Recommended Items
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Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through final year exams and dissertations.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation and case law, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on study, writing, and exam skills, alongside topics such as legal reasoning and referencing.
The third and final part is dedicated to ‘Practical Legal Skills’ that students are likely to require for their course and beyond, covering skills such as mooting, presentations, and negotiation.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills, including self-test questions, diagrams and practical activities. Students are given the opportunity to take a hands-on approach to tackling a variety of legal skills from using cases to negotiation.
Digital formats and resources:
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book. They include answers to the self-test questions and practical exercises from the book, and a glossary of all the keywords and terms used. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.
– These resources have been developed to enhance students’ understanding of and engagement with the text, bring aspects of it to life, and help develop legal skills further.Read more
£31.00Legal Skills
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Mastering SEO for Newcomers with Passion: Unlock the Power of SEO with Expert Techniques and Propel Your Online Success
Are you ready to unlock the secrets of SEO and take your online presence to new heights? Look no further than “Mastering SEO for Newcomers with Passion.” This comprehensive guide is tailor-made for beginners who are eager to learn the art of Search Engine Optimization. Packed with valuable information and practical strategies, this book is your ticket to mastering the ever-evolving world of SEO.Results you can expect from reading “Mastering SEO for Newcomers with Passion”:
– Improve the visibility of your website on search engines
– Drive targeted traffic to your online platform
– Boost your online brand and establish credibility
– Increase your website’s conversion rate and revenue
– Stay ahead of your competition by understanding the latest SEO trendsFeatured in this book:
– Step-by-step instructions and easy-to-follow techniques
– Proven strategies to optimize your website for higher rankings
– Tips for keyword research and content optimization
– How to harness the power of backlinks and social media
– The importance of user experience and mobile optimizationDon’t miss out on this opportunity to take your online game to the next level. Purchase “Mastering SEO for Newcomers with Passion” today and start dominating the search engine rankings!
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The Watch Book Rolex: Updated and expanded edition
- The best-selling photo book now in a new, expanded edition, including the latest Rolex models from 2020 and 2021
- An ideal gift for all watch collectors and Rolex devotees
- Trilingual edition with expert texts in German, English, and French, and over 400 photographs
Watch lovers and Rolex admirers delight! In this new edition of The Watch Book Rolex, expert Gisbert L. Brunner guides you through the wonderful world of this luxury watch brand with passion, attention to detail, and consistently impressive expertise.
The waterproof “Oyster,” the “Datejust,” or the more than half-a-century-old diver’s “Submariner”: timepiece aficionado Brunner walks readers through the innovative technology and design behind iconic Rolex models. Brand-new entries from the Rolex 2020 and 2021 collection celebrate the latest crowns of Rolex achievement.
With trilingual texts in German, English, and French and some 400 color and black-and-white photographs, this is a delight of a book for watch lovers, watch collectors, and Rolex devotees around the globe.
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£47.80£66.50The Watch Book Rolex: Updated and expanded edition
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Dummy: The Comedy and Chaos of Real-Life Parenting
**THE SUNDAY TIMES TOP 10 BESTSELLER, APRIL 2017**
‘The night before Charlie was born I had this dream. I dreamt that I was a soldier, riding into battle … completely naked, and on the back of a large, inflatable duck.’
Matt Coyne has become a hero for thousands of parents everywhere who are devoted followers of his popular blog, Man vs Baby.
This is his book, and it is not your average parenting tome. It’s packed with completely impractical advice for the bewildered new mum or dad – stuff you won’t find anywhere else: from ‘Profanity Bingo’ for labour to a categorisation of various nappy disasters. But, more than that, it is the story of how becoming a parent is a kind of beautiful insanity – a thing that changes you.
Above all, Dummy will keep you laughing through the exhaustion, the mystery and the madness of bringing up your own children.
This is the parenting book for real people.
Raves for Matt Coyne and Dummy:
‘A hero for dads everywhere’ Daily Mirror
‘Very, Very funny’ Phillip Schofield, This Morning
‘Hilarious but accurate account of finding your feet as a parent. Matt Coyne’s post has struck a chord with parents from all over the world’ Daily Mail
‘Brutally honest rant on the reality of parenthood has taken the internet by storm’ Sunday Telegraph
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Rats: The Essential Guide to Ownership, Care, & Training for Your Pet
What pet can play fetch, learn its name, and still ride around in your pocket? It’s a rat, of course, and if you’re surprised by this, you should take some time to learn more about these delightful animals. Though wild rats have earned a bad rap for spreading illness and disease, domestic rats are clean and friendly animals that can be loving and wonderful additions to any family. If you have children that want pets but you’re not ready for a dog, a pet rat may be a great compromise. These little critters are fabulous pets for kids, requiring relatively simple care that even grade school children can understand and handle. They’re adaptable, affectionate, and tons of fun to watch and play with. With a life-span up to 5 years, your child can have a long relationship with her animals. Rats make great adult companions too, of course. Their minimal space requirements make them ideal for apartment dwellers, and their self-sufficiency and flexible sleeping habits mean they’ll adapt readily to even busy schedules. When they’re cared for properly, rats aren’t prone to many illnesses or health issues, and they’re affordable both up-front and in the long-term. Most of the challenges in rat care are caused by the animal’s remarkable intelligence. The information in this book will teach you how to properly house these notorious escape artists. You’ll also learn about the proper nutrition and care to keep your rats healthy in the long term, and how to identify and fix problems if they do come up. Introductions to breeding, showing, and training your animals are also included, if you want to take your rat ownership to the next level. Cuddly, smart, and entertaining, a pet rat combines the low time commitment of a small animal with the affection of a dog—and you may just find it’s the perfect pet for you.Read more
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Gordon Ramsay’s Passion for Seafood
Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include “From the library of” labels.Some of our books may have slightly worn corners, and minor creases to the covers. Please note the cover may sometimes be different to the one shown.Read more
£21.80
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Law Express: Medical Law
Revise with the help of the UK’s bestselling law revision series.
Designed for students, this book will help you:
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Understand how to review essential cases, statutes, and legal terms
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Learn how to assess and approach the subject by using expert advice
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Learn how to lead further discussions
Find additional support on our Law Express companion website, which contains a host of extra resources to provide you with pre-exam guidance.
Visit go.pearson.com/uk/lawexpress
Jonathan Herring is a Professor of Law at Exeter College, University of Oxford.
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£13.90£14.20Law Express: Medical Law
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Queen Elizabeth II: A Glorious 70 Years
Queen Elizabeth II was on the throne for a glorious 70 years. This book pays tribute to this long serving monarch charting her journey, in words and pictures, from the 25 year old young woman who ascended to the throne in 1953 to the much loved elder stateswoman of today. This celebration of Her Majesty Queen Elizabeth II offers the definitive illustrated story of her public and private life spanning the 20th and 21st centuries. Featuring the incredible tradition, history, glamour, and culture of Her Majesty, this book also follows the international tours, state functions, royal weddings, and jubilees, and showcases the glorious royal photography of some of the most well known Royal photographers and archives.Read more
£13.90£20.00Queen Elizabeth II: A Glorious 70 Years
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Cougar Boss
Olivia Williams is a hardworking part-time student who is about to get kicked out of her studio apartment for barely making enough to cover her rent and bills. A last-minute interview lands her a challenging but fruitful job at Amelia Gallagher’s mansion and immediately, intimidation sets in. An unpredictable spark of passion intertwines her with the Queen of the Gallagher palace, Amelia Gallagher herself, and an incredible journey of destructive passion and a secret love affair changes her entire life, opening her up to a dangerous world of blackmail, manipulation, heartbreak and most of all, vast wealth.Read more
£13.90Cougar Boss
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DUNE: The Graphic Novel, Book 2: Muad’Dib: Muad’Dib
In DUNE: The Graphic Novel, Book 2: Muad’Dib, the second of three volumes adapting Frank Herbert’s Dune, young Paul Atreides and his mother, the lady Jessica, find themselves stranded in the deep desert of Arrakis. Betrayed by one of their own and destroyed by their greatest enemy, Paul and Jessica must find the mysterious Fremen, or perish. This faithful adaptation of the 1965 novel, Dune, by Brian Herbert, son of Frank Herbert, and New York Times bestselling author Kevin J. Anderson, continues to explore Paul’s journey as he evolves from boy to mysterious messiah. Illustrated by Raúl Allén and Patricia Martín, this spectacular blend of adventure and spirituality, environmentalism, and politics is a groundbreaking look into our universe and is transformed by the graphic novel format into a powerful, fantastical tale for a new generation of readers.Read more
£13.90£17.10DUNE: The Graphic Novel, Book 2: Muad’Dib: Muad’Dib
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DUNE: The Graphic Novel, Book 1: Dune
The definitive graphic novel adaptation of Dune, the groundbreaking science-fiction classic by Frank Herbert
Dune, Frank Herbert’s epic science-fiction masterpiece set in the far future amidst a sprawling feudal interstellar society, tells the story of Paul Atreides as he and his family accept control of the desert planet Arrakis. A stunning blend of adventure and mysticism, environmentalism, and politics, Dune is a powerful, fanstastical tale that takes an unprecedented look into our universe, and is transformed by the graphic novel format. Brian Herbert and Kevin J. Anderson’s adaptation retains the integrity of the original novel, and Raúl Allén and Patricia Martín’s magnificent illustrations, along with cover art by Bill Sienkiewicz, bring the book to life for a new generation of readers.Read more
£13.90£17.10DUNE: The Graphic Novel, Book 1: Dune
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Bridging the Gap to University Mathematics
Helps to ease the transition between school/college and university mathematics by (re)introducing readers to a range of topics that they will meet in the first year of a degree course in the mathematical sciences, refreshing their knowledge of basic techniques and focussing on areas that are often perceived as the most challenging. Each chapter starts with a “Test Yourself” section so that readers can monitor their progress and readily identify areas where their understanding is incomplete. A range of exercises, complete with full solutions, makes the book ideal for self-study.Read more
£13.90£15.20Bridging the Gap to University Mathematics
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OMG! Das Kochbuch von French Guy Cooking: 100 Wow!-Rezepte und geniale Küchen-Hacks: Empfohlen von Jamie Oliver
French Guy Cooking – verrckt, charmant und absolut begeisternd! Der YouTube-Kanal “French Guy Cooking” sorgt international fr Furore. ber 800.000 Fans freuen sich Woche fr Woche auf die neuen Kchenexperimente des sympathischen Franzosen aus London. Der Mann hinter dem YouTube-Kanal ist Alex, fr den die Freude und der Spafaktor beim Kochen am Wichtigsten ist. Er liebt es, neue Kreationen auszuprobieren und in seiner Kche mit allen vorhandenen Materialien zu experimentieren. In seinem Buch prsentiert er seine 100 absoluten Lieblingsgerichte. Die Rezepte sind das Beste aus Alex’ kreativer Fusionskche, vereinen unterschiedliche Kochknste und reichen von franzsischer Hausmannskost wie Zwiebelsuppe, Quiche Lorraine und Tarte au Chocolat ber Klassiker wie Burger oder Pancakes bis hin zu Ramen-Suppen oder Bowls. Ohne Scheu und mit grenzenlosem Erfindergeist erzeugt er das Optimum an Geschmack. Nicht ohne Grund ist er Teil der Food-Tube-Familie von Starkoch Jamie Oliver, von dem das Vorwort zum Buch stammt. Bei seinen kreativen und witzigen, aber immer hilfreichen Kchenhacks werden der ein oder andere Gegenstand, wie beispielsweise ein Akkubohrer, zweckentfremdet und umfunktioniert. Ein Wein-Mogel-Guide fr Dummies, mit dem man garantiert die passende Weinbegleitung zu jedem Essen findet, die drei wichtigsten Messer, die in keiner Kche fehlen drfen und zwei Zwiebelschneidetechniken Chef-Style vs. Street Style mgen zwar verrckt erscheinen, sind aber absolut alltagstauglich. Ob als Hobbykoch oder Profi “French Guy Cooking” eine absolute Bereicherung!Read more
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Really Easy Piano 50 Popular Songs
Easy Piano arrangements of fifty pieces, from pop songs to classical themes, complete with song background notes and playing hints and tips.Read more
£13.90£16.10Really Easy Piano 50 Popular Songs
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Ludovico Einaudi: Islands – Essential Einaudi: A Selection of Songs from Ludovico Einaudi’s “Best of” Album, Transcribed for Solo Piano
For the first time, all of Einaudi’s best known music in a single collection, for solo Piano. Also included are two brand new tracks, The Earth Prelude and High Heels, as well as two remixed versions of Lady Labyrinth and Eros.Read more
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Really Easy Piano: Bumper Christmas Book
This book contains easy Piano arrangements of 45 favourite Christmas songs, complete with background notes and performance hints and tips. /pRead more
£13.90£16.10Really Easy Piano: Bumper Christmas Book
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GCSE Music Edexcel Complete Revision & Practice (with Audio & Online Edition): ideal for the 2024 and 2025 exams
Achieve the best grades in 2024 and 2025 with this all-in-one book from CGP – including study notes, questions, examples and a practice exam paper!
This CGP Complete Revision & Practice book is a superb all-in-one guide to Grade 9-1 Edexcel GCSE Music – it covers musical knowledge, set works, compositions and more! There are crystal-clear study notes for every topic, plus a wide range of exam-style questions to test students’ knowledge (with listening practice included online). There’s also a section devoted to coursework advice, and a realistic Edexcel-style mock exam paper at the end of the book.
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£13.90£14.20 -
Animation For Beginners: Getting Started with Animation Filmmaking
A new edition of Bloop Animation’s popular animation guidebook packed with the latest recommendations and insights on how to turn your artistic passion into a professional film career!
If you are an aspiring animator considering a career in film production or are curious about what it takes to make animated shorts, this is the book for you! Animation for Beginners is a comprehensive and modern introduction to the art and business of 3D animation from Bloop Animation founder, filmmaker, graphic novel author, and teacher Morr Meroz.
With this guide, Meroz reveals a behind-the-scenes view of the pre-production, production, and post-production process along with an introduction to the skills you need and the different types of animation across the film industry. Along with these basics, you will learn:
- The 12 Principles of Animation
- The 8 Genres of Animated Shorts
- Writing an Animated Feature Film
- Career Paths for Animators
- and Tips on Starting a Career in Animation
As a graduate of the School of Visual Arts and an animation professional, Meroz demystifies the business side of filmmaking with real-world advice for creating a compelling demo reel and portfolio site, hunting for a first job, and considering the pros and cons of freelancing versus working full-time.
This is a perfect gift for illustrators, graphic designers, film students, and film industry professionals interested in how to “make it” as animators.
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William Morris: 100 Postcards
William Morris (1834-96), Father of the Arts and Crafts movement, was one of the most important artistic and literary figures of the nineteenth century. His pattern designs reveal a love of wild flowers, plants and birds, and a fascination with medieval culture. Each of these 100 postcards shows a different motif by Morris and his company, offering a perfect introduction to the Victoria and Albert Museum’s extensive collections. Favourites such as Willow Bough, Strawberry Thief and Acanthus are presented alongside lesser-known wallpaper, textile and tile designs making this a must-have for all design fans.Read more
£13.90£16.10William Morris: 100 Postcards
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A Year in Art: A Painting A Day
As functional as it is beautiful, this substantial book presents some of the world’s greatest art in an elegant package that will look good at home or in the office. Every day offers a different, exquisitely reproduced artwork from a variety of eras, genres, and media; quotations to ponder, surprise, and delight; and ample space to record birthdays, anniversaries, and other important dates as well as personal notes and reflections. There’s art for every taste and from every period: prehistory and ancient Egypt; Medieval and Renaissance; Impressionist, Abstract, and Modern. Featured artists include, Leonardo da Vinci, Botticelli, Raphael, Michelangelo, Albrecht Dürer, Caravaggio, Titian, Hiroshige, El Greco, Vermeer, Turner, Monet, van Gogh, Cassatt, Kandinsky, Klee, Picasso, and others. This book’s global and historical collection of images makes it the perfect gift for lovers of art and will offer inspiration every day of the year.Read more
£13.90£17.10A Year in Art: A Painting A Day
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KS3 French Complete Revision & Practice (with Free Online Edition & Audio): ideal for Years 7, 8 and 9 (CGP KS3 Revision & Practice)
The ideal all-in-one book for supporting catch-up at home – including study notes, questions, examples and practice tests!
For KS3 French Complete Revision & Practice, look no further than this unbeatable CGP guide! It’s packed with crystal-clear notes on all the vocabulary and grammar students need to know. There are plenty of reading, writing and speaking tasks throughout the book, as well as vocab testers, practice questions (with answers) and listening practice – with online audio. What’s more, we’ve also thrown in a free Online Edition of the whole book to read on your PC, Mac or tablet – just use the unique code printed inside the book to access it. Don’t miss CGP’s other superb KS3 Complete Revision & Practice guides for German (978184143926) and Spanish (9781847628886).
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£13.90£14.20 -
The Ninja Dual Zone Air Fryer Cookbook: Master the Art of Dual Zone Air Frying for Delectable Dishes & Recipes – Discover a World of Flavour and Crispiness | Breakfast, Lunch,…
The Ninja Dual Zone Air Fryer Cookbook
Master the Art of Dual Zone Air Frying for Delectable Dishes & Recipes – Discover a World of Flavour and Crispiness
Breakfast, Lunch, Dinner, Snacks & More
Introducing “The Ninja Dual Zone Air Fryer Cookbook: Master the Art of Dual Zone Air Frying for Delectable Dishes & Recipes” – your gateway to a culinary world of flavor and crispiness like never before! This cookbook is your ultimate guide to unlocking the full potential of your Ninja Dual Zone Air Fryer, offering a treasure trove of benefits for both seasoned chefs and kitchen novices.
– Unleash Your Culinary Creativity: Are you tired of the same old, bland dishes? With this cookbook, you’ll explore a wide range of recipes, from breakfast to dinner, snacks, and everything in between. Get ready to impress your family and friends with restaurant-quality meals, all from the comfort of your own kitchen.
– Master Dual Zone Cooking: The Ninja Dual Zone Air Fryer is a game-changer, allowing you to cook two different dishes simultaneously. Our cookbook will guide you through the art of dual zone air frying, enabling you to save time and energy without sacrificing taste or texture.
– Healthier Eating, Less Guilt: Enjoy all the crispy goodness of your favorite fried foods with up to 75% less fat! Discover the secrets of air frying that promote healthier cooking, making it easier than ever to maintain a balanced diet while savoring mouthwatering flavors.
– Mouthwatering Variety: From crispy chicken tenders and golden French fries to succulent steaks and delectable desserts, this cookbook covers it all. You’ll find over 100 tantalizing recipes that cater to every palate, ensuring there’s something for everyone at your table.
– Step-by-Step Guidance: Whether you’re a kitchen whiz or a beginner, our cookbook provides easy-to-follow instructions, helpful tips, and vivid images, making every recipe a breeze to recreate.
– Save Time and Energy: Dual zone cooking means less time spent in the kitchen and more time enjoying meals with loved ones. Say goodbye to juggling multiple cooking appliances and hello to efficient, hassle-free cooking.
– Elevate Your Cooking Game: Impress your guests with gourmet dishes and unique creations. With the Ninja Dual Zone Air Fryer Cookbook in your hands, you’ll become the culinary star of your social circle.
Don’t miss out on the chance to revolutionize your cooking experience with “The Ninja Dual Zone Air Fryer Cookbook.” Elevate your meals, savor incredible flavors, and lead a healthier lifestyle – all while indulging in the crispy goodness you love. Grab your copy today and embark on a journey to culinary excellence!
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Depraved New World: Please Hold, the Government Will Be With You Shortly
AS FEATURED IN WATERSTONES BEST BOOKS OF 2023
From bestselling author and beloved Guardiancolumnist John Crace comes a blisteringly hilarious tour through the whirlwind of post-Brexit Britain, from the ousting of Boris to the dawn of a new era . . . sort of.
O brave new world, that has such people in’t. Or not. William Shakespeare clearly had never imagined a clusterf*ck on this scale. Given the state of the country right now, he would be in need of a long lie down.
Another month, another prime minister – how many have we been through now? But fear not: despite all the nonsense that has spewed forth from Westminster over the past two years, John Crace’s brilliantly lacerating political sketches have provided the nation with some desperately needed relief.
Taking in everything from Partygate, BoJo’s drawn-out farewell and the disastrous reign of Liz Truss, to the
psychodrama of the Tory leadership contest(s), the return of Rishi Sunak and the shenanigans of his impressively inept colleagues, Depraved New World is a worryingly funny collection which captures British politics at its most absurd.Read more
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Pretty Boys Are Poisonous: Poems: A Collection of F**ked Up Fairy Tales
‘A glimpse to the person behind the glamour and drama . . . you get a real sense of the beating soul of Megan Fox’ – Glamour
Megan Fox showcases her wicked humor throughout a heartbreaking and dark collection of poetry. Over the course of more than 80 poems, Fox chronicles all the ways in which we fit ourselves into the shape of the ones we love, even if it means losing ourselves in the process.
“These poems were written in an attempt to excise the illness that had taken root in me because of my silence. I’ve spent my entire life keeping the secrets of men, my body aches from carrying the weight of their sins. My freedom lives in these pages, and I hope that my words can inspire others to take back their happiness and their identity by using their voice to illuminate what’s been buried, but not forgotten, in the darkness,” says Fox.
Pretty Boys Are Poisonous marks the powerful debut from one of the most well-known women of our time. Turn the page, bite the apple, and sink your teeth into the most deliciously compelling and addictive book you’ll read all year.
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£13.85£16.99 -
Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
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Primary Arabic Sentence Builders – Part Zero: Arabic Sentence Builders – Primary (The Language Gym – Sentence Builder Books)
ABSOLUTE BEGINNER ARABIC SENTENCE BUILDERS – A lexicogrammar approach – PRIMARY – BOOK ZERO is meant as an introduction to Arabic for absolute beginners with no prior knowledge of the language. The purpose of this book is for students to learn the alphabet, practise reading and writing the Arabic script and communicate basic phrases about their name, age and how they are feeling. This book is primarily aimed at students with zero level of Arabic but can also be used to consolidate previous knowledge.Audio tracks
These are available for all units. Whenever you see an audio icon, it means that there is some kind of listening exercise or opportunity. These audios have been made by a native speaker team and can be accessed, free of charge, at:
language-gym.com, in the AUDIO section. This section can be freely accessed without a subscription.ABSOLUTE BEGINNER ARABIC SENTENCE BUILDERS – A lexicogrammar approach – PRIMARY – BOOK ZERO contains the following chapters:
1. The Alphabet
2. The vowels
3. Sukoon
4. Nunation
5. Stretched vowels
6. Doubled consonants
7. The sun and moon letters
8. I can say my name and my age
9. I can greet and say how I amThere will be a follow-up “BOOK ONE” which students can move on to once they complete this book.
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The House of Jaipur
The Jaipurs were India’s mid-century golden couple; its answer to the Kennedys, or Queen Elizabeth and Prince Philip. Jai and Ayesha, as they were known to friends like Frank Sinatra, Truman Capote and ‘Dickie’ Mountbatten, entertained lavishly at their magnificent palaces and hunting lodges in Rajasthan—and in the nightclubs of London, Paris and New York. But as the Raj gave way to the new India, Jaipur—the most glamorous and romantic of the princely states—had to find its place.
The House of Jaipur charts a dynasty’s determination to remain relevant in a democracy set on crushing its privileges. Against the odds, they secured their place at the height of Indian society; but Ayesha would pay for her criticism of Indira Gandhi during the Emergency.
From the polo field and politics to imprisonment and personal tragedy, the Jaipurs’ extraordinary journey of transformation mirrors the story of a rapidly changing country.
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£13.80The House of Jaipur
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Wedding Planner Book | Bridal Organiser, Diary & Countdown Calendar | Wedding Budget & Journal | Perfect Engagement Gift
- WEDDING PLANNER + ORGANISER ✓ Designed by the team at WeddingPlanner.co.uk, the UK’s #1 wedding planner website, this 157 page high quality planning diary and organiser is the perfect companion to help you plan your wedding day and honeymoon. Packed with tips and advice, this wedding journal covers everything you need and didn’t know you needed! It makes a perfect engagement gift.
- WEDDING BUDGETING ✓ With money-saving advice and tips on setting an overall budget, with an easy-to-follow budget tracker, this wedding planner will keep you organised for your wedding.
- COUNTDOWN PLANNING ✓ This wedding planner has an 18 month countdown calendar, checklists, and even space to track your wedding guest list, (up to 200 guests) and a table seating planner.
- FREE WEBSITE & APP ✓ Find helpful QR codes throughout the wedding planner, to ensure you can fully plan your wedding at home or on the go. Find inspiration for UK wedding venues, photographers, food and even music, and book them immediately.
- GUARANTEED SATISFACTION ✓ With over 20,000 couples currently using WeddingPlanner.co.uk to plan their weddings, we know exactly what you need. If for any reason you are unhappy with your wedding planner diary and organiser then we will of course provide a 100% refund for the unused book.
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Essential Mandarin Chinese Grammar: Write and Speak Chinese Like a Native! The Ultimate Guide to Everyday Chinese Usage (Essential Grammar Series)
Essential Mandarin Chinese Grammar is a systematic overview of Mandarin grammar, oriented toward self-study, English-speaking students. Through explanations of common mistakes learners make, useful example sentences and exercises with an answer key, this book provides a detailed introduction to the unique grammar structures of the Mandarin language. Ideal for any student who is interested in taking their skills to the next level, this book makes the difficult task of perfecting grammar efficient, interesting and rewarding. Essential Mandarin Chinese Grammar is a perfect tool to help you form correct and natural-sounding sentences, and determine how to best use the grammar you need for reading or writing Mandarin. Each example and exercise is written in both pinyin and Simplified Chinese Characters to accommodate learners with varying levels of character literacy, including those who have learned only to speak but not read.Read more
£13.80£16.10 -
The Ultimate ESL Teaching Manual: No textbooks, minimal equipment just fantastic lessons anywhere: 1
Thinking about teaching English, but don’t know where to start?
Pick up a copy of The Ultimate ESL Teaching Manual and discover a skill that will serve you for the rest of your life.
What people are saying about The Ultimate ESL Manual on the Amazon.
‘What a great book! Andromeda’s knowledge and experience shines through. She gets straight to the point, gives very clear grammar explanations and loads of practical help,’ Sheila Longden.
‘This is a one-stop shop for preparing powerful classes that throws out the need for costly and confusing text books. Priceless!’ Amazon Customer.
‘Great book, saved me hours of prep! Each grammar point comes with its own speaking activity so you won’t run out of ideas about what to teach your students,’ TeacherA24.
The Ultimate Teaching ESL Manual is a complete English teaching system designed so that any native speaker (with TEFL experience or not) can pick up the book and start teaching.
With this book you will have the power to:
o Start teaching English online or in the classroom now with a step-by-step guide on how to teach every grammar point in the English language.
o Teach vocabulary with over 60 lexical sets covering beginner, intermediate, advanced to super-advanced levels.
o Keep your students engaged with follow-on activities for every lesson including role plays, games and problem solving activities.
o Cut down on preparation time with lesson plans for all language points.
o Add interest to your classes with an appendix full of illustrated worksheets which manual owners can download in high resolution from the book’s website.
o Travel light and save money on expensive textbooks with everything you need to teach English in one book.
o Provide students with fantastic lessons they want with a methodology focused on language learning through speaking practice.The Manual teaches a methodology whereby students learn through speaking activities (rather than traditional textbooks) mimicking how we learnt our native language as children.
Students make rapid progress with the constant speaking practice, while for the teacher, lessons are creative and rewarding, giving you the power to decide what to teach and how.
Classes are simple, effective and take less time to prepare as there are no handouts to worry about, exercises to mark or any of the other work that comes with traditional ESL teaching.
The Manual includes lesson plans, drills and speaking activities for every grammar point as well as methodology, games, vocabulary sets and a whole host of other stuff to make your classes special.
Dive in and discover a skill for life.
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They Killed Freddie Gray: The Anatomy of a Police Brutality Cover-Up
Based on new evidence and deep reporting, the riveting truth about a case that has become a touchstone in the struggle for racial justice and Black lives.They Killed Freddie Gray exposes a conspiracy among Baltimore leaders to cover up what actually happened to Freddie Gray, who was fatally injured in police custody in April 2015. After Gray’s death, Baltimore became ground zero for Black Lives Matter and racial justice protests that exploded across the country. State’s Attorney Marilyn Mosby became a hero when she charged six officers in Gray’s death, and the trials of the officers generated national headlines for two years.
Yet the cause of Gray’s death has remained a mystery. A viral video showed an officer leaning on Gray’s back while he cried out in pain. But the autopsy concluded he was fatally injured later that morning while the van was in motion—during a multi-stop “rough ride”—from sudden impact to his head. None of the officers were convicted of any crimes based on this theory.
They Killed Freddie Gray solves the mystery of Gray’s death by uncovering new evidence of how he was killed by police and how his cause of death was covered up. In coordination with a documentary film now being produced, this book revisits a pivotal moment in US criminal justice history, providing new insight into what happened, the historical structures of power that allowed it to happen, and the personalities and dynamics involved—a story never told by the mainstream media. It includes a detailed map with annotations by the author, photographs, and a foreword by Rabia Chaudry.
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The Pet I Can’t Forget: Finding Hope and Healing With Signs From the Afterlife
Embark on a healing journey and discover how to receive profound signs and messages from beloved companions.- Are you struggling with pain and grief after the loss of a cherished pet?
- Do you feel there’s no way to move forward?
- Do you wish there was a way to receive messages from pets who have crossed over?
If yes, then this book is for you.
Beautifully written with authentic personal stories, spiritual wisdom, and heartfelt advice, The Pet I Can’t Forget invites you to join author and world-renowned animal communicator Karen Anderson as she transports readers on a path to healing after losing a beloved pet.
Featuring real-life stories from pet parents who have received awe-inspiring signs from the afterlife, you’ll uncover profound ways to sense the subtle signs that your companions are still with you.
This book shares a unique and uplifting perspective that gently reminds us that physical death is not the end – along with a range of simple methods to sharpen your intuition so that you can be more aware of their presence.
Here’s just a little of what you’ll discover inside:
- Exploring The Fascinating World of Afterlife Signs (and How You Can Begin Receiving Them)
- Practical Strategies For Overcoming a Sense of Guilt and Finding Self-Forgiveness
- Dozens of Unique Signs That Show Your Pet Is Still Communicating With You
- Identifying Messages in Music, Numbers, Names, Dreams, Other Animals, and More
- Real-World Stories of Pet Parents Receiving Signs From Their Animal Companions
- Practical Steps For Raising Your Vibrations To Activate Healing
- And Much More…
As a must-read for anybody struggling after losing a cherished companion, The Pet I Can’t Forget offers a transformative new perspective of the afterlife, empowering you to stay connected with your companions as you develop a positive, balanced approach to healing.
Are you ready to discover the signs and messages your pet has for you?
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AI for Finance (AI for Everything)
Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of my skills could contribute to finance? Where in finance should I pay attention? This book aims to answer these questions. No prior knowledge is expected in AI or finance.
Including original research, the book explains the impact of ignoring computation in classical economics; examines the relationship between computing and finance and points out potential misunderstandings between economists and computer scientists; and introduces Directional Change and explains how this can be used.
To finance students and practitioners, this book will explain the promise of AI, as well as its limitations. It will cover knowledge representation, modelling, simulation and machine learning, explaining the principles of how they work. To computing students and practitioners, this book will introduce the financial applications in which AI has made an impact. This includes algorithmic trading, forecasting, risk analysis portfolio optimization and other less well-known areas in finance. Trading depth for readability, AI for Finance will help readers decide whether to invest more time into the subject.
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Julia: The Sunday Times Bestseller
A SUNDAY TIMES BESTSELLER
“a fascinating reflection on totalitarianism as refracted through Orwell’s times and our own” The Guardian
London, chief city of Airstrip One, the third most populous province of Oceania. It’s 1984 and Julia Worthing works as a mechanic fixing the novel-writing machines in the Fiction Department at the Ministry of Truth. Under the ideology of IngSoc and the rule of the Party and its leader Big Brother, Julia is a model citizen – cheerfully cynical, believing in nothing and caring not at all about politics. She knows how to survive in a world of constant surveillance, Thought Police, Newspeak, Doublethink, child spies and the black markets of the prole neighbourhoods. She’s very good at staying alive.
But Julia becomes intrigued by a colleague from the Records Department – a mid-level worker of the Outer Party called Winston Smith, she comes to realise that she’s losing her grip and can no longer safely navigate her world.
Seventy-five years after Orwell finished writing his iconic novel, Sandra Newman has tackled the world of Big Brother in a truly convincing way, offering a dramatically different, feminist narrative that is true to and stands alongside the original. For the millions of readers who have been brought up with Orwell’s Nineteen Eighty-Four, here, finally, is a provocative, vital and utterly satisfying companion novel.
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£13.80£18.00Julia: The Sunday Times Bestseller
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A Guest in the House: ‘Vividly drawn and masterfully plotted.’ Observer, GRAPHIC NOVEL OF THE MONTH
‘Her voice is unique and powerful and I, for one, am addicted to it.’
GUILLERMO DEL TORO‘Mind-bending . . . a taut, toothy drama and a chillingly muted psychological horror.’
Irish Times, ‘Best Graphic Novels of 2023’‘Carroll’s talent is immense.’
Observer, Graphic Novel of the Month‘Emily is the master, I die for her books’
KATE BEATON‘Carroll knows when to shock on the turn of a page and when to leave her horrors lurking’
IndependentA contemporary gothic horror and comics classic, perfect for fans of Neil Gaiman, Joe Hill, Stranger Things and The Haunting of Hill House
I used to dream of Dragons. . .
Abby is settling into married life: making coffee, cooking for David and her stepdaughter Crystal, spending evenings curled up together in front of the TV. For a quiet woman without many friends, she’s proud of the life she has built, and desperately wants to believe they will all be happy.
But what really happened to Crystal’s mother, the artist who no-one speaks of? What secrets does their strange house by the water harbour, and what of Abby’s old dreams and fears, of Lady Grey, the Knight and the Dragons?
In her chilling return – a story of grief, ghosts, and the struggle to be true to oneself – Emily Carroll casts another unforgettable spell.
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Forgotten Women: The Artists
‘To say this series is “empowering” doesn’t do it justice. Buy a copy for your daughters, sisters, mums, aunts and nieces – just make sure you buy a copy for your sons, brothers, dads, uncles and nephews, too.’ – Independent
The women who shaped and were erased from our history.
Forgotten Women is a new series of books that uncover the lost herstories of influential women who have refused over hundreds of years to accept the hand they’ve been dealt and, as a result, have formed, shaped and changed the course of our futures.
The Artists brings together the stories of 48* brilliant woman artists who made huge yet unacknowledged contributions to the history of art, including Camille Claudel, the extraordinarily talented sculptor who was always unfairly overshadowed by her lover, Rodin; Baroness Elsa von Freytag-Loringhoven, who has been claimed as the true originator of Marcel Duchamp’s Fountain; and Ana Mendieta, the Cuban refugee who approached violence against women through her performance art before her own untimely death.
With chapters ranging from Figurative to Photography, and Craft to Conceptual, this is an alternative guide to art history that demonstrates the broad range of artistic movements that included, and were often pioneered by, female artists who have been largely overlooked.
*The number of Nobel-prize-winning women.
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£13.80£14.30Forgotten Women: The Artists
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Guitar Exercises for Beginners: 10x Your Guitar Skills in 10 Minutes a Day (Guitar Exercises Mastery)
Have you been practicing for hours and hours with little progress? Here’s how to get the most out of your practice sessions.“Practice, practice, practice until you can play it right!”
The biggest lie the industry wants you to believe. A big fat lie!
You shouldn’t have to practice for hours or wait for years to be able to play your favorite songs. It sucks the joy out of learning the guitar and makes it boring and tedious.
Yes, you need to practice. But not as much as you’ve been told to!
With the right practice strategy – you can get 10x results out of each practice session. And it’s disturbing to see so many beginner guitarists fall into the trap of practicing with no end.
To solve this problem – we created “Guitar Exercises for Beginners: 10x your guitar skills in 10 minutes a day”. A book designed to provide a structured, systemized and disciplined way to practice guitar.
We say you can enhance your guitar playing by practicing just 10 minutes a day. That’s all it takes for most people to make incredible progress with their guitar skills. 10 minutes of the right practice every day.
Automate progress in your guitar playing
The book has exercises for whatever you might be practicing – finger independence, chords, scales, chord progressions etc.
Pick a few exercises and practice it every day for 10 minutes – you can easily slide in these exercises into your everyday guitar routine. It’s that simple!
As the chapters in the book are divided according to stages of a beginner’s guitar journey – the book will make sure you always have something to work on!
The right way to practice
With over 100 well-crafted exercises this book will ensure a balanced mix of melody, harmony and rhythm. It Starts with simple guitar tablature and finger independence exercises.
Then we move up a level to things like – how to hold a pick, picking methods, and strumming patterns. Followed by exercises for techniques like hammer-ons and pull-offs.
With exercises dedicated to chords and scales – the book will make sure the concepts stick! After having mastered the basics – we move onto playing melodies and chords.
We’ll end in style with 10 popular chord progressions used by guitar gods, getting you ready for your journey with popular songs.
Here’s a glimpse of what you’ll find inside
- A simplified way to read guitar tablature
- A step-by-step approach to master complete finger independence
- The secret method of getting rhythmic with time signatures
- 10 easy and popular melodies and chord progressions
- Learn where these exercises are applied – references from popular songs
- Visual references to help you nail all the methods and techniques
- No prior experience needed – completely beginner friendly
We also provide free downloadable audio for each exercise in slow and medium tempo. Enjoy playing it and take it at your own pace, without getting frustrated or confused.
Practice, practice, practice – but do it properly.
What else? With this book, you’ll also get a FREE PDF, access to a private community of passionate guitarists like yourself, and weekly guitar lessons.
Scroll up and click the “Add to Cart” button to get your copy today!
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Flowers and Plants: An Image Archive of Botanical Illustrations for Artists and Designers
Are you looking to gain access to hundreds of beautifully rendered botanical illustrations to use in graphic design projects, wedding invitations, collages and art projects? Alternatively, are you looking for the best reference material available for your botanical illustrations and designs?
This 2020 offering from Vault Editions is a brilliantly curated resource of over 400 high-resolution vintage botanical illustrations that will provide you with precisely that. This book features inspiring artwork from acclaimed botanical illustrators and taxonomists such as Hoola van Nooten and J.Pass. This pictorial archive features a diverse range of lush tropical flowers, fruits, palms, ferns, cacti, carnivorous plants and exotic fungi. Also featured are masterfully rendered perennials, roses, classic ornamental garden varietals and more.
Download Included:
Each book comes with a unique download link providing instant access to all 400+ images featured. These images can be used in art and design projects, or printed and framed to make stunning decorative artworks for your home and office.
About the author:
This book was curated and authored by the creative director of Vault Editions, Kale James. Kale has published over 12 acclaimed books within the art design space and has worked with brands including Nike, Samsung, Adidas and Rolling Stone. Kale’s artwork is published in numerous titles including No Cure, Semi-Permanent, Vogue and more.
This book is an essential resource for creatives and plant lovers of all ages. Gain access to your downloads today and start creating beautiful botanical creations.
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Winter Living Style: Bring hygge into your home with this inspirational guide to decorating for Winter
Selina Lake’s bestselling title Winter Living is now back in print, available as Winter Living Style which shows you how to transform your home into a beautiful, elegant and welcoming haven, inspired by the romantic charm of winter.
Popular stylist and bestselling interiors author Selina Lake brings her signature vintage romantic style to the most atmospheric and majestic of the seasons. With chapters including a stand-alone section of Winter Inspirations, containing ideas for flowers, lighting, fabrics, furniture, and decorations, you’ll be equipped with fresh ideas to transform your home into an inviting, warming and welcoming haven. Discover the intimate style and soft textures and tones of Homespun; the gentle palette and elegant vintage vibe of Faded Grandeur; the mid-century simplicity and timeless appeal of Rustic with its rich colors for the darker months; and the Scandinavian feel of Winter Whites, with its whitewashed floorboards, natural wood, and stone. Last but not least, a chapter on Festive Celebrations contains enchanting ideas for decorations, as well as inspirational ideas for cosy and vintage winter entertaining for friends and family. Throughout the book, Selina’s imaginative DIY ideas and insightful Style Tips suggest how to recreate the textures, tones, and ambience of winter and bring Selina’s style into your own home.
Winter Living Style is a fantastic new edition of the previously published Selina Lake Winter Living.
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Critical Role: The Mighty Nein Origins–Caduceus Clay
Death is never truly the end.Follow the origin story of the Mighty Nein’s Caduceus Clay in this beautiful hardcover graphic novel written by Kendra Wells (Tell No Tales), illustrated by Gus Allen (Lumberjanes), with colors by Eren Angiolini and letters by Ariana Maher. Created in consultation with the cast of Critical Role!
Generations of the Clay family have tended to the careful rituals in the Blooming Grove. But when corruption begins to creep in on their sacred space, the Clays depart one by one to seek answers. Soon young Caduceus and Clarabelle are the only ones left, and when a dangerous burial quest falls to Caduceus, he must leave the Grove to do the family’s work.
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Murdle: Even More Killer Puzzles: 100 Cunningly Clever Murder Mystery Logic Puzzles (Murdle Puzzle Series)
**From THE SUNDAY TIMES BESTSELLING SERIES comes even more MURDLE – the ‘utterly addictive’ murderous puzzle book for armchair detectives everywhere**
‘THE PUZZLE SENSATION OF THE YEAR!’ – JANICE HALLETT, bestselling author of THE TWYFORD CODE
‘I’M COMPLETELY OBSESSED’ – OLIVIA BLACKE, author of A FATAL GROOVE
Deductive Logico is back on the scene to investigate murders most foul in this third installment: Murdle: Even More Killer Puzzles.
These fiendishly compulsive mini-mystery puzzles challenge you to find whodunit, how, where and why. Join Logico to uncover the deadly secrets of a mysterious manor, solve the riddles of a suspiciously orderly science institute and explore the eerie corridors of a tech billionaire’s island retreat. Follow the clues, interview the witnesses and use the power of deduction to complete the grid and catch the culprit. Together, you’ll unearth the dark truth beneath each murder and crack the code that can only be decrypted once you’ve solved them all!
Packed with perplexing puzzles, codes and maps, this is the ultimate casebook for the secret sleuth in everyone.
Miss Marple never cracked a case like this. Time to sharpen your wits and solve a MURDLE!
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The Ransom Note Sticker Book: Thousands of Letters for Your Anonymous Messages
A chunky sticker book with thousands of individual letters that can be turned into uniquely idiosyncratic messages or decorations of all kinds.Everyone loves the cool graphic look of the classic ransom note, and letters cut from newspapers make any message a little edgy yet playful.
Now The Ransom Note Sticker Book makes it easy to spell out anything you like and capture that unique look. Thousands of stickers – A to Z, plus accents, numerals, and punctuation – in a host of fonts and typefaces are ready for your messages.
You can use them to add colour to your journals, you can name your stuff, or you can give a valentine’s card a mysterious anonymous touch… Stationery, wrapping paper, and collages will all benefit from these alphabets, and they make the perfect gift for the crafter, journal-keeper or scrap-booker.With a grungy, vintage letterpress vibe, the letters irresistibly recall the age of print newspapers – and the collection includes type ornaments, woodblock illustrations and a range of accents for elegant, multilingual ransom notes.
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A Year to Live: How to Live This Year as If It Were Your Last
“Stephen Levine has worked creatively to help thousands of people approach their own deaths with equanimity, truth, and an open heart. I can think of no one better qualified to help us enrich our lives through embracing the mystery of death.”–Ram Dass“A Year to Live is a poetic and deeply passionate exploration into what creates human suffering. It is also a lyrical and generous-spirited guide to life.”–San Francisco Examiner
In A Year to Live, Stephen Levine, author of the perennial bestseller Who Dies?, teaches us how to live each moment, each hour, each day mindfully–as if it were all that was left. On his deathbed, Socrates exhorted his followers to practice dying as the highest form of wisdom. Levine decided to live this way himself for a whole year, and now he shares with us how such immediacy radically changes our view of the world and forces us to examine our priorities.
Most of us go to extraordinary lengths to ignore, laugh off, or deny our grief over the fact that we are going to die, but preparing for death is one of the most rational and rewarding acts of a lifetime. It is an exercise that gives us the opportunity to deal with unfinished business and enter into a new and vibrant relationship with life. Levine provides us with a year-long program of intensely practical strategies and powerful guided meditations to help with this work, so that whenever the ultimate moment does arrive for each of us, we will not feel that it has come too soon.
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The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You’ll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
- How neuromarketing works
- Insights from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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£13.70£17.10Neuromarketing For Dummies
£13.70£17.10
