditional business. It is led by the natural warmth of founder, Sharon Louca, with her purpose to support women to succeed in business. She brings decades of management and administration experience; working the practical magic behind the scenes to ensure an enterprise runs smoothly and optimally. She has long implemented the necessary practical steps to get businesses off the ground and to grow businesses to six and seven figure revenues.
My experience has been that for women to thrive they need both the practical and emotional support that this book and the Women’s Business Network offers.” Kat Byles, Author of Creative Happy Work’: ‘Follow your Heart to a Thriving Business Life and World’.Read more
£14.20 -
The ChatGPT Guide for Business: A Quick-Start Guide to Effective AI Use and Prompt Engineering In Work and Business (Essential Guide!)
Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!
The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.
AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.
This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.
In this book, you will learn:
- Responsible AI use
Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand. - Critical foundation skills
The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business. - Practical tips and techniques
Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more. - AI ethics and how to navigate the future
Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce. - Techniques make you and your team AI-ready
How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.
This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!
Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.
Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.
What’s Inside? (Book Contents)
- Introduction
- Part 1: The Basics
- Chapter 1: Getting Started
- Chapter 2: Essential Skills
- Chapter 3: Risks and Warnings
- Part 2: Techniques and Prompts
- Why These Prompts?
- Chapter 4: Business Communications
- Chapter 5: Learning and Education
- Chapter 6: Business Strategy and Planning
- Chapter 7: Marketing Communications
- Chapter 8: Business Admin
- Chapter 9: Project Management
- Chapter 10: Sales
- Chapter 11: Recruitment
- Chapter 12: Team Management
- Chapter 13: Legal
- Chapter 14: Design and Creative Prompts
- Chapter 15: Have Fun with It
- Part 3: Deeper Concepts
- Chapter 16: Pro Tips and Tricks
- Chapter 17: AI Automations
- Chapter 18: Become an AI-First Organisation
- Chapter 19: Ethical Considerations
- Chapter 20: Looking to the Future
- What Next?
About the Author:
Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.
Get this book today and ensure you read part 1 – The first 45 pages!
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£14.20 - Responsible AI use
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The Money Maze: Navigate Your Way Through Personal Finance in the UK – How to Manage Money, Pay Off Debt & Save Well
Are you fed up with personal finance books telling you what to do, but not how to do it? Then you’re in luck.
Time and time again we are told to reduce spending, pay off debts and save up an emergency fund.
And yet… Not once is how this can be done ever explained properly.
That’s without mentioning that pretty much all the personal finance content and information out there is all geared toward U.S audiences and financial systems.
Leaving us brits, in the dark when it comes to sorting out our financial lives.
Well, that is until now. In The Money Maze, you’ll discover:
- Where you can find thousands of pounds that you didn’t even know you had!
- How and where to record your entire financial position, on one easy-to-navigate spreadsheet, which will also be provided.
- What a payslip actually tells you and how you are taxed.
- How to cut out needless expenses and save on those you thought impossible.
- The secret to creating a one-time budget, that won’t involve recording each and every transaction that you make for the rest of your life.
- How to get started paying off your debts in the cheapest and most efficient way possible, saving you hundreds of pounds!
- And finally, not just how to save, but also where and what accounts you’ll need.
This book has been designed for even those of you who have failed before, to follow along easily and get the results that you deserve.
So, don’t get left behind because you’re too scared of failing, now is the time to kick-start you’re new life of financial literacy and prosper by clicking “Add to basket” now.
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£14.20 -
The Money Basics: Manage money, plan for the future
The essential guide to the basics of personal finance
Selected as one of The Sun’s ‘Top Books to Turn the Page on Money Woes’.
Manage money, plan for the future in five simple steps
Becoming your own financial hero is simpler than you think. The principles of financial security have been cloaked in mystery for generations. Money plays a key role in our daily lives, but for many of us, these skills were not taught or developed at a young age.
THE MONEY BASICS: How to Become Your Own Financial Hero is the straightforward, practical guide to money management, based on Peter Komolafe’s innovative and accessible five-step B. A. S. I. C. approach: Budget, Avoid Debt, Save Early, Invest Early and Credit Score.
Anyone can implement these methods, no matter what your financial situation. Learn the principles of financial security by cutting through the murk and jargon.
The Money Basics will:
· Help you identify poor money habits
· Set you on a budgeting plan that works for you
· Demystify financial terms and processes
· Provide you with a system to control debt, not let it control you
· Define investing once and for all
· And more…Manage money, and plan for the future with confidence. Take control of the one thing that will give you freedom of choice―money.
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£14.20£16.10The Money Basics: Manage money, plan for the future
£14.20£16.10 -
Gambling Act 2005 (UK)
Gambling Act 2005 (UK) The Law Library presents the official text of the Gambling Act 2005 (UK). Updated as of March 26, 2018 This book contains: – The complete text of the Gambling Act 2005 (UK) – A table of contents with the page number of each sectionRead more
£14.20Gambling Act 2005 (UK)
£14.20 -
Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition)
Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition) The Law Library presents the complete text of the Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition). Updated as of May 29, 2018 The Bureau of Land Management (BLM) is finalizing regulations to set out the policies and procedures for the implementation of a commercial leasing program for the management of federally-owned oil shale and any associated minerals located on Federal lands. The Energy Policy Act of 2005 (EP Act) directs the Secretary of the Interior (Secretary) to: Make public lands available for conducting oil shale research and development activities; Complete a Programmatic Environmental Impact Statement (PEIS) for a commercial leasing program for both oil shale and tar sands resources on the BLM-administered lands in Colorado, Utah, and Wyoming; and Issue regulations establishing a commercial oil shale leasing program. This book contains: – The complete text of the Oil Shale Management – General (US Bureau of Land Management Regulation) (BLM) (2018 Edition) – A table of contents with the page number of each sectionRead more
£14.20 -
Trading Places: The East India Company and Asia 1600-1834
The British merchants who began trading with Asia in the late 1500s found a sophisticated and thriving trading community. Goods were manufactured and traded on a scale never seen in Europe, and Britain discovered a wealth of products including silks, porcelain, tea, spices and furniture. This illustrated book examines the history of trading with Asia, drawing on the extensive collections of the British Library, the prime holder of the documentary legacy of the East India Company. The East India Company was founded in 1600 to consolidate and exploit the Asian markets, and over its history grew into “the grandest society of merchants in the universe”. As a commercial enterprise it came to control half the world’s trade and as political entity it administered an embryonic empire. This book shows the human cost of creating this early “global market” and how the Company’s activities displayed some of the worst aspects of colonialism. On the positive side, the book presents the importance of the 400-year cultural exchange between Asia and Europe.Read more
£14.20 -
Salon Appointment Book 2024-2025: Daily & Hourly Appointment Book with 15 Minute Increments | To-Do List & Notes Pages | For Hairdressers, Beauty … – A4 – undated – Marble…
Salon Appointment Book 2024-2025 Hardcover.
This undated appointment book is helpful for keeping track of all your salon appointments.
Includes 104 weeks of tracking from Monday to Sunday (8 a.m. to 9 p.m.) with 15-minute appointment increments.Features:
- 104 weeks in an easy and simple design
- Each Week is a 2-page spread
- Enough for a whole 2 years
- A special section for notes each week
- To-Do List section
- Extra pages for notes at the end of the book
- Important dates Pages
- Yearly Overview 2024-2025
- Contact pages
- Large size 8.25×11 Inch
- Matte cover
The book is available on several different covers. Click on the author’s name to choose the book that best represents you.
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£14.20 -
Blackstone’s Statutes on Property Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of all up-to-date legislation for exams and course use.
-Clear and easy-to-use, helping you find what you need instantly
-Edited by experts and covering all the key legislation needed for Employment Law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
-Unannotated legislation – perfect for exam use
-Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Company Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Blackstone’s Statutes on Company Law is edited and designed to help you succeed in your law studies. With a reputation for accuracy, reliability, and authority spanning over 30 years, Blackstone’s Statutes remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation needed for exam and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for company law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Family Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for family law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Criminal Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
• Clear and easy-to-use, helping you find what you need instantly
• Edited by experts and covering all the key legislation needed for criminal law courses, so you can use alongside your textbookto ensure you approach your assessments with confidence
• Unannotated legislation – perfect for exam use
• Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
(Out)Law: From Teenage Mum to Legal Trailblazer
(Out)Law is a journey of survival and resourcefulness, exploring the remarkable life of Alice Stephenson, who defied adversity to become a beacon of change in the legal world. At just 18, Alice faced the challenges of teenage motherhood and homelessness, yet refused to be defined by her circumstances. Determined and focused, she embarked on a path of education, navigating the complexities of university while juggling her responsibilities as a young mother.
Having qualified as a solicitor, Alice had proven that barriers could be broken down thanks to grit and passion, but her story doesn’t stop there. In 2017, she set out to disrupt the legal industry by founding her own law firm – Stephenson Law.
(Out)Law shines a light on the author’s defiance of societal expectations when coupled with drive and ambition. It explores the struggles and challenges that women and those whose faces don’t fit the mould encounter, as Alice stands against the norms of a male-dominated, elitist legal profession.
Taking aim at archaic traditions, outdated perspectives, and an industry rife with discrimination, (Out)Law explores how innovation, inclusivity and the humanisation of lawyers are the key to delivering change within one of the world’s oldest professions.
And, oh yes, how tattoos won’t bring the skies crashing onto people’s heads, either.
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£14.20 -
Blackstone’s EU Treaties & Legislation (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
BL Clear and easy-to-use, helping you find what you need instantly
BL Edited by experts and covering all the key legislation needed for EU law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
BL Unannotated legislation – perfect for exam use
BL Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Blackstone’s Statutes on Commercial & Consumer Law (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.
– Clear and easy-to-use, helping you find what you need instantly
– Edited by experts and covering all the key legislation needed for commercial and consumer law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
– Unannotated legislation – perfect for exam use
– Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
UK Law and Your Rights For Dummies
UK Law and Your Rights For Dummies®With coverage of England, Wales, Scotland, and Northern Ireland
Your rights and responsibilities explained – without the jargon
Boost your legal know-how with this accessible guide that shows you how to negotiate the British legal system. Covering all aspects of the law in plain English – from money matters and returning goods through to relationships, employment, motoring, and UK citizenship – you’ll discover what your legal rights and responsibilities are in any situation and get the system working for you.
Explanations in plain English
‘Get in, get out’ information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humour and funDiscover how to:
Deal with problem neighbours
Understand your consumer rights
Plan for retirement
Set yourself up in business
Organise your finances
Keep yourself covered with the right insurance
Get smart! @www.dummies.com
- Find listings of all our books
- Choose from many different subject categories
- Browse our free articles
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£14.20£18.00UK Law and Your Rights For Dummies
£14.20£18.00 -
Blackstone’s Statutes on Intellectual Property (Blackstone’s Statute Series)
Unsurpassed in authority, reliability and accuracy; Blackstone’s Statutes, trusted by students for over 30 years.Celebrating over 30 years as the market-leading series, Blackstone’s Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a carefulselection of all the up-to-date legislation needed for exams and course use.
BL Clear and easy-to-use, helping you find what you need instantly
BL Edited by experts and covering all the key legislation needed for family law courses, so you can use alongside your textbook to ensure you approach your assessments with confidence
BL Unannotated legislation – perfect for exam use
BL Also available as an e-book with functionality and navigation featuresRead more
£14.20 -
Nutshell English Legal System (Nutshells)
The longest running law revision series, trusted by students for over 30 years, Nutshells present the essentials of law clearly and concisely in a memorable and user friendly way. The ideal companion both for getting up to speed with a new topic of law and preparing for law exams. This is the law in a nutshell!Read more
£14.20 -
More Sales Please: Promote your small business online, make consistent sales, grow without the grind
Have you ever:
- Told yourself you’re not a natural salesperson…
- Procrastinated on promoting your business because it feels awkward, or…
- Launched something new, only to be met with crickets?
If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to become a pushy salesperson, spend hours a day promoting your business or grow a huge following.
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£14.20 -
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
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£14.20£16.10 -
Sales Closing For Dummies
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
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£14.20Sales Closing For Dummies
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Words That Sell Cars: Proven Word Tracks to Transform Your Sales Team’s Performance & Improve Your Bottom Line, Fast!
THE CAR SALES INDUSTRY IS CHANGING. Out-dated sales scripts, that might have worked in the past, aren’t working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As a manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder. Read Words That Sell Cars to discover: Real world tools and strategies you, and your sales team, need to succeed: Effective mind hacks that will enable your sales people to enjoy the sales process again: How to sell yourself first, and the product second, so the deal sells itself: The 4 fundamentals that need to be met for sales success: A day-by-day sales plan so you know what you need to do to smash your goals: Over 100 proven word tracks that you can put into action straight away. The modern world of car sales is being disrupted. If you want to succeed, you need to read this book.Read more
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Untangle Your Sales: The business owner’s guide to making sales growth simple
Is a lack of confidence and expertise in selling holding back your business?
Now you can take the complexity out of sales growth, with this practical guide for business owners seeking a way out of the sales maze.
Untangle Your Sales identifies and debunks the most common sales myths and provides answers to the questions that every business leader should ask.
Read this book and you’ll be able to:
- Recognise the most common sales myths and separate fact from fiction
- Identify and engage your most valuable customers
- Attract and build a high-performing sales team
- Create and deliver a predictable sales plan
- Re-energise your staff and grow your business
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Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales
What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.Read more
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The Psychological Safety Playbook: Lead More Powerfully by Being More Human
*Nonfiction Book Award Silver Medal**2023 NYC Big Book Award Distinguished Favorite*
The how-to guide for transformative leadership
Every employee, at every level, wants to feel seen, heard, and respected. If we don’t feel safe, we can’t be our best selves or do our most creative work. This is why leaders must ensure psychological safety for everyone in their team. Whether you’re a manager, CEO, or entrepreneur, The Psychological Safety Playbook is the guide you need to lead your team to the highest levels of performance and innovation.
The Psychological Safety Playbook invites you to explore twenty-five specific actions that will create more psychological safety in your workplace. These are all moves that every leader can adopt and practice. Each move features a description of why to try it, instructions on how to do it, and a nutshell summary. You can start anywhere in the playbook—all the plays and moves are self-contained!
Written by Karolin Helbig, a highly respected executive mindset coach with a doctorate in human genetics and extensive consulting experience, and Minette Norman, a sought-after leadership consultant with thirty years of experience in the tech sector, The Psychological Safety Playbook is the essential guide for leaders who are committed to fostering psychological safety in their teams.
In their combined years of business and applied practice, the authors have continually observed how creating a high-performing, innovative workforce starts with building a foundation of respect and shared humanity. When we hold back our true thoughts because we’re afraid of the consequences, everyone misses out. By contrast, when we can ask a naïve question, propose a wild idea, or share our honest emotions—that’s when psychological safety fuels team performance.
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Marketing for Introverts: How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world
Turn your quiet strengths into a compelling marketing strategy.This proven 5 step marketing framework for introverted business owners will help you find your voice AND get heard.
Does your business’s success hinge on your ability to market yourself?
Want to promote and connect with your ideal clients in a way that feels authentic and comfortable?
But marketing as an introvert feels overwhelming.
You’re not alone. Did you know over 40% of the population are introverts?
Yet, there are successful introverted entrepreneurs who market their businesses with confidence. What do these entrepreneurs know that you don’t?
With a deep understanding of introversion and over 25 years experience in building and marketing businesses, marketing consultant and podcaster, Jenny Procter shows you that being introverted doesn’t have to be a barrier to success.
Jenny shares her proven 5 step system that utilises the strengths of introverts to build a compelling marketing strategy. It’s an intuitive and straightforward approach with actionable strategies for introverted business owners to thrive in marketing.
Learn how to:
- Understand your introverted nature
- Craft an authentic marketing message
- Leverage your introverted strengths
- Use your business’s story, not just sales pitches
- Adapt marketing strategies to your introverted personality
- Choose marketing messages that will resonate with your audience
- Increase your confidence in marketing your business
It’s ok to feel anxious. But you do need to step outside your comfort zone because confidence only comes from practice.
Are you ready to create a marketing strategy that authentically represents who you are and what you offer?About the author
Jenny Procter is an experienced marketing consultant and host of the successful Marketing for Introverts podcast. She discovered she was an introvert while in a room of extroverts in 2010, and it was truly a lightbulb moment.As an introvert and small business owner Jenny believes that everyone can find a way to market their business and get more visible in a way that suits them. Her approach is supportive and endlessly practical. She works with service businesses to define their audience, get clarity about their offer and define their niche, before consistently delivering the marketing tactics that work, while resisting the latest shiny marketing tools. She has been described as a safe pair of hands and the person who brings calm and clarity to any marketing challenge.
Working with hundreds of small business in her consultancy, Jenny’s early career was spent in corporate communications roles, organizing government conferences, defending late trains on live radio and advising NHS and local government leaders.
Jenny lives in a Staffordshire village with her two children (one introvert and one extrovert) and works happily and peacefully in her home office.
Find her at
www.bondfieldmarketing.co.uk
LinkedIn Jenny Procter
Marketing for Introverts podcastRead more
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SEO in 2023: 101 of the world’s leading SEOs share their number 1, actionable tip for 2023
We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
What’s covered?
CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general
CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success
CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines
CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time
CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy
CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best
CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content
CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content
CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO
CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links
CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema
CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels
CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year
CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing
CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
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From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categorySocial networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
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Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
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The End of Marketing: Humanizing Your Brand in the Age of Social Media
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book categoryIn a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.
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